The Importance of Mobile Marketing for small business

Mobile Marketing has become the modern definition of Digital Marketing. With Mobile’s becoming an essential part of our lives, its consistent use in everyday life has led to generating the idea of using this technique for business marketing. And, its significance is being doubled with Google take-in action the practice of Mobile First Index, wherein Google crawl & index the mobile version of your site as the primary source of content and ranking factor for your website.

Before taking this article further, let’s take a brief view of the concept of Mobile Marketing:

Introduction to Mobile Marketing

It is a one of digital marketing technique which focuses on promoting a business, products or services by reaching to the target audience over their mobile devices. This mobile marketing technique involves specific mobile-centered practices such as SMS, MMS, voice-calls, mobile websites, mobile applications, etc.

Mobile Marketing is becoming the latest trend in business marketing. Though, it’s a permission-oriented marketing tool where businesses need the approval and contact number of customers to deliver their message in either image, visual or text format.

Marketers have discovered this fact that business without having mobile accessible websites will not survive in the online market, and indeed lose their potential customers and reach for their business. Thus it is essential for businesses to outline a productive and far-reaching mobile marketing technique as per their industry. A trick is to discover the preferences and requirement of your audience in regards to your business since executing the mobile-friendly site for your business, and it surely helps you in gaining a reliable client base for the long term.

How Is Mobile Marketing Beneficial for Businesses?

Mobile Marketing has open a variety of possibilities for marketers in promoting products or services in a useful way. It enables businesses to reach to their target audience in a more personal approach.

Below are the points which represent the benefits of Mobile Marketing for business:

  • Mobile Business: As Mobile becoming the primary source of online shopping. Hubspot states that the mobile industry will direct 42% of the total e-commerce benefit by 2019. Because of this reason, social media sites have included the ‘SHOP NOW’ button in their business pages by knowing the importance and benefit of the online shopping for future. It requires businesses to take advantage of mobile-centered marketing, mobile-friendly websites, and search engine marketing to give their customer 24X7 ease to shop.


  • SMS Marketing: It is an effective way to deliver your message and get noticed by the people. It lessens the effort of emailing, newsletter or social media messaging. There are 90% of open rate possibilities for the text message which direct people to have a look at your message. 98% of user read messages on their phone within just three minutes of receiving it. So, its relatively depict the importance of SMS marketing.

  • High Search Engine Rankings: According to Google latest algorithm, the websites with mobile accessibility rank relatively high on search engines as compared to another non-optimized website. It is the primary reason to consider mobile marketing for your business to place high on every search query of your customers.

  • Goal Oriented: It is the technique which is quite different from the conventional Email Marketing technique and another digital marketing technique. In majority cases, the emails are deleted even without opening, but the case is no same with mobile marketing. It’s a proven fact that 98% of mobile users read the received SMS.

  • Cost Efficient: It is one of the cost-effective marketing technique that does not require high investments. Mobile Marketing is a highly profitable marketing tool and even an excellent source of making money for startup businesses.

  • Trustworthy Relationship with Customers: Mobile being a portable device gives marketers an opportunity to reach their customers anywhere, anytime and thus building a strong bond with their audience for the longer time. It provides business the flexibility to inform their customers regarding the latest offers, new launches, fresh product arrivals, sales & discounts, etc. It helps in gaining customers trust and appreciation for the brand.

Tips for Implementing Mobile Marketing for your business

You might understand the significance of mobile marketing after going through this article. Mobile Marketing has immense potential in taking your business to the next level. Make sure to keep the below mention points in mind to take the most advantage of this tool:

  • Make sure your site has easy accessibility for the mobile platform
  • Advertise your products or new launches via mobile marketing campaigns
  • Make relation with your customers by way of sem campaign for the mobile devices
  • Include mobile marketing in your business marketing strategy

I hope that this article has provided you with the idea of how to implement mobile marketing for your business.

Want to learn the effective mobile marketing techniques & strategies for your business.

Enroll now in Certified Digital Marketing Training offered by Skillzlearn– the best Digital Marketing Institute in Gurgaon. Learn from the experienced industry faculty. Get exposure to Practical LIVE projects.

Register for free demo session today by visiting on our website at or call now on 8800226570.

Seven effective ways of optimizing your Blogs for SEO

[vc_row][vc_column][vc_column_text]Do you write, run and operate your blog channel? Then you might know the value of blogging for business. But beside of just writing the blog it is equally important to optimize the blogs to make the posts search engine favorable to get high revenue from them.

You might be wondering what’s the way to optimize the blog posts. This article will help you to know the most effective way to optimize your blog posts for SEO to attain maximum traffic and reach from the users.

SEO Tips for Optimizing your blog

Below mention the six useful SEO tips for optimizing your blogs:

  1. Perform Keyword Research-

Researching relevant keywords for your content is an essential aspect for the practiced of on-page optimization. There are more chances that you naturally insert the keywords by adding valuable content to your topic. Though, there are multiple tools & techniques available for finding the keywords which relevantly relate to your topic. Tools like Google AdWords and Semrush enable you to search the most suitable keywords for your topic & allow you to keep an eye on your competitors to discover for which keyword and expressions they are using to drive web traffic.

