Influencer marketing: A beginner’s guide for 2020

Influencer marketing: A beginner’s guide for 2020

Every brand or business been lured by big promises of what social media can achieve and get in lot of awareness and conversions

The reality is that the powerful world of social media that has completely changed the way people live their lives is not only dedicated to helping grow your business or brand. People are not out there waiting desperately for your next post and are so excited over your offer that they jump right into it

We know very well by now that more and more businesses are getting into the online world, hence, competition to get your target customers attention is an uphill task.

It is very easy to get lost in the ocean of content released daily by innumerable companies

Come to think of it, social media is just a platform. Do not assume it to be a magic wand that is going to turn your business around overnight.

But that does not mean that it can be ignored. With the right analysis, planning, tools, and testing, it builds an ecosystem that is personalised for your brand message.  Consider it as a playground for you company messages. A platform to keep your audience engaged with your brand

It’s a platform to create a community around your brand, interact with them, understand their wants, needs, and pain and accordingly grow your brand by providing solutions

Several parameters need to be considered such as if you are only getting started and your budget is small. Also if your resources are quite minimal. In a scenario such as this, how do you reach new customers on social media, at a quick pace without spoiling your sleep on the return on investment?

We at Skillzlearn have been studying various aspects of the social media marketing since decades. We have often wondered if there is a way a small or medium sized company could take advantage of somebody else’s fan followers. Is it possible to collaborate with a popular person who is relevant to your industry? We all know how humans are emotional beings. How decisions are taken by the heart . Why not leverage that?

What if we told you there was a legal, mutually beneficial strategy of collaborating with a person who can help you get in direct contact with your target audience who will trust your brand?

We bring to you the most popular marketing strategy of today’s world -the influencer marketing.

Does this seem or sound like the type of digital marketing strategy that is usually utilized by the big brands, well-connected brands who have millions of marketing budget?

Fortunately, any brand no matter the size, can get started with influencer marketing right now…

What is Influencer Marketing?

So, what is it?

Influencer marketing is a strategy that orients itself around an influential person, a mouthpiece, or someone with a bit of online fame and an audience in a given industry. Instead of focusing marketing efforts and strategies around a target audience, a business owner using influencer marketing will focus their energy on a particular person, an influencer.

An influencer is someone with the collective ear of a large audience that is a group of potential buyers in your market. Typically, the influencer has cultivated a large following on social media. Sometimes, they may have a huge blog following, or an engaged, lengthy email list.

So how does this amazing influencer marketing work?

So to get started with this glamorous world of influencer marketing campaign

The process of influencer marketing is about researching and identifying  an influencer who has acquired a considerable number of fan following that is related and similar with your ideal audience. The next step is establishing a relationship with that influencer, and subsequently the most important step is finding a mutually beneficial way to promote your business to the mutual audience.

For instance, Veena owns an eco-friendly clothesline in Noida. You find an influencer in that domain, a fashion blogger with an Instagram fan following of thousands

This person tries new sustainable fashion products, and reviews them and models them for their followers in an engaging video. This blogger who has a huge number of followers, in turn, are highly influenced to buy and try these products for themselves.

Instead of spending time efforts and money to woo many different sections of the audience separately, you get to instead target one influencer with a laser targeted marketing strategy. The influencer, if you have convinced and managed to market your products to them successfully, will tell their followers about it.

What actually is happening here?

The person whom these fans follow engage like and trust is telling them that she uses and loves a particular product. She is influencing them

Your industry influencer knows the audience much better than you do. They interact with them put up what the audience love to interact with, and already knows what helps with the audience and what will completely turn them off.

With influencer marketing, the audience is defined. There is no hunting and experimenting for audiences. Your influencer has already spent time nurturing a relationship with the target audience. This means less researching, tweaking, and analysis is required on your marketing planning

In the online world, the majority of online consumers, trust online reviews and first hand recommendations from friends and family. Also it is only human nature that they want to hear from people that they idolize and respect and guess who they are-influencers. It is shown in our research that Consumers trust a recommendation from an influencer more than they trust in advertising from brands

It’s much easier to convince and influence one person, than thousands. This is the amazing aspect of influencer marketing. It is fool proof. A good return on investment. For small businesses and for people looking for a minimal spend on marketing, influencer marketing will get you a higher return on investment than traditional marketing strategies since you are delivering your message to people who are your targeted audience

How effective is influencer marketing?

What do you think the effectiveness of this type of marketing would be? Is it really worth all the pomp and show?

You must already seen that Organic reach on Facebook is way down and continuing to go down for businesses and in turn this means paid reach is getting more and more expensive.

On the other hand, your influencers, have had years to build up their fan following and know what helps to get the fans to interact with their content, so their organic reach is quite high

Consider blogs, for instance, put up by influencers and shared on social media have seen twelve times the ROI of banner ads. Also, studies show that a group of target customers who are exposed to influencer marketing will buy, on average, fifteen percent more of a brand’s products than those who aren’t exposed to influencer marketing at all. And, businesses that spend on influencer marketing on an average see returns over six times

These influencer marketing statistics should be  enough to convince any brand but if you are not then we have more lined up for you

Here are just a few of the amazing benefits you can expect to get with an influencer marketing campaign:

Increased traffic and conversions on your website.

Ten times Growth in your brand awareness.

Access to a group of highly nurtured audience, highly targeted audience of interested buyers.

Organic reach on social media, without paying anything to Facebook/Instagram/YouTube

Before you think that that’s all there is to influencer marketing, let us give you some. The influencers you pick are the ones who make the content, so, they will be bearing the content expenditure. What we have often found is that the content released and curated by influencers stay evergreen. This means that if you want you can reuse it again in a different context at a different time.

So now What are the different types of Influencers?

Now, let’s get into the different types of influencers. Also how to search and identify them. How to collaborate with them and build a budget-friendly influencer marketing strategy that’s mutually beneficial.

There are 3 main characteristics to identify for when on the search for an influencer. The influencer’s relevance, reach, and truss.

  • Relevance: Relevance means how aligned the influencer’s platform is with your brand. If your brand is into eco-friendly cosmetics you might want to look for an influencer who has built followers that are eco-friendly, sustainable and interested in fashion

 Reach, characteristic is simple. Look for how many followers or fans the influencer has. What’s their domain authority and fan loyalty? What’s their ability to reach the target audience?

  • Resonance is how much trust the audience has on the influencer’s message. How well do they receive the influencer’s message

Other than above listed characteristics, there are also another three different types of influencers: micro, local, and top

Micro Influencers

Micro influencers are those influencers who have a small but closely knit type of following. They are usually only consumers or people with a personal story which has struck an emotional chord with the target audience. They are highly trusted because they sound authentic and genuine.

Micro influencers are nothing but bloggers or Instagram mars, or you never know- business owners themselves .They usually have followings as little as five hundred people to ten thousand

It is a general belief that more followers, the better the awareness and reach, but that is not true

When you look for influencers, find influencers who have an engaged, active following.

You need to look for influencers who have managed to cultivate large amounts of trust with their audience.

A micro-influencer with only five hundred highly engaged, targeted, and trusting fans will deliver you better outcomes than an influencer with lakhs of fan following but none of the engagement or trust

While they may have a smaller fan following, it’s a niche highly targeted following. And leveraging the services of a smaller, micro influencer can give you better return on your investment.

Who are Top Influencers?

Top influencers in a field are the big influencers, the people with a huge fan following. These types of influencers can bring in a huge group of qualified leads. They are usually celebrities, athletes who gather millions of followers. These influencers are not affordable to small businesses. If you’re a small business on a budget, then it is not really advisable to go for top influencers initially as this will not be financially a wise thing to do

Who are Local Influencers?

