Social Media Marketing Course Syllabus


Social Media Marketing Course Syllabus: what you must look for?

It’s difficult to tell what could be the perfect social media marketing course syllabus as social media is dynamic and we have humongous number of social media platforms to learn and work upon.

In this post, I would try to put in my experience of handling clients for social media consultancy and training students and working professionals in the domain of social media marketing. I would try to put up minimum to have components in a social media marketing course or training program. Regardless of the course- certification, diploma, workshop, degree, training- you pick, you must look for most of these below listed modules in a Social Media Marketing Course.

  1. Social Media Channels and their utility
  2. Facebook Marketing
  3. YouTube Marketing
  4. Twitter Marketing
  5. LinkedIn Marketing
  6. Instagram Marketing
  7. Pinterest Marketing
  8. Google+ Marketing
  9. Online Reputation Management
  10. Influencer Marketing
  11. Other Social Media Marketing channels
  12. Social Media Management
  13. Social Media Marketing automation
  14. Social Media Marketing Strategy
  15. Social Media Marketing Certifications for Jobs
  16. Preparing Content for Social Media

Social media channels and their utility

This is where a foundation or introductory course in Social media marketing should begin. Before learning different social media marketing channels, it’s important to learn the uniqueness of each of them and their utility for different types of businesses.

With social media, it’s easy to fall for ‘one size, fit all’ strategy wherein social media managers start working upon each channel without a clear goal. Even working with selected channels can be different for different businesses. For example, for some businesses managing Facebook can be only about publishing motivational quotes in the morning while other might be publishing critical news and latest trends from their industry.

Facebook Marketing

A social media marketing course must include Facebook irrespective of what kind of business you manage. It’s no strange fact that your marketing should reach out where your customers are. Facebook is the largest social media channel currently and people across the globe spend maximum time of their browsing on internet on Facebook.

A module on Facebook must train you on how to create and manage organic posts and increase fans/followers on your Facebook business page using Facebook page manager. It must train you on creating and managing paid campaigns using Facebook ADs Manager. Open Graphs and Facebook Power Editor Tool can be included in the course content depending upon how in-depth the course content is. If the course helps you become a Facebook blueprint certified professional, nothing like that.

YouTube Marketing

Day by day, our fascination with visual and video content is increasing and a lot of people watch different kind of videos online. This explains why YouTube is the second largest search engine after Google. That’s right! YouTube is next only to Google in terms of searches being made- though for videos.

YouTube being Google owned company and a popular social media channel has become very important from an SEO perspective for competitive keywords and virality of video content.

A good course module on YouTube will train you on managing a YouTube channel while optimizing it for organic search results on both Google and YouTube. It should also train you on how to create, run & manage Video AD campaigns in Video Advertising using Google Adwords on display networks such as Website, Mobile Apps, YouTube videos etc. You can become a Google Adwords certified professional which can eventually help you gain a nice job in Digital Marketing.

LinkedIn Marketing

Though LinkedIn can be used to promote both B2B and B2C businesses, but its effectiveness for B2B businesses is awesome. The fact that we don’t have too many social media channels dedicated to companies and professionals helps as well. An integration with SlideShare, Lynda, Pulse etc. has enforced LinkedIn as the largest professional networking channel.

A Module on LinkedIn Marketing will train you on how to create and manage a top professional image both for yourself and your company. It will also teach you how to publish right content and engage with the professional and community related to your business. LinkedIn Ads, when learnt, can be used to target highly specific audiences based on their profession, designation, location and other important demographic factors. LinkedIn must be learnt for both.

Twitter Marketing

Twitter is known to be a micro blogging platform and its ease of use and effectiveness in spreading a message or news makes it one of the fastest growing social media channel. Without a debate, it must be part of a good Social Media Marketing Course curriculum. Interestingly, Twitter is effective for both B2B and B2C businesses equally and can quickly make a text, image or video viral for any brand or individual.

A good course module in Twitter Marketing must train you on how to create and manage organic as well as paid campaigns on Twitter using Twitter Cards, Twitter Ads, Hootsuite, Statusbrew etc. There is a lot of Apps which, when connected with Twitter, can throw tremendous results for brands and individuals both in terms of branding and conversions.

Google+ Marketing

You won’t find too many Social Media Courses referring Google+ and you might even struggle to find friends and followers who are highly active on Google+. Google+ is critical because of two important reasons, first- for its close integration with Gmail and YouTube and second- for its role in local SEO. It might not look glamorous like other social media channels but a working knowledge of Google+ would help you as a Social Media Professional.

This course module on Google+ will train on how to create and manage multiple Google profiles such as Google Business, Google+, Youtube etc. from the same individual and business profile to gain both search and social media presence.

Instagram Marketing

Instagram is no more aa fun App to share your smartphone snaps and tag your friends. Brands are using Instagram big time to leverage upon its ability to create and share stunning visual posts which now includes videos as well. Younger audience in the age range of 18-24 use Instagram more than Facebook. After their buyout, Instagram is part of Facebook Advertising.

If a Social Media Marketing Course syllabus doesn’t include discussions surrounding Instagram Marketing, it is bound to be obsolete. A Course module on Instagram Marketing will train you on how to create and manage organic as well as paid campaigns on Instagram using Page Manager and Facebook Power Editor Tool. You can become a Facebook Blueprint Certified Professional after learning Instagram.

Pinterest Marketing

Pinterest might be old and might not be as good and viral as both Facebook and Instagram. But, Pinterest is still being followed by people from a creative background for both work references and fun. An average person might research well on Pinterest for some unique and visually appealing products or designs and hence a must to have for design centric products and firms.

Pinterest can help brands send a lot of targeted traffic and does help in SEO as well. A Course in Social Media Marketing must include Pinterest for its simplicity of use and impact on branding of a product.