  1. Use keywords all over your blog-

Once you selected the most valuable and relevant keywords, the next step is to suitably place them in your blog which provides high impact for readers as well as search engine crawling index for your content. Include the following points at the best place:

  1. Title
  2. Headings and the subheadings
  3. Introductory sentenced.
  4. Ending paragraphs with conclusion
  5. Anchor text
  6. Title tags & meta descriptions

Avoid Keyword stuffing, and it’s the act of using multiple keywords in your content, which make it challenging for readers to read. It not only annoys your readers, but Google also penalized your content for this action. The trick is to place a few relevant keywords in your post.

  1. Allow readers to subscribe your posts

Place noticeable RSS or subscription buttons to enable your readers to get accepted to your blog posts through email. It gives your subscribers an instant notification link in their mail so that they understand your most recent posts without scrolling your website for fresh content.

4. Referral links

While mentioning any influential personality or other articles in the blog, always add a link to the information that you are referring. It is an essential blogging courtesy, and it might be lucky to receive a backlink from those eminent personalities. A quality link is a necessary aspect for any business to rank high on search engine result pages.

  1.  Optimize the images-

While inserting an image to the blog, make sure to add your keywords into image description and fill the alternatives of tag, description and other details of the model.

  1. Extend your blog reach with social media

Being a startup, you might be using social media channels, such as Facebook, Google+, Twitter, etc., to establish a connection with your target audience. Why not use these sites to advertise your blog posts? Promoting your blog via these social sites gives you a strong online presence. There available free social media management tools, like HootSuite, which made the process of posting and scheduling the links of your blog posts over all the social media business channels with just a few clicks.

7. Insert Multimedia Component

It might sometimes be challenging for readers to remain focused on a lengthy article. So, to count your effort, make use of multimedia elements in your blog. It not only makes your articles looks creative but keeps on engaging your readers. Below are some multimedia elements that can be used in your blog posts:

  1. Images & Examples
  2. Podcasts
  3. Videos
  4. Infographics
  5. Interactive graphs
  6. Social media post
  7. Quote Visuals
  8. Screenshots
  9. Display Slides

These multimedia components add importance to your blog post and make it worth sharing. For instance, if your post contain image, video or infographic, user may share the post because of any feature they like in your post. Additionally, it is an effective way of earning backlinks, which ultimately improves your search engine rankings.


Are you a blogger, or have the passion for blogging?

Skillzlearn helps you learn the art of blogging as well as effective marketing your blogs to get high revenue from your blogs.

Enroll now in Certified Digital Marketing Training. Learn from the experienced faculty. Kick start your career as a professional Blogger and make significant earnings from your passion for blogging.

With implementing the above Search engine optimization tips, you can rank high in search engine result pages, as well as increase traffic for your site, and attain high conversion rates.

Get more detail about our skillzlearn or call on 8800226570 for making any further discussion.[/vc_column_text][/vc_column][/vc_row]

Tips to drive a successful PPC campaign for low budget

[vc_row][vc_column][vc_column_text]Among all the methodology of digital marketing, PPC is considered as the most effective advertisement technique to promote your business over the internet. But there will be few challenges while driving a successful PPC marketing campaign in regards to managing the budget to get a desirable marketing result from the campaign.

For marketers, having a low budget for their PPC campaign is a matter of significant concern, as Pay Per Click is the play of money.

Although with implementing few effective PPC marketing strategies, businesses can easily carry out their PPC campaign in a result-oriented way even in less amount of money. Below are some of the tip to drive a successful PPC Marketing campaign in less budget:

Tips to create a low budget PPC marketing campaign:

  1. Impressive Ad Copy for Increasing click-through rates

Writing creative and valuable ad copy for your website is essential. It results in saving the cost over Google AdWords.

An effective ad copy enhances CTR rates of your site and improves quality score. And it is already stated by Google that Quality Score probably is the most reliable measure for marketers to drive affordable PPC campaigns.

  1. Ad Extensions

This another tip to operate a successful PPC campaign is also related to Click through rate factor & quality scores with ad extensions. Ad extensions help in getting more clicks for your ads.

While exploring Google AdWords, you get to notice multiple ad extensions. For businesses dealing in selling products/services, Ad extensions stand out to be a useful marketing technique to increase their CTR.

Google gives useful ad extensions that automatically display data from your website to add text to it.

  1. Dayparting feature with Geolocation

It is a valuable feature offered by Google. Dayparting help in increasing the visibility of your business during the specific time of a day. Implementing this feature of dayparting along with geolocation, offer you the authority to manage and control your ad displayed. Though with greater control, one needs to be more attentive to the ads, to gain the most on your ad effort.

  1. Seeking Device Targeting & Mobile Bidding Optimization


While focusing on earning more benefits with low budget AdWords campaigns, one must consider mobile optimization factor.

What it refers to,

With search figures swiftly shifting from desktops to mobiles; you should employ a device targeting strategy for optimizing your account target.

With the rise in the application of smartphones, there is a skyrocketing hike in the number of mobile users in recent time.

After take-in account, the device targeting setting, make sure to analyze your bids. The Mobile cost per click rates keeps on increasing steadily to display more traffic & competition.

Thus mobile marketing strategy is proven to be another useful marketing technique to drive a successful PPC campaign with the low budget. Additionally, you can enable the mobile click budget for each of your campaign.

  1. Intelligently selecting Stacked Bid limiters

Stacked bidding referred to a way that allows marketers to bid upon two and even more matchings of a particular keyword.