They come in handy when you want to drive audience engagement to an offline store or an event. This is when you might like to look into local influencers. These people can really help your brand or products get in front of qualified leads in your targeted location and hence can get people coming to your store

What really does an influencer actually achieve?

Now, to explain this, let’s get into the role of your influencer in your digital marketing strategy.

The goal you have for your influencers is to drive online or offline purchases for your products, start conversations about your brand to build up awareness, or to establish the credibility of your business in your industry or marketplace.

How actually would an influencer go about bringing you rich dividends? What do you think they actually do?

An influencer can do a number of things to help promote your brand and drive awareness. We provide here are a few examples:

They can write a testimonial. This can be used by you in a number of beneficial and smart ways

They might provide a place for your product or talk about it in between a video

Create a product review for your brand for their video blog or YouTube channel.

They can promote your product in their email list

Does this not sound too good? In return you will have to compensate the influencer. Let’s find out a little later regarding this

How can you find and collaborate with influencers?

Even though influencer marketing and its potential ROI and rising interest, seventy six percent of companies still find it hard to discover relevant influencers for their brands.

So, how can you go about searching, identifying, approaching, and working with the correct influencers?

There are a few steps for you to

  1. Searching the right influencers

Finding the right influencer for your influencer marketing strategy might seem like an uphill task, but there are good tools you could utilize Like in other forms of marketing, good old-fashioned word of mouth can always work here, too. Check around with other people in your industry. They might be able to help you identify the right influencer, or at least start you down the path to finding the right one for your company.

Below are some free tools that you can use to find the right influencer for your business:

Buzzsumo

Buzzsumo is a tool that allows a brand to find the most popular shared content around a specific keyword or phrase. This amazing tool is very neatly organized in a user-friendly dashboard.

Buzzsumo allows the brand to find out who are all the people who shared the content that is the influencers. Buzzsumo is popular with content marketers and also small businesses which use a lot of content marketing to grow their brand stories and messages

Buzzsumo helps brands find out which content is getting the most engagement online, and who is doing the sharing so you can identify your influencer

Klear tool

With Klear, you can identify influencers who are already engaging in your content and your industry. The best part is you can filter out influencers based on their fan follower count. With this tool you can even see the demographics and behaviour of their followers.

Klear is a tool that helps you filter out influencers that are too big for your budget- the top influencer’s maybe. You can also filter out influencers that might be within your budget but don’t have the right target audience for your brand.

Discoverl.y tool

Discoverl.y tool is beneficial because it allows you to see everyone in your network and in your extended network, and you can see mutual friends that you share with specific influencers. Discoverl.y is actually a Chrome plug-in and helps brands find mutual connections they may have within their circle of contacts which becomes easier to contact and work with the desired influencers

  1. Connecting with influencers

We will now let you into some good secrets on how you can build relationship with such celebrities or influencers. We are aware  that connecting with influencers is the most difficult part.

If you go building a relation in the wrong way it can completely mess up your strategy before it even gets started.  If you will not be compensating them financially in other words not paying the influencers you want to work with, it’s going to take more than a message or a phone call to get their attention.

You need to build a relationship with the influencer and that takes time and efforts

It is important to Work on building the relationship from the ground up, and like any other relationship in this world, it starts by usually helping them first without expecting anything in return in some way. For instance, you could start or break the ice by commenting on a post they have made, and then keep building on the relationship from there by:

Engaging and Sharing their content with your audience

Subscribing for their email list

Try and review their podcast or book

Purchase their product or service and post a video about it on instagram

Another effective way is to introduce them to someone who could help them or be of some value to them

Once you have placed a number of such value added services you finally earn the right to ask for something in return. Even after this you must not ask too early in the relationship and ruin your chances and sound too desperate

Now, when you finally get the opportunity to ask the influencer to promote your brand, it is advisable to give them freedom on how they wish to convey to their audience. But here it is necessary to clearly define your requirements.

If you want four different pieces of content on four different platforms, you need to let them know. If you have no set plan and goals on what you want, they might find it frustrating to work with you, as they already have a lot in hand to keep their audience engaged. Also it is important to remember, these influencers already know what’s going to work with their audience. So all you want to make sure is that they do not lack any resources and details from your side and then just sit back and enjoy

  1. Compensation for influencers

Now you have identified an influencer. Also you have successfully approached them. You are ready to commence and are launching a campaign with them, so the next question is what’s the best way to compensate them for their efforts?

Research shows that most influencers get put off when the brands or marketers make the biggest mistake brands make when approaching them for help is by only compensating them with free products.

Of course if you’re a small business, you might be tempted to pay your influencer only through your products as the budget is low, but it’s highly important that you compensate these people for their time, knowledge, and efforts and reach. It is important in influencer marketing to note that you are cultivating a business relationship, so the compensation you give the influencer is nothing but an investment.

Many factors will determine the investment required in an influencer campaign: their fan following, their industry and also the content type you are asking them to publish on your behalf

One effective and practical way to compensate influencers when you have a small budget is to offer them a price per sale you make through their campaigning, rather than a flat fee. This way, it is beneficial for you as you only pay for a percentage of the sales they generate and they are held accountable for the entire campaign. But it is advisable to keep your  your rate  above average then this collaboration will still be attractive to the influencer.

Is it possible to measure influencer marketing?

Now since a brand is making an investment of different types of resources, in their influencer marketing campaign, it is only wise to see if it is working as per expectation. So we at Skillzlearn list here are a few tools that you can use to measure and track using analytics. But do not forget, there are other benefits which can obviously not be measured when you launch an influencer marketing campaign. One such benefit is brand awareness.

  • Generate affiliate links. One way is to create a specific affiliate link for each of your associated influencer. This allows you to track online sales of your product/service through their social media channels or blog posts. Please note that you can easily create affiliate links for your brand with free tools available online

Use  Promo codes. We all know that most consumers are not ready to buy as soon as they learn about a product/service/brand. With a specific promo code for a specific influencer, you can measure how successful and effective an influencer’s posts are during the launch

Google Analytics. Google analytics allows setting up an ‘Event’ goal , through which you can determine which type of customers and how many customers visited your landing page or online store through an influencer campaign.( through their platform)

Influencer marketing examples

Now, let us have a look at some influencer marketing campaign examples through the biggest social media channels for influencer marketing: Instagram, YouTube, Snapchat, and Twitter.

Instagram

If you have a product that would have attractive visuals, like a clothing line or a lifestyle brand, Instagram is an excellent platform. Usually Lifestyle bloggers share posts and these influencer posts will quickly go viral.

A few years back, a clothing brand in India did a quite research and found a group of micro influencers who were already sharing their brand on their social media platforms, They integrated this group and launched a very successful influencer marketing campaign that drew huge engagement.

Micro influencers are in great demand today with brands reaching out to them for collaborations

YouTube

An alcohol brand in India reached out to a celebrity influencer (names withheld) for a YouTube campaign. The video, with its simple emotion driving strategy, won an award for Best Influencer Marketing campaign, and that’s not all. The icing was the video went viral.

Another classic example is Amazon’s Audible. They launched a YouTube influencer campaign with several YouTube celebrities in 2015. Amazingly, in the same year, the campaign generated over eighty five million hits.

It is necessary to check if your target audience is young. Then you will want to focus your influencer marketing campaigns on YouTube and Instagram. The Younger generation in India trust YouTube influencer’s more than traditional celebrities.

Snapchat

Deepti, a relatively unknown musician just a few short years ago, is now a top-influencer on Snapchat. Large brands have reached out to her for influencer marketing. In a snapchat takeover, Deepti is given the complete control of the companies’ account, and voila ….  Their following skyrockets in a short amount of time.

Other brands irrespective of their current followers can utilize this same strategy, so you find an influencer for your brand on Snapchat. This works tremendously because this will give someone who is an expert at the platform, freedom to help grow your brand awareness and in turn get you a more amazing following on Snapchat.

