How to create your Twitter profile

How to create your Twitter profile

how to create a twitter profile | skillzlearn

Create your Twitter profile

Sunny Deol : You know, just the other day, I said a hi to Sachin Tendulkar.

Rainy Deol : Wow! Really? You are so lucky! How?

Sunny Deol : Yeah, then I thought I would speak to Deepika Padukone for a while so I wrote her a message.

Rainy Deol : No way. Directly to her? How?

Sunny Deol : I was a little tired. I found out Starbucks opened right next door so I went there for a coffee.

Rainy Deol : Ok, how did you know?

Sunny Deol : While there, I thought I would ask Anand Mahindra for some business advice for my startup.

Rainy Deol : Are you kidding me? How?

Sunny Deol : Then I approached the Dalai Lama to know how to achieve peace of mind.

Rainy Deol : Seriously? THE Dalai Lama? How?

Sunny Deol : Oh and I also told Narendra Modi that I loved his Make in India idea. He was happy to know that.

Rainy Deol : Stop it and just tell me HOW.

Sunny Deol : Oh simple. I tweeted him.

Rainy Deol : You what?

Sunny Deol : I tweeted them.

Rainy Deol : What do you mean? How does one do that?

Sunny Deol : It is very simple. All you need to do is create your Twitter account. Just enter your name, the e-mail with which you would like to associate your account and a secure password in a page that looks something like this. And then start tweeting i.e. uploading messages of up to 140 characters. You can follow anyone you like. If they want, they can follow you back. So they know what you are doing and you know about them.

Rainy Deol : That is very cool! Can I use this for my business too? You know, reach out to more people so that they know what I do, what my products are, etc.?

Sunny Deol: Oh surely. There are many companies on Twitter. In fact, it might be difficult to find a name that doesn’t exploit the tremendous potential of reaching out to millions at almost-zero cost.

Rainy Deol : Oh. I better join immediately. What do I do?

Sunny Deol : Let me take you through the process. After you have joined Twitter, like I told you above, make your profile.

Look at the below image for details about what to put where on your Twitter business profile.

This is the username of your business. Twitter calls it your “handle”. It is preceded by an @ sign. It is your unique identification that will help customers look for you. It can be up to 15 characters long.

This is the profile photo of your page (just like on Facebook). This can be your company logo along with its tagline or any other photo you deem fit. This photo is what will accompany every tweet you make on Twitter.

This is where you describe your business. Consider it a 160-character sales pitch for your business. Make the content informative and enticing. It will help to include basics like your location and working hours. Use this space to provide a direct link back to your company website. A Bitly link will help you track the number of clicks so you know the how many people visited your website directly from your Twitter page.

The header image is like your Facebook cover page. This is like a free hoarding. There are multiple options for how you can fill this space. You can put the company tag line, the company motto, a visual representation of your company, feature existing products, give teasers for upcoming launches, run campaigns, the choices are endless. Make sure this image is constantly changed to bring some life into your page.

This is called your pinned tweet. The tweet you pin will stay at the top of your page. It could be a clarification your company has issued, an imminent product launch, a news article on your company, anything that you definitely don’t want your customers to miss. To do this, go to the tweet you want to pin, click on the ‘More’ option and select ‘Pin to your profile page’.

And you’re done! You can start tweeting!

Rainy Deol : That was easy! Hey, since most of my competitors are already on Twitter, can you give me some quick tips on making sure I beat them and get noticed?

Sunny Deol : Since you’re so enthusiastic about succeeding, here are some basics you must definitely keep in mind.

1. Don’t just say it, display it. Be visual. Twitter being a character-based format should not limit you to posting simple updates. Tweeting photos along with relevant captions and links will keep your audience engrossed. See one of the

most iconic tweets of all times by Barack Obama.

2. Tweet often but do not start spamming. Learn where to draw the line.

3. Format your tweets well. Since there is a character limitation, be concise. As a professional, refrain from using internet slangs. Use relevant hashtags where needed.

