How to Create a Social Media Strategy for your small business

How to Create a Social Media Strategy for your small business

social media marketing | skillzlearn

Social Media Marketing Strategy Ideas: The guide for Small Businesses

Jack has just decided that he wants to sell stylish bags online. His sister is a designer and he himself has multiple contacts that help him get the raw material. The collection of bags, quite naturally is amazing. Now that Jack wants to start selling these, he needs to have his marketing plan ready. He is in a bit of trouble. He has very little money left and he and his sister are alone. He is thinking of starting a website, getting brochures and pamphlets printed, and is planning to put up a stall in his sister’s college fest. But is that going to be enough?

Limited funds, fewer people, a lot of competition, so little time and so much to do, lots to accomplish. These are the thoughts that run through every entrepreneur’s mind. This world is all about marketing and marketing is quite expensive. This is where Social Media comes to the rescue. An effective yet low-cost platform for marketing, a good social media marketing strategy can play a significant role in helping you emerge a winner. It’s an easy way to connect with your prospective customers. The only key here is to be smart on how you define and plan your activities on the social media.

Here is a step-by –step guide on how to draw your social media marketing strategy outline.


        • To begin with, be very clear about what your objectives are. List them down. It could be anything: retaining existing customers, growing customer base, building a strong brand name or generating leads.
        • Specify this in terms of the numbers and the time frame. An increase in sale by 25% within 6 months: Now this sounds like a precise objective. However, be very enterprising when deciding this. These are not just numbers, so be real and set achievable targets keeping in mind all aspects of the market as well as the overall vision of your business.
What Jack wants: Jack targets to sell at least 20 bags and get at least 200 people to know about his business in the first month


        • Who are your customers?
        • Who are the people you want to reach out to?
        • What age-group do they fall in? What income group do they belong to?
        • Are they students or professionals?
        • How much time do they generally spend on the social media?
        • Which social media do they prefer?

Sit down and jot down the answers to all these questions. Build charts and graphs. Do some research. This is the basis on which you will decide which media to use. For instance, for professionals, LinkedIn will be a great choice. For students: Facebook will be more appropriate.

What is Jack’s target market: Young women. Facebook seems like the best medium to connect. He has joined various groups on Facebook where women discuss fashion and trends.


        • It is very important to adhere to the general industry standards. This doesn’t mean you have to restrict yourself in any way. Be as creative as you want to. However, knowing what’s happening in the industry is important.
        • See the websites of your competitors! see what they are doing on social media and what results are being yielded. Try to figure what is working out for them and what is not. Also, notice how regular they are and notice the significance of the same. This will help you understand how you need to start. If at this point, you are already buzzing with ideas, competitor’s analysis will give you a reality check and you might want to start thinking on different lines.

What Jack observed: Jack faces intense competition. He noticed that most of his competitors were missing out on making sales because they were sticking to visually unappealing posts. They hardly used images or videos. This is where Jack knew he had to up the “glamour quotient” of his posts.


        • Clearly define how much time you need to be spending on each social media platform. The frequency and the timing: both are important. Understand what time of the day do your customers use a specific media.
        • Then, in your daily schedule, fix a time when you will post/tweet. Make a list of the activities you will do during the day on each social media. This is perhaps one of the most important social media marketing tactics.
What’s Jack’s idea: Jack has decided that every morning before 10 a.m and evening around 8 p.m, he will engage in some activity on social media.


        • Marketing is a lot about building relationships. Be sure to “Reply” to any queries or comments. Engage by “liking”, “commenting” and “following up”. In fact, have a certain time of the day dedicated to connecting with your customers. This can be a source of feedback – positive and negative. It can give you opportunities to improve your performance.

What Jack is doing: Every night, post 10 p.m, Jack goes through all his posts and sees how people are responding to his posts. If someone has “liked” his post, Jack reaches out to them through an e-mail or a Facebook message.


        • If you want to know what content and what time works well on social media, use analytics tools that can gauge your performance. These will help you keep abreast of the trends and keep a track of what people are saying about you.
        • You will be able to see a snapshot of how your campaign is working and help you understand what is working for you and what is not.
What Jack is doing: He has subscribed to one such tool which generates performance reports every week.


        • Facebook offers a wide variety of advertising options to help increase website traffic, build brand awareness and attract more customers. If you can set aside some funds for this, Go for it!