Twitter

For twitter, if you’re going to use an influencer you must identify or you could create a branded hashtag for your campaign. For example, a brand called Sprint uses the hashtag #Live Unlimited to share their content with influencers who already embody the ethos of their #Live Unlimited marketing campaign.

Also we have found that creating an engaging video makes a huge difference for influencer marketing, on Instagram, YouTube or other platforms. There are many convenient and right tools available that can not only help you create attractive videos, but also save you lots of time and money.

For example, with vimeo, adobe spark, movies you can create stunning professional-level videos in minutes with built in templates to drive engagement

Conclusion

It is a fact that, influencer marketing has grown considerably and exponentially over the recent years. The traditional and other popular ways of marketing, although still relevant and very much in demand, are getting harder and harder

But the fact is that the only thing constant is change in the digital marketing world. The rules of the marketing game are always changing due to various reasons. As recently as 2015 Facebook had much higher organic reach and by 2020 they have reduced it considerably. These social media and search engine platforms are constantly updating their algorithms and what is interesting is that something that is working for your brand today may not work for you anymore tomorrow. It can be a complete frustrating task to keep up with the changing digital marketing landscape.

Under a scenario such as this, an influencer already knows what’s trending and working, and they will be in a better position than you to handle the time to keep up with any new changes and upgradation

If you want to grow your brand awareness, through influencer marketing, get in touch with @Skillzlearn

Snippet:

Every brand or business been lured by big promises of what social media can achieve and get in lot of awareness and conversions

The reality is that the powerful world of social media that has completely changed the way people live their lives is not only dedicated to helping grow your business or brand. People are not out there waiting desperately for your next post and are so excited over your offer that they jump right into it

We know very well by now that more and more businesses are getting into the online world, hence, competition to get your target customers attention is an uphill task.

It is very easy to get lost in the ocean of content released daily by innumerable companies

Come to think of it, social media is just a platform. Do not assume it to be a magic wand that is going to turn your business around overnight.

But that does not mean that it can be ignored. With the right analysis, planning, tools, and testing, it builds an ecosystem that is personalised for your brand message.  Consider it as a playground for you company messages. A platform to keep your audience engaged with your brand

It’s a platform to create a community around your brand, interact with them, understand their wants, needs, and pain and accordingly grow your brand by providing solutions

Several parameters need to be considered such as if you are only getting started and your budget is small. Also if your resources are quite minimal. In a scenario such as this, how do you reach new customers on social media, at a quick pace without spoiling your sleep on the return on investment?

We at Skillzlearn have been studying various aspects of the social media marketing since decades. We have often wondered if there is a way a small or medium sized company could take advantage of somebody else’s fan followers. Is it possible to collaborate with a popular person who is relevant to your industry? We all know how humans are emotional beings. How decisions are taken by the heart. Why not leverage that?

What if we told you there was a legal, mutually beneficial strategy of collaborating with a person who can help you get in direct contact with your target audience who will trust your brand?

We bring to you the most popular marketing strategy of today’s world -the influencer marketing.

Does this seem or sound like the type of digital marketing strategy that is usually utilized by the big brands, well-connected brands who have millions of marketing budget?

Fortunately, any brand no matter the size, can get started with influencer marketing right now…

Gist:

It is a fact that, influencer marketing has grown considerably and exponentially over the recent years. The traditional and other popular ways of marketing, although still relevant and very much in demand, are getting harder and harder

But the fact is that the only thing constant is change in the digital marketing world. The rules of the marketing game are always changing due to various reasons. As recently as 2015 Facebook had much higher organic reach and by 2020 they have reduced it considerably. These social media and search engine platforms are constantly updating their algorithms and what is interesting is that something that is working for your brand today may not work for you anymore tomorrow. It can be a complete frustrating task to keep up with the changing digital marketing landscape.

Under a scenario such as this, an influencer already knows what’s trending and working, and they will be in a better position than you to handle the time to keep up with any new changes and upgradation

Let us discuss how can we add value to you

Enroll in our upcoming batches

Social Media Impressions Vs Reach

Social Media Impressions Vs Reach: Which is more important in 2020?

social media channels | skillzlearn

The most important aspect of analysing your social media is through social media metrics.
While analysing engagement, there are two critical terms you should know: reach and impressions.
Reach is used to define the people who you’re your content. It is the total number of people who see your tweet, or the Instagram story you post, or a Facebook post
For example consider that you are running an ad and it was displayed 250 times on the pages. If 50 people clicked on your ad, your reach would be 50.
Impressions are the total number of times the relevant social media has been showed your content. Impressions only show the total number of people who are exposed to your content irrespective of whether they engage with it or not
Consider the previous instance where your ad was displayed 250 times on social media, hence your impressions would be 500.
Impressions: This metric refers to the number of times your content is displayed irrespective of click/engagement
While both metrics are quite similar to each other, there are a few key points that are noteworthy. As it can be easily seen, impressions will be most of the time higher than reach. This is because impressions count exposure, and reach counts engagement. Impressions, then, can be considered same as the number of followers your accounts have because impressions are the content exposed to your followers often
Impressions count the metrics that help in counting exposure , reach counts number of clicks. Even though these two metrics are now clearly defined, every social media site have their own unique rules for the procedure to count impressions and reach, and since it is very significant we measure both while analyzing, we need to consider it based on which social media platform we are working with

Let us first begin with everyone’s favourite Facebook.
Facebook Impressions

What are facebook Impressions?

Facebook impressions are calculated in the manner described as follows .If a person sees an ad on Facebook, that counts as one impression. If the same person checks Facebook again within 24 hours and sees the same ad again while scrolling by, that is taken and counted as two impressions.
Facebook impressions are calculated in a similar manner for video and image ads.
A very important point to be considered here is that is that a video doesn’t need to be played by a person in order to be counted as an impression. A big tip that Skillzlearn would like to provide its readers is this: If you want to see the number of users who have viewed the content you post, it can be seen under the tab -Viewed Impressions section of Facebook ads
Now we suppose that you have clearly understood about Facebook impressions and reach. Let us now over to the impressions for other social media apps.
As mentioned before, different apps count impressions and reach in their own unique way. If you’re using a social media analytics tool to keep track of your metrics, be aware of the small changes from app to app. This will highly impact and improve your results
Facebook Reach vs. Impressions in 2020
In Facebook platform, reach can be categorized into
1. Organic: This denotes the number of unique people who saw your content organically in their News Feed.
2. Paid: This denotes the number of unique people who saw your content for which you ran an ad, such as a Facebook Ad.
3. Viral: This is denotes the number of unique people who saw your post or Page mentioned in a story published by a friend. These stories include actions such as likes, shares or comments
There are a number of strategies that play into your Facebook reach. Depending on the type of reach you wish to acquire, you will have to follow different strategies.
Similar to reach, Facebook impressions are also categorized as follows,
1. Organic: The number of times your content was displayed organically in the News Feed or on your Page.
2. Paid: The number of times your content for which you paid such as a Facebook Ad was displayed.
3. Viral: The number of times content associated with your Page was displayed in a story published by a friend. These stories include Likes, shares or comments.

Twitter
Twitter provides its users analysis for free. Once you log in, results are delivered instantly. Anytime a user sees a tweet you’ve made, it is considered as an impression.
Threads own individual impressions. If an initial tweet earns 500 impressions, and a reply to that tweet earns 100 impressions, your total impressions is counted for that thread are 600. These metrics are all easily viewable on the platform.
There is a tab called Tweets tab on the site, once you click on it ,you can see a bar graph of your impressions. Note that reach isn’t a trackable metric on twitter

By hovering your mouse over any bar in the graph, it is easy to view the number of tweets you have created and the number of organic impressions you have received. Twitter counts the clicks that users do on a tweet . This data is presented in a graph on the same page.