Other Social Media Marketing channels

Apart from the Top 7 social media channels mentioned above, there are plenty of other popular social media channels. Not every Social Media Marketing Course syllabus would cover them. But if a Course does that, you must grab the benefits. Tumblr, Vine, Snapchat, Reddit are few of these social media channels to name.

Social Media Management

We are all busy with some or other work. And Social Media might take a backseat while we are travelling, on vacation, celebrating festivals or even because of bad health of some other priorities. Social Media is all about continuity and discipline.

A Training with good Social Media Marketing Course Syllabus would always teach and train you on an effective social media management using popular tools such as Hootsuite, buffer etc. This module would train you on advanced planning, scheduling and managing multiple social media platforms from a single dashboard using one of these tools. Trust me, It would change your life forever and your efficiency would increase at least 5 to 10 times.

Social Media Marketing automation

We are living in a digital age and automation is everywhere and Digital Marketing is full of automation. You can automate your activities on social media so that most of the mundane and redundant tasks don’t require your personal handling.

A good Social Media Marketing Course syllabus would cover a thing or two about the marketing automation using Social Media. Your knowledge would be incomplete and you would find it obsolete if you don’t know social media automation along with social media management.

Social Media Marketing Strategy

No form of marketing plan can be complete without Strategy. Social Media Marketing Strategy should be an integral part of the course curriculum for any Social Media Marketing Course. This module must teach you about planning content creation and promotion for achieving different marketing objectives on your social media channels.

Social Media Marketing Certifications for Jobs

A good Social Media Marketing Course syllabus must include few certifications which are targeted towards getting you prepared for Jobs. Facebook offers Blueprint certification and Twitter offers Flight school certification. Similarly, YouTube has video advertising certification.

Apart from this, Hootsuite certification is valued a lot in the market as Hootsuite is world’s most popular social media management tool. The institute providing you training must be offering their own certification after the completion of the course. In total, you can acquire somewhere between 3 to 5 certifications after completing a single course in Social Media Marketing.

Preparing Content for Social Media

Social Media offers a lot of opportunities in terms of posts being shared on them. You can create text posts, image posts, Blog URLs and even video posts to share on different social media channels. Easier said than done, creating posts other than that of text takes a lot of time.

But, there are plenty of tools available in the market which provides you with the DIY ability to create attractive visual and audio visual content for your social media channels. A good course in Social Media Marketing will guide you and train you on using these tools so that you can rocket your social media growth with ease.[/vc_column_text][/vc_column][/vc_row]

Why Email Marketing is still the most dominant & profitable Digital Marketing channel


Never old, always gold: Email Marketing

The digital marketing space has been evolving. There are new developments every now and then. Social Media Marketing, Search Engine Optimization, Search Engine Marketing: the digital space is full of new and fresh ideas that enable businesses to market effectively. Amidst all this, Email Marketing may appear old-fashioned and dead. However, this is far from truth. As the saying goes, old is gold: Email marketing too has its own charm. There is a reason why it has persisted over time despite the incredibly fancy digital marketing channels that have come up.

There is reason behind this. There is a reason why it has survived and grown. Email marketing has a ton of benefits to offer to the marketer. Here is why email marketing is a favourite:

    1. Wider Reach: The total number of worldwide email accounts exceeds the number of facebook or twitter users. This makes e-mail marketing an easy way to connect with a larger number of people.
    2. More personalized: Email marketing has a personal touch. When you send emails to people, it gives them an opportunity to respond or ask questions. This can lead to a continuing dialogue. This is something that is still a challenge with other forms a digital marketing where it becomes difficult to have one-to-one conversation.
    3. Better ROI: A very interesting study reveals that email marketing yields an average 3,800% return on investment for businesses and for every $1 spent on email marketing. Now that is something impressive. Email marketing is cost effective and this is something that makes it incredibly reliable.
    4. Highly targeted: One can use multiple email marketing tools to understand the nature and location of the target customers. Since you have more data about customers, it is easy to spot your target customers and reach out to only those who are relevant.
  1. Emails are highly preferred: While someone who checks his/her emails regularly may or may not use social media as frequently, someone who uses social media everyday will definitely also check his/her emails as much, if not more. Quite clearly, email accounts are rarely taken for granted; and in fact more people prefer to receive promotional content on email than on social media!
  2. Strengthens relationships: Email marketing helps build strong relationships with customers. When a person sees your promotional emails in his/her inbox, it sends a signal that you are serious about forging a bond, you take them seriously and you are willing to pursue them relentlessly. This is something that builds in huge amount of credibility, trust and loyalty.
  3. Building brand recognition: Emails are an important reinforcement of a brand. Sending newsletters and other promotional content builds recall.
  4. Understanding what works and what doesn’t: Email marketing gives you the metrics you need to see how your emails are performing. This will in turn help you market smarter, and help you understand the needs and interests of your customer base better.
  5. Less time, less effort: You do not need to design fancy social media campaigns or work on complex websites. Various professionally designed email templates are available to help you design your emails quickly. It is easy to get the message out to the audience. You can make a significant impact with limited effort. Wow!
  6. The power of sharing: A simple click, and the email is forwarded. Not something that every other form of marketing could do for you. When a receiver shares your message (and she/he will when this is so easy), your brand will gain more exposure and recognition.
  7. Results of email marketing are measurable: Analytics are indispensable to measuring the success of any campaign. Email marketing draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates. This is in contrast to other forms of marketing which present ambiguous analysis of results. Email marketing helps gain insights into customer behavior and interests.

Email marketing is credible and cost-effective. It is something that can be leveraged and adapted very well. Email marketing has been in the digital marketing space for really long and has been strong ever since. Contrary to popular beliefs, it is not something dry or something with which not much experimentation can be done. It is known to boost sales and build brand recall. As much as it is highly targeted, it helps keep your business on top of the receiver’s mind.