Jack’s take: He wants to wait a bit and see the initial turnaround. At the same time, he has started to research the various available advertising solutions and how these can fit into his business needs

Turns out that Jack is planning his social media marketing strategy well. So what if it is a small business, the right amount of time and effort is bound to show results in the long run.

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Topmost Skills Required to be a Successful Digital Marketing Professional

Topmost Skills Required to be a Successful Digital Marketing Professional

digital marketing professional | skillzlearn

Success in Digital Marketing: The Power of 7

In an age where “60% of a marketer’s time is devoted to digital marketing activities”, one will have no qualms accepting that the future of the field is bright. For the innovative, tech savvy ones out there – it is time to explore the field. Careers in Digital Marketing can be quite rewarding as well as fulfilling – rewarding in terms of the pay and fulfilling in terms of the enormous satisfaction one gets on being able to pull off a successful campaign and build lasting customer relationships that keep the business growing.

As a digital marketer, one’s job is to develop and execute unique marketing campaigns that draw the right traffic and leads to the best conversion. What is even more interesting is the fact that small and large organizations alike need digital marketers. As per research, the average starting salary is INR 3.5 lac per annum.

While one may not need any specific technical skills, there are some unique attributes that distinguish a good digital marketer from a not so good one.


Analytical Skills

        • Metrics, analysis, performance numbers: digital marketing is topical. Be it market information, performance variables or planning the right mix of marketing tools, there is data flowing from all possible directions. A good digital marketer knows how to best leverage this data to make intelligent decisions and hence drive the success of one’s digital marketing campaign.
        • One must know what to measure, how to measure and how to solve problems in order to retain customers and keep the business growing.

Design and Creativity

        • It is marketing after all, and you have a ton of online media to build your campaign. Customers today are visually-driven and when you are on the web, there is color and vigor all over. As much as you may have your content and strategy right, you are bound to be ignored if you do not get the visuals right.
        • Images, videos, info-graphs are the soul of a campaign. Given the time constraints these days and how everything is done on the spot, there is no point of having a team of professionals to take care of the design aspect. It is but the digital marketer, who must know how to present the campaign in the most innovative way.

Relationship Building Skills

        • Marketing, in today’s world is a two-way process. One wants to impact the customers in a way that they keep coming back. This is where the “relationship” aspect of digital marketing comes into the picture. Success in the field requires you to build a community around your brand.
        • One must be able to understand its target market, what they want, how to best connect with them, what is it that they like and would keep coming back to. Engaging with your customers and building connections that matter and last is the best thing that can happen to any business.

The desire to stay up-to-date

        • Let’s be real! There is nothing more evolving than the digital world. Technology has made quite a dent in the universe. There is something new every day, day after day. It’s difficult that someone who is too accustomed to following tried and tested tricks would accomplish much.
        • A digital marketer needs to keep abreast with all the trends across all social media. This is how one can survive in a field where competition is so intense.

Content building Knack

        • While this is not a must, it always helps. Good content is integral to digital marketing success. While a content writer can always create quality content, a digital marketer who has a flair for writing can turn out results more quickly, in real-time without having to go through the lengthy process of briefing writers and then review the work of writers who may not have sufficient knowledge of how digital marketing works.
        • Now, we don’t expect you to be an Enid Blyton or a Paulo Coehlo but at least have the ability to craft your content “at the moment”.

Communication Skills

        • Success as a digital marketer requires the knack to communicate well. Communication is the key to expressing the attributes of your product and your brand. Be it through text, visuals, videos: one must have the ability to tell a story and tell it well.
        • Communication also goes a long way when it comes to building good relations with your customers. Your product has a unique feature – zoom, and show; want to promptly solve customer queries – have a live chat on your website; want to showcase your service’s power – appeal to your customer’s emotions. Keep communicating, keep winning.
        • Remember that where communication stops, growth also stops.

Social Media Savvy

        • A lot of digital marketing is about using the various social media platforms to your advantage. This is where you find your potential customers. Familiarizing oneself with social media is not difficult, but what is really needed here is a genuine interest, a fascination for social media.
        • Yes, there are people who are addicted to it and know possibly every feature that each medium has to offer. These are the people who are bound to make successful digital marketers.

Innovation, experimentation, insight and awareness: all combine to strengthen your chances of excelling as a digital marketer. Though some of these would come naturally, most of these can be acquired with consistent effort. Exploring various social media, reading and following digital marketing campaigns, reading about market trends and interacting with your customers can add many a feather to your digital marketing cap.