Twitter Reach vs. Impressions
Digitalscool , states that the Twitter app does not measure the reach metric , but it only tracks impressions. According to Twitter , Impressions are defined as the number of times a Twitter user is exposed to a particular Tweet.
In Twitter platform, an impression is considered when a Tweet shows up on a person’s monitor or mobile screen. But what is noteworthy here is the number of impressions that can be seen inside the Twitter app only counts the number of times the particular Tweets in consideration show up in a user’s feed

Instagram
On Instagram platform-another powerful social media platform both reach and impressions are well defined entities . Instagram impressions are calculated as the number of times a user sees a story, an IGTV video, or post.
Instagram Reach is defined by the number of unique users that engage with your posts or IGTV video
What is the meaning of Unique that Instagram is referring to? It is the followers along with the other other people to whom your content is exposed to based on interests or demographics . For instance, if a person shows interest in eco-friendly products, her newsfeed and timeline , is populated with various brands selling eco-friendly products.
It can be noted here that if impressions are higher than reach, it is most likely that your followers or audience are looking at your posts multiple times.

Your Social media Marketing Strategy in 2020
Now since you have better clarity on Reach vs. impressions, it is important to relate this reach and impressions metrics to your marketing strategy and see how best to make use of these metrics to get maximum benefits
Know Your Target Audience
It is now clear that as reach increases, it naturally leads to increased awareness. For businesses, it’s important to extend your reach to as many audiences as possible. Consider a situation where you have reached 100000 people, it won’t benefit you if only 10 of them have interest in your brand.
The investment in this content and ads have no effect and no returns is gained . Digitalscool suggests that every brand needs to invest and develop a content strategy with their target audience in mind.
Also it is absolutely necessary to monitor the content that is being shared, retweeted, liked commented on . This is called social media listening and monitoring. By constantly tracking these engagements, it will help you find potential users to target, thus extending your reach.
Monitor & Analyse Engagement Metrics Regularly
Impressions measure your ability to get your content in front of your target audience. When your impressions are increasing , it can be considered that it is due to your content being visible more frequently into your users’ feeds.

If by chance you do not see the impressions you targeted for, consider how you are sharing your content. Have you optimised it for the platform you’re using?
Another useful tip we would like to let our readers know, is when trying to increase impressions is to focus on growing the number of actively engaged fans for your brand/page for that platform. It is important to make your content shareable . As you build your community and your followers begin sharing your posts with their networks, your impressions (and reach) will organically increase.
It is highly recommended that constant monitoring and analysing is carried out to plan and finalize the marketing strategy
This way you can narrow down your target audience

Which is more important?
A very common question asked by marketers is which metric is more significant. The first step in this direction is to note down your business goals. It is important to know that both metrics are valuable, one tip we would like to add is if ads are something you want to excel in and give prominence concentrate on impressions. This is because all of your sponsored content is measured by the number of people seeing your ad.
For example of you are running an ad on twitter, you pay for a promoted tweet, the platform will give you those metrics in your analytics report. This is also could be an indicator that Twitter and Facebook might be the platforms for your marketing strategy, because they’re driven by impressions.
Consider a brand which wants to make brand awareness and engagement is as main priority, then reach might be the metric they might want to focus on the most. These numbers provide an analysis report of the leads they are receiving by providing the details of the prospects who are interacting with the brand. For Reach, instagram could be the platform as the main strategy to focus on for that.

Every marketer agrees that ultimately the goal behind every social media campaign is increased engagement. If your content isn’t getting likes, replies or shares, something is wrong with your strategy.
Brand Awareness comes before engagement, and reach and impressions drive people to engage with the content. It is a known fact that both the metrics go hand in hand. You cannot ignore one over the other for efficient results.

Tracking engagement is an important way to calculate the total ROI . Tracking both reach and impressions is necessary for the accurate analysis and monitoring of any successful social media campaigns in 2020

Snippet
Impressions measure your ability to get your content in front of your target audience. When your impressions are increasing , it can be considered that it is due to your content being visible more frequently into your users’ feeds.
Reach is used to define the people who you’re your content. It is the total number of people who see your tweet, or the Instagram story you post, or a Facebook post

Gist
Every marketer agrees that ultimately the goal behind every social media campaign is increased engagement. If your content isn’t getting likes, replies or shares, something is wrong with your strategy.
Brand Awareness comes before engagement, and reach and impressions drive people to engage with the content. It is a known fact that both the metrics go hand in hand. You cannot ignore one over the other for efficient results.

Let us discuss how can we add value to you

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The Importance of Mobile Marketing for small business

Mobile Marketing has become the modern definition of Digital Marketing. With Mobile’s becoming an essential part of our lives, its consistent use in everyday life has led to generating the idea of using this technique for business marketing. And, its significance is being doubled with Google take-in action the practice of Mobile First Index, wherein Google crawl & index the mobile version of your site as the primary source of content and ranking factor for your website.

Before taking this article further, let’s take a brief view of the concept of Mobile Marketing:

Introduction to Mobile Marketing

It is a one of digital marketing technique which focuses on promoting a business, products or services by reaching to the target audience over their mobile devices. This mobile marketing technique involves specific mobile-centered practices such as SMS, MMS, voice-calls, mobile websites, mobile applications, etc.

Mobile Marketing is becoming the latest trend in business marketing. Though, it’s a permission-oriented marketing tool where businesses need the approval and contact number of customers to deliver their message in either image, visual or text format.

Marketers have discovered this fact that business without having mobile accessible websites will not survive in the online market, and indeed lose their potential customers and reach for their business. Thus it is essential for businesses to outline a productive and far-reaching mobile marketing technique as per their industry. A trick is to discover the preferences and requirement of your audience in regards to your business since executing the mobile-friendly site for your business, and it surely helps you in gaining a reliable client base for the long term.

How Is Mobile Marketing Beneficial for Businesses?

Mobile Marketing has open a variety of possibilities for marketers in promoting products or services in a useful way. It enables businesses to reach to their target audience in a more personal approach.

Below are the points which represent the benefits of Mobile Marketing for business:

  • Mobile Business: As Mobile becoming the primary source of online shopping. Hubspot states that the mobile industry will direct 42% of the total e-commerce benefit by 2019. Because of this reason, social media sites have included the ‘SHOP NOW’ button in their business pages by knowing the importance and benefit of the online shopping for future. It requires businesses to take advantage of mobile-centered marketing, mobile-friendly websites, and search engine marketing to give their customer 24X7 ease to shop.

 

  • SMS Marketing: It is an effective way to deliver your message and get noticed by the people. It lessens the effort of emailing, newsletter or social media messaging. There are 90% of open rate possibilities for the text message which direct people to have a look at your message. 98% of user read messages on their phone within just three minutes of receiving it. So, its relatively depict the importance of SMS marketing.

  • High Search Engine Rankings: According to Google latest algorithm, the websites with mobile accessibility rank relatively high on search engines as compared to another non-optimized website. It is the primary reason to consider mobile marketing for your business to place high on every search query of your customers.

  • Goal Oriented: It is the technique which is quite different from the conventional Email Marketing technique and another digital marketing technique. In majority cases, the emails are deleted even without opening, but the case is no same with mobile marketing. It’s a proven fact that 98% of mobile users read the received SMS.

  • Cost Efficient: It is one of the cost-effective marketing technique that does not require high investments. Mobile Marketing is a highly profitable marketing tool and even an excellent source of making money for startup businesses.