For example, if you are bidding on a keyword, ‘top 10 MBA colleges, you will get to bid on this keyword at both broad as well as exact match category, wherein, the first match offers more volume while other provides more relevancy. Thus it becomes a kind of stacked bidding. Make sure to optimize your account thoroughly after opting stacked bidding feature.

  1. Executing Remarketing

The practice of Re-marketing surely adds value to your effort in PPC marketing. It turned the users into buyers who might drop your site without making a purchase. Thus, this feature rewards all of your time, money, and efforts.

Remarketing technique help to overcome paid campaign challenges such as offline conversions, simple distraction, and non-sequential conversion routes.

7. Landing Pages Optimization

Landing Pages are an essential factor for driving successful PPC campaigns, thus it is necessary to make them targeted accordingly. As Google optimizes the landing pages of your website from relevancy, original content, user accessibility and other related factors. A site with improper landing page design cannot work for a business.

It is the biggest concern for small businesses as they aren’t able to modify their website landing pages frequently. In case, you’re unable to change it at any given time; you can choose to use a call-only aspect of Google AdWords campaign.

8. Tracking

Make sure to use Google AdWords analytics to track your campaign performance. The statistics gathered from the tool is helpful in measuring which strategies work best for your business, and which won’t. Thus, you can accordingly optimize the campaign and plan effective strategies based on the data received from analytics. It let you make the perfect use of your time to drive PPC campaign even with the low budget.

9.Enhancing Visibility

Implement aggressive marketing, it will help in making you appear everywhere. Remember the fact, the more you are visible, the more chances of getting clicks and purchase. With PPC, the impression does not cost anything. And as the impression doesn’t have any cost in PPC, it provides excellent chances of traffic too.

No doubt, Google AdWords works effectively in increasing visibility, web traffic, and ultimately growing the sales goal. But, if you are less with the PPC campaign budget, you might have to compromise on certain essential things.

To take the benefit of all things effortlessly in your campaign, you must implement some effective PPC marketing strategies to get the desired result. All the above mention tips will surely help you to acquire great marketing results regarding driving traffic and generating leads even with less budget for your PPC campaigns.

Advertise your small business online with Pay per click marketing. Learn the most effective PPC strategies for your business. Join Skillzlearn Certified PPC and SEM Training, and get trained on the core concepts of online marketing from the expert faculty.

Learn more about our training program, visit our website skillzlearn or call now on 8800226570.[/vc_column_text][/vc_column][/vc_row]

Skillzlearn- the best Digital Marketing Training Institute in Gurgaon

Skillzlearn is pioneer training institute offering industry-specific digital marketing education. It provided certified Digital Marketing and other top ten jobs oriented training.

Introduction to Skillzlearn:

Skillzlearn is a new age startup digital marketing education company started in 2016 with training centers based out at Gurgaon, Delhi, Noida, and Bangalore. Founded by IIT-Delhi alumni, Mr. Vivek Kumar- a professional Digital Marketing Consultant and a passionate Entrepreneur, who have more than eight years of experience in the digital marketing industry. Skillzlearn is one stop solution for learning skills and training on different technologies and certifications. The certified training program offers a 360-degree learning experience to students through various formats such as Classroom courses, LIVE online instructor-led courses, online self-paced learning courses, custom workshops, etc.

Skillzlearn Training Module-

Our Certified Courses offers a vast exposure to cover every area of digital marketing, and thus the training program is designed on the basis on below mention modules to help participants learn the core concept of digital marketing in a systematic way. Our training module includes the following areas:

  • Digital Marketing Overview
  • Website Planning and Development
  • Social Media Marketing
  • SEO
  • Content Marketing
  • Inbound Marketing
  • Online Advertising
  • E-commerce Marketing
  • Email Marketing
  • Google AdSense
  • Affiliate Marketing
  • Google Analytics
  • Mobile Marketing
  • Lead Generation for Business
  • Growth Hacking
  • Integrated Digital Marketing Strategy

Skillzlearn Certified Digital Marketing Course Details: –

Our Certified Digital Marketing Course comes with the following features:

# 3 Month Classroom Training

# 16-course Modules

# 100 hours of LIVE classes

# 6 Certifications

# 80 hours of Video Lectures

Skillzlearn Learning Model-

Seminar and Webinar

  • Orientation for Learning path & career options
  • One-to-one Interaction with Faculty
  • Way forward for students

Workshop & Boot Camp

  • Introductory modules on Subject matter
  • Case studies, Assignments and Q&A session
  • Quizzes, contest & Internship opportunity

Online & Live Classes

  • Hands-on Training on Tools & Techniques
  • Exposure to Live projects, Internships & Certification
  • Job assistance with interview preparation
Skillzlearn Certified Course Features:

    Learn from IIT-alumni & industry experts

    24/7 access to study material via the website or mobile app

    Exposure to LIVE projects & Industry specific tools

    Internship & Job Assistance

    Industry relevant Certifications & preparation

    Forums, discussion, chat & instant query resolution

Who can join the Certified Digital Marketing Course?

With the rise in the application of internet technology nowadays, we observe the digitization merging in our everyday life. Whether you’re looking to buy any dress? You can purchase it online. Wish to endorse any product? Take Google AdWords ads.

Thus, digital marketing courses are for anyone and everyone. It’s even essential to have digital knowledge as the trend of digitalization will be overpowering everything in the coming time.

