In an age where “60% of a marketer’s time is devoted to digital marketing activities”, one will have no qualms accepting that the future of the field is bright. For the innovative, tech savvy ones out there – it is time to explore the field. Careers in Digital Marketing can be quite rewarding as well as fulfilling – rewarding in terms of the pay and fulfilling in terms of the enormous satisfaction one gets on being able to pull off a successful campaign and build lasting customer relationships that keep the business growing.
As a digital marketer, one’s job is to develop and execute unique marketing campaigns that draw the right traffic and leads to the best conversion. What is even more interesting is the fact that small and large organizations alike need digital marketers. As per research, the average starting salary is INR 3.5 lac per annum.
While one may not need any specific technical skills, there are some unique attributes that distinguish a good digital marketer from a not so good one.
Innovation, experimentation, insight and awareness: all combine to strengthen your chances of excelling as a digital marketer. Though some of these would come naturally, most of these can be acquired with consistent effort. Exploring various social media, reading and following digital marketing campaigns, reading about market trends and interacting with your customers can add many a feather to your digital marketing cap.