Seven effective ways of optimizing your Blogs for SEO

[vc_row][vc_column][vc_column_text]Do you write, run and operate your blog channel? Then you might know the value of blogging for business. But beside of just writing the blog it is equally important to optimize the blogs to make the posts search engine favorable to get high revenue from them.

You might be wondering what’s the way to optimize the blog posts. This article will help you to know the most effective way to optimize your blog posts for SEO to attain maximum traffic and reach from the users.

SEO Tips for Optimizing your blog

Below mention the six useful SEO tips for optimizing your blogs:

  1. Perform Keyword Research-

Researching relevant keywords for your content is an essential aspect for the practiced of on-page optimization. There are more chances that you naturally insert the keywords by adding valuable content to your topic. Though, there are multiple tools & techniques available for finding the keywords which relevantly relate to your topic. Tools like Google AdWords and Semrush enable you to search the most suitable keywords for your topic & allow you to keep an eye on your competitors to discover for which keyword and expressions they are using to drive web traffic.

  1. Use keywords all over your blog-

Once you selected the most valuable and relevant keywords, the next step is to suitably place them in your blog which provides high impact for readers as well as search engine crawling index for your content. Include the following points at the best place:

  1. Title
  2. Headings and the subheadings
  3. Introductory sentenced.
  4. Ending paragraphs with conclusion
  5. Anchor text
  6. Title tags & meta descriptions

Avoid Keyword stuffing, and it’s the act of using multiple keywords in your content, which make it challenging for readers to read. It not only annoys your readers, but Google also penalized your content for this action. The trick is to place a few relevant keywords in your post.

  1. Allow readers to subscribe your posts

Place noticeable RSS or subscription buttons to enable your readers to get accepted to your blog posts through email. It gives your subscribers an instant notification link in their mail so that they understand your most recent posts without scrolling your website for fresh content.

4. Referral links

While mentioning any influential personality or other articles in the blog, always add a link to the information that you are referring. It is an essential blogging courtesy, and it might be lucky to receive a backlink from those eminent personalities. A quality link is a necessary aspect for any business to rank high on search engine result pages.

  1.  Optimize the images-

While inserting an image to the blog, make sure to add your keywords into image description and fill the alternatives of tag, description and other details of the model.

  1. Extend your blog reach with social media

Being a startup, you might be using social media channels, such as Facebook, Google+, Twitter, etc., to establish a connection with your target audience. Why not use these sites to advertise your blog posts? Promoting your blog via these social sites gives you a strong online presence. There available free social media management tools, like HootSuite, which made the process of posting and scheduling the links of your blog posts over all the social media business channels with just a few clicks.

7. Insert Multimedia Component

It might sometimes be challenging for readers to remain focused on a lengthy article. So, to count your effort, make use of multimedia elements in your blog. It not only makes your articles looks creative but keeps on engaging your readers. Below are some multimedia elements that can be used in your blog posts:

  1. Images & Examples
  2. Podcasts
  3. Videos
  4. Infographics
  5. Interactive graphs
  6. Social media post
  7. Quote Visuals
  8. Screenshots
  9. Display Slides

These multimedia components add importance to your blog post and make it worth sharing. For instance, if your post contain image, video or infographic, user may share the post because of any feature they like in your post. Additionally, it is an effective way of earning backlinks, which ultimately improves your search engine rankings.

Conclusion-

Are you a blogger, or have the passion for blogging?

Skillzlearn helps you learn the art of blogging as well as effective marketing your blogs to get high revenue from your blogs.

Enroll now in Certified Digital Marketing Training. Learn from the experienced faculty. Kick start your career as a professional Blogger and make significant earnings from your passion for blogging.

With implementing the above Search engine optimization tips, you can rank high in search engine result pages, as well as increase traffic for your site, and attain high conversion rates.

Get more detail about our skillzlearn or call on 8800226570 for making any further discussion.[/vc_column_text][/vc_column][/vc_row]

Tips to drive a successful PPC campaign for low budget

[vc_row][vc_column][vc_column_text]Among all the methodology of digital marketing, PPC is considered as the most effective advertisement technique to promote your business over the internet. But there will be few challenges while driving a successful PPC marketing campaign in regards to managing the budget to get a desirable marketing result from the campaign.

For marketers, having a low budget for their PPC campaign is a matter of significant concern, as Pay Per Click is the play of money.

Although with implementing few effective PPC marketing strategies, businesses can easily carry out their PPC campaign in a result-oriented way even in less amount of money. Below are some of the tip to drive a successful PPC Marketing campaign in less budget:

Tips to create a low budget PPC marketing campaign:

  1. Impressive Ad Copy for Increasing click-through rates

Writing creative and valuable ad copy for your website is essential. It results in saving the cost over Google AdWords.

An effective ad copy enhances CTR rates of your site and improves quality score. And it is already stated by Google that Quality Score probably is the most reliable measure for marketers to drive affordable PPC campaigns.

  1. Ad Extensions

This another tip to operate a successful PPC campaign is also related to Click through rate factor & quality scores with ad extensions. Ad extensions help in getting more clicks for your ads.

While exploring Google AdWords, you get to notice multiple ad extensions. For businesses dealing in selling products/services, Ad extensions stand out to be a useful marketing technique to increase their CTR.

Google gives useful ad extensions that automatically display data from your website to add text to it.

  1. Dayparting feature with Geolocation

It is a valuable feature offered by Google. Dayparting help in increasing the visibility of your business during the specific time of a day. Implementing this feature of dayparting along with geolocation, offer you the authority to manage and control your ad displayed. Though with greater control, one needs to be more attentive to the ads, to gain the most on your ad effort.

  1. Seeking Device Targeting & Mobile Bidding Optimization

 

While focusing on earning more benefits with low budget AdWords campaigns, one must consider mobile optimization factor.

What it refers to,

With search figures swiftly shifting from desktops to mobiles; you should employ a device targeting strategy for optimizing your account target.

With the rise in the application of smartphones, there is a skyrocketing hike in the number of mobile users in recent time.

After take-in account, the device targeting setting, make sure to analyze your bids. The Mobile cost per click rates keeps on increasing steadily to display more traffic & competition.

Thus mobile marketing strategy is proven to be another useful marketing technique to drive a successful PPC campaign with the low budget. Additionally, you can enable the mobile click budget for each of your campaign.