Benefits of Skillzlearn Certified Digital Marketing course to different professionals:

 For Student

Digital Marketing is a growing industry in India, offering best-paid jobs. Students can take digital marketing training to enhance their marketing skills and pursue their career in this growing industry.

For Entrepreneur or Business Owner

Entrepreneurs or Business owners can take this certified Digital Marketing course to boost their business by advertising their products online to drive traffic to their site for achieving their sales goal. The skill also helps enterprises to build their brand presence globally.

For Professionals

Give your career the digital boost by enrolling in a Digital Marketing Training. These certification courses will help the working professionals to acquire the knowledge of online marketing an internet-based technologies, which are anyhow beneficial to them. Earning certification even adds more value to your profile, which increases the chances of better employment.

For Freelancers-

Freelancers can take the certified Digital Marketing Course can take this and would be highly beneficial for them. As attaining the digital skills, one can efficiently work as the freelancer on their client’s project. One can even start their own business by gaining expertise in digital marketing domain and can draw handsome earnings.

What learners feel about Skillzlearn-

SACHIN TANEJA (Professional Marketing)

I would like to thank Vivek for being an excellent mentor. He has guided me briefly in learning every concept of Digital Marketing. He holds thorough knowledge of the subject and has a right flair for teaching. I wish him all the best.

RITU GANDHI (Social Media Marketing Manager)

It’s was an excellent experience to enrolled in a course that provides practical experience on Live Projects. It not only improved my knowledge but also give me an exposure of working in this domain with Live Projects. Trainers are highly supportive in resolving any queries related to course.

NITIN RAO (Final Year Student,

I enrolled in Skillzlearn certified course in 2016. I got a complete theoretical as well as practical knowledge about digital marketing. Study material provided by them are highly precise & beneficial to me. Skillzlearn provides 100% job assistance after completion of training.

Why join leaders in Digital Marketing Training: Skillzlearn

Skillzlearn being India’s leading digital marketing training institute offers entirely everything you are probably looking for in a digital marketing training. Enroll for a free demo session on Digital Marketing by expert trainers and get to know the scope of the digital marketing industry. Get industry-specific certification after the completion of the training. Get 100% job assistance.

To know more about our training programs, please visit or call us at 8800226570.

Seven amazing Benefits of YouTube to your Business

[vc_row][vc_column][vc_column_text]The fame of many artists, comedians, and celebrities have demonstrated the ultimate power of video marketing who initiated their journey from the video platform- YouTube. Some of the well-known name included in this list is Justin Bieber, the youth sensation & the actress Kate Upton that outlined the potential of the video advertisement.

YouTube Marketing has significant benefits for businesses, especially for small business. Small firms can undoubtedly extend their reach by implementing the right YouTube Marketing strategy for their business.

Below listed some extraordinary benefits of YouTube Marketing for small businesses, let’s take a look at these points:

Benefit of YouTube for Businesses

  1. Catch Attention

A well-executed YouTube video can quickly capture the attention of people. Brands are getting an extraordinary response regarding reaching their target audience. According to a YouTube statistic, people on YouTube views millions of hours of videos per day. There uploaded a likely of 300 hours of videos each minute over YouTube.

  1. Huge Traffic

There are 1 billion+ subscribers present on YouTube & the figure has been firmly rising by 50% every year. YouTube offers the outstanding opportunity for brands to reach out to millions of users that all can probably be your prospective customers.

YouTube does not only provide businesses a profitable content distribution strategy, yet the reach is further more than that of a conventional television or another ad display medium.

  1. Viral Marketing

The Video platform- YouTube, provides the advantage of viral marketing for businesses. YouTube videos can be embedded easily in social media channels such as Facebook, Twitter, Instagram, etc. Viewers keep on sharing these videos with family, friends, and colleagues via this medium, and this is how the videos continued to be overspread, driving more reach and engagement for your business.

  1. Gaining Recognition


YouTube videos, no doubt is a robust online marketing technique for any brand.  The extensive involvement & recognition asset offered by the platform makes it the ideal place for businesses to promoting their products/services.

Any small or medium businesses can be benefited with YouTube’s video suggestion or by shares. This feature makes the effort of video marketing certainly more successful for businesses.

  1. High Rankings on Search Engines

YouTube is own by Google. Google attained the social network giant to extend its broad influential search & online presence over social media. When implemented together, it proves to be the most potent and far-reaching social media marketing technique. It’s for the reason as YouTube videos ranked consistently high at Google’s SERPs.

  1. Global Accessibility

YouTube videos are creating a buzz world-widely. One can easily access it anywhere with an internet accessed device such as laptop or smartphones. In fact, half of the views on videos comes from smartphone devices. There are 61 languages supported by YouTube & been operated in 75 countries. As per a survey report, a YouTube video take away 60% views from outside nations. Due to this availability of reach and shares on videos, there is a potential opportunity to showcase your products/services video on YouTube with 24*7 base availability every day.

  1. Offer a variety of options for the audience

With YouTube videos, you can provide your audience an array of means to get information, which ranges from the text, video demonstrations, and audio clips. It results in increasing your overall engagement for the video, as users find it interesting to consume information via a different medium.


Hope, this article has given you the brief overview of the advantages of marketing your business on YouTube. Make sure to include videos in your marketing strategy to expand your business swiftly. YouTube videos provide a medium for users to enroll with the content which so far couldn’t be possible with an eBook or guide.