4. Re-tweet. If you like something some entrepreneur has said or if a media house has featured your business, re-tweet. This will keep you in the news of your followers.

5. Engage with your audience by conducting polls and discussions. Make it a two-way street.

6. Timing is everything. Take a look at this :

7. And don’t forget to be funny. Engage in humour with your followers or other companies without saying anything legally damaging or insensitive.

One of my personal favourites is this one between Jet Airways and one of its customers.

Now that you’re all set, wish you the very best! Make it rain, Rainy Deol!

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Search Tricks You Must Be Aware of to Get Most Out of Google

Search Tricks You Must Be Aware of to Get Most Out of Google

google search tricks | skillzlearn

What’s your pick? Choosing the right social media channel for your business

Search Tricks

Google – A name all of us type absent-mindedly into our browsers when we need to check our internet connection; a search engine so big that it has been inducted into the Oxford dictionary; a name none of us is unfamiliar with.

You use Google almost every single day. It has the answers to all your questions. Since it just might be your homepage (it is mine!), you would probably know all there is to know about it too, right?

Well, as they say, there is always room for knowledge!

Let us help you to know more about how to navigate through the world’s largest search engine better.

Exact PhrasePut phrase within double quotes“Back to the summer of ‘69”
RangeUse ‘…’Macbook 50000..70000 INR
Exclude wordsPut a – (minus) sign in front of word you want to excludeMacbook –Air
Proximity – given words should be near to each other in contentUse ‘AROUND(XX)’ between the keywords where XX is the maximum acceptable distance between the keywords in terms of number of wordsMacbook AROUND(10) durable
Particular websiteUse ‘site:’ India
File formatUse ‘filetype:doc’ or whatever extension is desiredMacbook Air filetype:pptx
Missing a wordUse * (asterisk) when you don’t know a word in a phrasea bird in hand is worth * in the bush
Keywords on a websiteUse ‘’ or whatever website you want after the keywordTroll
ImagesSave the image, go to Google Images, look for it using the camera button 

Now that we have covered some of the essentials, let’s have some fun!

Picture this.

You are on a diet and can’t decide between French fries and garlic bread along with your pizza (all of us have cheated on our diets, that’s ok!).

You could ask Google for “French fries vs garlic bread” and it will do a side-by-side nutritional value comparison for you!

Once you have decided, trying to find a restaurant in your locality will become much easier if you add your pincode to it. (“Pizza joints in 112233”)

But what if your friend and you have to decide who will pay for the garlic bread, have to flip a coin for it but don’t have one? Just go to Google, click on the mic on the search bar and say “heads or tails” or “flip a coin”.

Now that you’re full, how about reading something romantic? Again press the mic icon on the search bar, and say “give me a love quote” or “I love you”.

Oh but you wouldn’t want anyone to know that you googled love quotes (see, I used it as a verb!), right? Go to which shows results from Google without your location or IP being tracked.

But what is your IP address? Find out by typing ‘IP address’ in Google.

Want to know about a new app on your iOS? Just search for the app name in Google, click on More, then Apps.

What if you are interested in only the latest results, those posted, say, within the last 45 mins? Hmm, this is slightly tricky but this is how that can be done. Once you have typed what you are looking for, click on Search. After the result page is loaded, go to where the page URL is and, without spaces and without quotes, add “&tbs=qdr:XN”, where X is years, m is months, d is days, h is hours, n is minutes and s is seconds. Do not confuse n with N; N is the number. So, for the results in the last 45 mins, add  “&tbs=qdr:n45” to the address bar.

If you are looking for an image and are particular about the size, colour, type, time, copyright etc., search for your desired image in Google Images and go to Search Tools right under the search bar.

Confused about how to read 235720749 in number terms? Ask Google by searching for the number followed by ‘in English’.

Want to know your flight status? Simple search for your airlines names followed by the flight number.

