There is a lot that goes into planning your social media strategy. From outlining your objectives, to deciding on the budget, to having you content plan ready. A rather critical part of the whole strategy building stage is finalizing the social media channels you will be using and well, using the most. There are a plenty of channels to choose from and no one has the time or the budget to invest in each. Further, it is always more sensible to have your choice suited to the needs of your business and the nature of your brand.
While LinkedIn is more professional, Facebook is personal. Snapchat allows temporary content while Instagram photos are lasting. One needs to have a thorough understanding of what each of these channels has to offer as well as the drawbacks of using each.
To begin with, let us try to understand the various options available and what makes these click vis-a-vis the others.
Target customers – Once you know who exactly your customers are and where they hang out, you will be able to get a fair idea on how you want to drive things further, not only in terms of where you want to promote yourself but also in terms of how you want to promote yourself. Here are some facts that you ought to know
Well, these are only a few aspects and additional research might help you find answer to more prominent questions which in turn will help you decide the channel that will suit you the most
Social Media Marketing is no cakewalk. There is a lot of time, effort, and money that goes into it. With a countless number of channels present, it becomes important to carry out a thorough analysis and lot of research to zero in on a few most suitable channels. Various social media marketing courses are available to help you at least learn the art of channel-choosing. For the rest, it is all about experience and the learning you get from observing others.
Answering the above questions may make a lot of things very clear for you.