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What you must know about Digital India and Scope of Digital Marketing in India

What you must know about Digital India and Scope of Digital Marketing in India

social media channels | skillzlearn

Digital India – Smarter India

Never before has India seen such upswings in internet usage. With the government of India envisaging a completely “Digital India” and people becoming more and more tech-savvy, “Digital” has become the new buzzword.  But what is this campaign all about? What does it hold for the future of Indian business and industry? How does it translate into more job opportunities for the youth? What exactly is the scope of digital marketing in India? Let’s have a look!

Understanding “Digital India”

        • In the last few years, the wave of digitization seems to have swept the country. Technology is no more restricted to the elite and the educated. Neither is it limited to big corporate houses. Technology in India today, is for anyone and everyone.
        • The Indian government’s flagship programme “Digital India” has been making consistent strides in ensuring that Information Technology reaches and benefits all. The prime objective has been to make government services available to all citizens electronically.
        • But the larger objective is to transform India into a knowledge economy by improving online infrastructure, thus promoting an inclusive growth. Mobile apps, internet portals, e-governance, electronic payments and what not: The whole country is learning and growing. Rural India is a part of this revolution, and India is indeed emerging as a “digitally powered society and knowledge economy”.
        • The future of Digital India looks promising with Government of India’s ‘India Digital Plan’ 2019 which promises that 250,000 villages in India will have internet and all public places will have Wi-Fi.

Digital India and Scope of Digital Marketing

Some recent statistics about internet usage in India have a promising story to tell.[1]

        • Internet penetration in India is 34.8% – A significant increase since the launch of “Digital India”
        • India’s share in world internet users is 13.5%
        • India is the second largest online market in the world
        • India is set to overtake the US to emerge as the second largest smartphone market
        • Digital Buyer penetration in India is more than 43%

Now aren’t these some really mind-boggling facts?

With such high penetration and such huge potential, “Digital Marketing is quite a booming industry. With the increasing influence and spread of the internet in the country, the future of digital marketing seems rather bright. Quite obviously, as more and more people become familiar with the uses of the internet, digital marketing has a lot of scope in the country.

What “Digital India” means for jobs

With the government’s endeavor to create a “Digital India” through the launch of various initiatives and platforms, there has been a spurt in job opportunities for those “digitally” skilled. The government has been looking for App developers, software developers, graphic designers and various other experts. As technology is being made a “way of life”, many industry bigwigs plan to invest crores of rupees in the digital space. This would, in turn, create lakhs of jobs for the Indian youth.

Digital Marketing and Career Options

With the “Digital India” buzz all over and the positive employment climate it creates, the options for digital marketing professionals are plenty. Careers in the field can be promising in terms of opportunities for career building and growth as well as in monetary terms. In an industry which is over worth $68 billion and boasts of a growth rate of 40%, jobs opportunities are more lucrative than ever before. What are the fields in which options are open:  Search Engine Optimization (SEO)Search Engine Marketing (SEM)Social Media Marketing (SMM)Email MarketingContent Marketing and Web Analytics.

What can you be? You can be a
        • Digital Marketing Manager who leads the digital marketing team
        • SEO Executive who works on websites to optimize these for search engines so that it shows at top of search engine results
        • SMM Expert who builds and executes social media strategy and optimizes content on various social media channels to engage with customers
        • Content Marketing Manager who manages blogs and e-book publications among other things.
        • Search Engine Specialist who targets the number of leads and clicks from the given marketing budget and performs analysis, keyword research, bid management, split testing the ad campaigns, and plans ad copywriting.
In addition, one could also be a Conversion Rate Optimizer who works to increase the conversion ratio at each stage or an Inbound Marketing Manager who manages conversions at each stage.

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Social Media is not just for fun. It can be a high potential career option

Social Media is not just for fun. It can be a high potential career option

social media carrer | skillzlearn

Social Media is not just for fun, It can be a high potential career option. Read How?