What to know if downloading something from a particular website is safe or not? Go to

For all you online shopping addicts, find a quick summary of your recent orders across all websites by searching for ‘My purchases’.

Want your own Google doodle in your name? Search for Google Gothic and click on ‘I’m feeling lucky’.

Type ‘I’m feeling curious’ or ‘fun facts’ to learn some new facts without leaving your Google homepage.

So you’ve done all the above and are just looking to pass time. You would already know that you can play Atari Breakout on Google by searching for it on Google images. For some more fun, go to Google and click on ‘I’m feeling lucky’ to go through their doodle collection. Or type Google Pacman or Zerg Rush or Google Gravity (and click on ‘I’m feeling lucky’)! Enjoy!

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Different Social Media Channels and their utility for different types of business

Different Social Media Channels and their utility for different types of business

social media channels | skillzlearn

Social Media in Different Types

How many times have you seen a brand advertise itself aggressively on Instagram and wondered why they don’t do the same on Google+?
Have you ever come across a bank advertising itself on Pinterest? Or a jewelry store on Twitter? Or silk scarf stores on LinkedIn? Have you ever looked at any ad on Facebook and wondered if that was the right forum to advertise your business on? What about those e-commerce websites ads right before your favourite YouTube videos play?
Who decides which medium to use?
Do you want to know what would be the best channel for your business?
Read on to find a comprehensive guide on deciding which social media channel should get most of your attention.

Who are the social media behemoths?
Social media is the all-powerful tool now. It is perfect in every way – widespread reach at negligible costs at lightning fast speed. It, therefore, makes perfect sense to use that resource for one’s business. One of the most relevant parameters to judge the popularity and effectiveness of a social media platform is the number of monthly active users on it.
Who should use it: Every type of business, big or small, local or multinational

If Facebook was a country, it would be the most populated in the world, ahead of China. As of December 2015, there were 1.4 billion active monthly mobile users. No doubt Facebook is the king of social media platforms. It is the most popular in terms of number of users as well as name recognition.
What to share: All types of online content, promotion, events, ads, updates
Post frequency: Once or twice a day
Useful tools: Bitly not only shortens links but also offers statistics of clicks generated from a link each time that specific link is converted. This helps know how much Facebook contributes to the online footfall.


As a country, YouTube would be the third most populous country, only behind China and India, ahead of the US. It is the second biggest search engine after Google. Around 1/3 of all internet users use YouTube. A staggering 6 billion hours of video are watched on YouTube monthly.
Who should use it: Any business that requires videos, tutorials or explanation (Think cosmetics, education, debates etc.)
What to share: Precise video content, preferably of less than 120 seconds
Post frequency: Once or twice a week
Useful tools: YouTube links make it to near the top of Google search results. An apt name and description of videos can ensure the target audience finds your page easily. A subscription widget or link to your website can help convert single views into a long-term alliance.


Despite the declining engagement rates, Instagram is still a powerful marketing tool. In its short lifetime, it has already garnered more monthly active advertisers than Twitter. A user can follow accounts to be constantly updated with the brand.
Who should use it: Fashion, food, travel, lifestyle, luxury brands, personalities – any product/brand that requires visual description
What to share: Visually catchy content, short videos of up to 15-20 seconds
Post frequency: Twice or thrice a day
Useful tools: The integrated sharing functions for Facebook, Tumblr and Twitter enable you to repurpose your Instagram posts. Make sure to include appropriate hashtags to increase discover-ability on Instagram and to track engagement across sites where the content is shared.


Despite its active base, only around 6.6 million users have made 50 posts or more on Google+. Over 90% profiles have never posted anything at all. This level of inactivity reflects the struggle of Google+ and often leaves it being simply another platform rather than the platform of choice for any marketer.
Who should use it: Any business already existing on other platforms, mainly B2B
What to share: Content much similar to Facebook except more professionally formatted, optimal usage of hashtags to promote search, mainly to direct traffic back to own website
Post frequency: Once or twice a day
Useful tools: Google Authorship can help bloggers ensure their Google+ profile are displayed in their content across the internet in search results.


