How to do On-Page optimization in SEO

How to do On-Page optimization in SEO

social media channels | skillzlearn

(A Few hacks to compete with the big Brands)

Is it possible to compete with the big brands?

You type anything on search engines, and you see the big brands on the first page. Competing with them to get your brand to the first page of Google is an uphill task, according to many.

This is the reason we at SkillzLearn have decided to bring to you a few hacks that will help you beat the big brands in your industry. Most often, they have created so much trust and loyalty that irrespective of whether their site is optimized or not, they appear on top.

Big Brands have great content. 

They provide information or are inspirational. Great content connect with the target audience.

One big difference between a startup and a big company is that startups can implement their idea immediately. But big brands have layers of approvals and filtering that takes a lot of time before they come to life.

Big brands cannot skip protocol: Once a specific plan and system is in place, it is complicated to change things in a big company.

The layers of approval kill creativity: 

The pre-set terms of the company and its standard operating procedures kill creativity and innovation. Most of the out-of-the-box ideas get killed in the process. In a small company, there is fewer guidelines and less filtering. So thoughts are more fresh and innovative.

Is SEO similar?

But when it comes to SEO, let’s face it. You cannot put your innovative ideas out there and overrank the big guys. To get ranked above them in search engines requires much more than that. Sure they have deeper pockets, but you can focus on certain essential aspects that can help you.

Branding

You are aware that it is big brands made it to the top because of their brand image. So focus on branding. Let your consumers be aware of your brand name.

 Factors that help in branding involves your logo, tagline, and everything about what your brand stands for. This cannot be changed later, so it is recommended you take some time to come up with the right one.

Your Content:  Big brands know the value of building and nurturing a relationship with their audience. They continuously find ways to engage with their consumers. People build a perception around your brand by the content they read from you and about you. So provide them with the right content.

Target keywords that are related to your brand

Big brands target keywords that are mainly brand-related ones.

Local Search optimization

Local search optimization is often the fastest way to push your site to the top of search results. Always optimize for local search locations. For most smaller brands, this is the best way to capture the local market and beat big brands in the industry.

Social Media

Social Media is not directly related to search engine optimization. But for branding, it is highly valuable.

Your brand image, trust, and loyalty is built through social media. It can be utilized at various stages of the customer journey, guiding the audience to take the required call to action.

SkillzLearn brings to you a guide that will help you with following

-How to create SEO-friendly URLs

-How to optimize content

-How to write titles & descriptions

What is on-page SEO?

On-page SEO or on-site SEO is the process of optimizing web page content for search engines.

Why is on-page SEO important?

Google and other search engines crawl your website pages for keywords.

For most people, optimization involves keywords. But that is not true. On-page SEO involves much more than that.

CTR/Click-through-rate

Bounce Rate

Page Speed

Mobile optimization

User experience

Content

 Optimize your Content

The keywords that you wish to rank for must be added in the first 100 words. Your primary keyword must be used in the first 100 words of your content.

While crawling your site, Google chooses to consider the words described in the first few paragraphs and ranks you accordingly.

The Title should have an H1 tag, and other subtitles must have an H2 tag. Include keywords in both the Title and sub-titles.

Yes, keywords do contribute to good ranking. The number of times you repeat your primary and secondary keywords is called keyword frequency.

 External Outbound Links 

Google, while crawling your web pages, encounters the external links that determine the category your content belongs to. It builds your site authority

It is seen that the websites with external links incorporated always outranked the sites without good quality external links.

Use Keywords carefully & Strategically.

If you discuss SEO techniques with an older colleague, he can tell you about keyword stuffing. This is a  process by which optimization is done by stuffing keywords into content several times. The surprising part is, it used to work! Thankfully it does not work anymore, or the first page of search engines would be filled with meaningless content.

Search engines worked on their algorithms to penalize the black hat technique practicers. Today, keyword stuffing does not work. It is best to deliver value with your content and add in a few primary and secondary keywords with a few variations.

URL Optimisation

It is recommended you optimize URLs to rank on the first page. There are two things to keep in mind. The URL must be short and include a keyword.

Titles & Descriptions

Significance of Title tag

The title tag is significant and try to put your primary keyword here as the search engines crawl through your title tag and categorize your page. So your page gets defined with the title tag.

Title Tag modifiers

We recommend using modifiers that can help you rank for long-tail keywords.

Search engine optimized content

Unique Content

Fresh and unique content

People are flooded with so much information daily. So if they need to give any importance to your content, then you should be writing something new. Something that is not already there and is not being rewritten and rephrased. It could be some new case studies curated by you or some practical tips that is related to your industry.

Content that delivers value

According to our recent study, there are more than 4.5 million blog posts rolled out daily! Hence if your blog needs to stand out in this ocean, it must be highly valuable in some way. Let us give you some tips that will help you.

Content must seem real, and with something, the audience can connect with.

It should be informative, inspiring, or entertaining.

It should not be unnecessarily wordy. Strong copywriting skills help the content engaging

Keep it relevant to the trends, techniques, and circumstances around you. Keep it updated

User Intent Content

Designing pages with unique, fresh, and original content is highly essential for SEO. Along with that, we need to optimize it for user intent. It means that your page must be precisely designed to satisfy what a user is trying to get. But people, in their efforts to satisfy user intent, use titles that appeal to them. Care needs to be taken to avoid clickbait titles such as “powerful” and “free.” Our study revealed that the click-through-rate dropped by over 15% with these words.

It is true that emotional and powerful titles get clicked more but know which words are appealing and which look spammy. Striking the right balance plays an important role.

Advanced On-Page SEO Tips

Avoid stock images

Never use stock images in your content. It has become straightforward to get your own pictures and designs with free tools available. Hence avoid stock images altogether.

Put up internal links.

It has been seen that linking your high domain pages with lesser ones helps in your optimization process.

Optimize Images on your site

Use alt text and description features available for every image as google picks up images depending on this.

Use Featured Snippets

It is terrific to have featured snippets for your site. But to have it, you already need to be there on the first page of search engines.

Voice Search SEO

The importance of voice search need not be stressed. There is a growing demand in voice search, and hence if you have not optimized your web pages for Voice search, you are lagging. We recommend you include FAQ pages. During our study, we have realized and documented the fact that Google uses frequently asked questions section for voice searches.

Submit Guest Posts

Submit guest posts to sites with high Domain authority but are unrelated to your industry

Submit guest posts to websites that are related to your industry

Both of them have their own benefits.

If you want to know more ways to strategically optimize your website, get in touch with us today.

Let us discuss how can we add value to you

Enroll in our upcoming batches

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Digital marketing course Useful?

Is Digital marketing course Useful?

social media channels | skillzlearn

What do companies want?

Each company has different goals in mind. A constant factor among all companies globally, is to reach maximum number of audiences who would be interested in their product or service and convincing them to purchase.

What should they do?

Tin order to do this, it is common sense to know that the companies have to utilize the best marketing resources and technologies .In today’s world, the prospects are online. So companies need to reach their audience online, on the internet. This makes every business require digital marketing.

What are the benefits of digital marketing?

Before investing in digital marketing, you need to understand the benefits of digital marketing for businesses.

1. Affordability

The investment to run advertisements online are less expensive than conventional techniques.

2. Mobile Usage

According to a recent study, global mobile population amounted to 4 billion unique users.

These people are likely to use that device for news, social networking, and other reasons. Digital marketing helps you put your product or service in front of them while they carry on with their favourite activities.

3. Flexibility

Digital marketing involves creative and various forms of marketing such as content marketing, social media posts, ppc ads , video and more. Digital marketers have the flexibility of testing, experimenting and tweaking strategies.

5. Multimedia

Study shows us that customers tend to engage and prefer marketing materials that combine multiple types of content. Content that includes images, video, and audio. This is very easy to incorporate in digital marketing.

6. Interactivity

Another advantage of digital marketing is it allows us to communicate directly with our customers through comments, messages, and social media posts. It is important to interact with your customers regularly to show that you care. It also allows you to gather information on customers’  preferences.

7. Tracking

This tool is one of the major factor that has made digital marketing a preferred mode of marketing. You can track and monitor prospects and customer activities. This opens up huge possibilities. You can gather data, analyse and set strategies that will help you succeed.

8. Brand Authority

Through digital marketing, you can build authority by releasing information and content to your audience. You can show them that they can trust you and can make a purchase from you. makes it easy to comment on issues and controversies that relate to your product or your industry. It helps your brand speak with authority and be looked upon as an industry expert.

9. Respond to trends in real-time.

Incorporating digital marketing helps your company leverage on consumer responses to current events, trends, and new technologies. By continuous monitoring and analysing on trending platforms and content,brands can increase their reach.

For instance, brands utilize social media platforms such as instagram to reach younger audience with beautiful images and posts that are trending.

  1. Customer relationships

Digital marketing allows companies to build better customer relationships. We are aware that through traditional marketing , we can only manage one-way communication with the customers. The big advantage of digital marketing is it allows for two-way communication.

Social media, when used in the right way,is a great tool for building and retaining customer relationships. Social media platforms like Facebook and Twitter allow brands to communicate with customers and engage them to build trust.

Before digital marketing, marketing and advertising campaigns involved planning and running advertisements on television , radio and newspapers. It also involved running campaigns on billboards (OOH ).But as more and more people spent their time online, businesses now can reach and connect to people who were impossible to reach with traditional marketing.

Who should learn Digital Marketing?

Digital Marketing for Students:

Students who love social media , writing , creativity, designing,  and who love marketing need to be skilled in digital marketing.

Digital Marketing for Working Professionals: 

Professionals who are seeking for better growth opportunities and are looking to upskill in this competitive world, can learn digital marketing techniques.

People Who Want to Make Money Online: 

For various reasons, people will want to work from home. The easiest and the safest way is to learn digital marketing techniques. Once you learn the techniques, you can start making money online with just a laptop.