Looking out to promote your business on YouTube?

Learn the effective YouTube Marketing techniques to take your business to the next level. Enroll now in Skillzlearn Certified Social Media Marketing Training and learn the methods of YouTube marketing from the experience industry faculty.

To know more about training, please visit skillzlearn or call now on 8800226570.[/vc_column_text][/vc_column][/vc_row]

The Fundamental YouTube Video Marketing Tips for Entrepreneurs in 2018

[vc_row][vc_column][vc_column_text]You might still remember the famous Pepsi Max ad that goes viral over YouTube and catches millions of attentions. The beverage brand Pepsi executed an unbelievable video campaign at the bus stop in London that surprise and delights the Londoners with the Augmented Reality.

In this fantastic campaign, the people on the bus stop observe some incredible and surrealistic scenarios, as of the New Oxford Street is occupied by computer-generated flying-saucers, the giant robot with the laser eye and a lot more.

Because of the use of the superior quality of HD camera, the public considers it as a glass window and thus are shocked, surprised, and enlivened by the scene.

You can have a look at this unique video that goes viral on YouTube.

This video is a big example that depicts the power of Video Marketing. This article focuses on the importance of YouTube Video Marketing for small businesses to boost their brand.

Let’s dive in.

How YouTube Marketing is Important for Entrepreneurs

YouTube Marketing or Video Marketing is creating a buzz among entrepreneurs in today’s time, and the reason is good. As per a Cisco report, the video content will be accounting for 80% of the online traffic by the year 2019. As of now, a large number of people in the world are using the internet on daily basis, which accumulates to a great extent of online traffic.

No doubt, with the rise in the trend of video content, more and more businesses are integrating the videos in their business marketing plan to expand their brand awareness, driving significant traffic to the site, and ultimately achieving sales goal. Most of the entrepreneurs have already understood the urge of video marketing and thus successfully heading their business to the next level.

Businesses are generating a significant amount of revenue via the traffic from their YouTube videos.

So, the video is a useful marketing technique.

If you’re still not integrating videos into your marketing strategies, then you might be missing a considerable extent of traffic and potential customers for your business.

How YouTube videos can benefit your business

Though most of the social media channels support the concept of creating and sharing of videos YouTube is one of the top platforms for creating & sharing video content over the internet, and it’s the second largest search engine after Google.

The advantage of Integrating Videos over YouTube channel:

Traffic-With the presence of 1 billion+ people, the video platform YouTube proceed above 3 billion quest per month, which itself is more traffic than the combined of Yahoo!, Ask, Bing and AOL.

  • Website Engagement: As per a Shareaholic report, users who redirect to a site through YouTube stay for a long time on the website, view multiple pages, and more importantly have low bounce rates as compares to another social channel.

  • Google Search: As YouTube is a product of the popular search engine Google, so there will display a few videos from YouTube in Google’s top ten search result.

  • Re-purpose content: You can easily repurpose your different content format on YouTube as of blogs or even podcast episodes in the form of videos. Your viewers will indeed have relished it.

  • Advertisement: If your ROI is diminishing from other advertisement platforms, then YouTube’s video is a big shot. The best thing about YouTube ‘s video ad is that you pay at times only when someone engages with the ad


  • Sharing Video: The videos on YouTube are easily shareable. You can easily embed the videos from the YouTube channel in Facebook Posts, tweets, and even in blogs, and the entire video views will display on your channel.

The most benefited videos categories on YouTube are the following:

#1. Educational Video–  helpful in understanding a specific subject

#2. Inspirational Video– which tugged your heart and encourages to take the particular action

#3. Entertaining video– drive your attention and meant for enjoying


Remember, that the ultimate goal of your video marketing strategy is to boost the sales of your product and services, which means that you need to advertise it to as many viewers as you can and for that, your videos need to be highly attractive and engaging to target your audience.

Boost up the growth of your small business with YouTube Marketing. Learn the core concept of creating and promoting the business videos from the industry experts.

Enroll now in Skillzlearn Certified YouTube Marketing Training and become a professional YouTube Marketer.

To know more about our certified courses, visit at skillzlearn or connect on 8800226570.[/vc_column_text][/vc_column][/vc_row]

How YouTube made Nisha Madhulika a Superstar


Nisha Madhulika Introduction

At the age 55, while most of the ladies prefer to join social clubs and old citizen organizations Nisha Madhulika, begin her career through her recipes blog. She started her food blog and Nisha Madhulika YouTube video channel. She begins shooting the videos of easy to made and delicious food recipes. And within a short span of time, her channel gains incredible popularity among the cooking enthusiasts. Her videos are getting millions of views from around the world. She shares a variety of healthy vegetarian recipes regularly on her channel.

How the Journey of Nisha Madhulika Food Blog Started?


Nisha was a teacher in her former years of life. After that, she worked as the marketing professional in a company, screen printing, and latterly manages finance in her husband’s business.

She was well busy with her job. But after the family shifted from Delhi to Noida, she couldn’t manage to commute & continue her career.

At times residing at home after her husband left for the job, she feels hard to pass her free time, and find daily soaps merely a time waste thing. Instead, she wanted to use her time in a more creative & productive way. That was the time, she felt the urge to start her career but was not sure where to start, when one day she finds her son doing blog writing. She read the blog and find out that people from around the world are writing the blogs as per their interest to reach out to their target audience and making good earnings from these blogs.

