Programmatic buying is the process of executing media buys in an automated fashion through digital platforms such as: exchanges, trading desks, and demand- side platforms (DSPs). This method replaces the traditional use of manual RFPs, negotiations and insertion order.
Programmatic Course Details
- Learn about RTB, DMP, Audience buying etc.
- LIVE online classes for advanced programmatic buying
- Learn Google Double Click and Media Math
- 1 Month course with Hands-on Training
- Lectures 10
- Quizzes 0
- Duration 20 hours of video
- Skill level Beginner
- Language English / Hindi
- Students 12
- Assessments Self