An impressive 79% of the ‘Twitter ati’ is based outside of the US. That is the global appeal it has. It is also available in 35 languages. It is the platform of choice when it is important to know the happenings around the world in real time.
Who should use it: Everyone
What to share: Any content that can encourage direct interaction with the customers as long as it is brief and relevant, start discussions, post polls, invite feedback, post short updates
Post frequency: Multiple times per day
Useful tools: You can schedule content in advance using Buffer. This way you can post 24X7 without actually manually doing it at all times. This will engage followers in different time zones across the world.


Fast gaining prominent, Pinterest is predominantly a woman’s domain with a vast majority of its members being females. 93% of the ‘Pinners’ make purchases or plan to make purchases after seeing something on Pinterest. This fact is increasingly enticing brands to join the form with 1 million businesses already a member.
Who should use it: Fashion, food, travel, lifestyle, luxury brands, personalities – any product/brand that requires visual description (much like Instagram), DIYs
What to share: Visually appealing content
Post frequency: Multiple times per day
Useful tools: Pinterest relies heavily on recent content. So to promote your business, make sure you constantly pin and re-pin your content.


LinkedIn has around 400 million members but only 25% of those log into their accounts each month. This channel is mainly restricted to job openings, offerings and company updates. It is more like an employment portal or an online version of one’s resume than a marketing domain.
Who should use it: Recruiters, those looking for new employment opportunities, B2B
What to share: Job vacancies, company descriptions (highly formal content)
Post frequency: Twice a week
Useful tools: LinkedIn allows premium users to check who has visited their profiles. If you are visiting a page of a potential new employer (and obviously would want to hide it from your current boss!), do a Google search instead.


Snapchat is becoming so popular that internally they measure daily and hourly active users. Snapchat has a daily active user base of 100 million. Such is its popularity that in the UK, Vodafone has announced that 75% of the upload bandwidth of its customers is on Snapchat.
Who should use it: Those brands that exist on platforms like Instagram and Pinterest
What to share: 10-second videos (or teasers of upcoming products)
Post frequency: Multiple times a day
Useful tools: Snapchat mainly targets youth under the age of 25. If your target group is not the young demographic, consider limiting yourself to more far-reaching domains.

How should I know which channel is for me?
Answer the following three questions to understand the right platform for marketing your business:

  1. Who is your desired customer group?
  2. Where is your desired customer group most active?
  3. What sort of content would your business need to market?

Any other special tips?

  1. Use analytics to understand where your traffic is coming from.
  2. Be active and post relevant content regularly and timely
  3. Use creative visually engaging images or videos
  4. Engage the consumer by interacting with them. Post questions, invite polls, encourage discussions instead of simply dropping links to promote your product.
  5. Post the same thing multiple times in different ways. This way the user will keep reading new and different posts without realizing that the links in all of them lead to the same content.
  6. Limit yourself to a maximum of 5 websites. Choose quality over quantity.
  7. Always, always, always maintain professional standards including correct grammar.

Of course all this is all and above ensuring that your posts are to the point and suitable to the medium you choose. It would not make sense to try and put a lengthy description of your business on Twitter by breaking it down into 3-4 tweets. (No one has that long an attention span!)

If you are facing a paucity of time, remember, social media clout can be bought too.

No points for guessing that a conversation relevant to your industry or business is occurring on Twitter at this moment or similar business pages are being started on Facebook.

Are you a part of it yet?

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SEO Checklist for your website

SEO Checklist for your website

seo checklist for website | skillzlearn

Search Engine Optimization

So you have just finished setting up your new website and have made your business pages on FacebookTwitterGoogle + and every other social media platform you could think of. You seem to have done all the basics right and now want to have a commendable internet visibility.