  • Trustworthy Relationship with Customers: Mobile being a portable device gives marketers an opportunity to reach their customers anywhere, anytime and thus building a strong bond with their audience for the longer time. It provides business the flexibility to inform their customers regarding the latest offers, new launches, fresh product arrivals, sales & discounts, etc. It helps in gaining customers trust and appreciation for the brand.

Tips for Implementing Mobile Marketing for your business

You might understand the significance of mobile marketing after going through this article. Mobile Marketing has immense potential in taking your business to the next level. Make sure to keep the below mention points in mind to take the most advantage of this tool:

  • Make sure your site has easy accessibility for the mobile platform
  • Advertise your products or new launches via mobile marketing campaigns
  • Make relation with your customers by way of sem campaign for the mobile devices
  • Include mobile marketing in your business marketing strategy
Conclusion

I hope that this article has provided you with the idea of how to implement mobile marketing for your business.

Want to learn the effective mobile marketing techniques & strategies for your business.

Enroll now in Certified Digital Marketing Training offered by Skillzlearn– the best Digital Marketing Institute in Gurgaon. Learn from the experienced industry faculty. Get exposure to Practical LIVE projects.

Register for free demo session today by visiting on our website at www.skillzlearn.com or call now on 8800226570.

Seven effective ways of optimizing your Blogs for SEO

[vc_row][vc_column][vc_column_text]Do you write, run and operate your blog channel? Then you might know the value of blogging for business. But beside of just writing the blog it is equally important to optimize the blogs to make the posts search engine favorable to get high revenue from them.

You might be wondering what’s the way to optimize the blog posts. This article will help you to know the most effective way to optimize your blog posts for SEO to attain maximum traffic and reach from the users.

SEO Tips for Optimizing your blog

Below mention the six useful SEO tips for optimizing your blogs:

  1. Perform Keyword Research-

Researching relevant keywords for your content is an essential aspect for the practiced of on-page optimization. There are more chances that you naturally insert the keywords by adding valuable content to your topic. Though, there are multiple tools & techniques available for finding the keywords which relevantly relate to your topic. Tools like Google AdWords and Semrush enable you to search the most suitable keywords for your topic & allow you to keep an eye on your competitors to discover for which keyword and expressions they are using to drive web traffic.

  1. Use keywords all over your blog-

Once you selected the most valuable and relevant keywords, the next step is to suitably place them in your blog which provides high impact for readers as well as search engine crawling index for your content. Include the following points at the best place:

  1. Title
  2. Headings and the subheadings
  3. Introductory sentenced.
  4. Ending paragraphs with conclusion
  5. Anchor text
  6. Title tags & meta descriptions

Avoid Keyword stuffing, and it’s the act of using multiple keywords in your content, which make it challenging for readers to read. It not only annoys your readers, but Google also penalized your content for this action. The trick is to place a few relevant keywords in your post.

  1. Allow readers to subscribe your posts

Place noticeable RSS or subscription buttons to enable your readers to get accepted to your blog posts through email. It gives your subscribers an instant notification link in their mail so that they understand your most recent posts without scrolling your website for fresh content.

4. Referral links

While mentioning any influential personality or other articles in the blog, always add a link to the information that you are referring. It is an essential blogging courtesy, and it might be lucky to receive a backlink from those eminent personalities. A quality link is a necessary aspect for any business to rank high on search engine result pages.

  1.  Optimize the images-

While inserting an image to the blog, make sure to add your keywords into image description and fill the alternatives of tag, description and other details of the model.

  1. Extend your blog reach with social media

Being a startup, you might be using social media channels, such as Facebook, Google+, Twitter, etc., to establish a connection with your target audience. Why not use these sites to advertise your blog posts? Promoting your blog via these social sites gives you a strong online presence. There available free social media management tools, like HootSuite, which made the process of posting and scheduling the links of your blog posts over all the social media business channels with just a few clicks.

7. Insert Multimedia Component

It might sometimes be challenging for readers to remain focused on a lengthy article. So, to count your effort, make use of multimedia elements in your blog. It not only makes your articles looks creative but keeps on engaging your readers. Below are some multimedia elements that can be used in your blog posts:

  1. Images & Examples
  2. Podcasts
  3. Videos
  4. Infographics
  5. Interactive graphs
  6. Social media post
  7. Quote Visuals
  8. Screenshots
  9. Display Slides

These multimedia components add importance to your blog post and make it worth sharing. For instance, if your post contain image, video or infographic, user may share the post because of any feature they like in your post. Additionally, it is an effective way of earning backlinks, which ultimately improves your search engine rankings.

Conclusion-

Are you a blogger, or have the passion for blogging?

Skillzlearn helps you learn the art of blogging as well as effective marketing your blogs to get high revenue from your blogs.

Enroll now in Certified Digital Marketing Training. Learn from the experienced faculty. Kick start your career as a professional Blogger and make significant earnings from your passion for blogging.

With implementing the above Search engine optimization tips, you can rank high in search engine result pages, as well as increase traffic for your site, and attain high conversion rates.

Get more detail about our skillzlearn or call on 8800226570 for making any further discussion.[/vc_column_text][/vc_column][/vc_row]

Tips to drive a successful PPC campaign for low budget

[vc_row][vc_column][vc_column_text]Among all the methodology of digital marketing, PPC is considered as the most effective advertisement technique to promote your business over the internet. But there will be few challenges while driving a successful PPC marketing campaign in regards to managing the budget to get a desirable marketing result from the campaign.

For marketers, having a low budget for their PPC campaign is a matter of significant concern, as Pay Per Click is the play of money.

Although with implementing few effective PPC marketing strategies, businesses can easily carry out their PPC campaign in a result-oriented way even in less amount of money. Below are some of the tip to drive a successful PPC Marketing campaign in less budget:

Tips to create a low budget PPC marketing campaign:

  1. Impressive Ad Copy for Increasing click-through rates

Writing creative and valuable ad copy for your website is essential. It results in saving the cost over Google AdWords.

An effective ad copy enhances CTR rates of your site and improves quality score. And it is already stated by Google that Quality Score probably is the most reliable measure for marketers to drive affordable PPC campaigns.

  1. Ad Extensions

This another tip to operate a successful PPC campaign is also related to Click through rate factor & quality scores with ad extensions. Ad extensions help in getting more clicks for your ads.

While exploring Google AdWords, you get to notice multiple ad extensions. For businesses dealing in selling products/services, Ad extensions stand out to be a useful marketing technique to increase their CTR.

Google gives useful ad extensions that automatically display data from your website to add text to it.

  1. Dayparting feature with Geolocation

It is a valuable feature offered by Google. Dayparting help in increasing the visibility of your business during the specific time of a day. Implementing this feature of dayparting along with geolocation, offer you the authority to manage and control your ad displayed. Though with greater control, one needs to be more attentive to the ads, to gain the most on your ad effort.

  1. Seeking Device Targeting & Mobile Bidding Optimization

 

While focusing on earning more benefits with low budget AdWords campaigns, one must consider mobile optimization factor.

What it refers to,

With search figures swiftly shifting from desktops to mobiles; you should employ a device targeting strategy for optimizing your account target.

With the rise in the application of smartphones, there is a skyrocketing hike in the number of mobile users in recent time.

After take-in account, the device targeting setting, make sure to analyze your bids. The Mobile cost per click rates keeps on increasing steadily to display more traffic & competition.

Thus mobile marketing strategy is proven to be another useful marketing technique to drive a successful PPC campaign with the low budget. Additionally, you can enable the mobile click budget for each of your campaign.

  1. Intelligently selecting Stacked Bid limiters

Stacked bidding referred to a way that allows marketers to bid upon two and even more matchings of a particular keyword.

For example, if you are bidding on a keyword, ‘top 10 MBA colleges, you will get to bid on this keyword at both broad as well as exact match category, wherein, the first match offers more volume while other provides more relevancy. Thus it becomes a kind of stacked bidding. Make sure to optimize your account thoroughly after opting stacked bidding feature.