  1. Intelligently selecting Stacked Bid limiters

Stacked bidding referred to a way that allows marketers to bid upon two and even more matchings of a particular keyword.

For example, if you are bidding on a keyword, ‘top 10 MBA colleges, you will get to bid on this keyword at both broad as well as exact match category, wherein, the first match offers more volume while other provides more relevancy. Thus it becomes a kind of stacked bidding. Make sure to optimize your account thoroughly after opting stacked bidding feature.

  1. Executing Remarketing

The practice of Re-marketing surely adds value to your effort in PPC marketing. It turned the users into buyers who might drop your site without making a purchase. Thus, this feature rewards all of your time, money, and efforts.

Remarketing technique help to overcome paid campaign challenges such as offline conversions, simple distraction, and non-sequential conversion routes.

7. Landing Pages Optimization

Landing Pages are an essential factor for driving successful PPC campaigns, thus it is necessary to make them targeted accordingly. As Google optimizes the landing pages of your website from relevancy, original content, user accessibility and other related factors. A site with improper landing page design cannot work for a business.

It is the biggest concern for small businesses as they aren’t able to modify their website landing pages frequently. In case, you’re unable to change it at any given time; you can choose to use a call-only aspect of Google AdWords campaign.

8. Tracking

Make sure to use Google AdWords analytics to track your campaign performance. The statistics gathered from the tool is helpful in measuring which strategies work best for your business, and which won’t. Thus, you can accordingly optimize the campaign and plan effective strategies based on the data received from analytics. It let you make the perfect use of your time to drive PPC campaign even with the low budget.

9.Enhancing Visibility

Implement aggressive marketing, it will help in making you appear everywhere. Remember the fact, the more you are visible, the more chances of getting clicks and purchase. With PPC, the impression does not cost anything. And as the impression doesn’t have any cost in PPC, it provides excellent chances of traffic too.

Conclusion
No doubt, Google AdWords works effectively in increasing visibility, web traffic, and ultimately growing the sales goal. But, if you are less with the PPC campaign budget, you might have to compromise on certain essential things.

To take the benefit of all things effortlessly in your campaign, you must implement some effective PPC marketing strategies to get the desired result. All the above mention tips will surely help you to acquire great marketing results regarding driving traffic and generating leads even with less budget for your PPC campaigns.

Advertise your small business online with Pay per click marketing. Learn the most effective PPC strategies for your business. Join Skillzlearn Certified PPC and SEM Training, and get trained on the core concepts of online marketing from the expert faculty.

Learn more about our training program, visit our website skillzlearn or call now on 8800226570.[/vc_column_text][/vc_column][/vc_row]

Seven amazing Benefits of YouTube to your Business

[vc_row][vc_column][vc_column_text]The fame of many artists, comedians, and celebrities have demonstrated the ultimate power of video marketing who initiated their journey from the video platform- YouTube. Some of the well-known name included in this list is Justin Bieber, the youth sensation & the actress Kate Upton that outlined the potential of the video advertisement.

YouTube Marketing has significant benefits for businesses, especially for small business. Small firms can undoubtedly extend their reach by implementing the right YouTube Marketing strategy for their business.

Below listed some extraordinary benefits of YouTube Marketing for small businesses, let’s take a look at these points:

Benefit of YouTube for Businesses

  1. Catch Attention

A well-executed YouTube video can quickly capture the attention of people. Brands are getting an extraordinary response regarding reaching their target audience. According to a YouTube statistic, people on YouTube views millions of hours of videos per day. There uploaded a likely of 300 hours of videos each minute over YouTube.

  1. Huge Traffic

There are 1 billion+ subscribers present on YouTube & the figure has been firmly rising by 50% every year. YouTube offers the outstanding opportunity for brands to reach out to millions of users that all can probably be your prospective customers.

YouTube does not only provide businesses a profitable content distribution strategy, yet the reach is further more than that of a conventional television or another ad display medium.

  1. Viral Marketing

The Video platform- YouTube, provides the advantage of viral marketing for businesses. YouTube videos can be embedded easily in social media channels such as Facebook, Twitter, Instagram, etc. Viewers keep on sharing these videos with family, friends, and colleagues via this medium, and this is how the videos continued to be overspread, driving more reach and engagement for your business.

  1. Gaining Recognition

 

YouTube videos, no doubt is a robust online marketing technique for any brand.  The extensive involvement & recognition asset offered by the platform makes it the ideal place for businesses to promoting their products/services.

Any small or medium businesses can be benefited with YouTube’s video suggestion or by shares. This feature makes the effort of video marketing certainly more successful for businesses.

  1. High Rankings on Search Engines

YouTube is own by Google. Google attained the social network giant to extend its broad influential search & online presence over social media. When implemented together, it proves to be the most potent and far-reaching social media marketing technique. It’s for the reason as YouTube videos ranked consistently high at Google’s SERPs.

  1. Global Accessibility

YouTube videos are creating a buzz world-widely. One can easily access it anywhere with an internet accessed device such as laptop or smartphones. In fact, half of the views on videos comes from smartphone devices. There are 61 languages supported by YouTube & been operated in 75 countries. As per a survey report, a YouTube video take away 60% views from outside nations. Due to this availability of reach and shares on videos, there is a potential opportunity to showcase your products/services video on YouTube with 24*7 base availability every day.

  1. Offer a variety of options for the audience

With YouTube videos, you can provide your audience an array of means to get information, which ranges from the text, video demonstrations, and audio clips. It results in increasing your overall engagement for the video, as users find it interesting to consume information via a different medium.

Conclusion

Hope, this article has given you the brief overview of the advantages of marketing your business on YouTube. Make sure to include videos in your marketing strategy to expand your business swiftly. YouTube videos provide a medium for users to enroll with the content which so far couldn’t be possible with an eBook or guide.

Looking out to promote your business on YouTube?

Learn the effective YouTube Marketing techniques to take your business to the next level. Enroll now in Skillzlearn Certified Social Media Marketing Training and learn the methods of YouTube marketing from the experience industry faculty.