Entrepreneurs who want to use digital marketing to grow

Entrepreneurs are multi-taskers. They love to learn,explore and implement. It has become so convenient to learn digital marketing online, that entrepreneurs equip themselves with this much needed skill.

How Do I Get Started?

It is simple. There are good courses online that help you upskill at your convenience. Hence if you are working then you can take up these courses online at your convenience. It is recommended you do your research before opting for a course. Skillzlearn conducts online digital marketing bootcamps globally. The course provides students with live projects which is definitely starts him/her on a higher rung in the career ladder.

McKinley reported that around 90% of all marketing roles require some form of digital marketing experience or analytical abilities.

Digital marketing includes graphic design, search engine optimization, and video marketing to web development, content creation, and everything else related too!

So choose the sector that you enjoy.

Case studies: How digital marketing has helped marketers, businesses and others?

Brand: Dove

Campaign: Self-Esteem Campaign

Platforms Used: Facebook,Twitter, Instagram, YouTube, Dove Website

What was the campaign about?

It has become very common nowadays for brands to talk about self-esteem to address their consumers. But Dove was one of the first brands to introduce this.

Dove has managed to successfully integrate the concept as the mission of the brand. The brand started a research on self-esteem and has used the research material on traditional and digital mediums of advertising.

If you have got a chance to browse through their website, you will find valuable information on self-esteem, bullying and more.

Dove has been a pioneer in hashtag campaigns such as #RealBeauty, #NoLikesNeeded and #SpeakBeautiful that has touched a chord in most women consumers. Dove was endorsing inner beauty. That was the need of the other. This was something the competitors had never thought off.

The brand went one step further, and stopped photoshopping the women in the ads. This was taken very well by women across the globe.

Secret behind the success

The brand did not speak about their product or about how good it is. They captured the emotions and the feelings of the majority of their consumers who saw this as a refreshing change.

What you can learn

It is important to address the pain your consumers are going through. If you are able to capture this, then you have a hit campaign. Show your audience, you care.

Brand: Oreo

Campaign: Dunk in the Dark

Platform used: Twitter

What was the campaign about?

Do you remember the moment, when the power went out in the Superdome? Now , the digital marketing team associated with Oreo , came up with an idea to make good use of this situation. That too in a few minutes!

The tagline used was “ You can still Dunk in the Dark

Secret behind the success

The Oreo tweet was retweeted 10,000 times in the first hour it went live.

It was a defining moment in social marketing. Oreo captured the moment when it was ripe.Many other brands followed soon.

What you can learn

So did the campaign just take off because of the power failure? No, in fact the team had been working for years to come up with a brilliant campaign for Oreo’s 100th anniversary. The brilliant marketing knew how to seize an opportunity and acted upon it within minutes.

Brand: Coca-Cola

Campaign: Share a Coke

What was the campaign about?

Coca Cola used personalization in their campaign to get everybody talking about their brand. The brand started a campaign that was named “ Share a Coke “. It was born in Australia. They did a simple experiment by adding  around 100 common names on bottles. Then ran a huge campaign encouraging people to share a Coke with people with those names put on the bottles.Many brands to this day have copied this concept from the Coca Cola brand.

The campaign went viral. It resulted in  250 million bottles and cans being sold in a very short time.The campaign was soon rolled out to other locations.

Future of Digital Marketing

  • Artificial Intelligence

Search engine marketing, is the marketing technique of generating web traffic by buying advertisements on search engines. Marketers pay every time their ad is clicked on. Now the future will involve artificial intelligence to increase ROI with laser targeting.It uses data to show the right ad to the right people at the right time.

  • Voice automation

More and more people seem to be befriending Siri, Alexa or the Google assistant. The user can directly speak to the device and that makes it more convenient than having to do a task such as type or call. The marketers have to incorporate in all their marketing strategies,sooner the better.

  • Content:Personalization

The availability of in-depth and precise consumer information, personalised content will bring in results like never before. An individual’s attention is always drawn towards something that she can relate to . Any good marketing plan would revolve around customer preferences and providing content that would be the key to customer loyalty.

Why Skillzlearn among so many others?

Discussion calls

As you progress through the Digital Bootcamp projects, you will meet one-on-one with your assigned mentor. You get to ask them questions about the course, clear your doubts, get feedback on projects, or you could ask for career advice.

Student community

Opportunity to Interact with batchmates and alumni in our exclusive private student community. Consult your peer group and use their successful strategies to start and grow your digital marketing career.

Job Support from Experts

Be prepared to Land your Dream Digital Marketing Job. A digital marketing expert will work closely with you to help fine tune your resume.

Let us discuss how can we add value to you

Enroll in our upcoming batches

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Skillzlearn- the best Digital Marketing Training Institute in Gurgaon

Skillzlearn- the best Digital Marketing Training Institute in Gurgaon

digital marketing training

Skillzlearn is pioneer training institute offering industry-specific digital marketing education. It provided certified Digital Marketing and other top ten jobs oriented training.

Introduction to Skillzlearn:

Skillzlearn is a new age startup digital marketing education company started in 2016 with training centers based out at Gurgaon, Delhi, Noida, and Bangalore. Founded by IIT-Delhi alumni, Mr. Vivek Kumar- a professional Digital Marketing Consultant and a passionate Entrepreneur, who have more than eight years of experience in the digital marketing industry. Skillzlearn is one stop solution for learning skills and training on different technologies and certifications. The certified training program offers a 360-degree learning experience to students through various formats such as Classroom courses, LIVE online instructor-led courses, online self-paced learning courses, custom workshops, etc.

Skillzlearn Training Module-

Our Certified Courses offers a vast exposure to cover every area of digital marketing, and thus the training program is designed on the basis on below mention modules to help participants learn the core concept of digital marketing in a systematic way. Our training module includes the following areas:

  • Digital Marketing Overview
  • Website Planning and Development
  • Social Media Marketing
  • SEO
  • Content Marketing
  • Inbound Marketing
  • Online Advertising
  • E-commerce Marketing
  • Email Marketing
  • Google AdSense
  • Affiliate Marketing
  • Google Analytics
  • Mobile Marketing
  • Lead Generation for Business
  • Growth Hacking
  • Integrated Digital Marketing Strategy

Skillzlearn Certified Digital Marketing Course Details: –

Our Certified Digital Marketing Course comes with the following features:

# 3 Month Classroom Training

# 16-course Modules

# 100 hours of LIVE classes

# 6 Certifications

# 80 hours of Video Lectures

Skillzlearn Learning Model-

Seminar and Webinar

  • Orientation for Learning path & career options
  • One-to-one Interaction with Faculty
  • Way forward for students

Workshop & Boot Camp

  • Introductory modules on Subject matter
  • Case studies, Assignments and Q&A session
  • Quizzes, contest & Internship opportunity

Online & Live Classes

  • Hands-on Training on Tools & Techniques
  • Exposure to Live projects, Internships & Certification
  • Job assistance with interview preparation
Skillzlearn Certified Course Features:

    Learn from IIT-alumni & industry experts

    24/7 access to study material via the website or mobile app

    Exposure to LIVE projects & Industry specific tools

    Internship & Job Assistance

    Industry relevant Certifications & preparation

    Forums, discussion, chat & instant query resolution

Who can join the Certified Digital Marketing Course?

With the rise in the application of internet technology nowadays, we observe the digitization merging in our everyday life. Whether you’re looking to buy any dress? You can purchase it online. Wish to endorse any product? Take Google AdWords ads.

Thus, digital marketing courses are for anyone and everyone. It’s even essential to have digital knowledge as the trend of digitalization will be overpowering everything in the coming time.

Benefits of Skillzlearn Certified Digital Marketing course to different professionals:

 For Student

Digital Marketing is a growing industry in India, offering best-paid jobs. Students can take digital marketing training to enhance their marketing skills and pursue their career in this growing industry.

For Entrepreneur or Business Owner

Entrepreneurs or Business owners can take this certified Digital Marketing course to boost their business by advertising their products online to drive traffic to their site for achieving their sales goal. The skill also helps enterprises to build their brand presence globally.

For Professionals

Give your career the digital boost by enrolling in a Digital Marketing Training. These certification courses will help the working professionals to acquire the knowledge of online marketing an internet-based technologies, which are anyhow beneficial to them. Earning certification even adds more value to your profile, which increases the chances of better employment.

For Freelancers-

Freelancers can take the certified Digital Marketing Course can take this and would be highly beneficial for them. As attaining the digital skills, one can efficiently work as the freelancer on their client’s project. One can even start their own business by gaining expertise in digital marketing domain and can draw handsome earnings.

What learners feel about Skillzlearn-

SACHIN TANEJA (Professional Marketing)

I would like to thank Vivek for being an excellent mentor. He has guided me briefly in learning every concept of Digital Marketing. He holds thorough knowledge of the subject and has a right flair for teaching. I wish him all the best.

RITU GANDHI (Social Media Marketing Manager)

It’s was an excellent experience to enrolled in a course that provides practical experience on Live Projects. It not only improved my knowledge but also give me an exposure of working in this domain with Live Projects. Trainers are highly supportive in resolving any queries related to course.

NITIN RAO (Final Year Student, B.tech)

I enrolled in Skillzlearn certified course in 2016. I got a complete theoretical as well as practical knowledge about digital marketing. Study material provided by them are highly precise & beneficial to me. Skillzlearn provides 100% job assistance after completion of training.

Why join leaders in Digital Marketing Training: Skillzlearn

Skillzlearn being India’s leading digital marketing training institute offers entirely everything you are probably looking for in a digital marketing training. Enroll for a free demo session on Digital Marketing by expert trainers and get to know the scope of the digital marketing industry. Get industry-specific certification after the completion of the training. Get 100% job assistance.

To know more about our training programs, please visit www.skillzlearn.com or call us at 8800226570.