  1. Executing Remarketing

The practice of Re-marketing surely adds value to your effort in PPC marketing. It turned the users into buyers who might drop your site without making a purchase. Thus, this feature rewards all of your time, money, and efforts.

Remarketing technique help to overcome paid campaign challenges such as offline conversions, simple distraction, and non-sequential conversion routes.

7. Landing Pages Optimization

Landing Pages are an essential factor for driving successful PPC campaigns, thus it is necessary to make them targeted accordingly. As Google optimizes the landing pages of your website from relevancy, original content, user accessibility and other related factors. A site with improper landing page design cannot work for a business.

It is the biggest concern for small businesses as they aren’t able to modify their website landing pages frequently. In case, you’re unable to change it at any given time; you can choose to use a call-only aspect of Google AdWords campaign.

8. Tracking

Make sure to use Google AdWords analytics to track your campaign performance. The statistics gathered from the tool is helpful in measuring which strategies work best for your business, and which won’t. Thus, you can accordingly optimize the campaign and plan effective strategies based on the data received from analytics. It let you make the perfect use of your time to drive PPC campaign even with the low budget.

9.Enhancing Visibility

Implement aggressive marketing, it will help in making you appear everywhere. Remember the fact, the more you are visible, the more chances of getting clicks and purchase. With PPC, the impression does not cost anything. And as the impression doesn’t have any cost in PPC, it provides excellent chances of traffic too.

Conclusion
No doubt, Google AdWords works effectively in increasing visibility, web traffic, and ultimately growing the sales goal. But, if you are less with the PPC campaign budget, you might have to compromise on certain essential things.

To take the benefit of all things effortlessly in your campaign, you must implement some effective PPC marketing strategies to get the desired result. All the above mention tips will surely help you to acquire great marketing results regarding driving traffic and generating leads even with less budget for your PPC campaigns.

Advertise your small business online with Pay per click marketing. Learn the most effective PPC strategies for your business. Join Skillzlearn Certified PPC and SEM Training, and get trained on the core concepts of online marketing from the expert faculty.

Learn more about our training program, visit our website skillzlearn or call now on 8800226570.[/vc_column_text][/vc_column][/vc_row]

Skillzlearn- the best Digital Marketing Training Institute in Gurgaon

Skillzlearn is pioneer training institute offering industry-specific digital marketing education. It provided certified Digital Marketing and other top ten jobs oriented training.

Introduction to Skillzlearn:

Skillzlearn is a new age startup digital marketing education company started in 2016 with training centers based out at Gurgaon, Delhi, Noida, and Bangalore. Founded by IIT-Delhi alumni, Mr. Vivek Kumar- a professional Digital Marketing Consultant and a passionate Entrepreneur, who have more than eight years of experience in the digital marketing industry. Skillzlearn is one stop solution for learning skills and training on different technologies and certifications. The certified training program offers a 360-degree learning experience to students through various formats such as Classroom courses, LIVE online instructor-led courses, online self-paced learning courses, custom workshops, etc.

Skillzlearn Training Module-

Our Certified Courses offers a vast exposure to cover every area of digital marketing, and thus the training program is designed on the basis on below mention modules to help participants learn the core concept of digital marketing in a systematic way. Our training module includes the following areas:

  • Digital Marketing Overview
  • Website Planning and Development
  • Social Media Marketing
  • SEO
  • Content Marketing
  • Inbound Marketing
  • Online Advertising
  • E-commerce Marketing
  • Email Marketing
  • Google AdSense
  • Affiliate Marketing
  • Google Analytics
  • Mobile Marketing
  • Lead Generation for Business
  • Growth Hacking
  • Integrated Digital Marketing Strategy

Skillzlearn Certified Digital Marketing Course Details: –

Our Certified Digital Marketing Course comes with the following features:

# 3 Month Classroom Training

# 16-course Modules

# 100 hours of LIVE classes

# 6 Certifications

# 80 hours of Video Lectures

Skillzlearn Learning Model-

Seminar and Webinar

  • Orientation for Learning path & career options
  • One-to-one Interaction with Faculty
  • Way forward for students

Workshop & Boot Camp

  • Introductory modules on Subject matter
  • Case studies, Assignments and Q&A session
  • Quizzes, contest & Internship opportunity

Online & Live Classes

  • Hands-on Training on Tools & Techniques
  • Exposure to Live projects, Internships & Certification
  • Job assistance with interview preparation
Skillzlearn Certified Course Features:

    Learn from IIT-alumni & industry experts

    24/7 access to study material via the website or mobile app

    Exposure to LIVE projects & Industry specific tools

    Internship & Job Assistance

    Industry relevant Certifications & preparation

    Forums, discussion, chat & instant query resolution

Who can join the Certified Digital Marketing Course?

With the rise in the application of internet technology nowadays, we observe the digitization merging in our everyday life. Whether you’re looking to buy any dress? You can purchase it online. Wish to endorse any product? Take Google AdWords ads.

Thus, digital marketing courses are for anyone and everyone. It’s even essential to have digital knowledge as the trend of digitalization will be overpowering everything in the coming time.

Benefits of Skillzlearn Certified Digital Marketing course to different professionals:

 For Student

Digital Marketing is a growing industry in India, offering best-paid jobs. Students can take digital marketing training to enhance their marketing skills and pursue their career in this growing industry.

For Entrepreneur or Business Owner

Entrepreneurs or Business owners can take this certified Digital Marketing course to boost their business by advertising their products online to drive traffic to their site for achieving their sales goal. The skill also helps enterprises to build their brand presence globally.

For Professionals

Give your career the digital boost by enrolling in a Digital Marketing Training. These certification courses will help the working professionals to acquire the knowledge of online marketing an internet-based technologies, which are anyhow beneficial to them. Earning certification even adds more value to your profile, which increases the chances of better employment.

For Freelancers-

Freelancers can take the certified Digital Marketing Course can take this and would be highly beneficial for them. As attaining the digital skills, one can efficiently work as the freelancer on their client’s project. One can even start their own business by gaining expertise in digital marketing domain and can draw handsome earnings.

What learners feel about Skillzlearn-

SACHIN TANEJA (Professional Marketing)

I would like to thank Vivek for being an excellent mentor. He has guided me briefly in learning every concept of Digital Marketing. He holds thorough knowledge of the subject and has a right flair for teaching. I wish him all the best.

RITU GANDHI (Social Media Marketing Manager)

It’s was an excellent experience to enrolled in a course that provides practical experience on Live Projects. It not only improved my knowledge but also give me an exposure of working in this domain with Live Projects. Trainers are highly supportive in resolving any queries related to course.

NITIN RAO (Final Year Student, B.tech)

I enrolled in Skillzlearn certified course in 2016. I got a complete theoretical as well as practical knowledge about digital marketing. Study material provided by them are highly precise & beneficial to me. Skillzlearn provides 100% job assistance after completion of training.

Why join leaders in Digital Marketing Training: Skillzlearn

Skillzlearn being India’s leading digital marketing training institute offers entirely everything you are probably looking for in a digital marketing training. Enroll for a free demo session on Digital Marketing by expert trainers and get to know the scope of the digital marketing industry. Get industry-specific certification after the completion of the training. Get 100% job assistance.

To know more about our training programs, please visit www.skillzlearn.com or call us at 8800226570.

Seven amazing Benefits of YouTube to your Business

[vc_row][vc_column][vc_column_text]The fame of many artists, comedians, and celebrities have demonstrated the ultimate power of video marketing who initiated their journey from the video platform- YouTube. Some of the well-known name included in this list is Justin Bieber, the youth sensation & the actress Kate Upton that outlined the potential of the video advertisement.