To know more about training, please visit skillzlearn or call now on 8800226570.[/vc_column_text][/vc_column][/vc_row]

Powerful Tips for YouTube Marketing

[vc_row][vc_column][vc_column_text]So, you started with your business, and are on the journey to make succeed your life’s biggest dream. You might be persuading various sort of result-oriented strategies to market your business. You must be employing the trendiest online marketing tricks to catch people eyes to your brand. And the most popular trick among all online marketing nowadays is the video Marketing, which is becoming the most convenient and effective marketing strategy used by Digital marketers to reach their target audience.

As a startup business owner, you too are taking into action the video marketing strategy for promoting your brand. Spending your time perfecting your video scripts, storyboarding, searching for good talent, shooting and editing your video, and result in a blockbuster brand or product video for your business.

What next!

So, is it enough to just embedding your video on a homepage or just sharing it on social media channels, and expecting it gets views. Are you just okay with this result of all your time and hard work invested?

Though, great content is bound to be found over the internet. It became a crucial task to be proactive about attaining the attention of and informing the prospects about your brand. YouTube ads, is one of its kind great ways to ensure that your target audience receives the video content you have produced for your products.

So, before proceeding further let’s understand why there is a buzz of YouTube video marketing in the digital arena and is it so important.

Importance of YouTube Video Marketing

“Video and Marketing” complement each other similar to peanut butter and jelly”

Whether it be the traditional commercials in the late 1960s to nowadays YouTube, Vimeo, Snapchat or Facebook Live, there is no secret that videos were, are, and definitely will be the important constants of our everyday lives.

Although highly efficient and convenient for consumers, video marketing is one of the most preferred advertising technique for marketers to attract, engage and connect with the target audiences.

According to a survey, online video is found to be a 600% more effective marketing tool than those of print and email combined result figures.

Below are a few highlights of video marketing:

  • 75 million users in the U.S. watch online videos on the daily basis
  • By integrating ‘video’ word in an email subject line, increased the click-through rate by 13%
  • Almost 50% video lookout on the mobile device
  • By 2019, 80% of the internet traffic will be accounted for by videos
  • Videos likely having 2 minutes’ duration drives more audience engagement

Although, there is a difference between advertising on YouTube, and running a paid social campaign or PPC campaign. YouTube allow you have to follow certain guidelines and a ton of options to advertise your products and services. Additionally, you required to have a quality knowledge before going ahead out for your next YouTube video project to get the most out of the paid possibilities from this channel.

YouTube Marketing provides you with the ease to monitor your efforts and performances, thus giving you the flexibility to monitor your execution action and get a clear perspective of which strategies best work for you, and which wouldn’t.

This article will help you to discover some powerful YouTube Marketing Strategies to improve your YouTube channel visibility for long-term, let’s take a look over these points:

Top YouTube Marketing Strategies for your Business Channel

Unlock the secret techniques of YouTube Marketing with the below mention powerful strategies and resources to start getting the maximum from your YouTube business channel. Additionally, with updated YouTube algorithms and monitoring capabilities, you can also track your marketing activities and ROI actions.

Let’s take a look at the powerful YouTube Marketing Strategies to advance the visibility and performance of your business channel:

  1. Strategize your Keyword Research

Sometimes, marketers put less preference on fine-tuning for messages which a potential customer is looking in their buying practice. But, when it about YouTube, users are more keen on knowing the products and are performing their preliminary research for the same, and it is more clear from the keywords. Make sure to perform this practice while implementing YouTube Marketing. Below are some useful Keyword Research parameters that one should follow to drive effective result:

  • Consider the keywords which are more prone to be searched by people for your product and services
  • Implement AdWords Display Planner tool while planning keywords for your video description
  • Select the keywords and phrases which matches your product, audience, and your industry.
  • Go for the keywords having around a thousand monthly impact
  • In beginning, it is recommended to spread your YouTube Marketing budget in limited chunks on more probable keywords

Valuable Tip: Make efforts to understand the Google’s logic behind displaying the video results over its SERPs. For example, searching ‘trendy amazon gadgets’ might display result pages having 4 YouTube video links. If you are operating campaign similar to it, try to take ideas related to title, descriptions, and content from these sort of videos.

  1. Attention-seeking Thumbnails

No matter what your niche is, you must be having certain competitors in your industry. And there are certain chances of competing your videos with your competitor’s. What is the probability that the audience will initially click on your videos? Well, Thumbnails will help you in seeking your audience’s attention.

Start working over the thumbnails images that catch a user’s attention and excite them to click over your video. There are certain custom thumbnails available, you can easily upload them by selecting custom thumbnail alternatives during uploading your video. While for your old video having poor thumbnails, opt for video Manager, then click on the Edit option, and choose on custom Thumbnails to implement in your videos.

Below are some guidelines to drive you in the right direction:

  • Consider resolution dimension to be 1280×720. As chances are low-resolution thumbnails are drawn in fewer clicks.
  • Always upload your images in JPG, PNG, BMP, and in GIF formats
  • Retain the size of your image below 2 MB
  • Maintain aspect ratio to be 16:9
  • Keep the text of your content to be bold and colorful to add value to your videos
  1. Take Call-to-action into account

YouTubers very well understand the value of ‘Calls to Action”. You must have seen with every video, YouTubers repeating the same phrase of ‘like & comment over video, and even share the videos’ if you like it.

Make sure what you actually want from your viewer’s side, and accordingly plan a call to the action plan. Generally, there exist 4 major goals that you want to work on to optimize your YouTube video:

  • Getting more subscribers for your channel
  • Engaging viewers to view next videos over your channel
  • Getting comments for your videos
  • Getting Likes & Shares for your videos

Below are some methods which YouTubers can use to integrate call-to-actions in their video content:

Direct Mentioning of Host:  Ask your subscribers to perform an action for your videos. This technique is implemented by most of the influencers and general YouTubers, as it proves to an effective methodology.

Video End Cards:  During the time of your video ending, display a big card along with clickable options, which could redirect the purpose of the subscribe button.

Conclusion

Valuable Content no doubt is the first step in a well driven YouTube Marketing strategy. But besides that, for businesses to upgrade their operation, several other factors are there which need to be experimented to build an impressive impact. All the above mention techniques are result-oriented and time-proven strategies, with implementing them strategically in your marketing activities, you can easily create a powerful presence for your brand.

Boost your business growth with computing YouTube Marketing strategy in your marketing plan. Enhance your YouTube Marketing skills with Skillzlearn Certified Digital Marketing Training.