My technically challenged grandmother is quite anti-social media. She thinks people are going crazy. People of all kinds – Old, young, students, professionals. She keeps complaining how so much of an individual’s time these days is spent on the social media. She feels this is impacting careers, academics, family time, sleep, social life, and health. She has strong opinions and could have been advocating her powerful views to the world if given a chance. But how could she? Until she uses social media herself! Strange, ironical, isn’t it? Social Media is fun, a brilliant way to connect with the world, a great way to pass idle time.
        • People tweet about how their day is going
        • Instagram their “work-out” pictures
        • Use facebook to tell the world which new place they are travelling to and
        • Snapchat what they are eating.
        • Stay active on LinkedIn all the time

You’ll find social media profiles of the who’s who on the internet, and there would be no brand – mind you, no brand which does not advertise itself on the social media.

The social media industry is ever evolving – new features, new opportunities, new trends! Be it “Facebook Facial Lenses” or “Instagram Stories”, there is something new that keeps coming up. This indeed makes the social media space complex. With the inevitable relevance of social media for businesses and brands, there is a dire need for people to understand the social media space for all its nitty-gritty.

        • Managing Social Media Campaigns
        • Building Relationships with Customers
        • Promoting products and services

All require an analytical and a creative bent of mind. With the ever-changing space, it is no joke to keep abreast with what is happening herein and then build strategies accordingly. This is something that makes the “Social Media”, not just a fun activity but a serious platform that needs to be leveraged cautiously, thus giving rise to a number of career opportunities in the field. Here’s a sneak-peak into the social media spaces where one could make a career:


        • Social Media Advertising is and will continue to be an incredible and a relevant platform for advertising. With more and more people becoming social media savvy, the platform has immense potential. This is why businesses, both young and old like to stick to it.
        • Social Media Advertising requires a team of experts who are able to gauge consumer behaviour on social media and plan what kind of ad to produce and how to place it.


        • Content has always been the “king” of any kind of marketing. Content for social media is unique in itself. What your ad will look like has a large bearing on how it will be perceived. Usually, content for social media needs to be short, catchy and quirky.
        • Content goes beyond words. The images you use, the colours you put in, the “call-to-action”: everything has an impact.
        • Good content is one which attracts, informs, entertains and inspires. The winning formula for translating an ad/post into a sale is something that requires both expertise and experience. This is something that makes “content” and important space to build a career.

Data Analysis

        • Social Media Marketing keeps giving insights. How many people are viewing your ad, how many are talking about it, how many have actually gone ahead and made a purchase? All this data means nothing unless analyzed.
        • Sure, various social media tools are available to help you understand this data, yet making sense of it requires experience, precisely why this space becomes yet another opportunity for those looking for careers in social media

Relationship Building and Management

        • This can never be overemphasized, and is hence slowly emerging as an integral part of social media marketing. In an age where competition is so fierce and customers are looking for the best deals, it is indeed important to keep in touch with them.
        • Be it answering their queries, or sending them regular emails: this is becoming a whole new activity altogether.

      What do you need to build a career in this hemisphere? Well, quite a diverse range of skills

      • A flair for numbers
      • A creative bent of mind
      • The desire to stay up-to-date
      • Good analytical abilities

    Investing in the above-mentioned areas can yield great returns over time given the rising relevance of social media in the marketing space. As a Social Media Marketer, your job will be to promote content through ads, posting and sharing, in a way that drives traffic to the company’s website. Amidst this, you will be required to engage with the target audience on a regular basis.

    Salaries in the field are immensely satisfying once you are able to make a mark for yourself. Growth will easily come with experience and the contentment of having driven a marketing campaign will only add more feathers to your cap. You can enroll in a full-time course or take up an online course. The future of Social Media Marketing is incredibly bright and now is the best time to leverage this, leaving behind a decade-old myth that social media is just for fun.

    Next time, your grandmother complains that you are wasting your time on Facebook or Twitter, tell her that you’re on your way to planning a great career for yourself!

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How to leverage Facebook to Promote your Bussiness

How to leverage Facebook to Promote your Bussiness

facebook for business | skillzlearn

Not Just Social – Facebook is more professional than you can imagine

        • Facebook boasts over 350 million active users.
        • If Facebook were a country, it would be the fifth-largest country in the world
        • The average Facebook users spend more than 55 minutes a day on the site. They use the Like button nine times a month and write 25 comments each month
        • In Australia, it is valid protocol to serve court notices to defendants on Facebook
        • A Facebook post in December 2009 led to a kidney donation.
        • In the United States, 54.7% of people ages 13 to 17 have a Facebook account
        • There are more than 800,000 developers building applications for Facebook.