YouTube Marketing has significant benefits for businesses, especially for small business. Small firms can undoubtedly extend their reach by implementing the right YouTube Marketing strategy for their business.

Below listed some extraordinary benefits of YouTube Marketing for small businesses, let’s take a look at these points:

Benefit of YouTube for Businesses

  1. Catch Attention

A well-executed YouTube video can quickly capture the attention of people. Brands are getting an extraordinary response regarding reaching their target audience. According to a YouTube statistic, people on YouTube views millions of hours of videos per day. There uploaded a likely of 300 hours of videos each minute over YouTube.

  1. Huge Traffic

There are 1 billion+ subscribers present on YouTube & the figure has been firmly rising by 50% every year. YouTube offers the outstanding opportunity for brands to reach out to millions of users that all can probably be your prospective customers.

YouTube does not only provide businesses a profitable content distribution strategy, yet the reach is further more than that of a conventional television or another ad display medium.

  1. Viral Marketing

The Video platform- YouTube, provides the advantage of viral marketing for businesses. YouTube videos can be embedded easily in social media channels such as Facebook, Twitter, Instagram, etc. Viewers keep on sharing these videos with family, friends, and colleagues via this medium, and this is how the videos continued to be overspread, driving more reach and engagement for your business.

  1. Gaining Recognition

 

YouTube videos, no doubt is a robust online marketing technique for any brand.  The extensive involvement & recognition asset offered by the platform makes it the ideal place for businesses to promoting their products/services.

Any small or medium businesses can be benefited with YouTube’s video suggestion or by shares. This feature makes the effort of video marketing certainly more successful for businesses.

  1. High Rankings on Search Engines

YouTube is own by Google. Google attained the social network giant to extend its broad influential search & online presence over social media. When implemented together, it proves to be the most potent and far-reaching social media marketing technique. It’s for the reason as YouTube videos ranked consistently high at Google’s SERPs.

  1. Global Accessibility

YouTube videos are creating a buzz world-widely. One can easily access it anywhere with an internet accessed device such as laptop or smartphones. In fact, half of the views on videos comes from smartphone devices. There are 61 languages supported by YouTube & been operated in 75 countries. As per a survey report, a YouTube video take away 60% views from outside nations. Due to this availability of reach and shares on videos, there is a potential opportunity to showcase your products/services video on YouTube with 24*7 base availability every day.

  1. Offer a variety of options for the audience

With YouTube videos, you can provide your audience an array of means to get information, which ranges from the text, video demonstrations, and audio clips. It results in increasing your overall engagement for the video, as users find it interesting to consume information via a different medium.

Conclusion

Hope, this article has given you the brief overview of the advantages of marketing your business on YouTube. Make sure to include videos in your marketing strategy to expand your business swiftly. YouTube videos provide a medium for users to enroll with the content which so far couldn’t be possible with an eBook or guide.

Looking out to promote your business on YouTube?

Learn the effective YouTube Marketing techniques to take your business to the next level. Enroll now in Skillzlearn Certified Social Media Marketing Training and learn the methods of YouTube marketing from the experience industry faculty.

To know more about training, please visit skillzlearn or call now on 8800226570.[/vc_column_text][/vc_column][/vc_row]

The Fundamental YouTube Video Marketing Tips for Entrepreneurs in 2018

[vc_row][vc_column][vc_column_text]You might still remember the famous Pepsi Max ad that goes viral over YouTube and catches millions of attentions. The beverage brand Pepsi executed an unbelievable video campaign at the bus stop in London that surprise and delights the Londoners with the Augmented Reality.

In this fantastic campaign, the people on the bus stop observe some incredible and surrealistic scenarios, as of the New Oxford Street is occupied by computer-generated flying-saucers, the giant robot with the laser eye and a lot more.

Because of the use of the superior quality of HD camera, the public considers it as a glass window and thus are shocked, surprised, and enlivened by the scene.

You can have a look at this unique video that goes viral on YouTube.

This video is a big example that depicts the power of Video Marketing. This article focuses on the importance of YouTube Video Marketing for small businesses to boost their brand.

Let’s dive in.

How YouTube Marketing is Important for Entrepreneurs

YouTube Marketing or Video Marketing is creating a buzz among entrepreneurs in today’s time, and the reason is good. As per a Cisco report, the video content will be accounting for 80% of the online traffic by the year 2019. As of now, a large number of people in the world are using the internet on daily basis, which accumulates to a great extent of online traffic.

No doubt, with the rise in the trend of video content, more and more businesses are integrating the videos in their business marketing plan to expand their brand awareness, driving significant traffic to the site, and ultimately achieving sales goal. Most of the entrepreneurs have already understood the urge of video marketing and thus successfully heading their business to the next level.

Businesses are generating a significant amount of revenue via the traffic from their YouTube videos.

So, the video is a useful marketing technique.

If you’re still not integrating videos into your marketing strategies, then you might be missing a considerable extent of traffic and potential customers for your business.

How YouTube videos can benefit your business

Though most of the social media channels support the concept of creating and sharing of videos YouTube is one of the top platforms for creating & sharing video content over the internet, and it’s the second largest search engine after Google.

The advantage of Integrating Videos over YouTube channel:

Traffic-With the presence of 1 billion+ people, the video platform YouTube proceed above 3 billion quest per month, which itself is more traffic than the combined of Yahoo!, Ask, Bing and AOL.

  • Website Engagement: As per a Shareaholic report, users who redirect to a site through YouTube stay for a long time on the website, view multiple pages, and more importantly have low bounce rates as compares to another social channel.

  • Google Search: As YouTube is a product of the popular search engine Google, so there will display a few videos from YouTube in Google’s top ten search result.

  • Re-purpose content: You can easily repurpose your different content format on YouTube as of blogs or even podcast episodes in the form of videos. Your viewers will indeed have relished it.

  • Advertisement: If your ROI is diminishing from other advertisement platforms, then YouTube’s video is a big shot. The best thing about YouTube ‘s video ad is that you pay at times only when someone engages with the ad

 

  • Sharing Video: The videos on YouTube are easily shareable. You can easily embed the videos from the YouTube channel in Facebook Posts, tweets, and even in blogs, and the entire video views will display on your channel.

The most benefited videos categories on YouTube are the following:

#1. Educational Video–  helpful in understanding a specific subject

#2. Inspirational Video– which tugged your heart and encourages to take the particular action

#3. Entertaining video– drive your attention and meant for enjoying

Conclusion

Remember, that the ultimate goal of your video marketing strategy is to boost the sales of your product and services, which means that you need to advertise it to as many viewers as you can and for that, your videos need to be highly attractive and engaging to target your audience.

Boost up the growth of your small business with YouTube Marketing. Learn the core concept of creating and promoting the business videos from the industry experts.

Enroll now in Skillzlearn Certified YouTube Marketing Training and become a professional YouTube Marketer.

To know more about our certified courses, visit at skillzlearn or connect on 8800226570.[/vc_column_text][/vc_column][/vc_row]

How YouTube made Nisha Madhulika a Superstar

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Nisha Madhulika Introduction

At the age 55, while most of the ladies prefer to join social clubs and old citizen organizations Nisha Madhulika, begin her career through her recipes blog. She started her food blog and Nisha Madhulika YouTube video channel. She begins shooting the videos of easy to made and delicious food recipes. And within a short span of time, her channel gains incredible popularity among the cooking enthusiasts. Her videos are getting millions of views from around the world. She shares a variety of healthy vegetarian recipes regularly on her channel.

How the Journey of Nisha Madhulika Food Blog Started?

 

Nisha was a teacher in her former years of life. After that, she worked as the marketing professional in a company, screen printing, and latterly manages finance in her husband’s business.