Learn the tactics of YouTube Marketing from industry experts and become a professional marketer.

For more information related to the training program, take a look at skillzlearn or connect over 8800226570.[/vc_column_text][/vc_column][/vc_row]

Top Email Marketing Tips to Catch B2B Customers

[vc_row][vc_column][vc_column_text]Email is nonetheless the favored medium of communication for entrepreneurs. It is considerably the best and fastest channel of discussion among customers in receiving or sending significant data or advice. There are various sorts of Email Marketing campaigns that assist you in reaching your intended company and turn them in to your own partners.

This article will help You in making a better comprehension of different Email Marketing approaches, but let’s get into what precisely is B2B Marketing?

What is B2B Marketing?

It is quite easy to remember cases of successful B2B marketing campaigns that grabs most focus, recalled the Super Bowl advertising. However, its little hard to presume cases of B2B marketing, making people speak about it, actually question, why so? Additionally, there’s a myth that imagination can’t stand in this enterprise. However, your understanding about it certainly change at the end of the report.

B2B marketing is related to B2B generally, as both goal in creating relations with clients/consumers to construct rewarding connections, but there are a number of differences in regards to Digital Platforms. For B2B, an individual may use business jargon for successful outcome. It is carried with competence and efficacy, and also the purchase method is logical and fair. The need would be for detailed and more than longed content. In B2B advertising, the customers maintain and cope in more space, when the company begins. So, the plans should be planned from the best way to inspire the guide right into a prospect.

Different Ideas for B2B Marketing

Email Marketing is an outstanding method to keep participate your Clients.

Furthermore, besides focusing on immediate earnings, Email Marketing targets client involvement or advertising through direct generation. To achieve lead generation target, 87 percent of B2B marketers employ different Email marketing efforts and earn 40 times greater earnings than social media participation. When it comes to investment, Direct Marketing Association(DMA) said that B2B marketers are getting 40$ yield for each 1$ spent.

Therefore, the questions climb here’s That, the way one can raises the follower engagement for greater earnings, high earnings per customers, and many significant better earnings – As you will simply get the subscriber participation via your content. Furthermore, Trust is an essential element in B2B advertising, as Soon as You gain your clients trust from various Email Marketing approaches, you are able to implement it into your additional strategies, meaning –

  • Lower bounce evaluations
  • Subscriber statistics
  • Leads carried for engagement and further redirects to sales

To engage your customers in B2B through Email moderate, this report covers different kinds of Mail Marketing Plans, which lead to effective approach to attract, convert and engage the customers. Let us take a peek at these essential factors, below mention are some top email marketing campaign categories to gain more traffic and ultimately attaining sales goal of your business:

6 kinds of Mail Marketing Campaigns

  1. Valuable Email Content

Can you hand out your private Details to some stranger? So, how do your clients do it.

Your clients/consumers will just Provide their contact information when they’re sure that the suggestion is helpful for them. So, it turned into your obligation to attain their anticipation and supply them great content. Whatever be your business, share most recent, relevant and helpful information together

It raises your chance of Making healthy and long-lasting relations together, which isn’t necessarily self-promoted. Bank on curated articles, it is possible to send monthly or weekly emails.

  1. Company Information Email

Content regarding the business it’s beneficial for customers to understand. Based on research done by Chadwick Martin Bailey, 26 percent of B2B subscribers sign-up since they would like to learn more about the business.

So whenever we had an information to discuss like award winning, product launches, brand new pricing options, you ought to inform your readers about this. An individual can either inform by composing entire story in the mail or by supplying link that takes contributor to landing page.

3.New Blog or Video Email

Blog

If a business writes any new article on its site, they could copy paste it on email or supply link of the post from the email and deliver to its readers and customers. This may be done whenever you find a new post.

If a business is manufacturing some goods that they can make a movie of how their goods are fabricated and send to readers. This is among those significant Email Marketing types that make sure that transparency is preserved. You are able to send these kinds of mails, monthly once to participate with viewers.

  1. Inactive Email

As we have readers who do not Open mails, we ought to keep tabs on these people and need to send mails to them with articles such as,

  • What’s the organization and what exactly does it perform?
  • How it’s best on the market?
  • A connection which gives information concerning you?
  • Invite to begin business together to the development of both?

These static mails could be sent 3 times per year ideally, but number can decrease or increase in line with the business.

  1. Event, campaign and webinar

Email is the instrument where we can Promote any of their company to its viewers, whether it is a promotion effort, Event or a webinar. We can compose an email to our Customers telling them, we will run so and so effort. By this it may acquire new customers.

When business wish to plan an Event that’s time-consuming and costly, email is a terrific way to encourage its customers to their Occasions. By composing a mail concerning the sort of event, place, time and attendees must join the occasion, you increase the chances of converting the customer.

Webinars are greatest areas we could reach customers to showcase our solutions, topics and products that we have knowledge to generate session interactive and profit virtual attendees. We can notify our customers about webinars and provide them the URL to combine webinars via email.

  1. Survey, Case Study and Thank You Emails

Thank you mails could be sent through auto-responder when an action is completed on business site or a deal is finished. Along with thank you, an individual could send links to source page and page. It creates reader or customer appreciated.

Survey mails are hard part That we could perform by google surveys. Selecting paid or free polls up its. But something that the poll shouldn’t be long, the email ought to be clear and short. The poll mails could be sent two or three times per year. It is vital because opinions consistently provide the opportunity for improvisation.

If You’d like your customers to understand What they may benefit from your services or products, case studies are ways. Send case research or offer a link from the email to customer list and include about other customer testimonials, earnings development. They constantly seem real. Target your audience to whom You’re sending emails by location, business, occupation role sensibly

Conclusion

Each of the afforested kinds of Email Marketing campaigns for B2B are quantifiable, cost effective and outcome driven.

From Statistics, Email marketing for B2B has significant value in generating sales prospects, earnings and keeping customers. For sending nicely targeted emails to your B2B customers, you can build customer base and establish a relationship with them.

Engaging with the customers once attained and creating new customers is the chief objective of B2B advertising and you may achieve this quite competently by mastering all of the kinds of Email Marketing efforts shared within this post.

Joining some sort of training would also allow you to become an expert B2B Mail Marketer.