Emails can be designed creatively, catchy subject lines could be used and content could be made really really innovative. Be it newsletters or testimonials, there is something that keeps the appeal of this form of marketing strong despite all the advancements in the Digital Marketing space. Businesses across the globe, big and small, new and old – all swear by email marketing.


why a Digital Marketing Course can be your best bet at picking up a job


Another Exciting Career Option in your Kitty

Digital Marketing is Here to Stay

Still confused whether to take that plunge towards being a digital marketing professional? Not sure about the future of the industry in India? Feel that it is a risky proposition? Wondering if you have what it takes to excel in the field?

We understand you. Leaving behind traditionally well-paying jobs for something which is yet to establish itself can be difficult. But here are a few pointers that will help you decide better, if not convince you to go for it. Digital marketing is a booming industry. There are multiple digital marketing courses available online and otherwise, which won’t cost you a fortune and will equip you with skills that will stay with you for a lifetime.

Here is why you should consider a career in digital marketing.

Multiple opportunities and openings:

  • From careers in Search Engine Optimization to Social Media Marketing; from something as creative as Content Marketing to something as technical as Web Analytics: There is something for everyone.
  • It is this variety that makes careers in digital marketing enticing to everyone. Small and large businesses alike require digital marketers. People are becoming more and more internet savvy, use of smartphones is on the rise and companies are embracing digital marketing more than they ever did.

You don’t need to be a tech-freak:

  • The word “digital” leads one to believe that digital marketing may require technical expertise. It might require you to know a ton of coding languages or be an expert in complex data analysis. But that is far from the truth.
  • A basic understanding of how the digital space works is all that you require and this is something that can be easily attained through a digital marketing course, especially those available in Delhi and Gurgaon.
  • All you need is an analytical bent of mind, the ability to tell a story topped with innovation in a mild form. You need to have the desire to keep abreast of the ever-changing digital landscape and you are set to make it big with some time and consistent effort.

Don’t worry if you have no experience:

  • Again a myth. Digital marketing is a field where experience will build once you start exploring. Take social media marketing, for instance. All you need is a vision – a creative vision on how you will market your product or service. Since this depends on your caliber, whether you have done it before or not wouldn’t matter.
  • Moreover, digital marketing is being used by start-ups and small businesses more than anyone else. These small firms/companies who do not have the fortune to spend on their digital marketing campaigns prefer to hire freshers. Large businesses on the other hand generally want someone experienced. It is hence not difficult to find opportunities of multiple sorts.

Courses in Digital Marketing are rather inexpensive and of short duration:

  • Be it a digital marketing course online or a digital marketing certification by google, it would not cost you much.
  • Pieces of training are brief and crisp, sometimes free of cost. Digital marketing courses are offered in renowned institutes like MICA and IIM as well. For those who want it to be part time, there are numerous small institutes offering courses for a durations of 2-3 months.

Limited Competition and more Growth Opportunities:

  • Since the industry is still in a nascent stage and people are only just getting to learn more about the spectrum of opportunities it offers, it is wise to enter at this point to get sort of a “first mover’s advantage”.
  • There is a lack of trained and certified digital marketing professionals since people are only becoming aware of the inevitability of the field. It is fresh, new and you can learn a lot, more thoroughly. It is the right time to set your foot and grow without any hindrance. You can rise to the top in lesser time and then lead the future growth in the industry.

It is a Dynamic and Out-of-the-Box career option:

  • This is not like one of your regular desk jobs. There is no question of getting bored or drown away in monotony. The digital space is dynamic and evolving. There is something new every day. Trends change with the drop of a hat. There is enormous scope for creativity.
  • With all of this, digital marketing careers can be quite fulfilling. While you try hard to keep yourself up-to-date, it will be exciting to see how much you will have to explore. This is far from mundane and provides enormous scope for ideas and creative juices to keep flowing.

You can earn well, really well:

  • The median salaries in digital marketing are lucrative. For a manager, this is INR 409,607 per annum and the range is INR 185,221 – INR 1,158,156 per annum. What’s even more interesting is that an entry level digital marketing manager could make anything from INR 176,826 to INR 826,322 per annum.[1]
  • Now that is something fulfilling for people who are confused whether or not to make a career in this field. The starting pay can be great and if you’re good at it, career opportunities can be extremely rewarding.
  • The icing on the cake is that digital marketing is here to stay with India looking to become more and more “digital” in future. Career growth opportunities in digital marketing have never been so encouraging.

The digital marketing platform is evolving and the digital landscape in India is quite promising. For a graduate/post-graduate in business or marketing, there could not have been a better time to graduate. For mid-level professionals too, there is a lot of scope of enhancing your existing skill set. Digital marketing is here to stay and it is wisest to embrace it NOW!

Reference by :


How to Create a Social Media Strategy for your small business


Building Connect in Initial Stages

Social Media Marketing Strategy Ideas: The guide for Small Businesses


Jack has just decided that he wants to sell stylish bags online. His sister is a designer and he himself has multiple contacts that help him get the raw material. The collection of bags, quite naturally is amazing. Now that Jack wants to start selling these, he needs to have his marketing plan ready. He is in a bit of trouble. He has very little money left and he and his sister are alone. He is thinking of starting a website, getting brochures and pamphlets printed, and is planning to put up a stall in his sister’s college fest. But is that going to be enough?

Limited funds, fewer people, a lot of competition, so little time and so much to do, lots to accomplish. These are the thoughts that run through every entrepreneur’s mind. This world is all about marketing and marketing is quite expensive. This is where Social Media comes to the rescue. An effective yet low-cost platform for marketing, a good social media marketing strategy can play a significant role in helping you emerge a winner. It’s an easy way to connect with your prospective customers. The only key here is to be smart on how you define and plan your activities on the social media.

Here is a step-by –step guide on how to draw your social media marketing strategy outline.


  • To begin with, be very clear about what your objectives are. List them down. It could be anything: retaining existing customers, growing customer base, building a strong brand name or generating leads.
  • Specify this in terms of the numbers and the time frame. An increase in sale by 25% within 6 months: Now this sounds like a precise objective. However, be very enterprising when deciding this. These are not just numbers, so be real and set achievable targets keeping in mind all aspects of the market as well as the overall vision of your business.

