Jack has just decided that he wants to sell stylish bags online. His sister is a designer and he himself has multiple contacts that help him get the raw material. The collection of bags, quite naturally is amazing. Now that Jack wants to start selling these, he needs to have his marketing plan ready. He is in a bit of trouble. He has very little money left and he and his sister are alone. He is thinking of starting a website, getting brochures and pamphlets printed, and is planning to put up a stall in his sister’s college fest. But is that going to be enough?
Limited funds, fewer people, a lot of competition, so little time and so much to do, lots to accomplish. These are the thoughts that run through every entrepreneur’s mind. This world is all about marketing and marketing is quite expensive. This is where Social Media comes to the rescue. An effective yet low-cost platform for marketing, a good social media marketing strategy can play a significant role in helping you emerge a winner. It’s an easy way to connect with your prospective customers. The only key here is to be smart on how you define and plan your activities on the social media.
Here is a step-by –step guide on how to draw your social media marketing strategy outline.
Sit down and jot down the answers to all these questions. Build charts and graphs. Do some research. This is the basis on which you will decide which media to use. For instance, for professionals, LinkedIn will be a great choice. For students: Facebook will be more appropriate.
What is Jack’s target market: Young women. Facebook seems like the best medium to connect. He has joined various groups on Facebook where women discuss fashion and trends.
What Jack observed: Jack faces intense competition. He noticed that most of his competitors were missing out on making sales because they were sticking to visually unappealing posts. They hardly used images or videos. This is where Jack knew he had to up the “glamour quotient” of his posts.
What Jack is doing: Every night, post 10 p.m, Jack goes through all his posts and sees how people are responding to his posts. If someone has “liked” his post, Jack reaches out to them through an e-mail or a Facebook message.
Jack’s take: He wants to wait a bit and see the initial turnaround. At the same time, he has started to research the various available advertising solutions and how these can fit into his business needs
Turns out that Jack is planning his social media marketing strategy well. So what if it is a small business, the right amount of time and effort is bound to show results in the long run.