Have you ever noticed the ads that appear on the search results page? If you have, we are sure that you’re familiar with PPC Advertising. PPC is an effective digital marketing strategy which enables advertisers to reach their targeted audience and they only have to pay each time a user clicks on one of their ads. Want to learn more? Join us in our journey of success.
Search Engine Marketing plays a key role in positioning your site online as well as with your online customers. The primary agenda of this online PPC training is paid reach and reaching your online customers. Starting from why ads to organizing campaigns, tracking ROI, all major topics will be covered. Search engine optimization is always a comprehensive topic, which is why it is covered in a separate course in more details.
Before starting out on pushing ads, you need to have the knowledge of keywords, its matching types, who see your ads etc. In this online PPC training module, you’ll be learning the basics with Google Adwords. Search network vs display network, organic vs paid results, keyword research, CTR, platforms, types of campaigns etc are covered.
This is an important module in this course. Campaign creation can be tricky you don’t know the basics such as how to find what’s the quality score and how to improve it. Also, in this module, you’ll be learning about creating types of campaign, account structure, ad copy, setting, audience targeting and remarketing.
When it comes to paid reach, ads are the way, obviously. Within your targetted budget, how to achieve the results you have aimed can be challenging. Thus, this module on Tracking ROI (return on investment) will teach you how to get the most out of your intended budget.
Campaigns are good, optimized search campaigns are even better. In this module, you’ll learn how to optimize your search campaigns, CTR, CTA, CPC, analyzing, improving campaigns with apt knowledge on other variables involved.
Display advertising has several forms of online advertising such as banner ads, text ads and others. Display campaign creation module will guide you to make an excellent display campaign to reach your online customers.
Also known as retargeting, remarketing is one of the smart ways to get customers back into your site and getting them to buy your products/services. This module will teach you how to devise ad campaigns to target those customers who bounced off of your site.
As passionate digital marketing enthusiast and trainer, Vivek is an expert in the field with over 12 years of experience.
He has trained and mentored 5000+ Working professionals, Entrepreneurs, Students and Freelancers to utilise digital marketing and related skills to help them ‘achieve’ success.
A torch bearer for numerous ‘performance’ or ‘affiliate’ marketing campaigns for a number of brands, digital products and physical products both in India and abroad.
To aid your learning process, you will be provided with various materials to facilitate your learning of PPC & SEM. This includes detailed course modules, notes and syllabus.