Let us discuss how can we add value to you

Enroll in our upcoming batches

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Top Benefits of Blogging Career

Top Benefits of Blogging Career

benefits of blogging career | skillzlearn

There comes a time in everyone’s professional phase where you got annoyed with your routine work life and started looking for new things that excite you and give freedom beside that typical 9-5 job. The trendiest and rewarding alternative to it is ‘PROFESSIONAL BLOGGING’.

For some people, Blogging is an easy fun hobby, and they merely won it. But, taking this to be a professional career requires a bit more efforts. You need to consider it as your business and give your best time to accomplish your passion.

Though, you need to be familiar with the fact that- empires don’t build in one day, and similarly the best piece of your blogs doesn’t be written in a single day. It requires months of your efforts to get perpetual in your niche, the best way to advertise your blogs online, and increase the readership rate. If your determination is secure enough in taking your passion for blogging as your primary income source, it must need to be reasonably accessible. And it will surely not be an easy task.

But, you must agree with the fact that that ‘Without hard work and discipline it is difficult to be a top professional’. Even though, Bloggers profession has a far better positive side and comes up with some favourable benefits. Some of the most important benefits of this profession are listed below:

Benefits of becoming a Professional Blogger

  1. Freedom to Work

Being working as a Blogger, you aren’t bound to be present at any particular place for any specific time. You have the freedom to work when you want, or at a time you get inspired by an idea.

  1. Exposure to infinite knowledge

While working in a specific professional arena, you’re learning knowledge is being restricted to that particular domain only. But when it comes to Blogging, it is not the case- to frequently engage your readers, you have to provide the exciting and relevant information every time. And to share something fresh, you require to be highly versatile and attain new knowledge each time.

  1. Not restricted by Location

With having an internet enabled device, you are ready to go ahead in the process of writing your blog posts. You have the freedom to write at your preferred restaurant, in bed, or even while during your vacation trip- ultimately depends on your choice.

  1. Flexibility to choose your connections

While working in corporate offices, you haven’t get the choice to choose your boss or colleagues. You need to follow the official rules, willingly or unwillingly. But with the blogosphere, you get to find a lot of exciting professionals in your network. You can make connections with them & even share the experiences with those professionals. In case you are bothered with somebody, you have the choice to avoid them anytime.

  1. Be the Boss

The world of Blogging had some specific advantage and disadvantage of its own depending on your working ability. The one constraint reside is to yourself only. For becoming a professional blogger, you need to regulate your time accordingly, create an effective business plan, plan your marketing strategy. You make your targets and prepare the way to achieve it. So, you are only responsible for the success rate for your career as a blogger.

  1. Getting Fame

To be raised as a proficient voice in your writing circle is a significant achievement. This recognition is a commitment of all your hard work and efforts and adds up to your determination and success. And gaining attention for your work is more worthwhile than anything else.

  1. Getting major event invitations and free product samples

Nowadays, event planners are more keen in the making their events noted and advertised online.  If your idea is honoured as a blogger and hold a sufficient followers base, the organizers will make sure to bring you to an event to share your thoughts with your followers. Additionally, companies offer free product samples to the bloggers to get in return review on their samples.

  1. You empower your creativity

Generally, in workplaces, you require to follow a hierarchy of specific rules assigned to every task. But, blogging comes with limitless exposure. You can provide every sort of information you find relevant from your reader’s point of view. It may include funny videos, odd story, images, or anything you find useful for them. You have the freedom to discuss things you want.

Conclusion

No doubt, Blogging has come out as a great full-time career alternative, and there is more possibility of earning from blogs than your salary.

You need to learn the techniques and tactics of writing Professional Blogs and can become a professional Blogger in any of your preferable niches.

Master the art of Blogging through Skillzlearn Certified Content Marketing Training. Learn every core concept of writing professional blogs from Industry experts and boost your career as a professional blogger.

To enroll in our certified courses, please visit at skillzlearn or call on 8800226570.

Let us discuss how can we add value to you

Enroll in our upcoming batches

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Ultimate Guide to Social Media Marketing in 2020

Ultimate Guide to Social Media Marketing in 2020

Guide to Social Media

Humans now are extremely impatient and they speed date, eat fast food. They pay extra for overnight shipping, and go along with social media without actually planning a proper strategy

New trends and technology are constantly coming up and older ones are becoming redundant. So it is not really advisable to get into the social media bandwagon without setting a proper roadmap

Please note that social media is an ocean . It has millions of users. So by merely getting into it, will not help your brand .The digitalscool team has curated this comprehensive guide that will teach you everything you need to know about how to build a social media marketing strategy that will delivervalue to your audience and helps your business grow.

Why is social media important for your business?
A few years back, brands never considered social media as a marketing platform . It was just a trend and some also were under the opinion that it was a distraction for kids wasting constructive time to scroll through endless news feeds.

But in recent times, most brands are onboarding and have clearly leveraged the beauty of using social media as a powerful marketing tool.

According to research, there are 3.25 billion global internet users, and over three billion active social media users .It is a known fact now that If social media were a country, it would be the biggest country in the world in terms of population

We are telling you this because due to its gigantic size, social media can provide you with more exposure and brand awareness than any other marketing platform ever seen

The current social media platforms have become such an integral part of our lives that we are not thinking twice before telling the world about our desires, preferences, problems, plans and dreams

Now smart brands know how to benefit from the huge amount of data that potential customers are giving out in real time. Would you believe that recent statistics show five hundred million tweets uploaded , ninety million photos on Instagram, and four billion posts on facebook. Now among this ocean of information so easily available to brands, there are valuable insights about your customers-what do they like, what are they willing to pay for, what are their problems?

Social media has made it possible for brands to listen on the conversations their customers are having and also take part in the discussion. Social platforms can also help brands gather information about their target audience and create better and personalized marketing messages

What is Social Media Marketing?
For an instance consider yourself as the four year child you were when you just started taking swimming lessons. You were extremely scared to jump into the pool. The cool waters that beckon you now were looking threateningly at you that time. This is because it was an unknown territory for you . Plunging into something without knowing what is in there is scary

The same scenario holds true for getting started with social media marketing. If you are unaware of what strategies work there, you might end up burning your fingers

Social media marketing refers to the use of social media platforms to identify and connect with key audiences and build relationships

The goal of any brand is to increase brand awareness, generate leads and convert potential customers. But, you must understand that without building and nurturing relationships , you cannot sell them anything

Unlike traditional marketing, where brands start sending prospects with sales messages, social media platform is a community building process. In social media, brands need to listen, engage with their audience , become involved, and provide value with their prospects that can eventually lead to sales, thus direct selling is not powerful.

This takes time and patience

What are the benefits of Social Media Marketing?
Around ninety eight percent of digital marketers in the world are using social media as it has become an integral part of a brand’s marketing efforts

Surprisingly, not all businesses seem to understand the benefits of social media marketing. Recent studies show that even now around sixty percent of small businesses are not using social media marketing to promote their products/services.

Can you imagine the huge chunk of market opportunities they are missing out!
Even more surprising is that twenty percent of those businesses say that they do not even plan to use social media in the future.

This clearly shows that there is a huge gap between the people who understand the value social media can bring and those who still see it as just a trend among youngsters

Hence we list below a few benefits of social media marketing

Brand Recognition: Research shows that consumers tend to buy from the brands that they recognize and trust. Social media can get your business in front of the right people and influence them to engage with your brand even when they are not ready to make a purchase so that in future when they want to buy the product they go for your brand

Gives the Humanly touch to Your Brand: Social media makes it easier to show your customers that you are not just a faceless company that is only existing to take the money from their pockets. It assists you to build a brand voice and showcase your story , or the mission of your team. Our team does a great job of empowering their employees to be the face of our brand on social media platforms

Helps to Establish brand as an Authority: Social media is an effective platform to share useful content that tells brand solutions. Brands can respond to industry-related queries, participate in discussions, and share valuable resources with their network to become an authority in your industry

Improve Customer Service: Your customers are on social media so you better be there.Sixty five percent of consumersgo to social media for customer service. But that’s not all ,consumers expect brands to respond to their request immediately . So, while you are conveniently ignoring social media, your customers are talking about your business online.

There are many more benefits. Social media can also help drive traffic to your site, it also assists with link building for SEO

How can you build and implement a successful social media marketing plan.

How do you create a Social Media Marketing Plan for your business?
If you do not plan for your social media marketing, you will not be able to achieve the desired results and engagement

We have noticed many business owners and some digital marketers approach social media with no clear direction. They assume that they need to have a social media presence so they set up pages and accounts on every social platform and start publishing irrelevant and inconsistent content.

Hence we would like to stress the importance here that if you want to utilize the most of the social media for your business, first you need to understand your goals,what you are trying to achieve and the return on investment that can be achieved. Then you need to create a structured and laser targeted approach for moving towards that goal.

Here are the key aspects you should consider when you are putting together a social media marketing plan for your business.

Research on Social Media
Now you are aware that understanding your audience’s needs and expectations are vital to social media marketing . So it is important that social media research becomes the most important and key aspect of your social media strategy even before you start creating a page

It is very simple, the more you know about your customers, the easier it becomes to create content that caters to this set of customers’ specific needs.

However is it that straightforward?
The data and conversations on social media is so big that it can feel like a herculean task to look for valuable insights.

But of course it is possible to gain the valuable insights with the right strategies

First of all , you must start by asking the right questions for the specified platform

For instance consider an e commerce website selling eco friendly products. They want to start a new line of bamboo products. So they want to know what people are talking about when it comes to bamboo products. Some of the possible questions they may ask are: How are people responding to exclusive bamboo products? What will they use them for? Are the jugs more popular or the bags?Which are the companies currently into bamboo products?

Now they have questions and topics, they need to create a list of the possible keywords and phrases your audience might be using to discuss this topic on bamboo products. Also the funny part is people are not using the right words on social media so need to plan for those words too

Research on the right social media platform for your target audience. Once you are clear about the demographics of your audience, find out which platform they hang out on . For instance, younger audience hang out more on instagram . Target them with IGTV videos to gain huge engagement.