Keen to learn Email Marketing, take a look at Skillzlearn Certified Digital Marketing Training.

Learn the advanced techniques and tactics of Email Marketing from experts having industry rich experience in the domain.

Learn more about the training program, reach out at skillzlearn or call on 8800226570.[/vc_column_text][/vc_column][/vc_row]

Ways to Get Traffic to Your Website

[vc_row][vc_column][vc_column_text]In today’s competitive world, it becomes a huge challenge for online businesses to stay popular. And it became even more difficult with regular changing Google algorithms. And the regular Google Algorithms updates make it even more difficult for business owners. There are multiple businesses who are in search of traffic for their website. If you want high traffic to your site, working hard is the only formula. Because there are various factors which matters for driving traffic to your site. And it is very simple that No Traffic means No Business, and if it is No Business, it means huge losses.

So, it is important to plan some effective strategies to drive Traffic to your site.

This article aims to present some effective key points to drive traffic to your website, so that you can gain most out of your business. Let’s take a look at these key points.

Actionable methods to drive Website Traffic

The most important point that you need to keep in mind to succeed in this is to have a sound knowledge of every factor that helps bring in more traffic to a website. And the actions that can help you further in this regard are discussed below. However, you need to remember that not all the strategies are fast fixes. It may take some time before the results start showing. So, having patience is extremely important as well.

1. Socialise Well

Socializing is one of the excellent ways to get website traffic. Since socializing today is no more restricted to physical presence, connecting with people from all over the world has become easier. You need to make the most of this option. Start posting in the social media websites to draw more attention, which will definitely help with increased traffic. But, simply posting about your business on the media channels won’t help. You need to participate in those on a regular basis to engage more and more people. Check if readers are commenting on the posts you are updating and answer back wherever necessary. Great interaction will win you a huge traffic and thereby a large base of loyal customers. Few tips to follow while posting on the social media channels:

  • Understand that not all social media platforms are the same. Recognise your needs and engage with people over the right platform. For example, if you are in food business or arts and crafts, Pinterest will be your best bet.
  • If you have presence in more than one social media platform, make sure that the regular posts are not copy pasted content, broadcasting about your business/products/services.
  • Avoid overdoing it. It is commonly known, and holds true too, that nothing in excess is good.

2. Content still remains the King

Content is the most important aspect of any website. However, it does not mean that you need to simply have a blog full of plain articles. Content marketing is a great way to get Website Traffic and there are more than one ways to do that. Innovation is the trick. How to get traffic on website using content? Add fresh and relevant content in your site from time to time. And rather than submitting simple and informative content over and over again, think of some offbeat ways to pique the interest of the readers.

Infographics, videos, interviews and blogging in other sites are few of the unusual ways to do content marketing. Besides developing the right content, you need to build the right content strategy as well. Few other things that you need to keep in mind to get the ball rolling are:

  • Content should be of varying length
  • Content formats need to be different
  • Content should have an appealing headline
  • Add data to make your content more plausible
  • Add videos and images to make content less boring
  • Add meta descriptions before publishing a content online to improve visibility on search engines

And last but not the least make sure that you stir up some original content, which is not already there on the web.

3. Keyword Tactics

Content marketing and keywords walk hand in hand. Power the substance with phrases that people usually search with. This will help you in hitching the first few spots in the search list of the topmost search engines. Getting at the top of the list helps improve traffic flow to your site. But, can the keywords help you reach the top? Simply stuffing the keywords in your content is not enough. You need to make smart use of those important phrases. Some keyword tricks to remember:

  • Keywords are equally proportional to what your customers want. So, try your best to know what they want.
  • Longtail keywords are popular now. Start using long keywords that run into almost half of a sentence.
  • Avoid over stuffing keywords in the content. Google will blacklist your article/site, which would result in minimized site view and thus less or no traffic inflow.

4. The Link Story

Link building is yet another factor that is linked to both content marketing and keyword usage. Link building can be done in various ways. You can make guest posts in few websites that have high DA and add a link to your site. This is known as backlinks. Usually guest posts come for free. You can also get paid backlinks, in which a paid article with a link to your site is posted in other sites, in lieu of money. Another option is to create internal links, where one page is linked with the other. This is a great tactic to increase on-site time, traffic and conversion rate. Some tips to remember in link building:

  • Analyse competitor backlinks
  • Try listing your site in link directories
  • Build good relationships with others in your niche
  • Stay informed on the changes in the search engine optimization or SEO techniques and thus link building as well
  • Go for white hat link building because it is the necessity of the day

5. Build a responsive site

Having a highly responsive site is extremely important to get Website Traffic. Nowadays, a greater part of the population is reportedly using Smartphones. So, your site should be designed in such a way that it works well on all kinds of devices, be it a mobile, tablet or PC. For example, if it is a fashion app, such as Myntra, the buttons, icons and images should adjust based on the device on which it is opened. Similarly, if it is a coupon site like that of Happy Sale, you need to determine which features should be more visible to make it easier for an user to find a deal.

In addition to this, it will also have to be an easy to understand platform, where a visitor can easily move around from one page to the other. Finding clickable items should be easy for a reader. So, what are the things you need to keep in mind with respect to a responsive website design?

  • Run a survey to know more about user experience
  • If required take help of professionals who are expert in web designing
  • Keep in mind the color play so that it does not look over the top and yet not drab
  • If you want to know how to get traffic to a new website then this one would be the most useful technique for you
  • Analyse other websites both in your niche and out of your niche
  • Keep the commenting option open so that you can receive feedbacks and improve user experience likewise
  • Intuitive web pages will attract more visitors
  • Keep things simple and yet different

Conclusion

So, here’s how you can improve traffic coming in to your site.

These are some of the full-proof ways that can help you to get traffic to your website free. And as mentioned before, you may not see any improvement instantly for most of the actions taken.

But, you must be knowing that Rome was not built in a day.

Therefore, you will also be start seeing positive results if you continue incorporating foretasted techniques to get website traffic.

Enhance your Digital Marketing skills to drive traffic to your website or for clients. Enroll in Digital Marketing Training at Skillzlearn. We provide Certified Digital Marketing Training. Learn from the IIT alumni and Industry experts to master your digital skills.