What Jack wants: Jack targets to sell at least 20 bags and get at least 200 people to know about his business in the first month


  • Who are your customers?
  • Who are the people you want to reach out to?
  • What age-group do they fall in? What income group do they belong to?
  • Are they students or professionals?
  • How much time do they generally spend on the social media?
  • Which social media do they prefer?

Sit down and jot down the answers to all these questions. Build charts and graphs. Do some research. This is the basis on which you will decide which media to use. For instance, for professionals, LinkedIn will be a great choice. For students: Facebook will be more appropriate.

What is Jack’s target market: Young women. Facebook seems like the best medium to connect. He has joined various groups on Facebook where women discuss fashion and trends.


  • It is very important to adhere to the general industry standards. This doesn’t mean you have to restrict yourself in any way. Be as creative as you want to. However, knowing what’s happening in the industry is important.
  • See the websites of your competitors! see what they are doing on social media and what results are being yielded. Try to figure what is working out for them and what is not. Also, notice how regular they are and notice the significance of the same. This will help you understand how you need to start. If at this point, you are already buzzing with ideas, competitor’s analysis will give you a reality check and you might want to start thinking on different lines.

What Jack observed: Jack faces intense competition. He noticed that most of his competitors were missing out on making sales because they were sticking to visually unappealing posts. They hardly used images or videos. This is where Jack knew he had to up the “glamour quotient” of his posts.


  • Clearly define how much time you need to be spending on each social media platform. The frequency and the timing: both are important. Understand what time of the day do your customers use a specific media.
  • Then, in your daily schedule, fix a time when you will post/tweet. Make a list of the activities you will do during the day on each social media. This is perhaps one of the most important social media marketing tactics.

What’s Jack’s idea: Jack has decided that every morning before 10 a.m and evening around 8 p.m, he will engage in some activity on social media.


  • Marketing is a lot about building relationships. Be sure to “Reply” to any queries or comments. Engage by “liking”, “commenting” and “following up”. In fact, have a certain time of the day dedicated to connecting with your customers. This can be a source of feedback – positive and negative. It can give you opportunities to improve your performance.

What Jack is doing: Every night, post 10 p.m, Jack goes through all his posts and sees how people are responding to his posts. If someone has “liked” his post, Jack reaches out to them through an e-mail or a Facebook message.


  • If you want to know what content and what time works well on social media, use analytics tools that can gauge your performance. These will help you keep abreast of the trends and keep a track of what people are saying about you.
  • You will be able to see a snapshot of how your campaign is working and help you understand what is working for you and what is not.

What Jack is doing: He has subscribed to one such tool which generates performance reports every week.


  • Facebook offers a wide variety of advertising options to help increase website traffic, build brand awareness and attract more customers. If you can set aside some funds for this, Go for it!

Jack’s take: He wants to wait a bit and see the initial turnaround. At the same time, he has started to research the various available advertising solutions and how these can fit into his business needs

Turns out that Jack is planning his social media marketing strategy well. So what if it is a small business, the right amount of time and effort is bound to show results in the long run.[/vc_column_text][/vc_column][/vc_row]

Topmost Skills Required to be a Successful Digital Marketing Professional


Success in Digital Marketing: The Power of 7

In an age where “60% of a marketer’s time is devoted to digital marketing activities”, one will have no qualms accepting that the future of the field is bright. For the innovative, tech savvy ones out there – it is time to explore the field. Careers in Digital Marketing can be quite rewarding as well as fulfilling – rewarding in terms of the pay and fulfilling in terms of the enormous satisfaction one gets on being able to pull off a successful campaign and build lasting customer relationships that keep the business growing.

As a digital marketer, one’s job is to develop and execute unique marketing campaigns that draw the right traffic and leads to the best conversion. What is even more interesting is the fact that small and large organizations alike need digital marketers. As per research, the average starting salary is INR 3.5 lac per annum.

While one may not need any specific technical skills, there are some unique attributes that distinguish a good digital marketer from a not so good one.

Here is the Power of 7:

Analytical Skills:

  • Metrics, analysis, performance numbers: digital marketing is topical. Be it market information, performance variables or planning the right mix of marketing tools, there is data flowing from all possible directions. A good digital marketer knows how to best leverage this data to make intelligent decisions and hence drive the success of one’s digital marketing campaign.
  • One must know what to measure, how to measure and how to solve problems in order to retain customers and keep the business growing.

Design and Creativity:

  • It is marketing after all, and you have a ton of online media to build your campaign. Customers today are visually-driven and when you are on the web, there is color and vigor all over. As much as you may have your content and strategy right, you are bound to be ignored if you do not get the visuals right.
  • Images, videos, info-graphs are the soul of a campaign. Given the time constraints these days and how everything is done on the spot, there is no point of having a team of professionals to take care of the design aspect. It is but the digital marketer, who must know how to present the campaign in the most innovative way.

Relationship Building Skills:

  • Marketing, in today’s world is a two-way process. One wants to impact the customers in a way that they keep coming back. This is where the “relationship” aspect of digital marketing comes into the picture. Success in the field requires you to build a community around your brand.
  • One must be able to understand its target market, what they want, how to best connect with them, what is it that they like and would keep coming back to. Engaging with your customers and building connections that matter and last is the best thing that can happen to any business.

The desire to stay up-to-date:

  • Let’s be real! There is nothing more evolving than the digital world. Technology has made quite a dent in the universe. There is something new every day, day after day. It’s difficult that someone who is too accustomed to following tried and tested tricks would accomplish much.
  • A digital marketer needs to keep abreast with all the trends across all social media. This is how one can survive in a field where competition is so intense.