Wouldn’t it be amazing to ensure that every time anyone googles anything related to your business or industry, yours is one of the first results, that too free of cost?

Read on to find out the steps that will help you achieve that coveted ranking. Remember, you DO NOT need to perform all the steps. Some may not even be applicable to you. From those that do, only do as many as you can.

Set up Gmail Have filters for your new site, or configure a new email addressn

        • Install Google Analytics
        • Install Google Search Console
        • Install Bing Webmaster Tools
        • If you’re using WordPress, install Google Analytics by Yoast and Yoast SEO.
        • Check Google’s Search Console for 404 / 500 errors, duplicate content, missing titles and other technical errors that Google has found.
        • Keep checking the messages Google sends
        • Check for more errors using browseo Pay special attention to 302 redirects that should be 301 redirects.
        • Use Screaming Frog to find broken links, errors, and crawl problems
        • Use Google’s Keyword Planner. Here, make sure you consider searcher intent and difficulty, pick 1 keyword per page, and preferably start with lower-volume keywords first.
        • heck link profiles of competitors. Understand the anchor text they are using, and how and where they use their links. Take help from the SEO ToolboxahrefsLink DiagnosisOpen Site Explorer, or Majestic
        • Incorporate a primary keyword into your page URL
        • Ensure your title tags are 65 characters or less as anything over this will be truncated in results
        • Ensure your meta description tags are 155 characters or less. Like title tags, any spillover will be truncated in results
        • Think about your H1 tag – its usage, the presence of your keyword in the tag, its placement with respect to any other (H2, H3, H4..) tags, number of H1 tags
        • Ensure you have an abundance of search engine-friendly content on your site. Having at least 100 words of text would give the engines enough opportunities to understand your topic. Anything below 100 might skip you from certain searches. Absolutely refrain from putting inconsequential text.
        • Use synonyms in your copy.
        • Put apt descriptive ALT tags and filenames on your images as search engines use these to read images
        • Link to your internal pages in an SEO-friendly way and describe the linked page well enough for the users and search engine to know what the page is about
        • Do not use anchor text in your global navigation. Place in-content links instead.
        • Perform off-page optimization and build inks. Use ClickMinded Link Building Strategy Guide to get started.
        • Use 301 redirects, canonical tags or use Google Webmaster Tools to fix any duplicate content that might be indexing and penalizing your site
        • Use absolute URLs in your code? Some CMS platforms give you the option. Use absolute URLs instead of relative ones.
        • Check your site speed with Google PageSpeed Tools
        • Create an XML sitemap and submit it to Google and Bing Webmaster Tools? Use or the Google XML Sitemaps WordPress Plugin.
        • Create a Robots.txt file and submit it in Google and Bing Webmaster Tools
        • Claim your business / website username on other major networks for reputation management reasons. This is to ensure your account name belongs only to you. This will also lead to you “owning” all the results on the first page of a search for your brand if you’re a new website or company.
        • Check if your website is mobile friendly. Use BrowserStack for that
        • Once you have set up your social media accounts, add Authorship Markup to your site. Authorship markup search snippet images are gone, but you may still want to add it to your site. Use the Authorship Markup Walkthrough.
        • Use an SEO Audit Toolto double-check everything once you’re live
        • Review all of the free SEO tools at your disposal before completing this audit. If you don’t understand some of the high-level concepts, review the Beginner’s Guide to SEO.

Once you have checked the steps that apply to your page, you should see the results soon!

Wish you the best!

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LIVE online instructor led course in Digital Marketing : Pros and Cons

LIVE online instructor led course in Digital Marketing : Pros and Cons

live online course | skillzlearn

LIVE online instructor led course in Digital Marketing : Pros and Cons

Every Coin has two sides and a Digital Marketing Course in a LIVE instructor led online format is no different. There are several pros and cons attached with an online avatar of a much in demand and popular Digital Marketing Course. In this Blog, I will try to weigh the different Pros and Cons attached with a LIVE online instructor led Course in Digital Marketing.

