SEO or Search Engine Optimization
Basics of SEO
- The meaning and utility of SEO
- Introduction to SERP
- Understanding different types of Search Engines and their scope
- Grasping the basics of how search engines work
- Major functions of a search engine
- What is Traffic
- Different Types of Traffic
- Evaluating the target niche
On Page Optimization
- Different Type of Keywords
- Planning keywords for home page, Blog and other pages
- Keyword planning, research, Optimization mix & density
- Keyword Stuffing vs Keyword Placement
- Keyword Research using Google Instant, Ubersuggest, and Google Keyword Planner Tool
- Internal Linking
- Creating Meta, Title, Header Tags etc. for SEO
- Website Verification and Google Webmaster tool
- Sitemap creation and submission in website & webmasters tool
- Rich snippets and Data markup using Google Webmaster Tool
- Use of FTP
- Website Speed Optimization
- Optimizing the website for Crawling & Indexing
- Anchor Text
- URL Code & URL Optimization
- Alt Tags for Images
- Content Guidelines for different pages
Off Page Optimization
- What is Page Rank and how to increase the Page Rank?
- What is domain Age?
- What is Domain Authority and how to increase the Domain Authority?
- What is Page Authority and how to increase the Page Authority?
- What is Spam Score and how to avoid spam?
- What are back links?
- Types of backlinks
- Link building and their importance
- Link opportunity prospecting & creating link baits
Link building strategies for your business:
- Easy link acquisition techniques
- Do's and Dont's of link building
- Content Dissemination
- Use of Social media in link building
- Link Juice: Its significance and utility
- Black Hat SEO vs White Hat SEO
- Blogs and guest Posts
- Directory, Article, Blog, Infographics, PR submissions
- Google Businesses & Maps
- Google places optimization
- Classified submissions
- Using H card
- NAP (Name Address Place)
Google Algorithms and updates: Optimization and Recovery
- What is Humming bird Algorithm?
- What is Google Panda Algorithm?
- What is Google Penguin?
- What is Google EMO Update?
- How to recover your site from Panda, Penguin and EMO?
- Map-Reduce framework
- How to optimize your site for Google Hummingbird Algorithm?
SEO Tools (Free and Paid)
- Google Keyword Planner Tool
- Google Instant
- Uber suggest
- What is Google?
- Screaming Frog
- Long Tail Pro
- SEO Moz