She was well busy with her job. But after the family shifted from Delhi to Noida, she couldn’t manage to commute & continue her career.

At times residing at home after her husband left for the job, she feels hard to pass her free time, and find daily soaps merely a time waste thing. Instead, she wanted to use her time in a more creative & productive way. That was the time, she felt the urge to start her career but was not sure where to start, when one day she finds her son doing blog writing. She read the blog and find out that people from around the world are writing the blogs as per their interest to reach out to their target audience and making good earnings from these blogs.

She begins writing her first blog with step by step explanation of recipe and include the pictures as well, and ultimately the idea triggered from her passion for cooking to an online business. And, it is how the journey of Nisha Madhulika food blog started.

Way to become a YouTube Star

After gaining ultimate success with the recipe blog, she came up with her official website and Nisha Madhulika YouTube Video channel. She uploaded video recipes on her YouTube channel which is now famous as Nisha Madhulika first video on YouTube and getting a good response from the viewers.

She uploaded her first video in 2011 on her YouTube Channel. After that, the subscriber base for her channel expanded swiftly. And as of now, her YouTube videos are getting millions of views from around the world. There are a total of 772,739 subscribers to her YouTube channel. She is famous by the name of ‘Nisha Aunty Ji’ among her followers. There are subscribers from Africa, Australia, and India on her channel. She is one of the top 5 YouTube Asian stars. She got a total of 236 million views, which means on an average her channel gains 18+ million views per month, which is around 575000 to 625,000 views on a daily basis.

Initially, she was making two dishes per day. She writes the recipe on her blog and uploads the same recipe video on her YouTube channel. In the starting years, her husband shoots her recipe videos, and they hold limited sources at that time. But, as her channel started expanding and she getting great revenues from her channel, she acquired good quality resources & setup and even extended her team by five members.

Now, the team shoots for 2 to 3 videos per week and spending the remaining time in researching and replying to the user comments, queries, and feedback. Responding to user’s questions give her immense peace of mind.

Business Aim of Nisha Madhulika:

Nisha Madhulika has a straight forward business objective. She wanted to take her passion for cooking to teach people simple recipes. She uses simple ingredients in dishes which are very readily available in the kitchen. She explained the method with step by step explanation in Hindi though now on demand of her International followers she added subtitles in her videos. In case the viewers face any difficulty, she further explained it. Nisha Madhulika video channel is a big hit among vegetarian’s food lovers, as it presents natural and healthy vegetarian recipes. Till now her channel has 1,115 recipe videos without onion and garlic. Nisha Madhulika recipes for breakfast are famous on her channel.

Nisha Madhulika Business Strategy

  • Writing recipes in a detailed way with images on http://khanabanana.wordpress.com/
  • Transform her blog into website http://nishamadhulika.com/
  • Created her YouTube channel and start sharing her food video recipes http://www.youtube.com/user/NishaMadhulika

Achievements from Nisha Madhulika YouTube Video Channel

  • 2, 237, 770 YouTube Subscribers and the figure is expanding every day
  • Around 575,000 to 625,000 average daily views on her videos
  • Earning in millions with YouTube channel
  • Rewarded as Top Chef award by YouTube and have Silver Play Button for her channel

Conclusion

Nisha Madhulika gives her success credit to YouTube for acclaiming the name and fame. She added it’s because of YouTube that she can follow her passion for cooking and be getting loved by millions of followers worldwide.

You can also take your passion into a full time earning source by creating your own YouTube channel. But before starting a YouTube channel, one needs to know some fundamentals of running a successful YouTube channel.

Learn the core concept of YouTube Marketing to run a successful YouTube channel with Skillzlearn Certified Video Marketing Training. Learn from the expert industry trainers. Work on real-time industry projects during training.

For more information, related to our certified courses, please visit skillzlearn or call on 8800226570.[/vc_column_text][/vc_column][/vc_row]

Top SEO Ranking Factors to consider in 2018

[vc_row][vc_column][vc_column_text]With every coming year, Google gifted us its new ranking factors. As of,

  • In the year 2014, http was the ranking aspect
  • In the year 2015, the concept of mobile usability was the ranking aspect
  • Afterward, the year 2016 alter content development, and in the process, RankBrain came into existence
  • Then, in the year 2017, urge for great http sites was the ranking factor
  • And now in the year 2018, the speed rate of the mobile page seems the next significant ranking aspect for ranking

Along with all these ranking aspects, “awesomeness’ is the fundamental element to rank high on Google.

But, with the presence of 1 billion+ website on the internet today, what it requires to create awesomeness?

Though, these ranking elements are undoubtedly crafted to offer a better and fantastic user experience.

As Google examining websites based on several ranking factors, having a clear understanding of where to best focus on your strategy is the biggest challenge in 2018.

But you know what, the good news is that these ranking factors will keep on modifying to shape up for the user.

It signifies that the latest SEO trends surviving today have their origin in the new algorithm and with adding up a bit of creativity and tech-savvy approach, the process of ranking high in a search engine will be readily achievable in 2018.

This article helps you to get a brief exposure to the top SEO ranking factors which are essential in 2018. Let’s take a look at these factors:

Top SEO Ranking factors of 2018

Below mention few of the top SEO practice you should consider ranking high in search engines in 2018:

  1. Web page based keywords and content measurement– If your web pages are not relevant for user query- and most importantly if it doesn’t conclude the user’s intent individually- you can’t rank. Most of the small and medium-sized businesses are implementing a content management structure to make the process easier. It won’t matter if you publish more, until and unless it’s not optimized accordingly.
  2. Dwell Time and long click measures– If a user visited your site and instantly goes back to Google, signifies that your site doesn’t fulfill the visitor’s intention and need re-evaluation. It means that your site is not compatible to give the user their relevant search result. So, its high time to accurately demonstrate your site from the user’s point of view.
  3. Real Business Information– Providing your company’s tangible and updated information is an important SEO ranking factor. It is beneficial for businesses that are targeting specific local areas. Absence and presence of your company’s information matters in your ranking parameters.

So, it’s crucial to add this specific information to your website:

  • Company’s name, address and contact number
  • Accurate location on Google map
  • Your business listing on Google My Business and company’s social media pages
  • Company Reviews
  1. Mobile optimized websites –Mobile optimization has now become a prerequisite factor to rank high on Google. Additionally, mobile-optimized sites have high chances of getting more buy-in. If your website is not mobile responsive in 2018, then you might on the tail end of laggard’s phase and missing great benefits on your ROI without a mobile-accessible website.
  2. Loading Speed of Web pages– If a user visits your site, but it takes a sufficient amount of time for your site to load, then the user will leave your site and reach out to some of your competitor’s site. It increases the bounce rate of your website as well as negatively affect your brand’s image. A poor UX can cost you with a massive loss of revenue if the users need to wait too long to access your site.
  3. The originality of content across your site– Duplication of material over your place can adversely affect the ranking process of your website. It could have led to cannibalization, so its recommended to make good use of your crawl budget. With some latest CMS systems, you can quickly tackle this issue.
  4. Backlinks– Backlinks, no doubt is considered to be one of the most potent ranking factors in Google’s search algorithm. More the links from multiple domains, higher the chances of ranking for your top keywords. You need to pay attention to your backlink profiles to rank high on search engines.

Conclusion

When executed correctly, a good SEO practice holds the power to take your business to the next level. You will be going to see a significant impact on online marketing strategies in 2018. With recent updates in algorithms, Google is giving more priority to sites with quality content and excellent user experience. Additionally, Google decides the ranking of sites on the parameter of user’s interaction with your site content.

Master the art of SEO to boost your business growth. And how about learning the smart tricks of online marketing from the industry experts.

Register now with Skillzlearn Certified Digital Marketing Training and kick-start your career as a Professional SEO Marketer.

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