The same strategy works for twitter, facebook, snapchat and others, you need to customise content based on each

Analyze your results and refine the list. Exclude anything that isn’t relevant to your industry or is not providing any useful information.

With this data in hand, answer some basic questions, such as what is the overall sentiment for eco friendly products in this space, what audience categories are the most engaged about it, which region and which age group

Research should never stop. Consistently tweak as you experiment

Experiment analyse,tweak. Keep doing this consistently.This information can frame your approach to marketing your product or service to this particular group of people.

Paid and Organic Social Media Reach
By now you are sure that social media marketing can help you grow your business while spending within your budget. Like everything else, this too that takes time, patience, hard work and strategies

During recent times, organic reach has reduced tremendously and paid social media advertising is a better option when it comes to brand awareness, traffic generation and customer acquisition and overall reach

Organic social media marketing can help you put your business in front of the right audience for free (apart from your time of course). That is if you learn the rules of the game and play by them.

Here’s the thing: just as with search engine optimization, the algorithm for each social network changes regularly. Facebook, for instance, has significantly reduced the organic reach of businessesin recent years and it plans to lower it even more in the future.

Also this social network has made it clear that it will only show content that is useful, relevant, and valuable.

Most brands find cracking the facebook algorithm and getting your content in front of your audience is becoming increasingly difficult, but there are a few advantages to relying on organic social media instead of paying facebook immediately

Being consistent can benefit your brand longterm by developing authority and trust

If you have a tight marketing budget, it’s much more affordable;

Mostpeople trust organic engagement and messaging, more than they do paid advertisements labelled as sponsored

On the other hand, paid social media advertising can help brands achieve goals faster. One important thing to note here is that a paid campaign will stop driving traffic and leads the moment you stop the ads. But evergreen social media content that is engaging, valuable and insightful can generate ROI forever

In the end, both paid and organic is mandatory. You need to look at your metrics and budget to decide which option fits your business best and experiment with both. You must note that in the end, each of the social networks are businesses themselves, and they need to monetize their audience to sustain . Obviously, as this industry continues to mature, the ease of organic reach will continue to decrease. So if you think that social media is a free way to market your business, you will definetely end up being disappointed.

Choosing the Right Social Media Platforms
One of the biggest mistakes small business owners make is that they assume social media platforms as one single entity. True, Twitter, Facebook, and Instagram are all social networks, but they are so different . Everything from the audience to the style to the content is unique.

So, now it is important you ensure that you are focusing on the social platform that benefit your business’ goals?

Below are some factors to help you decide

User Demographics: Size isn’t always important. Instagram may be one of the fastest growing and highly popular platform,but if you are a B2B company then it would make more sense to focus your content and campaign on LinkedIn and Twitter.

Resources: Each platform needs a customised content style. Instagram and Pinterest, for example, require visuals, images, graphics and videos while Twitter emphasizes short crispquotes

Time: Unless you have a dedicated social media marketing team, it is just not possible to post on every social media channel. It is important to post daily on each platform

A brand needs to focus their complete efforton the social network that is relevant to theirtarget audience group.

How Often You Should Post on Social Media
The digital marketing team at digitalscool have studied social media trends of 75 companies across platforms and found the right social media frequency that allows you to engage with your network, drive engagement and traffic, and increase brand awareness, without coming across as too much selling.

Below are our observations

Facebook:
Studies suggest that you should post just once or at most twice a day to Facebook. Anything more than that can result in viewers either ignoring your posts or even worse marking it as spam

Twitter: Usually it is found thatfifteen to sixteen Tweets per day is the best that gets you all the benefits of twitter marketing;

Pinterest: Between fifteen to thirty posts per day will bring you the best results on pinterest

Google+:  Google+ is very much alive and helpful. We have seen that it can benefit your SEO greatly. It is necessary to post relevant content at least twice per day;

LinkedIn: One post everyday for LinkedIn to the relevant audience

Instagram: Brands should post only 1-2 images per day on Instagram. But if you have more content that you want to share with your audience, use the Instagram Stories feature

Does all this seem like a lot of work. Curating and Posting content consistently on social media is made far easier with social media scheduling tools that you can find on another article we have written for you

The Best Time to Post on Social Media
After curating great content, you must be aware that timing is crucial to social media marketing success.

Consider this situation ,you have spent hours working on a blog that is insightful and is well researched and packed with helpful information. You are sure that lots of people would benefit from your hard work. You share it with your network. But, to your disappointment, there is no engagement on the content

That is why timing is important

What is the best time to post on social media?

Facebook: The best time to post on Facebook is Thursday, Friday, Saturday, and Sunday. The best time is 9 AM, 1 PM and 3 PM.

Twitter: The best time to post on Twitter is Wednesday between 5 and 6 PM;

Pinterest: Saturday is best day for connecting with your Pinterest audience. The best hours are 2 PM, 9 PM, and surprisingly late at night

LinkedIn: Midweek posting (Tuesday, Wednesday, and Thursday) early in the morning (between 7 and 8 AM) or in the afternoon (5-6PM) is your ideal time;

Instagram: One of the things that make Instagram so great is that users are active throughout the week. But, for maximum engagement,. Also make sure not to skip Mondays and Thursdays

Google+: The best time to post on Google+ is on Wednesdays, between 9 and 11 AM.

It would save a lot of time if you can pre-schedule content to be posted at these times rather than be active all day every day yourself

Social Media helps SEO
Google uses over two hundred and fifty parameters to decide which content to show higher in search engine results. We have noticed that social media signals are the less significant factors. But yet they do impact your rankings.

According to the digitalscool team,the relation between social signals and ranking position is extremely high. Over the years we have seen that sites that have large number of social signals perform better than those with lesser signals.

Social signals play in SEO is becoming more and more clear in recent times. For instance, if you create and share good quality content on social media, people are going to like it, share it and engage with it in different ways That builds traffic, your credibility, and trust. Finally , this leads to a higher ranking.

Another important aspect is that your social media pages will show up on page one of a search result when someone is looking for your brand. This is very important for authority and brand recognition.

Growing and sustaining a Social Media Audience

You now understand that social media is an effective way to promote and grow your business.

But the most difficult step is getting the first likes, comments and engagement

Likes, Followers, and Shares: You can do a lot of different things to increase your visibility. It is important for a brand to add links of their social media profiles to their site. Also engage consistently with people, use well researched hashtags, add links to their social media accounts in their email signature. These are only a few strategies that help build engagement. But it is important to note that all other efforts will fail if the content you share with your community provides no real value. Hence it is imperative to create quality content on a regular basis if you want to keep your audience engaged

Facebook: Both the big social media platforms, Facebook and Instagram is all about videos. Statistics have shown that live videos get fifty percent more views than other types of content. This is definitely a broad audience reach that will help your social media strategy by leaps and bounds. But necessary caution needs to be imposed as you need to keep yourself updated with the latest trends as these trends keep changing , and you will need to adapt with the changing trends

Facebook Messenger: Messenger is highly popular and will continue to be in 2020 and a lot of companies believe this is here to stay. It is a social media channel that could compete with email marketing with personalised niche targeting. With Facebook Messenger brands can use  Chatbots to engage with prospective leads. They can also expand their reach with messenger advertising. In 2020 marketers suggest brand utilize this amazing mode of reaching out to your leads

Facebook Pages and Facebook Groups: Both Facebook Pages and Facebook Groups are very beneficial in building a community . The major difference could be your Facebook Page, is where some of your audience might be there just to benefit from some offers or some new trends or products. In a Facebook Group usually people are interested and engaged in a specific topic. Every brand now has one or more facebook groups as you can take part in the discussion and project yourself as an industry expert. Facebook Groups also get better organic reach, compared to Business Pages. It is free and has huge reach. So use the benefits of both

Twitter: Twitter is a very interactive medium. In twitter you can retweet, Like, and engage with followers and other users as often as possible to grow your audience. If you want to start a quick growth and sustain it over time, you must useonline twitter tools. Refer previously published article on this

LinkedIn: LinkedIn has evolved from an ordinary recruiting tool to a powerful publishing platform. Brands use this platform to connect with B2B market and publish content that will put your business in front of a target audience. Linkedln is extremely powerful as a networking platform

Pinterest: In Pinterest, collaboration is the key to success. You can invite bloggers and influencers in your industry to contribute to your boards. This way, you can increase your community and network.

Snapchat: If you want to build an audience on Snapchat, then you should come up with a storyline. You should just not post random photos or videos. Build a story that will keep users engaged.

Social Listening

There is a highly beneficial aspect of social media that you can utilize. But it is hardly utilized

It is called social listening.

The reason is to be able to deliver good quality content to your audience, you need to learn about their interests and behaviour. The only smart way to reach that level is to become a good listener.

The brand mentions, likes, comments and your competition can reveal something valuable about how you can reach your audience. This information can help brands not only improve their customer engagement but also understand how your target audience perceives you in comparison to your competitors. You could also identify pain points that no one is addressing. You could also set complaints right or identify industry influencers.

Brands must monitor keywords, such as your brand name , related words ,your competitors’ names, your product or service names, your hashtags, and the names people in your company.

Social Media Community Management

No brand can build a successful social media marketing plan if they are ignoring their fans and followers. You must immediately respond to comments and also send thempersonalized welcome/thank you direct messages. You must hare useful content

It is necessary to keep at least one hour per day to to social media community management and listening . Make an effort to respond to those mentioning your brand as this is what matters for fans to build trust with your brand. There are many tools available that makes it easy to schedule posts and to listen to conversations.

Social Media Advertising

While it is very important to put good efforts towards growing a social media presence organically, nowadays, with the limitations of organic reach it is becoming more important to invest in social media advertising

The customer journey is never a straight line. Leads or prospects go through different stages before they decide whether they are interested in your products and services or not.