To know more about training program, visit www.skillzlearn.com or call on 8800226570.[/vc_column_text][/vc_column][/vc_row]

Everything You need to Know about Influencer Marketing

[vc_row][vc_column][vc_column_text]One of biggest buzz in marketing world these days is the emerging importance of Influencer Marketing. This marketing technique is becoming the preferred choice for marketers to reach their target audience in further effective, affordable and authentic way. The growing trend of this marketing has even seized some big brands such as, Walmart, Coca-Cola, Colgate, Microsoft, Subway, Disney, etc. in its grab.

Before taking this article further, let’s get to know what it exactly means to develop a better understanding of the concept.

What is Influencer Marketing?

Let’s wind up to late 90s or early 2000s. Remembered, those advertisements of energy drinks starring famous cricketers, cosmetic products featuring actresses or household products advertise by pretty models. The celebrity advertisement trend is even carried out today. But do you ever wonder, why brands deal with celebrities for advertising their products? Well, the answer is very simple, to attract more eyeballs to their products, as most of the celebrity fan would be influence by the product which their favorite celebrity is using. And gaining more popularity to the brand will be directly proportional to the sales and business growth.

But, as it is about celebrity, so of course their endorsement fee is sky high, and not every brand can afford it. Further, the influence of these celebrities have dropped down nowadays, as people are smart enough to know the thing that celebrity endorsing the product has no experience about it. It is how ‘Influencer Marketing’ comes in existence.

It is an online marketing technique where products of any brand are endorsed by an expert or influencers of that niche over various internet channels. There is a huge followers list of these influencers who absorb the information provided by them with sheer trust and belief. Though, the influencers aren’t celebrity, they are common people who initiate giving valuable information to people in various field and attain popularity. Influencer have marked their presence in every niche, such as food bloggers, fashion bloggers, travel enthusiasts, digital marketers, etc.

It is a kind of marketing where products are endorsed by influencers or experts in the niche of the product over various channels of the internet. These influencers have their loyal followers who consume the information provided by influencers with utmost trust and belief. These influencers aren’t stars, they are people like us who started giving useful information to viewers and gained the popularity. Some of the examples of influencers are; food bloggers, travel enthusiasts, fashion bloggers, digital marketers etc.

Why Influencer Marketing is a big deal

No doubt, it is emerging as one of the most effective marketing technique these days. You might be thinking about is this marketing technique actually so powerful, is there any proof to believe it? Well, here is, the below mention statistics figure:

  • 94% of marketer who used this effective marketing technique find it more profitable
  • 59% of marketer ramp up their influencer marketing budget
  • 67% of marketing professional engage with influencers for promoting their content
  • This Marketing result in 11X higher ROI than other marketing method
  • 74% of customer’s buying decisions are influenced by Social networks
  • 71% of marketers admitted that ongoing ambassadorships are effective form of influencer marketing
  • Influencers with 10k-100k followers base offer best engagement and wide audience reach

Why Influencer Marketing Is Important to your business strategy

As 30% of customers are likely to purchase products endorsed by non-celebrity blogger, thus it makes sense to invest in this effective marketing. It can act as tool for creating brand awareness among your customers.

Consumers are now turning to influencers than ever before in getting informed about a product performance, to know whether it is worth investing in it. Having an influencer’s engagement help in creating awareness about products which result in increasing revenue as a lot of your potential rely on these reviews to make their buying decision.

Conclusion

It is becoming the most effective marketing technique for brands. It helps in upgrading growth of business with the action of attracting, engaging, converting and promoting customers and meeting sales target for your business.

You can start you career as an Influencer Marketer with having good enough experience in any specific domain. It can be achieved with having proficient experience in marketing domain. You can gain exposure by enrolling in any specific training in the domain.

Looking for Digital Marketing Training, take a look at Skillzlearn Certified Digital Marketing Training. Learn the core concepts of Digital Marketing from IIT alumni and Industry experts and become a professional marketer.

Register for classroom training in Gurgaon, Delhi, Noida or Bangalore, or avail online LIVE classes from the comfort of your home.

For any Training related query, visit www.skillzlearn.com or call on 8800226570.

How to drive more leads with Facebook ads?

[vc_row][vc_column][vc_column_text]Do you have a business page over Facebook? Do you wish to go beyond likes, comments, and shares for the overall efforts you invest in your social media planning?

If so, you must need to implement Facebook ads strategies to generate more leads for your business. But before that, you need to know what exactly the term ‘Facebook ad’ means,

What are Facebook Ads?

Powerful Editor and Facebook ads Manager are efficient tools that ease you to target your content to a specific audience and enable you to convert your social media strategy into significant sales for your business. Facebook ads are also a great technique to create a database of user who are interesting in your product and services.

This article will help you to understand the tactics of driving more leads with Facebook Ads:

How to drive more leads with Facebook Ads?

Step one: Valuable Content

The world of Facebook is equipped with loads of information for almost everything. To make someone stop scrolling beyond your ad, your creative must need to have great content. It’s not just about images or text that you use, it is mainly about what message you’re trying to convey through your ad and how’s it important for user that will make him to stop and notice your ad.

Step two:  Relevant landing page

The landing pages are the lead capture pages, which are based on the content you created and contain the information about content itself. Additionally, it contains a call-to-action sort of form where user can fill their details for getting an access to your content. It is important to have an effective strategy and design for your landing page, to drive more traffic to your site.

Step three: Know your target audience

It became important in digital marketing to reach your target audience to generate suitable leads for your campaign. It helps you in creating an effective marketing engagement strategies. As these audiences are looking for product and service that your company serves.  These individual are basically the end users most likely to make a purchase from your company.

Step four: Create your Ad

At time you create your Facebook ad, you have been asked to state the objective of your campaign. After adding in the URL of your landing Page, Facebook ask you to install a tracking pixel over the ‘Thank You’ page. Up next, you have to set up your targeting and your ad spends, and for how long you wish to run your ad. Then, add the image and text you want to include and insert a call-to-action button. There is no such hassle in running a Facebook ad, as the process been quite simple.

Step five: Optimize your Facebook ads to increase conversion

Facebook ads is not just a process of setup-and-forget. To get the best and most out of your effort and investment, you need to consistently monitor your Facebook ads performance to know what strategies work best for you, and what won’t.