Content building Knack:

  • While this is not a must, it always helps. Good content is integral to digital marketing success. While a content writer can always create quality content, a digital marketer who has a flair for writing can turn out results more quickly, in real-time without having to go through the lengthy process of briefing writers and then review the work of writers who may not have sufficient knowledge of how digital marketing works.
  • Now, we don’t expect you to be an Enid Blyton or a Paulo Coehlo but at least have the ability to craft your content “at the moment”.

Communication Skills:

  • Success as a digital marketer requires the knack to communicate well. Communication is the key to expressing the attributes of your product and your brand. Be it through text, visuals, videos: one must have the ability to tell a story and tell it well.
  • Communication also goes a long way when it comes to building good relations with your customers. Your product has a unique feature – zoom, and show; want to promptly solve customer queries – have a live chat on your website; want to showcase your service’s power – appeal to your customer’s emotions. Keep communicating, keep winning.
  • Remember that where communication stops, growth also stops.

Social Media Savvy:

  • A lot of digital marketing is about using the various social media platforms to your advantage. This is where you find your potential customers. Familiarizing oneself with social media is not difficult, but what is really needed here is a genuine interest, a fascination for social media.
  • Yes, there are people who are addicted to it and know possibly every feature that each medium has to offer. These are the people who are bound to make successful digital marketers.

Innovation, experimentation, insight and awareness: all combine to strengthen your chances of excelling as a digital marketer. Though some of these would come naturally, most of these can be acquired with consistent effort. Exploring various social media, reading and following digital marketing campaigns, reading about market trends and interacting with your customers can add many a feather to your digital marketing cap.


What you must know about Digital India and Scope of Digital Marketing in India


Digital India – Smarter India

Never before has India seen such upswings in internet usage. With the government of India envisaging a completely “Digital India” and people becoming more and more tech-savvy, “Digital” has become the new buzzword.  But what is this campaign all about? What does it hold for the future of Indian business and industry? How does it translate into more job opportunities for the youth? What exactly is the scope of digital marketing in India? Let’s have a look!

Understanding “Digital India”

  • In the last few years, the wave of digitization seems to have swept the country. Technology is no more restricted to the elite and the educated. Neither is it limited to big corporate houses. Technology in India today, is for anyone and everyone.
  • The Indian government’s flagship programme “Digital India” has been making consistent strides in ensuring that Information Technology reaches and benefits all. The prime objective has been to make government services available to all citizens electronically.
  • But the larger objective is to transform India into a knowledge economy by improving online infrastructure, thus promoting an inclusive growth. Mobile apps, internet portals, e-governance, electronic payments and what not: The whole country is learning and growing. Rural India is a part of this revolution, and India is indeed emerging as a “digitally powered society and knowledge economy”.
  • The future of Digital India looks promising with Government of India’s ‘India Digital Plan’ 2019 which promises that 250,000 villages in India will have internet and all public places will have Wi-Fi.

Digital India and Scope of Digital Marketing

Some recent statistics about internet usage in India have a promising story to tell.[1]

  • Internet penetration in India is 34.8% – A significant increase since the launch of “Digital India”
  • India’s share in world internet users is 13.5%
  • India is the second largest online market in the world
  • India is set to overtake the US to emerge as the second largest smartphone market
  • Digital Buyer penetration in India is more than 43%

Now aren’t these some really mind-boggling facts?

With such high penetration and such huge potential, “Digital Marketing is quite a booming industry. With the increasing influence and spread of the internet in the country, the future of digital marketing seems rather bright. Quite obviously, as more and more people become familiar with the uses of the internet, digital marketing has a lot of scope in the country.

What “Digital India” means for jobs

With the government’s endeavor to create a “Digital India” through the launch of various initiatives and platforms, there has been a spurt in job opportunities for those “digitally” skilled. The government has been looking for App developers, software developers, graphic designers and various other experts. As technology is being made a “way of life”, many industry bigwigs plan to invest crores of rupees in the digital space. This would, in turn, create lakhs of jobs for the Indian youth.

Digital Marketing and Career Options

With the “Digital India” buzz all over and the positive employment climate it creates, the options for digital marketing professionals are plenty. Careers in the field can be promising in terms of opportunities for career building and growth as well as in monetary terms. In an industry which is over worth $68 billion and boasts of a growth rate of 40%, jobs opportunities are more lucrative than ever before. What are the fields in which options are open:  Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing, Content Marketing and Web Analytics.

What can you be? You can be a

  • Digital Marketing Manager who leads the digital marketing team
  • SEO Executive who works on websites to optimize these for search engines so that it shows at top of search engine results
  • SMM Expert who builds and executes social media strategy and optimizes content on various social media channels to engage with customers
  • Content Marketing Manager who manages blogs and e-book publications among other things.
  • Search Engine Specialist who targets the number of leads and clicks from the given marketing budget and performs analysis, keyword research, bid management, split testing the ad campaigns, and plans ad copywriting.

In addition, one could also be a Conversion Rate Optimizer who works to increase the conversion ratio at each stage or an Inbound Marketing Manager who manages conversions at each stage.

How much money can you make?

  • The median salaries in digital marketing are lucrative. For a manager, this is INR 409,607 per annum and the range is INR 185,221 – INR 1,158,156 per annum. What’s even more interesting is that an entry level digital marketing manager could make anything from INR 176,826 to INR 826,322 per annum.[2]
  • Now that is something fulfilling for people who are confused whether or not to make a career in this field. The starting pay can be great and if you’re good at it, career opportunities can be extremely rewarding. The icing on the cake is that digital marketing is here to stay with India looking to become more and more “digital” in future. Career growth in the digital marketing arena has never been so encouraging.

Indian Companies are embracing Digital Marketing.