Whoa! These are some mind-boggling statistics!

Facebook has become a verb. It has taken several generations within its grip. No matter what, there is no ignoring Facebook. It is addictive, unavoidable and always evolving. It has given a new dimension to the word “Social Networking”, and with all this to its credit, Facebook is getting popular amongst businesses who are trying to leverage it and its various features to hit their marketing targets. Yes, your very own Facebook is now professional!

But it is easier said than done. Facebook marketing is not random and requires a thorough marketing strategy and plan which can only come through insights, experience and an understanding of Facebook as a marketing tool.

Professionals and students have been taking digital marketing courses to learn the art of using Facebook to promote their business. Experts swear by the following basics to keep in mind to effectively promote your business on Facebook-

Create a personal page-

A Facebook page helps you connect with the public and interact with them on a regular basis. A well-designed page where you are frequently active helps attract potential customers.

        • Hosting quizzes and photo contests on your Facebook page can add an element of fun and spice.
        • Be sure to make your page inclined to your business/product. Keep it true to your brand.
        • Add colour if it suits your image, make it subtle if a serious service is being offered.

Stay active, keep interacting and keep posting.

Quick Tip: Spend at least one hour on your page every day!


Sounds simple, right? Yes, it is but is still overlooked. Once you have your Facebook page ready, share worthwhile content on the page.
        • Update photos, videos, promotions, and news. Perhaps draw a plan laying out how frequently and at what time do your potential customers are most active during the day. Then what? Just Shoot! Be as creative and innovative as possible.
        • Be as creative and innovative as possible.
        • You can easily gauge how impactful your activities are based on an analysis of the number of people “commenting” on and “liking” your posts.
Quick Tip: Use “Page Insights Tool”( accessible from your Facebook Page’s Admin menu) to gain information on follower activity.

Create a Group-

        • Yes, create your exclusive group. Add people, chat with them, discuss issues that matter and encourage more and more people to participate. Be it talking about fashion and styling or educating people about finance and business, groups can be multi-faceted.
        • Once you engage with people on such a direct level, you will definitely learn more about them. This will give you an opportunity to tailor your product or service to suit their needs and in turn attract more people.
Quick Tip: Be sure to add only relevant people. If the group is exclusive, then do not allow others to add friends to your group without your permission

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How to create and Effective Social Media Marketing Strategy for a Brand using the right Channel Mix

How to create and Effective Social Media Marketing Strategy for a Brand using the right Channel Mix

social media strategy | skillzlearn

Creating the right “Channels” – Social Media Marketing done right!

“We don’t have a choice on whether we DO social media, the question is how well we DO it” – Eric Qualman

“Social Media is about people! Provide for the people and people will provide for you” – Matt Goulart

“Don’t use Social Media to impress people; use it to impact people” – Dave Willis

Social Media Marketing has almost “revolutionized” the marketing world. There would have never been a more powerful way to reach your target market. With this, there has also been a rise in competition and that has only made things better. Campaign after campaign – there is much more innovation, creativity, meaning and connect. Campaign after campaign, there is an improvement in how businesses are promoting themselves. There is an improvement in the recall factor. People talk about how amazing some of the campaigns are and it just keeps getting better.

Knorr’s classic #LoveAtFirstTaste campaign build an incredibly strong, yet touching video on the power of love. This got them 7 million views in a single day. They connected the video to an emotion – that of love. This is what made it so memorable.

Burberry, a leading luxury brand ran a Snapchat Discover Channel native ad to promote a men’s scent. This garnered incredible attention, largely because it was a first of its kind. Yes, they dared to take the risk and it worked!

Domino’s started the Dominos Any Ware campaign which allowed people to order a pizza by tweeting

It just keeps getting more and more sophisticated! Fancier!

Quite obviously, what appeals so much to the brain and well, to the heart might have been the result of a lot of effort. Social Media Marketing is a complex activity that requires organization, creativity, skill and a lot of thought. Given that it is inevitable in today’s world where people literally live on the social media, it is important that businesses build a proper, well thought out strategy using the right channel mix.

Deciding on your channel mix is another time-consuming process. But here are a few steps which will help you plan.

