Why Should Companies do SEM even if they have great SEO

why sem is important

No doubt, SEO is justifiably famous due to its high potential in convincing the search engines- the algorithms that index your website, that your webpage is most significant for the particular keywords searched by a user. SEO has been the first choice for marketers to drive traffic for years. But while you grow more proficiently, the search engines have become increasingly complex. It is just not enough today to optimize your site once and sit back.

Before discussing the importance and benefits of SEM over SEO, let’s understand what exactly both the terms mean:

What is SEO

SEO stands for Search Engine Optimization. It is an online marketing technique to optimize a site to receive more traffic from the search engine result pages.

The objective of SEO is to engage the more relevant audience to your website who are interested in your products or services. Though it’s not a paid process of driving traffic with the search engine, the process of SEO may draw costs, depending upon the competitiveness of the industry you’re targeting.

What is SEM

SEM stands for Search Engine Marketing. It is an internet marketing technique of gaining website traffic by purchasing ads on search engines. The process increases the visibility of your site in search engine result pages(SERPs) via paid advertisements.

Search Engine Marketing (SEM) is a more advanced technique of placing ads that appear on the top of search results. It is the most preferred tricks used by the marketers nowadays to drive the efficient outcome. It is more liable as sites like Google provide profound insights into the performance of your ads. If you’re not implementing SEM till now in your marketing strategy, consider making it a part of your future marketing campaigns.

Here are some reasons that highlight the importance of SEM over SEO, let’s take a look:


SEO is not ideal for lead generation as its primary role is to increase your website ranking in search results. It means, the process of placing your website is not under your control. You may work on SEO for months, but still not get organic search traffic you desire. Search engines like Google, keep on continually changing their algorithms to make sure that search result couldn’t remain same.

It probably makes SEO a more of a cat and mouse game. Although, SEM is entirely under your control as you select the keywords and pay for the ads.


It’s a bit challenging to measure SEO as a lead generation tool as you never know how many leads came from your SEO efforts. For instance, assume that someone visits your site and signs up as a lead. How would you evaluate that the particular user has found you cold on a search engine, or have searched your site for getting any reference? Feasibly a combination of these factors led the user to reach your site. On the other hand, it is more comfortable and straightforward to measure the number of leads you get from SEM.


SEM is one of the few spaces where clinching a second or even a third place can be as beneficial as the first one. For instance, consider you have an ad on Google. After a week, your ad is frequently showing up in search results in second or third place for the keywords you’ve selected. In that case, you may be required to bid extra money to maintain that top place. The users consider the second and third position ads as serious as they take the first one.


The SEM ads are highly dependable on how well being written. Beside that other factors include how attractive the offers or call-to-action is to that customer looking for that product/service. You can pinch all those things to grab the customer’s attention and measure it up depending on the leads you get. You get more option and approach that you get with the traditional SEO.

To learn the most recent trend of pnline marketing to take your business or career up next level, you should learn the upgraded concept of digital marketing. And as of now, Social Engine Marketing (SEM) is the most popular marketing technique of the internet era.

Social Engine Marketing is a high-demand career, as more and more businesses are getting online to endorse their products or services. Thus, companies are looking out for highly skilled professionals who hold the in-depth knowledge of this domain. Due to high demand in industry, these professionals are offered attractive salary packages by the companies.

Passionate about learning Search engine marketing, but don’t know where to start

Take a look at Skillzlearn certified Digital Marketing course. The courses are designed for students and well as working professionals to advance their knowledge of online marketing. Learn from the industry experts, get knowledge based study material and video lectures to gain deep insight of course after the training classes. You can also avail online courses.

Enroll now in SKillzlearn certified courses in Delhi, Gurgaon, Noida or Bangalore.

For any inquiry, reach us at www.skillzlearn.com or call on 8800226570.

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