  • Digital marketing has been expanding at the fastest pace vis-à-vis other forms of marketing. Digital advertising spend was reported at close to 12% in 2016. In 2017, it is anticipated that digital ad spending in India will surpass $1 billion, amounting to 14.7% of the total advertising outlays and then 20.2% by 2020.[3]
  • The numbers present a positive picture of the future of digital marketing in India. The e-commerce industry is at the forefront of digital marketing. Big names like Flipkart and Amazon are known to be sending at least 3 promotional e-mails a week to each of its customers. Use of e-wallets like Paytm and Mobikwik has been on the rise. India’s smartphone market is enormous.
  • People of all age groups are spending more and more time on digital platforms, they are embracing change and newness. Digital marketing is here to stay and the industry is poised for growth.

Reference By :





Social Media is not just for fun. It can be a high potential career option

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Social Media is not just for fun, It can be a high potential career option. Read How?


My technically challenged grandmother is quite anti-social media. She thinks people are going crazy. People of all kinds – Old, young, students, professionals. She keeps complaining how so much of an individual’s time these days is spent on the social media. She feels this is impacting careers, academics, family time, sleep, social life, and health. She has strong opinions and could have been advocating her powerful views to the world if given a chance. But how could she? Until she uses social media herself! Strange, ironical, isn’t it?

Social Media is fun, a brilliant way to connect with the world, a great way to pass idle time.

  • People tweet about how their day is going
  • Instagram their “work-out” pictures
  • Use facebook to tell the world which new place they are travelling to and
  • Snapchat what they are eating.
  • Stay active on LinkedIn all the time

You’ll find social media profiles of the who’s who on the internet, and there would be no brand – mind you, no brand which does not advertise itself on the social media.

The social media industry is ever evolving – new features, new opportunities, new trends! Be it “Facebook Facial Lenses” or “Instagram Stories”, there is something new that keeps coming up. This indeed makes the social media space complex. With the inevitable relevance of social media for businesses and brands, there is a dire need for people to understand the social media space for all its nitty-gritty.

  • Managing Social Media Campaigns
  • Building Relationships with Customers
  • Promoting products and services

All require an analytical and a creative bent of mind. With the ever-changing space, it is no joke to keep abreast with what is happening herein and then build strategies accordingly. This is something that makes the “Social Media”, not just a fun activity but a serious platform that needs to be leveraged cautiously, thus giving rise to a number of career opportunities in the field. Here’s a sneak-peak into the social media spaces where one could make a career:


  • Social Media Advertising is and will continue to be an incredible and a relevant platform for advertising. With more and more people becoming social media savvy, the platform has immense potential. This is why businesses, both young and old like to stick to it.
  • Social Media Advertising requires a team of experts who are able to gauge consumer behaviour on social media and plan what kind of ad to produce and how to place it.


  • Content has always been the “king” of any kind of marketing. Content for social media is unique in itself. What your ad will look like has a large bearing on how it will be perceived. Usually, content for social media needs to be short, catchy and quirky.
  • Content goes beyond words. The images you use, the colours you put in, the “call-to-action”: everything has an impact.
  • Good content is one which attracts, informs, entertains and inspires. The winning formula for translating an ad/post into a sale is something that requires both expertise and experience. This is something that makes “content” and important space to build a career.

Data Analysis:

  • Social Media Marketing keeps giving insights. How many people are viewing your ad, how many are talking about it, how many have actually gone ahead and made a purchase? All this data means nothing unless analyzed.
  • Sure, various social media tools are available to help you understand this data, yet making sense of it requires experience, precisely why this space becomes yet another opportunity for those looking for careers in social media

Relationship Building and Management:

  • This can never be overemphasized, and is hence slowly emerging as an integral part of social media marketing. In an age where competition is so fierce and customers are looking for the best deals, it is indeed important to keep in touch with them.
  • Be it answering their queries, or sending them regular emails: this is becoming a whole new activity altogether.

What do you need to build a career in this hemisphere? Well, quite a diverse range of skills

  • A flair for numbers
  • A creative bent of mind
  • The desire to stay up-to-date
  • Good analytical abilities

Investing in the above-mentioned areas can yield great returns over time given the rising relevance of social media in the marketing space. As a Social Media Marketer, your job will be to promote content through ads, posting and sharing, in a way that drives traffic to the company’s website. Amidst this, you will be required to engage with the target audience on a regular basis.

Salaries in the field are immensely satisfying once you are able to make a mark for yourself. Growth will easily come with experience and the contentment of having driven a marketing campaign will only add more feathers to your cap. You can enroll in a full-time course or take up an online course. The future of Social Media Marketing is incredibly bright and now is the best time to leverage this, leaving behind a decade-old myth that social media is just for fun.

Next time, your grandmother complains that you are wasting your time on Facebook or Twitter, tell her that you’re on your way to planning a great career for yourself!


How to leverage Facebook to Promote your Bussiness


Not Just Social – Facebook is more professional than you can imagine


      • Facebook boasts over 350 million active users.
      • If Facebook were a country, it would be the fifth-largest country in the world
      • The average Facebook users spend more than 55 minutes a day on the site. They use the Like button nine times a month and write 25 comments each month
      • In Australia, it is valid protocol to serve court notices to defendants on Facebook
      • A Facebook post in December 2009 led to a kidney donation.
      • In the United States, 54.7% of people ages 13 to 17 have a Facebook account
      • There are more than 800,000 developers building applications for Facebook.

Whoa! These are some mind-boggling statistics!

Facebook has become a verb. It has taken several generations within its grip. No matter what, there is no ignoring Facebook. It is addictive, unavoidable and always evolving. It has given a new dimension to the word “Social Networking”, and with all this to its credit, Facebook is getting popular amongst businesses who are trying to leverage it and its various features to hit their marketing targets. Yes, your very own Facebook is now professional!

But it is easier said than done. Facebook marketing is not random and requires a thorough marketing strategy and plan which can only come through insights, experience and an understanding of Facebook as a marketing tool.

Professionals and students have been taking digital marketing courses to learn the art of using Facebook to promote their business. Experts swear by the following basics to keep in mind to effectively promote your business on Facebook-

Create a personal page-

A Facebook page helps you connect with the public and interact with them on a regular basis. A well-designed page where you are frequently active helps attract potential customers.