It’s important to build and maintain your relationship with existing and new leads to make your Facebook Ad campaign successful and result oriented. Make sure that your Ads are relevant to the people, so that your audience will find a solution to the problem they’re facing from long time. That ultimately turn your customers into your promoters.

Conclusion-

Hopefully this blog has given you few ideas of generating more leads through Facebook Ads for your business that too without much investment.

If you’re still not sure, what strategies best work for your Facebook ad campaign, learn the tactics of Facebook marketing and become a specialist in this domain.

Looking for Facebook Marketing Training in Gurgaon, check out Skillzlearn certified Marketing Training. Register now, for classroom training or avail online LIVE classes. Learn the core concept of Facebook marketing from industry experts.

Have any query, reach out to us at skillzlearn or connect with us at 8800226570.[/vc_column_text][/vc_column][/vc_row]

Top Content Marketing Tips For Smart Marketers

[vc_row][vc_column][vc_column_text]Content Marketing, by the time is the most in-demand marketing strategy in digital world. It makes the use of different form of content such as blogs, articles, videos, and images to engage the potential customers. The content marketing majorly performs its role over social channels. Social media as of now, is considered to be the vast digital platform for sharing content, because of immense social presence of people over these social platforms. In such time, implementing content marketing effective strategies could be highly beneficial for speedy business growth.

Keeping in mind the importance of Content Marketing for the digital marketers out here, this article has cover the top 10 content marketing tips that content marketers should consider for effective marketing outcome. Let’s take a look over it:

Content Marketing Tips for Marketers

  1. The future of Marketing

Nowadays, every company or businesses are turning Digital, and implementing content marketing strategies for steady growth. Being 60% less expensive than the traditional marketing, more engaging to audience and lack manpower requirement. People are not liable for traditional marketing, and taking actions against blocking calls for the spam numbers, using ad-blockers to restrict online ads over web browsers. Your audience must be interested to connect with your brand, if only, they will get the relevant product/service they are looking for.

  1. Great benefits for shareable content

A fundamental strategy behind content marketing focused to let people talk about your company via the content you created. Here, your content readers turn out to be promoters of your content if it is enough relevant to them. And to make them promoters of your brand over social media, your content should be highly valuable to the audience, which intent them to share it among their social circle. Usually, a link to blog or either any image or sort of video is shared easily. Creating valuable content in an easy to absorb way is the motive behind every content and social marketing campaigns.

  1. Measurable results

The success of any content marketing strategy can be evaluated by tracking the social and web traffic. It’s not been a planning without measurable outcome, as the swing in traffic result for social media & website indicates how many users view your posts on social media and become your followers through website. It helps you to manage and improve the strategies for your social media campaigns to gain the suitable results and get a better understanding about what work best for you.

  1. Effective Tool

Social media has turned out to be the most powerful tool for promoting your content. Usually, people spend around an hour daily over different social media channels. It makes social platforms an epidemic tool for content promotion. Social media definitely has a vast and widespread reach that can spread new/content in seconds to millions. The boundless operation and reach of content is the key factors in making any campaign successful. Additionally, it aids campaigns to gain success even without an ample follower for your brand.

  1. Keep your campaign organic

 

It is important to keep your content reach organic. As the possible customers are not much interested to look out for paid advertisements all around. Instead, they show more interest, when people they are following, or friend with, share some sort of content. The benefit of keeping your campaign organic is that your web and social traffic continues after your campaign ended. It is an effective marketing strategy for your business growth.

To drive a successful campaign, it is important to keep its reach organic. As your potential customers don’t want the hassle of paid advertisements all around. They are indeed more interested if they follow,

  1. Build your networks

To promote your content over social media, you must need to integrate it with another blogs or profile that has huge followings. It benefits you in extending the reach of your potential customers. You can gain more positive response with these associations as it involves mutual benefits. People start connecting to your products as one of the influencer of the social media avail, which trigger them to check out those products on their own. Additionally, the outreach you gain will influence the audience to make investment in your products/services, making more personal connection with your company.

  1. Communicate with your audience

Always appreciate the positive reviews regarding your brand(product/services) or content. Responding towards negative reviews and to unhappy customers is indeed important. The practice of responding over customer reviews benefit your brand in gaining customers trust, which itself is one of the important marketing aspect in today’s competitive market. Brand loyalty attract your current customers to repurchase from you again and also promote your brand or products among their social sphere. It proves to be a beneficial approach in gaining new customers consistently, when existing customers talks positive about your products and show loyalty to your brand.

 

  1. Keep it Consistent

Be regular with your social media postings, and don’t forget to integrate your company’s vision. It has been analyzed that post engagement and web redirects drive more through the social profiles which are consistent with their postings. Keep in mind that not every sort of content need to be viral kind, thought it must surely contain information which is useful for your current and prospect customers. Being persistent with your company’s vision, help in making a connection with your existing customers. It builds people trust in your products and brand.

  1. Never Ignore your existing consumer

A famous quotes says, “Customer is King”. Your existing client are definitely big resource for your brand. Do not ignore them, no matter what. The quick fix in doing it is by executing some sort of loyalty program for them by providing offers or discounts on your products frequently, or featuring some exclusive look for your upcoming products. It makes them experience to be a vital part of similar community- which shows interest in your brand.

  1. Follow what’s trending

Keeping ahead over the latest trend on social media become crucial. Creating and sharing content on trending topics help gain people’s attention on your brand page. As trending content are always a hot topic of discussion whether it be over social media or generally, it helps people recall your brand if only they get relevant content. And what else be a good promotion for a brand, instead people discuss about it.

Conclusion

Content is and will going to dominate the online industry. Not matter, what modifications come in techniques and tactics of digital marketing arena, content marketing will always rule.

Content marketing is the best approach of creating your brand awareness among the target audience. Not limited to just that, it helps you to engage with your current and potential customers by consistently communicating with them and knowing what they’re looking for.

There is bright scope in the field of content marketing. In case, you want to make your career in content marketing or want to uplift your business growth with content marketing strategies, skillzlearn can help you.

Enroll in our certified content marketing training and become a certified professional. Take our classroom training in Gurgaon, Delhi, Noida and Bangalore or you may go for online LIVE classes from your room itself.