In order to get consistent outcomes from social media marketing, brands need to create as many touch points as possible, and advertising provides the most controlled and measurable way of doing so.

Here’s a plan to effective social media advertising that makes sense in combination with quality content and an organic growth plan

Create engaging and quality content and publish it on your website;

Promote it organically to ensure it reaches the widest audience possible;

Add a Facebook pixel to your website that captures the information of people who visit and engage with your content;

Remarketing your content to the audience that has shown interest in your brand;

Generate leads that already trust you

Social Media Management Tools

Social media can get overwhelming if you are trying to manage everything on your own. Simultaneously you need to create content, schedule it, engage with your network, promote posts, share other people’s content, manage your community, and lot of related tasks

Fortunately, there are plenty of tools you can use to take some of the pressure off your shoulders. We have another article written on the best tools available for social media management

Social Media Reporting

The final and one of the most important aspect to consider when building your social media marketing strategy, is to analyse and track results.

Research suggests that forty six percent of companies had no idea whether or not their social media efforts were successful.

No company would be ready to invest any amount of money without a proper return on investment.

Following three steps are useful for tracking the ROI of your social media marketing:

Set SMART goals

We know what SMART goals are – specific, measurable, achievable, realistic and timely goals.

For example set a smart goal such as Increase customer conversions from social media by 12% this month

Learn the metrics that contribute to those goals

What are the metrics that will tell you whether you were able to achieve your goal?

Every brand investing in social media must set up a baseline set of metrics that tell them their current status

The brand could set up a goal in Google Analytics that identifies and alerts when a lead converts into a customer. This is based on an event they trigger or page they visit. In this manner, if they use these URL parameters in their social media sharing of content, they can identify how many people have converted into customers directly from social media.

Track these metrics

Use Google Analytics, or other social media monitoring and reporting tools, to track these metrics and improve your analysis over time.

It is suggested that you analyse data from the social media platforms itself. They have some amazing reporting on your social media activity such as post engagement, follower counts, interactions, impressions and clicks.

Outsource social media marketing or keep it in-house

Sometimes whether to choose to outsource or hire in-house talent, to plan and execute your social media marketing strategy, can be a challenging decision.

There are a number of pros and cons to consider…

The pros of hiring in-house social media talent

They understand your business more accurately

They can take action more quickly when required

They are well connectedto your work culture

You have complete control of your marketing

The cons of hiring in-house social media talent

They may not have the expertise or experience that an outsourced resource has

The cost is more, sometimes a liability and processes need to be in place if you need to replace them

It prevents you from being able to scale quickly

It’s hard to find good in house resources

Wrapping up

We have seen that creating a social media marketing plan is both exciting and challenging at the same time.

You now are aware of the benefits you can leverage but there are so many factors that affect it, you do know where to get started.

We hope that this comprehensive guide will help you plan an effective strategy for 2020

In the end, you must know that your customers are out there on social media platforms, so you cannot and should not ignore them

What questions do you have about social media marketing? Leave them in the comments below and the expert social media team at digitalscool will be happy to help

Gist

Humans now are extremely impatient and they speed date, eat fast food. They pay extra for overnight shipping, and go along with social media without actually planning a proper strategy

New trends and technology are constantly coming up and older ones are becoming redundant. So it is not really advisable to get into the social media bandwagon without setting a proper roadmap

Please note that social media is an ocean . It has millions of users. So by merely getting into it, will not help your brand .The digitalscool team has curated this comprehensive guide that will teach you everything you need to know about how to build a social media marketing strategy that will delivervalue to your audience and helps your business grow.

A few years back, brands never considered social media as a marketing platform . It was just a trend and some also were under the opinion that it was a distraction for kids wasting constructive time to scroll through endless news feeds.

But in recent times,most brands are onboarding and have clearly leveraged the beauty of using social media as a powerful marketing tool.

Snippet:Social media marketing refers to the use of social media platforms to identify and connect with key audiences and build relationships

The goal of any brand is to increase brand awareness, generate leads and convert potential customers. But, you must understand that without building and nurturing relationships , you cannot sell them anything

Unlike traditional marketing, where brands start sending prospects with sales messages, social media platform is a community building process. In social media,brands need to listen, engage with their audience , become involved, and provide value with their prospects that can eventually lead to sales, thus direct selling is not powerful

This takes time and patience

Around ninety eight percent of digital marketers in the world are using social media as it has become an integral part of a brand’s marketing efforts

Surprisingly, not all businesses seem to understand the benefits of social media marketing. Recent studies show that even now around sixty percent of small businesses are not using social media marketing to promote their products/services.

Can you imagine the huge chunk of market opportunities they are missing out!

Even more surprising is that twenty percent of those businesses say that they do not even plan to use social media in the future.

We have seen that creating a social media marketing plan is both exciting and challenging at the same time.

You now are aware of the benefits you can leverage but there are so many factors that affect it, you do know where to get started.

We hope that this comprehensive guide will help you plan an effective strategy for 2020

In the end, you must know that your customers are out there on social media platforms, so you cannot and should not ignore them

We at Digitalscool, strive to bring this guide that shows the best times to post,how often you should post in different social platforms.

Let us discuss how can we add value to you

Enroll in our upcoming batches

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Trends in Online Learning 2020 to watch out for

Trends in Online Learning 2020 to watch out for

It is now a well-known fact that the only thing constant in digital transformation is change. So, we provide you some insights into the digital transformation trends in E learning education that you can look forward to ,in 2020

Customized Learning Experiences
Rupesh is an entrepreneur. He has a small start-up. He has heard of the benefits of utilizing digital marketing to grow his company. He is also aware that his competitors are using google ads and social media marketing. But Rupesh wants to learn how to do it himself instead of outsourcing it. According to Rupesh, no one knows his business as much as him .But there is an issue. He cannot go and sit in a classroom every day because of his other commitments. So the best option for him would be to opt for an online digital marketing course such as Skillzlearn

There are e learning courses that develop such customized learning experiences for their students that they are able to determine how they would as an individual prefer to express their learning from each lesson . This sort of personalized experiences is a great relief compared to the usual courses where it is mostly a standardized form of teaching

The tailor made courses of Skillzlearn will teach you to optimize website content for the best possible search engine ranking. You will learn the theory behind Google search and other search engine algorithms. In this customised course ,you will also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. The specialization culminates in a hands-on live project, in which you will apply your skills to a comprehensive SEO consulting task.

Artificial intelligence and machine learning will definitely play a role in analysing individual student learning aptitude ; although that may be a bit further off than next year.

Accessibility 
A good question would be to ask if knowing how to read is itself important or not , with new digital transformation trends in technology. One of the most amazing and interesting fact about technology is that it’s making information and knowledge accessible, regardless of how well someone is able to read it. This is all the more significant for voice-to-text and text-to-voice transcription technologies that are found to be helpful to students with learning issues. It is slowly becoming evident that there is also an increasing volume of information available in video and audio format, ensuring that learning is no longer limited by the easy ability to read. This significantly changes education as a whole

Digital transformations trends in education are making it less important where the student lives. Raj works full time . But he is looking at learning some fresh skills in digital marketing that will give him the much required push to his career. But due to various reasons, he cannot quit his present job to attend courses. Fortunately for him now, Skillzlearn makes it easier for even the most remote students to get the specialized support they need.

Internet of Things
The Internet of Things ( IOT ), holds tremendous potential in terms of creating smarter learning experiences. The IOT over the recent years has significantly helped to keep students safer and more connected. IOT has helped everyone stay better connected in a simple and fast manner

Big Data Is Getting Bigger
Personalized learning has been a dominant and most useful theme in the online education industry . The ability to personalize the process to an individual’s needs is one of the greatest online learning advantages. Big data analytics can help with that.

Sandhya loves spending time on social media. She is still in college. Though her parents are forcing her to take up a job,she wants to take-up something that interests her. She loves to write and she loves social media. In today’s times it has become easy to make your hobby, your passion into your profession . Sandhya has recently enrolled in the social media marketing certification course offered by Skillzlearn Here she was able to learn the principles and strategies that work in social media marketing . Facebook, Twitter, Instagram, Pinterest, Google, YouTube, LinkedIn, Tumblr, WordPress, Blogger… any marketing via social media.

The optimization of your social media accounts is a REQUIRED skill for ALL marketers and business owners.

VR E-Learning Projects
Consider a situation when you are trying to learn about art and your tutor is an art museum curator. They take you around a huge museum visually , explaining the history and techniques behind the works. You’ll get to see impressive pieces of art through an experience that’s as close to real life as it gets. This is the kind of immersive learning experience that we expect to see happening in the near future.

Online learning is not a small industry anymore learning is expected to grow at a compounded annual growth rate of 7% between 2019 and 2022 and expected to cross the $200 billion mark by 2025.

Arthi is a home maker. She has been a rank holder throughout school and college. But after her child was born , she had to completely give up her career . Now her child goes to school and she has lot of time in her hands. After a few months of futile efforts on job searching, she heard about “Hire Her”. An initiative by Skillzlearn for women who are looking to restart their careers. She is now a certified digital marketing professional. With the updated skills , Arthi is placed in a reputed company.

It has been observed that learning through a virtual medium has increased significantly over the last few years. This trend is true over all areas of e learning education , from basic education or for corporate trainings or courses related to medicine. E learning or online learning has made its place in people as a reliable and convenient form of learning

Skillzlearn prioritizes customised learnings. Based on the profile and preferences of the student, the courses are designed and delivered.

And as the time is progressing in every area scientifically, the learning (rather, eLearning) community is witnessing substantial changes in the ways that education has been adopted till now. Normal, subjective content has long left the field and now is the time to in still interactiveness in your courses.

Video-based learning content
It is no secret that finding time and the focus to sit through a heavy-on-content online lesson for hours at a stretch seems impossible for the busy professional in today’s world. For this reason, interactive video lessons are taking the centre stage in the learning community.

