How to do On-Page optimization in SEO

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(A Few hacks to compete with the big Brands)

Is it possible to compete with the big brands?

You type anything on search engines, and you see the big brands on the first page. Competing with them to get your brand to the first page of Google is an uphill task, according to many.

This is the reason we at SkillzLearn have decided to bring to you a few hacks that will help you beat the big brands in your industry. Most often, they have created so much trust and loyalty that irrespective of whether their site is optimized or not, they appear on top.

Big Brands have great content. 

They provide information or are inspirational. Great content connect with the target audience.

One big difference between a startup and a big company is that startups can implement their idea immediately. But big brands have layers of approvals and filtering that takes a lot of time before they come to life.

Big brands cannot skip protocol: Once a specific plan and system is in place, it is complicated to change things in a big company.

The layers of approval kill creativity: 

The pre-set terms of the company and its standard operating procedures kill creativity and innovation. Most of the out-of-the-box ideas get killed in the process. In a small company, there is fewer guidelines and less filtering. So thoughts are more fresh and innovative.

Is SEO similar?

But when it comes to SEO, let’s face it. You cannot put your innovative ideas out there and overrank the big guys. To get ranked above them in search engines requires much more than that. Sure they have deeper pockets, but you can focus on certain essential aspects that can help you.

Branding

You are aware that it is big brands made it to the top because of their brand image. So focus on branding. Let your consumers be aware of your brand name.

 Factors that help in branding involves your logo, tagline, and everything about what your brand stands for. This cannot be changed later, so it is recommended you take some time to come up with the right one.

Your Content:  Big brands know the value of building and nurturing a relationship with their audience. They continuously find ways to engage with their consumers. People build a perception around your brand by the content they read from you and about you. So provide them with the right content.

Target keywords that are related to your brand

Big brands target keywords that are mainly brand-related ones.

Local Search optimization

Local search optimization is often the fastest way to push your site to the top of search results. Always optimize for local search locations. For most smaller brands, this is the best way to capture the local market and beat big brands in the industry.

Social Media

Social Media is not directly related to search engine optimization. But for branding, it is highly valuable.

Your brand image, trust, and loyalty is built through social media. It can be utilized at various stages of the customer journey, guiding the audience to take the required call to action.

SkillzLearn brings to you a guide that will help you with following

-How to create SEO-friendly URLs

-How to optimize content

-How to write titles & descriptions

What is on-page SEO?

On-page SEO or on-site SEO is the process of optimizing web page content for search engines.

Why is on-page SEO important?

Google and other search engines crawl your website pages for keywords.

For most people, optimization involves keywords. But that is not true. On-page SEO involves much more than that.

CTR/Click-through-rate

Bounce Rate

Page Speed

Mobile optimization

User experience

Content

 Optimize your Content

The keywords that you wish to rank for must be added in the first 100 words. Your primary keyword must be used in the first 100 words of your content.

While crawling your site, Google chooses to consider the words described in the first few paragraphs and ranks you accordingly.

The Title should have an H1 tag, and other subtitles must have an H2 tag. Include keywords in both the Title and sub-titles.

Yes, keywords do contribute to good ranking. The number of times you repeat your primary and secondary keywords is called keyword frequency.

 External Outbound Links 

Google, while crawling your web pages, encounters the external links that determine the category your content belongs to. It builds your site authority

It is seen that the websites with external links incorporated always outranked the sites without good quality external links.

Use Keywords carefully & Strategically.

If you discuss SEO techniques with an older colleague, he can tell you about keyword stuffing. This is a  process by which optimization is done by stuffing keywords into content several times. The surprising part is, it used to work! Thankfully it does not work anymore, or the first page of search engines would be filled with meaningless content.

Search engines worked on their algorithms to penalize the black hat technique practicers. Today, keyword stuffing does not work. It is best to deliver value with your content and add in a few primary and secondary keywords with a few variations.

URL Optimisation

It is recommended you optimize URLs to rank on the first page. There are two things to keep in mind. The URL must be short and include a keyword.

Titles & Descriptions

Significance of Title tag

The title tag is significant and try to put your primary keyword here as the search engines crawl through your title tag and categorize your page. So your page gets defined with the title tag.

Title Tag modifiers

We recommend using modifiers that can help you rank for long-tail keywords.

Search engine optimized content

Unique Content

Fresh and unique content

People are flooded with so much information daily. So if they need to give any importance to your content, then you should be writing something new. Something that is not already there and is not being rewritten and rephrased. It could be some new case studies curated by you or some practical tips that is related to your industry.

Content that delivers value

According to our recent study, there are more than 4.5 million blog posts rolled out daily! Hence if your blog needs to stand out in this ocean, it must be highly valuable in some way. Let us give you some tips that will help you.

Content must seem real, and with something, the audience can connect with.

It should be informative, inspiring, or entertaining.

It should not be unnecessarily wordy. Strong copywriting skills help the content engaging

Keep it relevant to the trends, techniques, and circumstances around you. Keep it updated

User Intent Content

Designing pages with unique, fresh, and original content is highly essential for SEO. Along with that, we need to optimize it for user intent. It means that your page must be precisely designed to satisfy what a user is trying to get. But people, in their efforts to satisfy user intent, use titles that appeal to them. Care needs to be taken to avoid clickbait titles such as “powerful” and “free.” Our study revealed that the click-through-rate dropped by over 15% with these words.

It is true that emotional and powerful titles get clicked more but know which words are appealing and which look spammy. Striking the right balance plays an important role.

Advanced On-Page SEO Tips

Avoid stock images

Never use stock images in your content. It has become straightforward to get your own pictures and designs with free tools available. Hence avoid stock images altogether.

Put up internal links.

It has been seen that linking your high domain pages with lesser ones helps in your optimization process.

Optimize Images on your site

Use alt text and description features available for every image as google picks up images depending on this.

Use Featured Snippets

It is terrific to have featured snippets for your site. But to have it, you already need to be there on the first page of search engines.

Voice Search SEO

The importance of voice search need not be stressed. There is a growing demand in voice search, and hence if you have not optimized your web pages for Voice search, you are lagging. We recommend you include FAQ pages. During our study, we have realized and documented the fact that Google uses frequently asked questions section for voice searches.

Submit Guest Posts

Submit guest posts to sites with high Domain authority but are unrelated to your industry

Submit guest posts to websites that are related to your industry

Both of them have their own benefits.

If you want to know more ways to strategically optimize your website, get in touch with us today.

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