She begins writing her first blog with step by step explanation of recipe and include the pictures as well, and ultimately the idea triggered from her passion for cooking to an online business. And, it is how the journey of Nisha Madhulika food blog started.

Way to become a YouTube Star

After gaining ultimate success with the recipe blog, she came up with her official website and Nisha Madhulika YouTube Video channel. She uploaded video recipes on her YouTube channel which is now famous as Nisha Madhulika first video on YouTube and getting a good response from the viewers.

She uploaded her first video in 2011 on her YouTube Channel. After that, the subscriber base for her channel expanded swiftly. And as of now, her YouTube videos are getting millions of views from around the world. There are a total of 772,739 subscribers to her YouTube channel. She is famous by the name of ‘Nisha Aunty Ji’ among her followers. There are subscribers from Africa, Australia, and India on her channel. She is one of the top 5 YouTube Asian stars. She got a total of 236 million views, which means on an average her channel gains 18+ million views per month, which is around 575000 to 625,000 views on a daily basis.

Initially, she was making two dishes per day. She writes the recipe on her blog and uploads the same recipe video on her YouTube channel. In the starting years, her husband shoots her recipe videos, and they hold limited sources at that time. But, as her channel started expanding and she getting great revenues from her channel, she acquired good quality resources & setup and even extended her team by five members.

Now, the team shoots for 2 to 3 videos per week and spending the remaining time in researching and replying to the user comments, queries, and feedback. Responding to user’s questions give her immense peace of mind.

Business Aim of Nisha Madhulika:

Nisha Madhulika has a straight forward business objective. She wanted to take her passion for cooking to teach people simple recipes. She uses simple ingredients in dishes which are very readily available in the kitchen. She explained the method with step by step explanation in Hindi though now on demand of her International followers she added subtitles in her videos. In case the viewers face any difficulty, she further explained it. Nisha Madhulika video channel is a big hit among vegetarian’s food lovers, as it presents natural and healthy vegetarian recipes. Till now her channel has 1,115 recipe videos without onion and garlic. Nisha Madhulika recipes for breakfast are famous on her channel.

Nisha Madhulika Business Strategy

  • Writing recipes in a detailed way with images on
  • Transform her blog into website
  • Created her YouTube channel and start sharing her food video recipes

Achievements from Nisha Madhulika YouTube Video Channel

  • 2, 237, 770 YouTube Subscribers and the figure is expanding every day
  • Around 575,000 to 625,000 average daily views on her videos
  • Earning in millions with YouTube channel
  • Rewarded as Top Chef award by YouTube and have Silver Play Button for her channel


Nisha Madhulika gives her success credit to YouTube for acclaiming the name and fame. She added it’s because of YouTube that she can follow her passion for cooking and be getting loved by millions of followers worldwide.

You can also take your passion into a full time earning source by creating your own YouTube channel. But before starting a YouTube channel, one needs to know some fundamentals of running a successful YouTube channel.

Learn the core concept of YouTube Marketing to run a successful YouTube channel with Skillzlearn Certified Video Marketing Training. Learn from the expert industry trainers. Work on real-time industry projects during training.

For more information, related to our certified courses, please visit skillzlearn or call on 8800226570.[/vc_column_text][/vc_column][/vc_row]

Top SEO Ranking Factors to consider in 2018

[vc_row][vc_column][vc_column_text]With every coming year, Google gifted us its new ranking factors. As of,

  • In the year 2014, http was the ranking aspect
  • In the year 2015, the concept of mobile usability was the ranking aspect
  • Afterward, the year 2016 alter content development, and in the process, RankBrain came into existence
  • Then, in the year 2017, urge for great http sites was the ranking factor
  • And now in the year 2018, the speed rate of the mobile page seems the next significant ranking aspect for ranking

Along with all these ranking aspects, “awesomeness’ is the fundamental element to rank high on Google.

But, with the presence of 1 billion+ website on the internet today, what it requires to create awesomeness?

Though, these ranking elements are undoubtedly crafted to offer a better and fantastic user experience.

As Google examining websites based on several ranking factors, having a clear understanding of where to best focus on your strategy is the biggest challenge in 2018.

But you know what, the good news is that these ranking factors will keep on modifying to shape up for the user.

It signifies that the latest SEO trends surviving today have their origin in the new algorithm and with adding up a bit of creativity and tech-savvy approach, the process of ranking high in a search engine will be readily achievable in 2018.

This article helps you to get a brief exposure to the top SEO ranking factors which are essential in 2018. Let’s take a look at these factors:

Top SEO Ranking factors of 2018

Below mention few of the top SEO practice you should consider ranking high in search engines in 2018:

  1. Web page based keywords and content measurement– If your web pages are not relevant for user query- and most importantly if it doesn’t conclude the user’s intent individually- you can’t rank. Most of the small and medium-sized businesses are implementing a content management structure to make the process easier. It won’t matter if you publish more, until and unless it’s not optimized accordingly.
  2. Dwell Time and long click measures– If a user visited your site and instantly goes back to Google, signifies that your site doesn’t fulfill the visitor’s intention and need re-evaluation. It means that your site is not compatible to give the user their relevant search result. So, its high time to accurately demonstrate your site from the user’s point of view.
  3. Real Business Information– Providing your company’s tangible and updated information is an important SEO ranking factor. It is beneficial for businesses that are targeting specific local areas. Absence and presence of your company’s information matters in your ranking parameters.