I will try to discuss few pros first followed by the cons of attending a LIVE online instructor led course in Digital Marketing.

Same Course Content with zero compromise: More updated

A LIVE online course offers the same course content which can be found out in any regular classroom course or program in Digital Marketing. There’s no reason to believe that there would be compromise on the course content and deliverables in a LIVE online course format. You must not forget that you are learning Digital Marketing on a digital device from Digital Marketing Trainers and Experts, it can’t get better this. In fact, most of the classroom courses teach you outdated tools and techniques and the online courses are upgraded regularly with industry trends and changes in search engine algorithms and social media updates.

No Missed Lectures with Session Recordings

How many times, you have found yourself in a situation that you miss out on lectures in a classroom course? Sometimes due to your family and social commitments, many a times due to work preferences and sometimes you don’t feel like travelling to your classroom center and even due to not being well or down with fever. If you are attending a LIVE online instructor led course in Digital Marketing, you do get access to the recordings of missed out lectures which you can see online or download them. This ensures that you don’t miss out on lectures any more. If it doesn’t suffice, you are to free attend other ongoing batches which offers the same lectures which you missed out last time.

Industry Experts, Subject Matter Experts and Trainers from different geographies

It might sound like a bitter truth but most of the Trainers who offer classroom course in your region lack practical experience in Digital Marketing even though they are good with concepts. Digital Marketing is best learnt with practical training and hands-on experience of tools and techniques assisted by trainers who come with a relevant industry experience. Digital Marketing is a dynamic field and updates which are overnight can have a big impact on what you do and the results which you want your brand or business. People working in the industry are always updated about these changes and they include it in the course content instantly. The problem with most of the Trainers who are working in industry is that they don’t have sufficient time to come down for a classroom course and they prefer taking LIVE online classes for Digital Marketing. Plus, they are subject matter experts who will teach you individual modules rather than one trainer teaching you the entire course.

Diversity of participants: Learning is fun with participants from different geographies and backgrounds

The best thing which I like about a LIVE online class in Digital Marketing is diversity of participants. I have been taking LIVE online classes for different companies such as simplilearn, skillzlearn, zeolearn, dmtree and few others. Most of the time, I see participants joining the classes from different geographies which includes different cities, states and even countries. Apart from this, they do come from different academic and professional backgrounds. There is a lot of insights which get shared and discussed by both participants and the trainers from different industries and different geographies which adds a lot of value to the participant’s overall learning experience in a LIVE online instructor led class for Digital Marketing.

Classroom Discussions are more fun and real with a LIVE online instructor led course

Simply because you are attending a LIVE online instructor led course in Digital Marketing Course doesn’t mean that you are devoid of classroom discussions and fall into hearing mode. Most of the webinar tools which are being used for LIVE online classes have tools for discussions. You have a chat window, wherein you can ask queries from Trainers and even discuss with participants. Trainers can enable voice and you can directly interact with them in a voice chat. Not only this, you can share your computer screen in real time and show and discuss problems which you face. And all of this takes place in real-time and super quick. What can you ask more to learn Digital Marketing in real-time?

Flexibility and convenience: LIVE online instructor led course in Digital Marketing

There’s a point in life where you look out for more flexibility and convenience specially if you have been working for quite long number of years. I am not sure if your work or job would provide you that sort of flexibility and convenience but a LIVE online instructor led course in Digital Marketing would provide you one for sure. You can take up a LIVE online course either from your work station, coffee shop, living room, bed room or even from your hotel. I am sure that you don’t want location to be a constraint for you while learning Digital Marketing.