      • Hosting quizzes and photo contests on your Facebook page can add an element of fun and spice.
      • Be sure to make your page inclined to your business/product. Keep it true to your brand.
      • Add colour if it suits your image, make it subtle if a serious service is being offered.

Stay active, keep interacting and keep posting.

Quick Tip: Spend at least one hour on your page every day!


Sounds simple, right? Yes, it is but is still overlooked. Once you have your Facebook page ready, share worthwhile content on the page.

      • Update photos, videos, promotions, and news. Perhaps draw a plan laying out how frequently and at what time do your potential customers are most active during the day. Then what? Just Shoot!
      • Be as creative and innovative as possible.
      • You can easily gauge how impactful your activities are based on an analysis of the number of people “commenting” on and “liking” your posts.

Quick Tip: Use “Page Insights Tool”( accessible from your Facebook Page’s Admin menu) to gain information on follower activity.

Create a Group-

      • Yes, create your exclusive group. Add people, chat with them, discuss issues that matter and encourage more and more people to participate. Be it talking about fashion and styling or educating people about finance and business, groups can be multi-faceted.
      • Once you engage with people on such a direct level, you will definitely learn more about them. This will give you an opportunity to tailor your product or service to suit their needs and in turn attract more people.

Quick Tip: Be sure to add only relevant people. If the group is exclusive, then do not allow others to add friends to your group without your permission

Create event pages-

Well, there is no better way to market.

      • Organizing a Holi bash? Create a page!
      • Want to sell your unique winter collection on a mela? Create a page!
      • Looking to organize a workshop for training students in digital marketing? Create a page.

An event page is different from your personal page in the sense that it specifically provides details for one single event that you are planning. You can invite as many people to your event through this page. What’s more interesting is that people you invite, can invite more people and so on. This way, your event can reach people who might genuinely interested.

Quick Tip: Be sure to link this page to your personal page!

Wanna learn more? Take up a Digital Marketing Course online

Now, it is not just about what to do. What not to do is equally important. Here is all that you must avoid at any cost-

      • Over posting: Do not annoy your customers. Remember that excess of everything is bad and that posting too much will only drive people away. Test the water first. Observe what works for you and then plan your strategy. Quality over quantity is the mantra.
      • Being too verbose: No one, mind you, no one wants to read lengthy, boring text. Be crisp and clear.
      • Predictability: Add spark to everything that you do, all activities that you engage in.
      • Overlooking Insights: As a business, you can get multiple sorts of analytics on your followers, their engagement, and activity. Take account of this and keep it in mind for future interaction. In turn, receive greater engagement.

Facebook Marketing is not easy, but it is worth it. It is not simple but works well as you learn more. It is not a one-time process but an ongoing one. It does not guarantee success but paves way for an exceptional campaign. It helps you engage and build a bond with your customers. Gaining expertise requires practice and patience. One needs to keep experimenting as there is no tried and tested formula to make it work. Nonetheless, it is worth learning and leveraging to attain your marketing targets!


How to create and Effective Social Media Marketing Strategy for a Brand using the right Channel Mix

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Creating the right “Channels” – Social Media Marketing done right!


“We don’t have a choice on whether we DO social media, the question is how well we DO it” – Eric Qualman

“Social Media is about people! Provide for the people and people will provide for you” – Matt Goulart

“Don’t use Social Media to impress people; use it to impact people” – Dave Willis

Social Media Marketing has almost “revolutionized” the marketing world. There would have never been a more powerful way to reach your target market. With this, there has also been a rise in competition and that has only made things better. Campaign after campaign – there is much more innovation, creativity, meaning and connect. Campaign after campaign, there is an improvement in how businesses are promoting themselves. There is an improvement in the recall factor. People talk about how amazing some of the campaigns are and it just keeps getting better.

Knorr’s classic #LoveAtFirstTaste campaign build an incredibly strong, yet touching video on the power of love. This got them 7 million views in a single day. They connected the video to an emotion – that of love. This is what made it so memorable.

Burberry, a leading luxury brand ran a Snapchat Discover Channel native ad to promote a men’s scent. This garnered incredible attention, largely because it was a first of its kind. Yes, they dared to take the risk and it worked!

Domino’s started the Dominos Any Ware campaign which allowed people to order a pizza by tweeting

It just keeps getting more and more sophisticated! Fancier!

Quite obviously, what appeals so much to the brain and well, to the heart might have been the result of a lot of effort. Social Media Marketing is a complex activity that requires organization, creativity, skill and a lot of thought. Given that it is inevitable in today’s world where people literally live on the social media, it is important that businesses build a proper, well thought out strategy using the right channel mix.

Deciding on your channel mix is another time-consuming process. But here are a few steps which will help you plan.

Identify the major social media channels-

      • At the moment, the most popular social media channels which drive the maximum amount of traffic are Facebook, LikedIn, Twitter, Pinterest, Instagram, Snapchat, YouTube, Google +. For blogs, WordPress, Tumblr, and Blogger are extremely popular.
      • Now, it is important to analyze the channels on which your target customers are most active and how they are interacting with the various brands. Beware that consumer preferences might change every now and then so it become important to stay abreast with what is happening.

Chart out the general benefits of using each channel

      • Every channel can be used for different purposes. For instance, if you want to build a community, Facebook and Twitter are the best. So also if you want to promote and event or a cause. If you want to do something business/industry related, LinkedIn is your thing. Blogging, Pinterest and YouTube are perfect for learning and teaching new skills
      • So just know all of this and analyze the various benefits that the different channels have to offer.
      • Likewise, a specific channel may be more useful to educate while another one may be more useful if you want to entertain. Study everything and be sure to have an expert approach towards this.

Understand how each channel works

      • Know how to use each channel. Know the restrictions. Know the features. For instance, basics like Facebook has a ‘timeline’, Pinterest makes use of ‘pins’, snapchat allows ‘temporary content ‘, character limit varies across channels and so on and so forth. Take a course in digital marketing and these things will come handy.
      • The ideas is to be aware of everything that every channel has to offer so that this knowledge can be leveraged when you are doing the actual work.