Skillzlearn believes that video content is more beneficial and effective in an online mode of learning compared to traditional methodologies, engagement building in a course requires much more.

Micro-learning
It is a well-researched fact that the average attention span of readers is not more than 8 seconds hence e learning course developers have always tried to address this need of learners . Micro-learning is a concept that caters to learners by keeping their lessons short, concise and action-oriented.

There is a growing trend towards eLearning course providers are now opting for course layouts that require the learners to invest not more than 15 minutes a day for a lesson.

2020-The Future of eLearning

It is clearly seen now that the global workforce is trending working professionals, students, entrepreneurs who would want to update their skills without disturbing their daily routine. Keeping their concerns in mind, the expert team at Skillzlearn has carefully designed and structured the course content ant timings. More and more students from all around the world are opting for online learning rather than traditional classroom-based methods. In 2020,we will observe a growing trend in this industry

One can expect VR-based courses, gamification, and big data to drive the industry as the greatest trends of 2020. For more information on how you can learn digital marketing and upskill yourself to this career which is highly in demand in the market , please contact www.skillzlearn.com

Quora

Related Questions
What is the next big thing for online education?

Which trends in technology will most impact education/learning over the next several years?

Is online MBA the next big trend in higher education?

Given the action in e-learning, what do you think will be the major trends over the next 5 years in online education?

What are the trends of education?

Which is the best digital marketing institute in India

Can I learn digital marketing online?

Can I learn Social media marketing online?

Snippet
2020-The Future of eLearning
More and more students from all around the world are opting for online learning rather than traditional classroom-based methods. In 2020,we will observe a growing trend in this industry

One can expect VR-based courses, gamification, and big data to drive the industry as the greatest trends of 2020. Interactive video lessons and customised courses are taking the centre stage in the learning community.

With the expert Skillzlearn team, learning digital marketing at the comfort of your home , will become much easier. This not only makes learning fun but helps in better retention . In 2020, personalized curated courses on digital marketing will become a reality. More and more women will be able to join the workforce as they will complete courses at flexible times and be certified.

Companies cannot ignore the need for a digital and social media marketing strategy any longer, and they will hire skilled professionals who can help them compete in the digital world

Gist
Irrespective of the background or profession, 2020 will see a huge upsurge in people opting for digital marketing online courses. This is partly because of the huge gap in the market. The demand for certified digital marketing professionals is much higher than there are skilled and certified professionals. Every company whether a start up or a big multi national company is thirsting for social media and digital marketers. No company can survive without going online in 2020. Four out of ten marketing jobs, require digital marketing skills. However the people qualified to do these jobs is not keeping pace

Infographics
According to statista, Digital marketing spending will increase from $200 billion in 2015 to $306 billion in 2020. Over half of businesses struggle to find skilled professionals for marketing positions,with 46% citing the search as challenging and 7% claiming it to be challenging

Let us discuss how can we add value to you

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Top strategies to make your brand memorable- For agencies

Top strategies to make your brand memorable- For agencies

brand

You know you are great at what you do. You have mastered all the skills. That is why you built a digital agency around it.

You have also been smart and niched out on social media, graphic design, website building, or content marketing. But the problems we all run into are similar. That is why we at skillzlearn through our years of experience in this field are letting you know the strategies to sail through these problems and emerge successful

These problems look the same but the solutions are all different. Let us look into it

With a little guidance you can avoid making the same mistakes that we all have made in the initial stages

When reading the 4 P’s below, remember that this is not like the 4Ps taught to you at marketing school. This is real life principles.

Even though your systems and processes are in place and efficient, you should strive to make them loophole free that comes only with experience and guidance. We live in a world where customer expectations keep changing as the technology and world around us keep changing, so if you do not constantly upgrade your skills and methodologies you will be beaten by your compititors

  • Proposals

Think of all those important hours you spend at your desk crafting proposals for prospective clients. The worst part is when you spend all of that time and effort and yet end up to losing out the leads to a competitor. You have now officially wasted all the precious resources for nothing.

What do you have to tweak in your proposals? Why are your competitors better at crafting proposals?

Create Value.

If your proposals are not creating value to your consumers,but only showing how much money you will be taking from the customers, you have sure got a bad strategy

You need to find out the problems faced by your leads. Point them out. How going to your agency will solve their problems and make their lives better .You have to tell them that your services are going to help them feel better in just a little way. You do not have to write stories. It just needs to be a crisp narrative

Your customer tries to see the value he gets out of your proposal. Even if your price was lower, the proposal of your competitor won the deal. Remember the time?

Build value every step at every opportunity. When the client sees the rupee symbol, they won’t hesitate because they’ll know they’re making an investment

  • Project Management

The online space is cluttered. Every brand wants to have an online presence. This is the reason brands want to hire agencies after they have burnt their fingers trying to do it on their own and failing. This also means clients don’t understand everything you do. So, during the course of the project, they have will not think it a big deal to asking for more of this and that. This is because in their minds it’s just a “small addition or change of course” .But to you it could mean an extra three to four productive hours of work. This keeps happening and finally you see yourself spending a full day doing the extra work

For example imagine you were an architect and you got a client Your client wants a basic 2 bedroom home as they have a small family. So you begin the construction and halfway through, they decide it’s not enough and opt for four bedrooms, a home movie theatre, fountain and they still expect you to stay within the specified budget and on time.

This is how clients are. They pay so you cooperate . People understand that would mean more plumbing, electrical work, and a whole lot of things.

Similarly your client would have no problem asking you to make one more graphic change the complete design, or to create another landing page. Then you give it to them because you have a hard time saying no and he is after all writing your cheque at the end of the day or because you don’t want to cause harm to the relationship. This is called scope creep

What is this scope creep? It is any work that falls outside of the predefined and agreed upon project scope. You must firmly inform, define, and enforce scope creep policies. It is the extra work that will take over your service bandwidth and your time will lead to unprofitable projects.

Do you think we are suggesting something not practical? You think that saying no to a client might annoy them?

To avoid this situation with clients, you must clearly write and show them before the project begins that anything other than this scope of work that they want , outside of the original scope will cost them extra money. Also let them know that previously defined timelines do not apply then. As soon as something like this comes up remember to enforce it or the client will not respect your proposal and opinions. This will also let the client know that you take the budget and timeline very seriously. Clients will finally understand that they are dealing with a seasoned professional and abide by your rules

When a project gets delivered on time and on budget they will definetely forget about you firm stand and recommend your professional service to others

  • Pricing

You as an agency are aware of dozens of pricing models, strategies and planning techniques. Some agencies adopt a pricing structure and succeed while another agency copies the same and fails

Neither do you want to underprice your services. What is the perfectly competitive price for your services?

High prices can make you seem well experienced, but if you set your prices too high your agency will lose clients. Low prices can attract more clients, but if you set them too low you will be cutting into your profit margins

You must know that setting low prices is that you are automatically attracting and inviting a certain calibre of client. The bottom of the rung ,clients who expect you to jump through hoops and who get extra work done at no additional cost. Then when a cheaper option comes along they will dump your agency without prior notice. The strategy is either you be the lowest in the industry or the highest. This is because if you are not the lowest then no one wants to go for the second lowest

Is it possible that your agency could sustain being the cheapest option?

Also remember here that increasing your prices will have its consequences too, and you will leave out a whole lot of clients. Scary is it? But think of it like this.

You could be charging Rs 1000 and have 10000 clients ,or you could be charging Rs 1,0000 and have 100 clients. Which strategy means less work with getting the same profits? Which one will likely result in happier clients? Which one is more sustainable?

Under-pricing your services will not attract more clients, and it certainly will not attract the clients you want to work with in the long run. If you are always getting stuck working with bad clients it is usually because your pricing model is attracting these clients. You are doing this to yourself ,a disservice by charging too little. If you have the skills, a great dedicated team, you need to charge the right prices.

The right clients will understand and accept it. Learn to build such clients in your community

Positioning

Your brand positioning is extremely crucial. When you first begin your agency, you’re small with a little pull. You need to find your clients. You create some ripples in the market but certainly not making any waves. The bigger and stronger your agency and brand positioning gets, the more powerful you become.

Failure to position or failing to have a positioning strategy can be a huge mistake . Brand positioning is where your agency sits in the mind of the customer. Regardless of the efforts you make, every single person that encounters your brand will form some kind of relationship or association with it. Having a strategy and a predefined brand positioning will help ensure that those moments and associations are positive. This is important in the regardless of which stage your agency is in

Defining and establishing a clear brand position will help you agency establish the right picture in the market. Positioning will do the essentials and nurturing so when a lead is ready to buy, your agency will already be established in their mind as the trustworthy and reliable agency that they can go to. Sounds pretty exciting right? In a recent survey, only forty percent of employees believe their management team uses brand positioning to sail through daily operational decisions along with marketing plans

Most agencies do not rely on their brand positioning to guide their marketing initiatives . It is because brand positioning statement is built through consistent planning and research

Your positioning statement, should represent in every single campaign, promotion, design, and decision. If it aligns with your positioning statement, you know it will reach attract and be received well by your target audience.

If you are not filtering every decision then you could potentially be curating and distributing content that will confuse or push away your target audience. This is not what you want right?

With these four important P , you should have gain some strategies to help your agency get up and running. Moving forward, you will be aware of the consequences if you don’t give these parameters the attention they need.

There is always scope for improvement. Hence you should constantly be changing and improving. These strategies are not to be read once and forgotten. You need to implement them in your day to day operations

As an agency you must continuously analyze and monitor your growth. You must listen to your clients and get their feedback. We list below a few strategies that will help you stand out among this cluttered space

1. Anticipate upcoming Trends

In a continuously evolving industry like digital marketing, anticipating the future is key. It is easy to get caught in day to day operations and problems.To anticipate trends and to spot opportunities requires constant upgradation. Learning may be from relevant blogs, attending conferences and seminars and speaking and getting feedback from clients, using your research skills to understand algorithm changes which happened regularly .