        • Decide the type of content – videos, posts, interviews, images, infographics, you will use
        • Control and manage your content publishing
        • Create new business opportunities
        • Create your own brand and reputation

Analyze how a particular channel helps communicate

While Facebook allows personal messaging, Snapchat is more of a one-way promotion. This sure does have a bearing on your overall promotion strategy. Some channels do not allow customers to answer questions. This will in a way restrict online communication. There are some which allow you to offer greetings. There are others which have a “call-to-action” option

Map your Content to the Channel

One could create multiple types of content – videos, images, quizzes, links and much much more. Not all types of content will suit all types of media and this is something that needs to be borne in mind while planning your channel mix. The type of channel you choose and the kind of audience you are targeting will play an important role in deciding the type of content you will be using. Videos work best on Youtube and Facebook. Twitter supports crisper messaging. LinkedIn content needs to be more formal.

Develop Social Listening-

Social listening tools help identify how well your content is doing. How many people are responding, how much of your effort is translating into sales, how close are you to achieving your intended objective – assess everything, capitalize on things that are going fine and let go of those which are not. Also, note how many people are sharing your content. If there are many, this is good news. This whole exercise will help you figure which ones of your selected channels are generating maximum value and plan accordingly.

“Social Media is not a media. The key is to listen, engage, and build relationships” – David Alston

Once you master the above tricks and tips, the journey will be smooth for you.

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Types of Social Media Post and Which channels to use them on

Types of Social Media Post and Which channels to use them on

social media types | skillzlearn

POST” it the right way!

Social media could be used to inform, interact, showcase your skills and build relationships. There could be a number of ways one could get involved in social media activities. With innovation at its peak, there are countless ways in which one could post on social media. Be it asking questions, sharing comic strips, outlining case studies, presenting tutorials and testimonials, uploading fan photographs & memes….. It is something that can be twisted and tweaked easily and presented in some of the most unbelievable ways.

While there is really no limit to the ways you can post on different types of social media, there are few types of posts that are always reliable, yet creative. Here’s looking at a few of these types and the kind of social media channel are they most suitable for.

Commenting about current events

        • Anything big happens in the world, be it related to business, politics, bollywood, fashion or cricket – there is so much buzz created around it on social media. This, not only creates awareness but also gives an opportunity to people to engage in meaningful conversations.
        • Catching hold of such conversations and leveraging these to showcase your own self is a great idea. So also, posting about an event and relating it to your brand within this post could be a smart trick. This is something that could be done on almost all social media channels.

Posting Videos

        • Who doesn’t like to watch creative, gripping and fun videos! Something that features a celebrity? – Even better. Videos can be viewed on laptops as well as smartphones. They can be saved and shared. This helps you reach more and more people. Videos could be posted on Facebook, YouTube, Snapchat. They could be made funny, they could be emotional and they could be completely whacky!


        • These make an interesting, quick and informative read. These could be used to illustrate numbers as well as facts. Why Infographics are getting popular is because they are a precise and easy to interpret representation of facts and statistics.
        • Be it trying to show features of your products or trying to indicate the achievements of your very own business in the previous fiscal year, or for that matter laying down the procedure for using our product, one could experiment quite a bit with infographics. Infographics are fit for Facebook or even LinkedIn

Pin Boards

        • This is obviously a “Pinterest” specific feature. Once you share your pin boards, you’ll get more followers. People these days pin outfit ideas, or even sumptuous dishes.

Interactive threads

        • One could use social media to start a thread. This could be done on channels like Facebook or Quora. You could pick a theme and attempt to start a conversation around that. The post could be a combination of something that informs and something that encourages people to engage in conversations.
        • Be very smart while noting how people are responding and if they are asking questions. Document this for yourself. Reach out to them. Grow your business

Conversation Screenshots

        • This is something that has quite recently caught up. The power of this type of post lies in its ability to capture real, personal conversation that could make a really interesting read. They are all over Facebook these days.
        • Take permission of the people involved and post. If people are talking about your product and how amazing it is, post! If people are talking anything funny and random and this could be leveraged innovatively and related to your brand, post!

Providing Tips

        • Have a unique idea on how to clean your old bags? Know of an interesting way to style a black dress? Want to spread awareness about some dinner table etiquette? Post it all! Post unique gift ideas, book recommendations and tips to avoid gloomy weather.
        • People love to stay up-to-date these days! They love to learn new things that they could go and share with friends and family the next day. This is something that could be done on Twitter and Facebook really well.

