Social Media Marketing Certification Course

Get Social Media Training To Increase Your Online Presence

Social Media Marketing Course Online

SMM Course Description

With this Social Media Marketing Course Online, you will have a brief idea about social media marketing and some of the most important social media websites. There are a bunch of social networks, but only some of them will prove to be useful for your company. And that’s the reason you should only know about the most popular social networking sites, its features and offerings so that you could use it to reach potential customers and fire up your business.

Social Media Marketing Course Modules

Social media affects modern businesses drastically. Living in the digital era, businesses must be aware that almost all of their potential customers are there on the internet. In this module of Social Media Marketing Course online, you’ll learn about the social media landscape, content marketing, conversions and platforms.

In this module, we will uncover the actual face of social media and the availability of types of social networks to digital marketers. We will cover blogging and content marketing, social networks, microblogging, community building, viral content and others.

This module is about the most happening Social Media platform- Facebook. Starting from facebook glossary, pages, Ads Manager, ad campaigns, facebook analytics, facebook messenger and techniques will be covered.

The visualisation makes marketing easier. From setting up the channel, optimizing channel, ad campaigns to ultimately increasing business revenue, techniques of modern Video Marketing work magic for businesses. This module will accustom you with YouTube marketing to help you kickstart your marketing.

Twitter is one of those platforms which are believed to help anyone achieve financial gals whenever they want. With the help of this module, you’ll have enhanced knowledge of Twitter, hashtags, ad campaigns, content strategy and twitter analytics for will be taught.

In this module, you learn how LinkedIn has been quite a useful platform for a business to develop a trade relationship with another company. Linkedin profile, pages, content strategy, tools and techniques are covered.

After this module on Instagram marketing, you’ll be having a small dosage of important Instagram marketing techniques, you would be surprised by the results. We will be providing you with an understanding of hashtags, content creation tools, ads, increasing followers along with step-by-step tips and tricks to increase your followers.

Pinterest is an amazing tool for selling the concept of “What you see is what you get” and this module teaches how exactly to do this. We will help you understand Pinterest, pins, boards, analytics and Pinterest ads.

This module will cover some of the most trending platforms – WhatsApp & Snapchat. Starting from the difference between a personal account and a business account. We will also teach about personalised marketing, groups, broadcast, automation.

In this module, we will be sharing some important principles and strategies we have used to build highly converting ads for various social media platforms. Media planning, budgeting, hygiene and hero campaigns, selection of platform, GDPR, cookies are covered in this module.

This module teaches about one of the most important things associated with Social Media-dealing with bad reviews and handling reputation online. It has never been easier. It’s an assurance to provide you with the most comprehensive course with social media listening, brand monitoring and tips and tricks as well.

In today’s world, not just brands and individuals but also businesses are attracting online attention and reaching new audiences only with the help of influencer marketing. This module is in charge of familiarizing you with finding influencers & evangelist, building campaigns, paid vs barter techniques.

This module deals with how automation plays a vital role in social media marketing. Also, it shares the pros and cons of automation you must be aware of. Content planning, publishing, multiple clients, workflow, tips and tricks are shared with students in this module.

You must keep track of the performance of your social accounts. That’s why you must know about goals, metrics, campaigns, persona, ROI and its usage to increase your social performance. This module on Social Media Analytics does exactly that.

This module is a how-to guide on creating and implementing social media strategy so that it boosts the performance of social media accounts. Also, it has recommendations on do’s and dont’s on social media and how those actions are related to your business and how popular are your social media accounts.

Some things to be covered in this module include the fundamentals of content marketing, essentials of content marketing, strategizing, KPI, ROI, lead quality, intent-based targeting and many more. The knowledge of planning and executing content marketing will drive your business forward.

Content Management for different channels module is about finding content trends, keyword mapping, promotion methods to create your brand’s social media presence and how to manage the respective content. Content for blogs, SEO, ads, social media etc is taught.

The list of tools for content marketing is never-ending. Whether you are a mere beginner or been familiar with content marketing, this module will prove helpful to get most of your time and energy with various paid and free tools.

 

Do you know?

facts about SMM

  • Facebook accounts for 53.1% of social logins made by consumers to sign into the apps and websites of publishers and brands
  • 60% of Instagram users discover new products on the platform
  • 65.8% of US companies with 100+ employees use Twitter for marketing
  • 64% of social referrals to corporate websites come from LinkedIn
  • YouTube can be navigated to in a total of 76 different languages (covering 95% of the Internet population)
Facebook
53%
Instagram
60%
Twitter
65%
Linkedin
64%
YouTube
95%

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Vivek Kumar

Digital Marketing Expert

Our Trainer

The Faces Behind Our Success

As passionate digital marketing enthusiast and trainer, Vivek is an expert in the field with over 12 years of experience.
He has trained and mentored 5000+ Working professionals, Entrepreneurs, Students and Freelancers to utilise digital marketing and related skills to help them ‘achieve’ success.
A torch bearer for numerous ‘performance’ or ‘affiliate’ marketing campaigns for a number of brands, digital products and physical products both in India and abroad.

Tools provided

To aid your learning process, you will be provided with various materials to facilitate your learning of Social Media Marketing. This includes detailed course modules, notes and syllabus.

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