2. Focus On Long Term Work

Don’t do short term projects. Focus on long-term work and only think about brand building from day one. Move beyond the idea of a launch because successful brands need to stay in a market which requires consistent efforts and not just efforts in creating awareness every now and again.

3. Make Consistent Service your Mantra

Be consistent in providing client services. Have written standards and vision statements that you team is also well trained about and aware of to ensure that every client interaction is handled abiding by these lines and reflects the mission of the agency. Don’t talk products or services that you offer ,talk needs, and how you can help your clients meet those needs.

4. Specialize

When we started our agency, our first step was to research and identify on a niche where we knew we had special expertise. Then we worked hard to build our credibility even deeper, through writing extensively on this. We suggest you find your niche,your core strength. Don’t try to do everything a client asks you to do

5. Find out Your Client’s Story

Every brand has a story to tell. When your agency can understand your client’s business story how they started, what they want to do , then you can engage their audience with far more clarity, impact and get the expected results

6. Build a set process

Our practical advice to agency owners is to focus on two prime areas: One, keep your expenses low, which is crucial to sustaining your business and understanding your finances. Two, you must build a systematic and efficient sales process:

Identify and define your ideal customer profile.Also test channels to acquire customers in a systematic way. These strategies will help sustain and build your agency

7. Build a practical marketing plan

A marketing plan is necessary to build your marketing agency in a systematic manner. Do not forget to write blogs, organize events and do SEO for your own brand

8. Build a strong team

A company is made by its people. If you can search for and spend time hiring the right people, you are spending your time rightly.

9. Create Success For Your Clients

Know and identify your strong points. Know where your strength lies. Do not assure clients of all services even if you think you can deliver

10. Aim Big, Plan right

Do not hesitate to aim for the stars, even when you are small. You will never be fully ready or equipped . Unless you plunge . Take risks and experiment

11. Build Repeatable Processes

From early stages, create repeatable processes that can be performed by your team who are not yet experts in their field and can handle tasks when you are away. This will save you time to focus on strategy and save time on training new team members every time they are recruited

12. Get Out Of Your Own Way

Learn to delegate tasks. Never consider yourself as indispensable. If proper training and your agency visions are delivered to your team, you get time to focus on driving the agency ahead instead of focussing on day to day operations

Wrapping up

You have established your value and have been scrutinizing and have been selective about your commitments, but that has been helping you grow.

Some agencies try to scale their client base without establishing the team and the resources to do so effectively, but there’s a big gap between delivering your best work to one client and after scaling you see that it is not the same delivering your best work to several clients and there is a significant dip in the efficiency

Agency life as you know means long hours, high pressure work and deadlines . You can’t afford to dive in without some structure and basic plan

Once your team hits a certain size, you will then realize it is important to now add a level of middle management also. This is because you do not want all team members reporting directly to you. Make it clear for every team member that there’s a strategy in place and each person in the team can understand how they fit into that plan.

Don’t be afraid to hire and fire. For an agency that is part of scaling, it’s important to know when it’s appropriate to push people . This will allow them to perform at their max . Also know when to move on and hire new talent if your current team is not performing adequately. Nothing should stop you from growing your agency. Remember that If you are not solving new problems, then your agency is probably not growing.Being standstill will wipe you out

You have to constantly grow your agency and provide exceptional services to your clients.

Building and scaling an agency is a consistent approach

Growth requires you to put your agency’s core offering to the prospective and existing clients .

Please let us know what strategies have made your brand memorable in the below comments

Snippet

You have established your value and have been scrutinizing and have been selective about your commitments, but that has been helping you grow.

Some agencies try to scale their client base without establishing the team and the resources to do so effectively, but there’s a big gap between delivering your best work to one client and after scaling you see that it is not the same delivering your best work to several clients and there is a significant dip in the efficiency

Agency life as you know means long hours, high pressure work and deadlines . You can’t afford to dive in without some structure and basic plan

Once your team hits a certain size, you will then realize it is important to now add a level of middle management also. This is because you do not want all team members reporting directly to you. Make it clear for every team member that there’s a strategy in place and each person in the team can understand how they fit into that plan.

Don’t be afraid to hire and fire. For an agency that is part of scaling, it’s important to know when it’s appropriate to push people . This will allow them to perform at their max . Also know when to move on and hire new talent if your current team is not performing adequately. Nothing should stop you from growing your agency. Remember that If you are not solving new problems, then your agency is probably not growing. Being a standstill will wipe you out

You have to constantly grow your agency and provide exceptional services to your clients.

Building and scaling an agency is a consistent approach

Growth requires you to put your agency’s core offering to the prospective and existing clients .

Gist: With these four important P , you should have gain some strategies to help your agency get up and running. Moving forward, you will be aware of the consequences if you don’t give these parameters the attention they need.

There is always scope for improvement. Hence you should constantly be changing and improving. These strategies are not to be read once and forgotten. You need to implement them in your day to day operations

From early stages, create efficient well experimented processes that can be performed by your team who are not yet experienced in their field and can handle tasks when you are away. This will save you time to focus on strategy and save time on training new team members every time they are recruited.

Let us discuss how can we add value to you

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How Blogs on your Website help SEO?

How Blogs on your Website help SEO?

SEO help website

“How much chilli powder must I add to the sarson ka saag recipe mum?” asked Anshu.

“Just, google it Anshu!” retorted her mum.

Google has become the first stop for most people when they want to look for just about anything

This means that if you want people to find you, your website needs to show up in the search engine. One of the best ways to do this is to constantly update your website with blog posts that have unique content.

There are some well researched reasons for this

  • Blogs help in creating a new URL

Every time you write a new blog post, you create a new URL for your site .Every new URL is a new opportunity for your website to be ranked in search. None of the other pages of your website gives you the opportunity to create a new page that discusses important topics and terms for which you would like your business to rank on an ongoing and perpetual basis. It is very simple. When your target audience goes online to search for content, blogging provides endless opportunities to put your content out there

  • Blogging keeps your website fresh and current.

If you come across a website that has not been updated in years, you probably immediately lose some trust in the information you’re seeing. The company it represents could have gone out of business completely or the website could be providing information that’s been completely outdated or changed since that last update.

It also gives the search engine algorithms more reason to index your website frequently.

A blog is a practical tool for adding new and fresh content to your website on a regular basis.

  • Blog keeps the visitors on your site for longer

The number one priority of any search engine number is providing the people performing searches with the information they’re looking for. If someone who does a search clicks on the first link, then finds it unhelpful and immediately leaves to go back to the search page – that tells Google that the first result wasn’t as helpful as they thought. On the other hand, when someone clicks on a result and stays on the website for a while, that signals to Google that this website is helpful to the user

Someone who comes to your website from a blog post that shows up in the search results is going to have more reason to stick around for a while and read the whole thing than someone who lands on a page with less text or information.

Blogging helps you target long-tail keywords

Search engine optimization is highly competitive. Mr Rao owns a customised gifting company. He hopes that anyone who searches for “ customised gifting company “ should land on his site. But unfortunately for Mr Rao there are hundreds of other related companies also sharing the same hope! So Mr Rao needs to tweak his SEO strategy. He can start targeting relevant long tail keywords . Most people search for four or more terms . It would not be possible to fit these into our product pages or for that matter any other pages. But it would be absolutely perfect to target these keywords in a blog post and make it interesting too. You could try to put up a blog post that addresses your customer’s pain points. Mr Rao might address the problem of busy professionals unable to plan for gifts and then offer the best solution to his customers through a blog.

These searches don’t attract as much traffic as “customised gift” does, but they come from people clearly in your target audience of gift searchers and, if you can make it onto page one, you’ll get way more traffic from these topics than you would on page five or ten for broader more popular terms.

  • Blogs contribute significantly in internal linking

Search engine optimisation is all about strategies to get more external and internal links to your website. The best and easiest way to do this is by creating them yourself. As you add more pages on various related topics, you add more opportunities to link those pages to each other and drive in more organic traffic

Every time you do so, you can strategically use the anchor text that better tells Google about the page that you have linked to is to is about

  • Blogs help in acquiring external links to your site

So now you have created internal links. They are very helpful. But the hardest part of Search Engine optimisation is earning the external links. For Google to see your website as authoritative and trustworthy , other good quality sites have to link back to yours. External links could be got without blogging but is much harder

When you write a blog you fill your website with lot of unique and valuable information. When another website decides it’s valuable to their readers to point them to useful information on a different site, there’s a better probability that your website will provide that information that’s worth linking to if you’ve got some quality blog posts.

Research suggests that websites that have blog posts are usually the sites that have maximum inbound links

It is obvious that other sites would link to Mr Rao’s blog posts that talks about “ Best Diwali gifts to buy for your dad in 2019” than to his “About Us” page

  • Blogs help build a relationship with your audience

When your audience reads a post they like, there are huge probabilities they would engage with it by sharing it . This drives more traffic to the post and in turn to your site. When they have liked the type of content you are offering, they tend to come back to your website again to see more of your content . In this way when the traffic to your website increases and has repeat visitors, it shows Google that people like your website and raises your authority level in their algorithm.

More than trying to secure high ranking for particular keywords and rank higher up in Google search results, it is more important that your website should draw quality target audience who enjoy visiting your website. They are able to easily connect to it and they become regular visitors. This is significantly more important than trying to acquire the first spot on Google

Google algorithm Panda allows Google to assess the quality of the content in your site and adjust the ranking accordingly. So it is not just enough to upload blogs on relevant topic, but to make sure you are putting high quality informative content that provides good user experience.

