Advanced Pay Per Click (PPC) Certification Training
Pay Per Click (PPC) is a compelling internet advertising model to direct traffic to websites. Advertisers pay the publisher/website owner as and when the advertisement is clicked. In this digital world, a PPC-certified professional is able to display irresistible campaigns to target an audience for their expressed interests.
The training helps participants to gain expertise in Pay Per Click and Paid Search. Master –
- auction model, ranking algorithms, and post-click activity.
- search engines and how each one can affect a campaign.
- to assess the market shared by the search engines.
- past and future Pay Per Click trends.
- keyword strategy and choose the best to fit the advertising model.
- campaign settings, how to structure a campaign, and pricing models.
- writing your own ads, developing landing pages, and using ad groups.
- which PPC campaign works for other marketers.
- to track clicks and the Return on Investment to determine success for each campaign.
- display advertising.
- advanced Content marketing and advanced website conversion rate optimization.
The program provides access to more than 10 live, instructor-led online classes conducted by industry experts. Participants gain access to high-quality e-learning content, simulation exams, a discussion forum moderated by experts, mentoring sessions and other valuable resources.
- Marketing and sales professionals
- Management, engineering, business, and communication graduates
- Entrepreneurs and business heads
4+ hours live projects
- to ensure the business can be found easily on search engine results
- increase the traffic to your site
- reach both local and global customers
- control ad budget
- measure ad performances
- improve lead generation results
- Lectures 19
- Quizzes 0
- Skill level All levels
- Language English/Hindi
- Students 0
- Assessments Yes