Your product in use

        • There is nothing better than this to showcase how amazing your product is. If you have a jewelry store, show people wearing your earrings and bracelets. If you offer education consultancy service, show testimonials of people who have availed your service and benefitted from it.
        • This kind of posting lends credibility to your product/service. Since people have used it and liked it, it is likely that more people will be willing to try it. Snapchat, Instagram, Facebook – all can be used for this purpose

Debates and Chats

        • Twitter is best for this. Chats could be used to demonstrate your expertise and knowledge as well as to build relationships as more people interact with you. This way, your network and followers grow and more people get an opportunity to experience your brand.


This is fun and can reveal a lot. Let people pick if they like a particular thing or not. Let them decide which brand they value the most. Let them get an opportunity to pick their favourite books. Consumers are the king and nothing goes beyond their opinion.

Resorting to the same types of posts over and over again can bore followers. This means fewer likes, shares, comments and clicks on links you share. This is why there is always a need to experiment and keep creating something new.

If you really wish to know how this can be put into practice and what types of post would be most suitable for you, consider enrolling into a digital marketing Course online.

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How to decide on the right social media channel for you business

How to decide on the right social media channel for you business

social media channels | skillzlearn

What’s your pick? Choosing the right social media channel for your business

There is a lot that goes into planning your social media strategy. From outlining your objectives, to deciding on the budget, to having you content plan ready. A rather critical part of the whole strategy building stage is finalizing the social media channels you will be using and well, using the most. There are a plenty of channels to choose from and no one has the time or the budget to invest in each. Further, it is always more sensible to have your choice suited to the needs of your business and the nature of your brand.

While LinkedIn is more professional, Facebook is personal. Snapchat allows temporary content while Instagram photos are lasting. One needs to have a thorough understanding of what each of these channels has to offer as well as the drawbacks of using each.

To begin with, let us try to understand the various options available and what makes these click vis-a-vis the others.


        • Professional, corporate, formal! These are the few words which define LinkedIn.
        • This is where one builds professional connections and industry networks.
        • Discussions on LinkedIn are generally topical and involve business people, working professionals, manufacturers, retailers, professors, organization heads etc. They share their expertise and solicit advice. As people network, they discuss on issues of business interest.


        • Well, Facebook could have been a country! There is no business or brand which is not on Facebook. It is informal and personal. One could however also engage in formal and more serious discussions.
        • If you want to socialize, Facebook is your thing. Photos, videos, comments, links– there is nothing one could not share here.
        • Businesses generally have their own pages where they present themselves in a lighter vein.


        • This is the channel where people communicate. One could discuss any matter under the planet. Politics, fashion, movies, education – everything and anything. Any opinion, news or question that you may have, could be transformed into a topic of discussion.
        • If you have anything to say and want people to hear it now, Twitter is your thing.


        • Fascinating is what best describes YouTube, given its ability to visually attract people.
        • Videos can be a powerful medium of communication. There are videos that give news, there are those which demonstrate how to use a product and then there are those which show how a product could benefit you.
        • Lectures, talks, cooking sessions and make up tutorials – there is no ignoring YouTube.


        • This is something relatively uncommon and rather niche.
        • On Pinterest, ssers have their own pinboards and can “pin” or post photos and videos on these. It could be anything – travel destinations, interior designs, outfit ideas, food and lots more.
        • Each pin is linked to the pinner’s profile so that you could see the business/brand/person behind the photos.


            • Instagram, or Insta as it is now popularly called, is a photo sharing app which is turning out to be more and more important for businesses.
            • This channel helps you reach out visually to people. In a way, it lends a visual identity to your business.
            • It is practically not possible to be on all platforms and it thus becomes extremely important to figure out which ones you will use. Now, this is not as easy as it sounds so we want to help you on how to take the call. One might have to take the following into consideration-

          Target customers – Once you know who exactly your customers are and where they hang out, you will be able to get a fair idea on how you want to drive things further, not only in terms of where you want to promote yourself but also in terms of how you want to promote yourself. Here are some facts that you ought to know

          • Most Pinterest users are females
          • Most Twitter users are males
          • Twitter and Facebook have the most affluent users
          • Younger audience prefers videos more than older audience.