Understand how each channel could benefit your business

Now that you are aware of everything that a channel has to offer and all of its features, it is important to make note of the specific benefits it will create for your business or brand. Unless you know this, your content marketing strategy cannot be built. The reason why you must pay a lot of attention to this step is that It helps you

      • Decide the type of content – videos, posts, interviews, images, infographics, you will use
      • Control and manage your content publishing
      • Create new business opportunities
      • Create your own brand and reputation

Analyze how a particular channel helps communicate

While Facebook allows personal messaging, Snapchat is more of a one-way promotion. This sure does have a bearing on your overall promotion strategy. Some channels do not allow customers to answer questions. This will in a way restrict online communication. There are some which allow you to offer greetings. There are others which have a “call-to-action” option

Map your Content to the Channel

One could create multiple types of content – videos, images, quizzes, links and much much more. Not all types of content will suit all types of media and this is something that needs to be borne in mind while planning your channel mix. The type of channel you choose and the kind of audience you are targeting will play an important role in deciding the type of content you will be using. Videos work best on Youtube and Facebook. Twitter supports crisper messaging. LinkedIn content needs to be more formal. 

Develop Social Listening-

Social listening tools help identify how well your content is doing. How many people are responding, how much of your effort is translating into sales, how close are you to achieving your intended objective – assess everything, capitalize on things that are going fine and let go of those which are not. Also, note how many people are sharing your content. If there are many, this is good news. This whole exercise will help you figure which ones of your selected channels are generating maximum value and plan accordingly.

“Social Media is not a media. The key is to listen, engage, and build relationships” – David Alston

Once you master the above tricks and tips, the journey will be smooth for you.


Types of Social Media Post and Which channels to use them on


“POST” it the right way!


Social media could be used to inform, interact, showcase your skills and build relationships. There could be a number of ways one could get involved in social media activities. With innovation at its peak, there are countless ways in which one could post on social media. Be it asking questions, sharing comic strips, outlining case studies, presenting tutorials and testimonials, uploading fan photographs & memes….. It is something that can be twisted and tweaked easily and presented in some of the most unbelievable ways.

While there is really no limit to the ways you can post on different types of social media, there are few types of posts that are always reliable, yet creative. Here’s looking at a few of these types and the kind of social media channel are they most suitable for.

Commenting about current events

      • Anything big happens in the world, be it related to business, politics, bollywood, fashion or cricket – there is so much buzz created around it on social media. This, not only creates awareness but also gives an opportunity to people to engage in meaningful conversations.
      • Catching hold of such conversations and leveraging these to showcase your own self is a great idea. So also, posting about an event and relating it to your brand within this post could be a smart trick. This is something that could be done on almost all social media channels.

Posting Videos

      • Who doesn’t like to watch creative, gripping and fun videos! Something that features a celebrity? – Even better. Videos can be viewed on laptops as well as smartphones. They can be saved and shared. This helps you reach more and more people. Videos could be posted on Facebook, YouTube, Snapchat. They could be made funny, they could be emotional and they could be completely whacky!


      • These make an interesting, quick and informative read. These could be used to illustrate numbers as well as facts. Why Infographics are getting popular is because they are a precise and easy to interpret representation of facts and statistics.
      • Be it trying to show features of your products or trying to indicate the achievements of your very own business in the previous fiscal year, or for that matter laying down the procedure for using our product, one could experiment quite a bit with infographics. Infographics are fit for Facebook or even LinkedIn

Pin Boards

      • This is obviously a “Pinterest” specific feature. Once you share your pin boards, you’ll get more followers. People these days pin outfit ideas, or even sumptuous dishes.

Interactive threads

      • One could use social media to start a thread. This could be done on channels like Facebook or Quora. You could pick a theme and attempt to start a conversation around that. The post could be a combination of something that informs and something that encourages people to engage in conversations.
      • Be very smart while noting how people are responding and if they are asking questions. Document this for yourself. Reach out to them. Grow your business

Conversation Screenshots

      • This is something that has quite recently caught up. The power of this type of post lies in its ability to capture real, personal conversation that could make a really interesting read. They are all over Facebook these days.
      • Take permission of the people involved and post. If people are talking about your product and how amazing it is, post! If people are talking anything funny and random and this could be leveraged innovatively and related to your brand, post!

Providing Tips

      • Have a unique idea on how to clean your old bags? Know of an interesting way to style a black dress? Want to spread awareness about some dinner table etiquette? Post it all! Post unique gift ideas, book recommendations and tips to avoid gloomy weather.
      • People love to stay up-to-date these days! They love to learn new things that they could go and share with friends and family the next day. This is something that could be done on Twitter and Facebook really well.

Your product in use

      • There is nothing better than this to showcase how amazing your product is. If you have a jewelry store, show people wearing your earrings and bracelets. If you offer education consultancy service, show testimonials of people who have availed your service and benefitted from it.
      • This kind of posting lends credibility to your product/service. Since people have used it and liked it, it is likely that more people will be willing to try it. Snapchat, Instagram, Facebook – all can be used for this purpose

Debates and Chats

      • Twitter is best for this. Chats could be used to demonstrate your expertise and knowledge as well as to build relationships as more people interact with you. This way, your network and followers grow and more people get an opportunity to experience your brand.


This is fun and can reveal a lot. Let people pick if they like a particular thing or not. Let them decide which brand they value the most. Let them get an opportunity to pick their favourite books. Consumers are the king and nothing goes beyond their opinion.

Resorting to the same types of posts over and over again can bore followers. This means fewer likes, shares, comments and clicks on links you share. This is why there is always a need to experiment and keep creating something new.

If you really wish to know how this can be put into practice and what types of post would be most suitable for you, consider enrolling into a digital marketing Course online.