So, it’s crucial to add this specific information to your website:

  • Company’s name, address and contact number
  • Accurate location on Google map
  • Your business listing on Google My Business and company’s social media pages
  • Company Reviews
  1. Mobile optimized websites –Mobile optimization has now become a prerequisite factor to rank high on Google. Additionally, mobile-optimized sites have high chances of getting more buy-in. If your website is not mobile responsive in 2018, then you might on the tail end of laggard’s phase and missing great benefits on your ROI without a mobile-accessible website.
  2. Loading Speed of Web pages– If a user visits your site, but it takes a sufficient amount of time for your site to load, then the user will leave your site and reach out to some of your competitor’s site. It increases the bounce rate of your website as well as negatively affect your brand’s image. A poor UX can cost you with a massive loss of revenue if the users need to wait too long to access your site.
  3. The originality of content across your site– Duplication of material over your place can adversely affect the ranking process of your website. It could have led to cannibalization, so its recommended to make good use of your crawl budget. With some latest CMS systems, you can quickly tackle this issue.
  4. Backlinks– Backlinks, no doubt is considered to be one of the most potent ranking factors in Google’s search algorithm. More the links from multiple domains, higher the chances of ranking for your top keywords. You need to pay attention to your backlink profiles to rank high on search engines.


When executed correctly, a good SEO practice holds the power to take your business to the next level. You will be going to see a significant impact on online marketing strategies in 2018. With recent updates in algorithms, Google is giving more priority to sites with quality content and excellent user experience. Additionally, Google decides the ranking of sites on the parameter of user’s interaction with your site content.

Master the art of SEO to boost your business growth. And how about learning the smart tricks of online marketing from the industry experts.

Register now with Skillzlearn Certified Digital Marketing Training and kick-start your career as a Professional SEO Marketer.

For any further information, reach out to us at skillzlearn or call on 8800226570.[/vc_column_text][/vc_column][/vc_row]

Top Benefits of Blogging Career

[vc_row][vc_column][vc_column_text]There comes a time in everyone’s professional phase where you got annoyed with your routine work life and started looking for new things that excite you and give freedom beside that typical 9-5 job. The trendiest and rewarding alternative to it is ‘PROFESSIONAL BLOGGING’.

For some people, Blogging is an easy fun hobby, and they merely won it. But, taking this to be a professional career requires a bit more efforts. You need to consider it as your business and give your best time to accomplish your passion.

Though, you need to be familiar with the fact that- empires don’t build in one day, and similarly the best piece of your blogs doesn’t be written in a single day. It requires months of your efforts to get perpetual in your niche, the best way to advertise your blogs online, and increase the readership rate. If your determination is secure enough in taking your passion for blogging as your primary income source, it must need to be reasonably accessible. And it will surely not be an easy task.

But, you must agree with the fact that that ‘Without hard work and discipline it is difficult to be a top professional’. Even though, Bloggers profession has a far better positive side and comes up with some favourable benefits. Some of the most important benefits of this profession are listed below:

Benefits of becoming a Professional Blogger

  1. Freedom to Work

Being working as a Blogger, you aren’t bound to be present at any particular place for any specific time. You have the freedom to work when you want, or at a time you get inspired by an idea.

  1. Exposure to infinite knowledge

While working in a specific professional arena, you’re learning knowledge is being restricted to that particular domain only. But when it comes to Blogging, it is not the case- to frequently engage your readers, you have to provide the exciting and relevant information every time. And to share something fresh, you require to be highly versatile and attain new knowledge each time.

  1. Not restricted by Location

With having an internet enabled device, you are ready to go ahead in the process of writing your blog posts. You have the freedom to write at your preferred restaurant, in bed, or even while during your vacation trip- ultimately depends on your choice.

  1. Flexibility to choose your connections

While working in corporate offices, you haven’t get the choice to choose your boss or colleagues. You need to follow the official rules, willingly or unwillingly. But with the blogosphere, you get to find a lot of exciting professionals in your network. You can make connections with them & even share the experiences with those professionals. In case you are bothered with somebody, you have the choice to avoid them anytime.

  1. Be the Boss

The world of Blogging had some specific advantage and disadvantage of its own depending on your working ability. The one constraint reside is to yourself only. For becoming a professional blogger, you need to regulate your time accordingly, create an effective business plan, plan your marketing strategy. You make your targets and prepare the way to achieve it. So, you are only responsible for the success rate for your career as a blogger.

  1. Getting Fame

To be raised as a proficient voice in your writing circle is a significant achievement. This recognition is a commitment of all your hard work and efforts and adds up to your determination and success. And gaining attention for your work is more worthwhile than anything else.

  1. Getting major event invitations and free product samples

Nowadays, event planners are more keen in the making their events noted and advertised online.  If your idea is honoured as a blogger and hold a sufficient followers base, the organizers will make sure to bring you to an event to share your thoughts with your followers. Additionally, companies offer free product samples to the bloggers to get in return review on their samples.

  1. You empower your creativity

Generally, in workplaces, you require to follow a hierarchy of specific rules assigned to every task. But, blogging comes with limitless exposure. You can provide every sort of information you find relevant from your reader’s point of view. It may include funny videos, odd story, images, or anything you find useful for them. You have the freedom to discuss things you want.