        Well, these are only a few aspects and additional research might help you find answer to more prominent questions which in turn will help you decide the channel that will suit you the most

          • Your competition – What your customers are doing and which channels are they present on will also have a significant bearing on your decision. It is also equally important to make note of what is working for them and what is not. Quite obviously, you will get to learn a number of lessons.
          • Time in hand – While it may be tempting to make your presence felt on every channel possible, this is neither practical nor relevant. The time you are able to and willing to devote on social media is very important while choosing channels. This includes the time for writing content as well as for actually promoting it,

        Social Media Marketing is no cakewalk. There is a lot of time, effort, and money that goes into it. With a countless number of channels present, it becomes important to carry out a thorough analysis and lot of research to zero in on a few most suitable channels. Various social media marketing courses are available to help you at least learn the art of channel-choosing. For the rest, it is all about experience and the learning you get from observing others.
        Answering the above questions may make a lot of things very clear for you.

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Social Media – Paid Earned and Owned Media Explained

Social Media – Paid Earned and Owned Media Explained

social media marketing training | skillzlearn

The challenging business of generating leads- Owned, Earned and Paid Media Explained

When it comes to Social Media Marketing, the universe is pretty vast. There are innumerable options one has when it comes to promoting content. There is no limit to the number of people your content can reach. To begin with however, it is integral to understand the various types of media. Once you are able to understand and appreciate this, lead generation will be a cakewalk. Here is all you need to know about various forms of media.


Owned is what belongs to you- something that you control and manage! Using your own Facebook pages and Instagram handles to drive traffic are examples of this. Since this is something that you own, you can reap various benefits. You can easily figure –
        • Who your customers are
        • What they like and what they don’t
        • Why they come back to you
        • Why they prefer your competitors
Since owned media is completely under your control, you have the power to experiment with it the way you want to.

How to manage owned media:

        • Communicate who you are: Since it is your own channel, you can leverage this fact to garner accolades towards your brand, without any constraints
        • Engage with your customers the way you want to: There are no restrictions to what you may or you may not do. So go frame your own norms and do your best to connect with your customers
        • Plan you content: Plan content for your websiteblogs, and social media accounts. A variety of content could be developed to suit your needs.


This is the exposure you gain naturally in the process of marketing yourself. Something that you did not directly work for, but rather acquired automatically as a result of your hard work. It can be somewhat referred to as the recognition you receive. How do you know that you are “earning” media –
        • Positive reviews
        • Reposts/Re-tweets
        • Shares
What makes earned media so amazing is the fact that minimal effort is required from your end. What is not so good about it is the fact that you have little to no control over it, and perhaps this is why things might just go out of hand sometimes. While earned media is most difficult to gain, it is also most effective. There is no limit to the number of people you can reach through earned media.


Paid is something that you purchase and then promote it on another channel. Ads are the most obvious example of this. Once you use paid media, you are in a way driving traffic to your website. The degree of control is lesser than owned media but more than earned media. At the same time, it helps you go viral like earned media, something that owned media may not promise.  So it is a win-win in most cases. You can advertise on Facebook, TwitterLinkedIn and YouTube.

The 2 most effective ways to engage in Paid Media Advertising are:

      • Promoted Tweets: Once you notice that a tweet of yours on your twitter handle is doing well and garnering attention, you can go ahead and advertise it so that it reaches more people
      • LinkedIn sponsored updates: Promoting gated content through LinkedIn sponsored updates is widely accepted as a great idea! This is because it takes the “time” factor into consideration. When your audience is on LinkedIn, it is beneficial to have some gated content advertised.

Understanding through examples

      • Owned – You Tweet about how effective your consultancy firm is in helping students fulfil their dream of studying abroad.
Since it is your twitter handle and you voluntarily decide to start this discussion, you OWN it!
      • Paid – You notice that this tweet is getting a lot of attention with people asking various questions. This is when you decide to approach various social media channels to advertise this tweet and pay them in return
Since this is something that you PAY for and in this is in turn advertised at a place that you do not own, it is paid media for you
      • Earned – You notice that a lot of people who engage in the chat on your twitter handle share this on their friends’ twitter handles.
Since you haven’t directly done anything towards this and people are voluntarily spreading the news, this is something you have EARNED

In all cases, the one who benefits is YOU! The one who garners attention is YOU! The one who reaches more and more prospective customers is YOU! And the one who generates more and more leads is YOU!

The key is to master how to effectively put each of the three to use. A good social media marketing strategy will account for each of these. A course in social media marketing available online and in multiple institutes all over the country will go a long way in helping you get things right for yourself. Driving traffic to your content will require effective management of your budget, time and effort.

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