24*7*365 access to the Course

Let’s admit the fact that everyone is busy and no matter how much committed we are, we would always find an occasion wherein we seek access at our own ease and schedule. Your Trainer can’t be available all the time and as per your convenience but the classroom lectures can be if you attend a LIVE online instructor led course in Digital Marketing. Once you have attended the lecture or even missed out on few, you always want to revisit these lectures when you find time or if you are looking for some help while working on the projects. LIVE lectures get recorded and can be accessed by you either online or even downloaded and stored in your computer for reference whenever or wherever you need them. This is something which you won’t find with the classroom lectures. Even scientists believe audio visual content helps you in better learning and helps you remember more than your old text book style of learning with the notes provided with classroom lectures.

Save your valuable time: Time is Money, It can be bliss!

How often you complain to yourself and regret about spending too much time on daily commutation to your office or work location and feeling guilty about not being able to find time for your family and loved ones or even to pursue your hobbies or interests. The primary reason why I chose Digital Marketing as a career option is that I don’t need to travel and can manage my work with my computer and phone from anywhere in the world. A LIVE online instructor led course in Digital Marketing offers you the same benefit. Imagine, taking 30 classroom sessions each of 3 hours and then spending 3 additional hours for travelling for each of these sessions. You would be spending double the time spent on training only in travelling which further makes you deprived of the time which you could have used not only for yourself but also for working on digital marketing projects. Didn’t I mention that ‘Time is Money’.

Visual Aids for better Learning

We have discussed most of the pros attached with a LIVE online instructor led course in Digital Marketing. Let’s try to analyze the cons of attending such a course. Here are few of them:

Personal connect with Trainers

A classroom course would always help you to establish a healthy relationship with Trainers. Moreover, you might want to explore more learning and career or business opportunities with the help of your Trainers.

Learning Online: Grouped in virtual world, Alone in real world

If you are person challenged by technology, you would surely struggle initially to find a LIVE online instructor-led course in Digital Marketing conducive and viable for you. Specially, if you are an extrovert and love to interact with people then you might be in for a big disappointment. Even being a digital marketing professional and a tech savvy individual, I was in awe when I took my first LIVE online session for a Digital Marketing Course. But, it surely isn’t too tough to get accustomed with. After 1 or two sessions, you will find yourself at ease with the online learning mode if your Trainer is really good and the participants are active.

Apart from this, I don’t find any reason for disappointment with a a LIVE online instructor-led course in Digital Marketing.

If you are still worried, try this link for registration for a free online demo session in Digital Marketing

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Social Media Marketing Course Syllabus

Social Media Marketing Course Syllabus

social media course | skillzlearn

Social Media Marketing Course Syllabus: what you must look for?

It’s difficult to tell what could be the perfect social media marketing course syllabus as social media is dynamic and we have humongous number of social media platforms to learn and work upon.

In this post, I would try to put in my experience of handling clients for social media consultancy and training students and working professionals in the domain of social media marketing. I would try to put up minimum to have components in a social media marketing course or training program. Regardless of the course- certification, diploma, workshop, degree, training- you pick, you must look for most of these below listed modules in a Social Media Marketing Course.

  1. Social Media Channels and their utility
  2. Facebook Marketing
  3. YouTube Marketing
  4. Twitter Marketing
  5. LinkedIn Marketing
  6. Instagram Marketing
  7. Pinterest Marketing
  8. Google+ Marketing
  9. Online Reputation Management
  10. Influencer Marketing
  11. Other Social Media Marketing channels
  12. Social Media Management
  13. Social Media Marketing automation
  14. Social Media Marketing Strategy
  15. Social Media Marketing Certifications for Jobs
  16. Preparing Content for Social Media

Social media channels and their utility

This is where a foundation or introductory course in Social media marketing should begin. Before learning different social media marketing channels, it’s important to learn the uniqueness of each of them and their utility for different types of businesses.

With social media, it’s easy to fall for ‘one size, fit all’ strategy wherein social media managers start working upon each channel without a clear goal. Even working with selected channels can be different for different businesses. For example, for some businesses managing Facebook can be only about publishing motivational quotes in the morning while other might be publishing critical news and latest trends from their industry.