No doubt, Blogging has come out as a great full-time career alternative, and there is more possibility of earning from blogs than your salary.

You need to learn the techniques and tactics of writing Professional Blogs and can become a professional Blogger in any of your preferable niches.

Master the art of Blogging through Skillzlearn Certified Content Marketing Training. Learn every core concept of writing professional blogs from Industry experts and boost your career as a professional blogger.

To enroll in our certified courses, please visit at skillzlearn or call on 8800226570.[/vc_column_text][/vc_column][/vc_row]

How to make Facebook LIVE a powerful marketing tool?

[vc_row][vc_column][vc_column_text]The phase of content has been spinning from texts to infographics & videos to real-time streaming for attaining user’s engagement. Brands are continuously making efforts to engage their target audience more swiftly and effectively. And to reach their market goal, most brands are counting on Facebook Live feature for the sake of their marketing strategy.

But, does this content indeed help in marketing your brand? Though the instant content is turning Snapchat, Facebook Live, Instagram Stories to become significant players in targeting their core audiences.

Still uncertain to believe in this specific Facebook marketing tool- it’s obvious!

But, plenty of perks comes up with instant content marketing strategy, which proves to be highly beneficial in endorsing your brand in the online market.

Further revealing some fantastic benefits of Facebook Live for your business, why don’t invest a few seconds in understanding the concept of Facebook Live, so let’s take an introduction to Facebook Live:

 Introduction to Facebook Live

Facebook Live is a real-time video sharing feature introduced by the platform as one more element to Facebook marketing. It offers the users with the fantastic aspect of the live-streaming video. With merely tapping over the live stream icon, you’re able to broadcast live video straight from your smartphone, and even insert the description for your story. All of your followers can tune in to your video.  To end up your video, tap ‘finish’ and it will be completed at that point to be available on your timeline.  You can create your Facebook Live video for upto 30 minutes of duration and can block any specific follower if you want.

Just imagine how amazing to share the Live experience with your followers, and getting responses from their end, making your Facebook Marketing efforts worthwhile.

Still not convinced, no worries! Here is the list of some legal benefits that depicts the power of Live videos for business marketing, let’s go through them:

Benefits of Facebook Live for businesses

  1. Offer Unique Content to your Audience

The biggest thing happens to social media; no doubt is the introduction of active video approach. In 2011, Snapchat came up with the feature of sharing Live video. There onwards, many other social channels and services introducing the benefit of live visual content to their platform, which takes the concept of mobile video to the next level.

And with the most popular social network ‘Facebook’ introduces the Live streaming features, businesses are utilizing it as a Facebook marketing tool to deliver fresh and unique quality content for their audiences.

According to a survey, 81% of total internet user reveals that they prefer to watch more Live video content now than they used to watch priory. Your potential audience is present there, and you need to make the most effective use of social media channels to drive unique content.

With adding Facebook Live strategy to your Facebook marketing plan, you can offer immediate and real-time content experience to your viewers, that’s undoubtedly the best thing. Though companies are still figuring out on how to effectively use Snapchat, Facebook Live give you easy to create original content the time you begin your stream.

To get the most out of your Facebook Live videos, curate the content that your audience is interested in watching. Invest smartly in planning Live content with a call of action, like you plan any other business strategy.

  1. Cost-Efficient Strategy

In regards to social media marketing, businesses are always looking for sort of cost-effective approach. With the emerging trend of video marketing, it becomes difficult to maintain the settled budget to provide attractive and attention seeking content to viewers.

Though, Facebook Live emerged as an alternative to it. Now users more adore the live and unedited access to Facebook Live videos. It limits your expending’s of fancy camera, background designing and even the editing skills. It’s just about capturing the live moments.

All you need to have a smartphone and start posting content to the Facebook feed. Make sure your content does not comprise with quality. It means, with your cost-effective recording, you need to work over the relevancy of the content which your viewers are actively looking.

Though, Facebook Live is not preferable for every sort of video content on your brand page. Try using it for announcing updates for your new products, any company news, highlighting features of pre-launched products etc. to arouse a sense of excitement among people.

  1. Freedom to directly communicate with your target audience

One of the fantastic benefits that come up with Facebook Live feature for brands is the direct approach to their audience. Brands are making use of Facebook Live to conduct an active Question and Answer session, without much investment in it.

Most brands are opting to go Live with Facebook streaming and asking real-time queries related to their product, service or industry. Audiences can answer those questions, and even provide suggestions and advice instantly. Thus, creating an engagement bond between the brand and their audience in real time. Additionally, it gives businesses the opportunity to reply and engage in an effective manner with their audiences.

This sort of connecting session with your audience, help in gaining their trust and loyalty for your brand. Your audience starts believing in your brand and talking about it in their social circle. Thus, your audience becomes your promoter, and Promotion is what the ultimate motto of your business.


Master the art of Facebook Marketing with Skillzlearn Certified Facebook Marketing Training Program.

Learn the advanced techniques of how to use Facebook marketing to use it as a marketing tool for your business and gain the most out of it.

Enroll now in our certified Digital Marketing Program and become a professional Digital Marketer.

For more information, please visit us at skillzlearn or call on 8800226570 for discussion.[/vc_column_text][/vc_column][/vc_row]