Digital Marketing Course: Training & Certification by IIT Alumni
SkillzLearn offers 3 Month Training & Certification Program in Digital Marketing Course currently at Gurgaon, Delhi NCR and Bangalore centres. This course trains you with both basic and advanced techniques in subjects like SEO, Social Media Marketing, PPC, SEM, Google Analytics, email Marketing, Google Adwords etc. Skillzlearn has recently started LIVE online instructor led webinar based Digital Marketing Training
Scroll down on this page to view various useful information related to the Course curriculum or click here to download the entire course curriculum of Digital Marketing Training
Digital Marketing Course : Major Modules
Digital Marketing Overview
This module will train you basics in Digital Marketing and key points for other modules in this Course.
Web Planning & Management
This module will train you how to plan, create and manage a website in WordPress. This module will also teach you how to create wireframe, decide on web hosting, create email etc.
SEO or Search Engine Optimization
This module will train you On Page SEO, Off Page SEO and Technical SEO techniques with tools such Google Webmasters, Google Analytics, Moz Analytics, SEMrush
Social Media Marketing
This module will train you on Organic optimization and paid marketing on Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram, Pinterest etc. to become Facebook blueprint certified professional.
PPC & SEM with Google Adwords
This module will train you on Search Advertising, Display Advertising, Shopping ADs, Mobile Advertising & video Advertising to become certified in Google Adwords.
Web Analytics using Google Analytics
This module will train you on Google Analytics to track traffic and customer behavior on your website or mobile App to become Google Analytics certified professional.
This module will train you on inbound marketing techniques to nurture and convert leads through different tricks and will help you get certified with Hubspot inbound tool.
This module will train you on different techniques to create database and campaigns for transactional and promotional mailers with a tight control on spam and content leading to maximum open and clicks on email.
This module will train you on how to optimize and manage your ecommerce website along with paid promotion and digital marketing for different products and offers.
Lead Generation for Business
This module will train you on optimizing and creating Landing pages and working on CRO or Conversion Rate optimization for effective lead generation on your website
This module will train you on different techniques to make money online by promoting products or services for different companies through different digital marketing channels.
Google Adsense & Blogging
This module will train you on how to create and manage your Blog along with monetizing your Blog through Google adsense and other platforms to make money online.
This module will train you on different digital marketing techniques to promote your business on Mobile Apps and websites including Google adwords for Mobile Apps.
This module will train you on optimizing and creating Landing pages and working on CRO or Conversion Rate optimization for effective lead generation on your website.
Integrated Digital Marketing Strategy
This module will train you to make an integrated Digital Marketing Strategy taking into different digital marketing channels and the budget, time and resources allocated to each of them.
This module will train you on different smart techniques known as growth hack techniques for attraction, activation, retention and referral which leads to maximisation of your sales funnel.
Tools taught in Digital Marketing Course :
WordPress is the most famous CMS or Content Management system in the world and more than 25% of world's websites are powered by wordpress. We will teach you how to create an amazing looking and user friendly website packed with all the features without typing a single line of code or any use of programming with simple drag and drop and editing abilities. Moreover, Managing digital marketing for a wordpress website is a cakewalk and surprisingly easy.
Google Webmasters Tool
Google Webmasters Tool will tell you everything you wanted to know about your website and it's search presence. It would suggest improvements in the code and structure along with report of any errors in the website or search presence. It can be used to improve both SEO and usability of your website.
Google Adwords is Google's advertising system which helps you put your advertisement on Google's search engine , Youtube and millions of other website and mobile Apps. We help you clear the certification exam by training on Google Adwords in the classroom. You need to clear two exams out of 6 to become a Google certified Digital Marketer or Adwords Professional which increases your chances of landing up into a job.
We train you on the anatomy of search and user's behaviour and different tips and tricks to use Google search to the best for your website's SEO
Google Trends help you find new and trending keywords and topics in your industry and current google searches. This helps a big time in SEO
Google Alerts help you set alerts for important content updates in your industry which helps in developing fresh content ideas.
Google Analytics is an analytical tool which helps you gain more information about your website visitors or customers such as which pages they visited, how many times and from which location, what was the source of traffic etc. so that you can track and convert your visitors into actual customers. We help you prepare and clear exam for Google Analytics and become a Certified Google Analytics Professional
Google Adsense is a Google system which helps you monetize your blog or website by placing third party ADs on them. We help you learn and implement Google Adsense and Affiliate marketing with your Blog or website.
Google Keyword Planner
Google Display Planner
Google Adwords Editor
Facebook Power Editor
Hootsuite is world's topmost social media management tool. It is critical for social media marketing as it helps reduce your manual tasks by automating and scheduling your posts and feeds on different social media channels in one click. It also helps to track and monitor social media conversations around your business on different channel through a single panel. Skillzlearn helps you become certitfied Hootsuite Professional by providing you training on Hootsuite.
Hubspot is world's number 1 inbound marketing tool. It completely automates sales and lead management process of a business to maximise the sales funnel. In our Digital Marketing Course, we train you on Hubspot and help you clear the exam for Inbound marketing Certification by Hubspot to make you a certified Inbound Marketing Professional
Mailchimp is world's most popular email marketing tool. It is full of ready to use templates and necessary hygiene checks for a good email marketing campaign with analytics for each action on email. It is a tool which can be used by non-technical people to shoot campaigns for any size of audience or subscribers.
Instapage is an easy to use web based tool to create landing pages for lead generation and conversion rate optimization. It's simple, drag & drop and intuitive interface can help you create landing pages and micro sites within minutes and can be integrated easily with you existing websites, facebook page, wordpress or even without any of them on Instapage itself.
Other Digital Marketing Tools for different techniques
Digital Marketing Course highlights
- Learn from IITians & Industry Experts
- Industry & Job ready Program
- Right Mix of Theory & Practical
- Training Completion Certificate
- 16 modules with important Modules Like SEO, PPC, Social Media, Content & Blogging etc.
- EMI options available
- Live projects & case studies along with Hands-on experience
- Additional support & consultation for Startups & Entrepreneurs
- Google Adwords, Google Analytics, Facebook Blueprint, Hubspot, Hootsuite Certification.
- 3-months, 96 hours of classroom training
- Placement & Internship Assistance
Who should join a Digital Marketing Course?
- Professionals who need to understand Digital Marketing
- Business owners who need to maximize online channels for growing their business
- Small business owners who need to maximize online channels for growing their business
- Marketers who want to fast-track their career or improve their position in the market-place
- Internet based entrepreneurs who need to develop an online robust business model