Following are some of the core points to consider before writing blogs

  1. Never, never put duplicated content out there. Avoid copying content from other sites by spinning a few words here and there. Google algorithms are getting smarter
  2. Pay extreme precautions to careless grammatical errors. Anything that can be interpreted as a bad user experience will give you a low rating
  3. Avoid keyword stuffing. SEO experts usually guide us about using five to six relevant keywords in a page. Avoiding keyword stuffing helps you rank higher
  4. Quality content is achieved by curating content which means that you go deep into selected topic giving the necessary information the reader seeks
  5. Update your content including your blog posts at least once in a year

Websites with blog posts have seen 55% increase in traffic year after year. Blogging helps establish your brand as an expert in your field. When you share tips and give away some helpful information on your blogs, people will visit your site repeatedly . Through blogs, case studies telling stories about your brand can also be shared. It has been found that such success stories drive in lot of traffic . Also they are more likely to be shared on social media.

It is understandable that you would love to have blogs only about your relevant topics. But it is necessary to start covering topics from all angles that will ultimately lead relevant visitors to your site. It has been observed that both B2B and B2B companies see more traffic and leads , with frequent blogging.

There are thousands of brands for consumers to choose from in every industry. You putting out good quality information through blogging can sway the reader’s decision from one brand to another. The key to effective blogging is to create interesting and engaging content that readers who like to read at leisure. Over time you create a relationship with your readers and create brand loyalty

Through blogging you can show the quality work your company can do . You can tell the stories of the past. Even months after a blog post has gone live, they continue to attract visitors and helps increase sales

Another strategy of blogging that has been found to be effective is updating a blog that has gained significant authority/ranking to fulfil the current campaign goals

Effective blogging not only helps in capturing new leads but in nurturing and engaging new customers

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How to make Facebook LIVE a powerful marketing tool?

How to make Facebook LIVE a powerful marketing tool?

facebook marketing tool | skillzlearn

The phase of content has been spinning from texts to infographics & videos to real-time streaming for attaining user’s engagement. Brands are continuously making efforts to engage their target audience more swiftly and effectively. And to reach their market goal, most brands are counting on Facebook Live feature for the sake of their marketing strategy.

But, does this content indeed help in marketing your brand? Though the instant content is turning Snapchat, Facebook Live, Instagram Stories to become significant players in targeting their core audiences.

Still uncertain to believe in this specific Facebook marketing tool- it’s obvious!

But, plenty of perks comes up with instant content marketing strategy, which proves to be highly beneficial in endorsing your brand in the online market.

Further revealing some fantastic benefits of Facebook Live for your business, why don’t invest a few seconds in understanding the concept of Facebook Live, so let’s take an introduction to Facebook Live:

 Introduction to Facebook Live

Facebook Live is a real-time video sharing feature introduced by the platform as one more element to Facebook marketing. It offers the users with the fantastic aspect of the live-streaming video. With merely tapping over the live stream icon, you’re able to broadcast live video straight from your smartphone, and even insert the description for your story. All of your followers can tune in to your video.  To end up your video, tap ‘finish’ and it will be completed at that point to be available on your timeline.  You can create your Facebook Live video for upto 30 minutes of duration and can block any specific follower if you want.

Just imagine how amazing to share the Live experience with your followers, and getting responses from their end, making your Facebook Marketing efforts worthwhile.

Still not convinced, no worries! Here is the list of some legal benefits that depicts the power of Live videos for business marketing, let’s go through them:

Benefits of Facebook Live for businesses

  1. Offer Unique Content to your Audience

The biggest thing happens to social media; no doubt is the introduction of active video approach. In 2011, Snapchat came up with the feature of sharing Live video. There onwards, many other social channels and services introducing the benefit of live visual content to their platform, which takes the concept of mobile video to the next level.

And with the most popular social network ‘Facebook’ introduces the Live streaming features, businesses are utilizing it as a Facebook marketing tool to deliver fresh and unique quality content for their audiences.

According to a survey, 81% of total internet user reveals that they prefer to watch more Live video content now than they used to watch priory. Your potential audience is present there, and you need to make the most effective use of social media channels to drive unique content.

With adding Facebook Live strategy to your Facebook marketing plan, you can offer immediate and real-time content experience to your viewers, that’s undoubtedly the best thing. Though companies are still figuring out on how to effectively use Snapchat, Facebook Live give you easy to create original content the time you begin your stream.

To get the most out of your Facebook Live videos, curate the content that your audience is interested in watching. Invest smartly in planning Live content with a call of action, like you plan any other business strategy.

  1. Cost-Efficient Strategy

In regards to social media marketing, businesses are always looking for sort of cost-effective approach. With the emerging trend of video marketing, it becomes difficult to maintain the settled budget to provide attractive and attention seeking content to viewers.

Though, Facebook Live emerged as an alternative to it. Now users more adore the live and unedited access to Facebook Live videos. It limits your expending’s of fancy camera, background designing and even the editing skills. It’s just about capturing the live moments.

All you need to have a smartphone and start posting content to the Facebook feed. Make sure your content does not comprise with quality. It means, with your cost-effective recording, you need to work over the relevancy of the content which your viewers are actively looking.

Though, Facebook Live is not preferable for every sort of video content on your brand page. Try using it for announcing updates for your new products, any company news, highlighting features of pre-launched products etc. to arouse a sense of excitement among people.

  1. Freedom to directly communicate with your target audience

One of the fantastic benefits that come up with Facebook Live feature for brands is the direct approach to their audience. Brands are making use of Facebook Live to conduct an active Question and Answer session, without much investment in it.

Most brands are opting to go Live with Facebook streaming and asking real-time queries related to their product, service or industry. Audiences can answer those questions, and even provide suggestions and advice instantly. Thus, creating an engagement bond between the brand and their audience in real time. Additionally, it gives businesses the opportunity to reply and engage in an effective manner with their audiences.

This sort of connecting session with your audience, help in gaining their trust and loyalty for your brand. Your audience starts believing in your brand and talking about it in their social circle. Thus, your audience becomes your promoter, and Promotion is what the ultimate motto of your business.

Conclusion

Master the art of Facebook Marketing with Skillzlearn Certified Facebook Marketing Training Program.

Learn the advanced techniques of how to use Facebook marketing to use it as a marketing tool for your business and gain the most out of it.

Enroll now in our certified Digital Marketing Program and become a professional Digital Marketer.

For more information, please visit us at skillzlearn or call on 8800226570 for discussion.

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Why Email Marketing is still the most dominant & profitable Digital Marketing channel

Why Email Marketing is still the most dominant & profitable Digital Marketing channel

email marketing | skillzlearn

Never old, always gold: Email Marketing

The digital marketing space has been evolving. There are new developments every now and then. Social Media MarketingSearch Engine OptimizationSearch Engine Marketing: the digital space is full of new and fresh ideas that enable businesses to market effectively. Amidst all this, Email Marketing may appear old-fashioned and dead. However, this is far from truth. As the saying goes, old is gold: Email marketing too has its own charm. There is a reason why it has persisted over time despite the incredibly fancy digital marketing channels that have come up.

There is reason behind this. There is a reason why it has survived and grown. Email marketing has a ton of benefits to offer to the marketer. Here is why email marketing is a favourite:

    1. Wider Reach: The total number of worldwide email accounts exceeds the number of facebook or twitter users. This makes e-mail marketing an easy way to connect with a larger number of people.
    2. More personalized: Email marketing has a personal touch. When you send emails to people, it gives them an opportunity to respond or ask questions. This can lead to a continuing dialogue. This is something that is still a challenge with other forms a digital marketing where it becomes difficult to have one-to-one conversation.
    3. Better ROI: A very interesting study reveals that email marketing yields an average 3,800% return on investment for businesses and for every $1 spent on email marketing. Now that is something impressive. Email marketing is cost effective and this is something that makes it incredibly reliable.
    4. Highly targeted: One can use multiple email marketing tools to understand the nature and location of the target customers. Since you have more data about customers, it is easy to spot your target customers and reach out to only those who are relevant.
    5. Emails are highly preferred: While someone who checks his/her emails regularly may or may not use social media as frequently, someone who uses social media everyday will definitely also check his/her emails as much, if not more. Quite clearly, email accounts are rarely taken for granted; and in fact more people prefer to receive promotional content on email than on social media!
    6. Strengthens relationships: Email marketing helps build strong relationships with customers. When a person sees your promotional emails in his/her inbox, it sends a signal that you are serious about forging a bond, you take them seriously and you are willing to pursue them relentlessly. This is something that builds in huge amount of credibility, trust and loyalty.
    7. Building brand recognition: Emails are an important reinforcement of a brand. Sending newsletters and other promotional content builds recall.
    8. Understanding what works and what doesn’t: Email marketing gives you the metrics you need to see how your emails are performing. This will in turn help you market smarter, and help you understand the needs and interests of your customer base better.
    9. Less time, less effort: You do not need to design fancy social media campaigns or work on complex websites. Various professionally designed email templates are available to help you design your emails quickly. It is easy to get the message out to the audience. You can make a significant impact with limited effort. Wow!
    10. The power of sharing: A simple click, and the email is forwarded. Not something that every other form of marketing could do for you. When a receiver shares your message (and she/he will when this is so easy), your brand will gain more exposure and recognition.
    11. Results of email marketing are measurable: Analytics are indispensable to measuring the success of any campaign. Email marketing draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates. This is in contrast to other forms of marketing which present ambiguous analysis of results. Email marketing helps gain insights into customer behavior and interests.

Email marketing is credible and cost-effective. It is something that can be leveraged and adapted very well. Email marketing has been in the digital marketing space for really long and has been strong ever since. Contrary to popular beliefs, it is not something dry or something with which not much experimentation can be done. It is known to boost sales and build brand recall. As much as it is highly targeted, it helps keep your business on top of the receiver’s mind.

Emails can be designed creatively, catchy subject lines could be used and content could be made really really innovative. Be it newsletters or testimonials, there is something that keeps the appeal of this form of marketing strong despite all the advancements in the Digital Marketing space. Businesses across the globe, big and small, new and old – all swear by email marketing.

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