You’ll find social media profiles of the who’s who on the internet, and there would be no brand – mind you, no brand which does not advertise itself on the social media.
The social media industry is ever evolving – new features, new opportunities, new trends! Be it “Facebook Facial Lenses” or “Instagram Stories”, there is something new that keeps coming up. This indeed makes the social media space complex. With the inevitable relevance of social media for businesses and brands, there is a dire need for people to understand the social media space for all its nitty-gritty.
All require an analytical and a creative bent of mind. With the ever-changing space, it is no joke to keep abreast with what is happening herein and then build strategies accordingly. This is something that makes the “Social Media”, not just a fun activity but a serious platform that needs to be leveraged cautiously, thus giving rise to a number of career opportunities in the field. Here’s a sneak-peak into the social media spaces where one could make a career:
What do you need to build a career in this hemisphere? Well, quite a diverse range of skills
Investing in the above-mentioned areas can yield great returns over time given the rising relevance of social media in the marketing space. As a Social Media Marketer, your job will be to promote content through ads, posting and sharing, in a way that drives traffic to the company’s website. Amidst this, you will be required to engage with the target audience on a regular basis.
Salaries in the field are immensely satisfying once you are able to make a mark for yourself. Growth will easily come with experience and the contentment of having driven a marketing campaign will only add more feathers to your cap. You can enroll in a full-time course or take up an online course. The future of Social Media Marketing is incredibly bright and now is the best time to leverage this, leaving behind a decade-old myth that social media is just for fun.
Next time, your grandmother complains that you are wasting your time on Facebook or Twitter, tell her that you’re on your way to planning a great career for yourself!