Since after Google officially acquired YouTube formerly in 2006, it has been steadily rise to evolve into the third highest platform visited by internet users. It draws attention from content producers who are video wizards, commonly called youtubers.
YouTubers are like the old-day publishers who counts on traditional media like video creation, scripting and production techniques. Indeed, some of the trendiest videos over YouTube looks nothing as what the mainstream media has made us used to.
It discovers interesting opportunities for business owners to reach out to their target audience in a significant way. As it’s been proved that, people like to prefer visual content over text content (as our brain recalls visual content 60,000 times faster than text)
YouTube has some rules of its own that you must need to follow to make your channel popular. Here are some of the tips for you to run a successful YouTube channel: –
The success of your YouTube channel rely on the consistency of your posting. For example, PewDiePie- one of the biggest channel on YouTube with 40 million subscribers used to post new videos each other or even twice a day.
As of this constancy, PewDiePie’s subscribers get regularly notified by the channel for new videos. It increases the chances of interaction between user and creator and also increases the traffic as well.
Lesson #1: Be regular with your video posting. If you can’t manage one per day, keep it at least one per week.
There is already a flood of channels in every niche on YouTube. To stand ahead of them, you must plan something which easily get noticed. To make your channel popular, you must do something that sets you apart.
For example, if you are in cooking niche, then creating and sharing recipes in a regular way doesn’t work. Keep it crisp, like for a Pizza recipe, title it in a creative way, “Candy Pizza (even made entirely out of candy).
Lesson # 2: Make it recognizable which is easy for user to understand.
The primary key to make your YouTube Channel popular is to publish high quality content which is relevant to your users. As the success of your channel depend upon the content which has high production value.
That is, the content which is recorded with a good camera and proper background and has good sound effect and so on.
Video quality is an important factor. Basically, if the quality of your content doesn’t look professional, viewers will not take you seriously, and it’s important if you’re launching a business channel.
Lesson #3: Keep high standards for the quality of your content
Launching a YouTube channel is the another marketing technique to help grow your business. One of the best way to do so is integrate your products in videos itself.
For instance, if your business is of Kitchen appliances and you run a recipe channel on YouTube, then you can use your custom cooking set that can be officially purchase from your site. In this way, you can make use of your video and also make your products an integral part of your content.
Lesson #4: Discover a way to use your products in your videos.
To get more engagement from your audience, you need to provide them the content they can easily understand. You need to use the language it accordance to your followers. Though, YouTube has no doubt become an international craze, with nearly whole world browsing on the platform on daily basis. Thus, focus on the language which is relevant to your audience, your business, and your industry is likely to work well.
Lesson #5: It’s not mandatory to have your content in English language. Keep it in a language helpful for your local audience and customer base.
Though there are plenty of business and professional channels on YouTube focusing on different kind of B2B content and tutorials, but balls are in the court of those who add a pinch of entertainment in their content. After all, no one wants to watch a boring session.
In fact, the top most popular YouTube channels are pure entrainment. Keep your content informative and relevant and add some dose of entertainment to it, so it would be worth watching for a user.
Lesson #6: Whatever your niche is deliver your message through entertainment. For example: If you have a cooking channel, teach it through entertainment. Make it fun for user to watch your video.
Discover your own track and the way you want to convey your message. Though, to drive a successful YouTube channel you need to invest in time, efforts and primarily experimentation.
You need to have a deep insight knowledge before launching your own YouTube channel, you can enroll for some training to learn the fundamentals of YouTube marketing.
You can have a look at Skillzlearn certified Social Media Marketing courses. Whether wish to uplift your career or business, these courses are designed for both students and working professionals. You can either avail the regular classroom training or online courses.