For more information related to our certified courses, visit www.skillzlearn.com

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Top Digital Marketing Updates of 2018

[vc_row][vc_column][vc_column_text]Digital Marketing has revolutionized the entire face of marketing. With the skyrocketing growth in internet technologies and influence of Digital Marketing, businesses are tramping to match up with the latest marketing trends. As in today’s world, people are consuming any information happening around the world through digital platforms. Thus, making digital marketing the perfect option for businesses to reach out to their target audiences.
Nowadays, most businesses are adopting digital marketing methodology for their plans of actions or promoting their existing marketing strategies over different digital platforms.

Social media networks like Facebook, Twitter, Instagram and others, frequently keep on updating their platforms, making it a bit difficult for marketers to stay up-to-date with the latest happenings in the social media space.
This article will help you devise for the changes to come in Digital Marketing industry in 2018 that you must need to know.

To know more, Let’s dive in!

Top Digital Marketing Trend of 2018

1. Content Marketing

Content marketing is booming with every passing second. It’s becoming the most equipped digital marketing tool for businesses nowadays.

Content marketing is the practice of developing and sharing valuable, consistent & relevant content over digital platforms. The marketing technique is highly being used to draw the attention of a defined audience with a purpose of converting the potential customers into leads.

The sort of content you market is related to your business, the product, and services you want to sell. It is an approach of creating brand awareness among people, to know, engage and believe you reasonably to carry out business with you.

Here is a fantastic instance of how coke made the best use of personalizing the content in their marketing strategy.

Share A Coke Campaign

The company’s “Share a Coke” 2015 summer campaign was one of the most successful marketing campaigns in the history of Coca-Cola brand. This marketing strategy carried out the company’s iconic logo over 24 bottles for around 250 of the most popular names of people in countries. The consumers had the benefit of having common names or family relation, such as “Bhai,” “family,” printed on coca-cola bottles and were inspired to share those bottles with family and friends.

With this campaign, the company was able to create the massive amount of social media content by precisely focusing on customers who use social media to share photos and stories. The company offers complete creative control and brand takeover to these customers, prompting the user to feel that they were not advertising the company online so much as they were drawing their social media conversions.

2. Mobile Marketing

Mobile marketing is one of the viable in-demand strategies of digital marketing, which aim to target the potential customer on their smart-phones, tablets or other mobile devices, through websites, email, SMS and MMS, social media, and apps. From addressing on E-mail till visiting your site, the entire process is accessible on your smartphone.

Mobile marketing has driven up the market at the rapid rate. In today’s tech-savvy world, the smartphone is the perfect alternative to laptop or desktop, to access your email or social media accounts. Mobile marketing is and will be going to be the top sort of digital marketing techniques for marketers to implement for achieving their marketing goal.

Mobile Marketing has a brighter scope in the digital marketing arena. If you are not using any mobile marketing strategy for your business, you might be lagging behind from gaining better sufficient revenues on your business.

Let’s consider the example below that has taken mobile marketing to an entirely next level

Though Hollywood blockbuster frequently prefers multi-channel advertising campaigns, the ‘Justice League’ carry out something extraordinary. They coupled with brands like Mercedes and AT&T, the producers offered some fantastic experiences, behind the scenes and looks of movie cast to drive audience curiosity.

They come up with a free mobile app called Justice League VR. And introduce a Join the League Gillette Edition to carry out the TV and cinema spots linking the movie to the shaving brand. Additionally, they implement technologies like Google Cardboard and similar technologies offering the user a chance to perform their part in their superhero team.

3. Videos

Video content, no doubt is grabbing more user eyes on social media. Either you’re advertising your business on Facebook, Twitter, Instagram, YouTube, or Snapchat, it seems like the trends of social video engagements is reaching out to be at the top in 2018. Videos benefit you to spread your content faster and reach out in a more convincing message form to improve sales.

People are viewing billion hours of videos every day on YouTube and Facebook. It is recommended to post more videos content per month to drive user’s attention. It doesn’t matter, for what platform you do for, whether a Facebook Live, YouTube videos or website video, start making a habit of producing quality video content for your customers on a regular basis.

Video marketing is the most effective way used by marketers in the digital marketing field. And they admitted the fact that video drive more positive impact on their marketing outcome.

For instance, below is a video marketing campaigns by Dove, take a look over it to find out how it lands their marketing by combining an empowering message with a real description of their target audience.

In their campaign named “Like a Girl,” the brand used the popular insult to catch the attention and then turned the conversation about what it means to run, throw, and fight “like a girl.”

Always #LikeAGirl created much global awareness and changed people thinking about the phrase ‘like a girl,’ the video got more than 85m views on YouTube from 150+ countries.

4. Chatbots

Chatbots are the computer program design in such a way that imitates social chat or dialogues in the form of text or spoken languages using AI (artificial language) techniques. Chatbots are implemented to tackle customer service issue, engagement, and general queries.

Though chatbots have always been available there but were not that obvious, nowadays more brands are using chatbots with the purpose of serving better customer experience. Chatbots are offering better results now than ever before and also engaging more audiences to the website.

Take a look at the campaign by Starbucks and consider yourself if using chatbots is a right move for your company’s next marketing campaign,

Starbuck, introduced their Mobile App and made it simple for the customer to place their order via the app. The customers would able to make their request via voice command or messaging interface. Chatbots are beneficial in maintaining & improving customer base and engagement. Once you place your order, the chatbots will inform you when your order will be ready and the total cost of your order.

The company added that it has 12 million Starbucks Rewards members, increase 18 percent from the last year, plus 8 million mobile paying users, using their Mobile order & Pay technology, that enabled customers to place an order through smartphones and getting it without facing the hassle of standing in the queue. The statistics figure depicts how chatbots had helped Starbucks to grow through mobile ordering.

Conclusion:

The trends mentioned above will change the entire structure of social and digital marketing in 2018. To keep your business growth consistent, and maintain your customer reach, you have to implement the updated digital marketing strategies as per the new trends to get better ROI.

Passionate about Digital Marketing?

Learn the latest trends and techniques of Digital Marketing industry with Skillzlearn. Enroll in our Digital Marketing classroom training at our centers in Gurgaon, Delhi, Noida, and Bangalore, or go for online LIVE classes. Join our Certified Digital Marketing Training program, and become a certified Digital Marketing professionals to kick-start your digital marketing career.

To know more, please visit skillzlearn or call on 8800226570.[/vc_column_text][/vc_column][/vc_row]