Facebook Marketing

A social media marketing course must include Facebook irrespective of what kind of business you manage. It’s no strange fact that your marketing should reach out where your customers are. Facebook is the largest social media channel currently and people across the globe spend maximum time of their browsing on internet on Facebook.

A module on Facebook must train you on how to create and manage organic posts and increase fans/followers on your Facebook business page using Facebook page manager. It must train you on creating and managing paid campaigns using Facebook ADs Manager. Open Graphs and Facebook Power Editor Tool can be included in the course content depending upon how in-depth the course content is. If the course helps you become a Facebook blueprint certified professional, nothing like that.

YouTube Marketing

Day by day, our fascination with visual and video content is increasing and a lot of people watch different kind of videos online. This explains why YouTube is the second largest search engine after Google. That’s right! YouTube is next only to Google in terms of searches being made- though for videos.

YouTube being Google owned company and a popular social media channel has become very important from an SEO perspective for competitive keywords and virality of video content.

A good course module on YouTube will train you on managing a YouTube channel while optimizing it for organic search results on both Google and YouTube. It should also train you on how to create, run & manage Video AD campaigns in Video Advertising using Google Adwords on display networks such as Website, Mobile Apps, YouTube videos etc. You can become a Google Adwords certified professional which can eventually help you gain a nice job in Digital Marketing.

LinkedIn Marketing

Though LinkedIn can be used to promote both B2B and B2C businesses, but its effectiveness for B2B businesses is awesome. The fact that we don’t have too many social media channels dedicated to companies and professionals helps as well. An integration with SlideShare, Lynda, Pulse etc. has enforced LinkedIn as the largest professional networking channel.

A Module on LinkedIn Marketing will train you on how to create and manage a top professional image both for yourself and your company. It will also teach you how to publish right content and engage with the professional and community related to your business. LinkedIn Ads, when learnt, can be used to target highly specific audiences based on their profession, designation, location and other important demographic factors. LinkedIn must be learnt for both.

Twitter Marketing

Twitter is known to be a micro blogging platform and its ease of use and effectiveness in spreading a message or news makes it one of the fastest growing social media channel. Without a debate, it must be part of a good Social Media Marketing Course curriculum. Interestingly, Twitter is effective for both B2B and B2C businesses equally and can quickly make a text, image or video viral for any brand or individual.

A good course module in Twitter Marketing must train you on how to create and manage organic as well as paid campaigns on Twitter using Twitter Cards, Twitter Ads, Hootsuite, Statusbrew etc. There is a lot of Apps which, when connected with Twitter, can throw tremendous results for brands and individuals both in terms of branding and conversions.

Google+ Marketing

You won’t find too many Social Media Courses referring Google+ and you might even struggle to find friends and followers who are highly active on Google+. Google+ is critical because of two important reasons, first- for its close integration with Gmail and YouTube and second- for its role in local SEO. It might not look glamorous like other social media channels but a working knowledge of Google+ would help you as a Social Media Professional.

This course module on Google+ will train on how to create and manage multiple Google profiles such as Google Business, Google+, Youtube etc. from the same individual and business profile to gain both search and social media presence.

Instagram Marketing

Instagram is no more aa fun App to share your smartphone snaps and tag your friends. Brands are using Instagram big time to leverage upon its ability to create and share stunning visual posts which now includes videos as well. Younger audience in the age range of 18-24 use Instagram more than Facebook. After their buyout, Instagram is part of Facebook Advertising.

If a Social Media Marketing Course syllabus doesn’t include discussions surrounding Instagram Marketing, it is bound to be obsolete. A Course module on Instagram Marketing will train you on how to create and manage organic as well as paid campaigns on Instagram using Page Manager and Facebook Power Editor Tool. You can become a Facebook Blueprint Certified Professional after learning Instagram.

Pinterest Marketing

Pinterest might be old and might not be as good and viral as both Facebook and Instagram. But, Pinterest is still being followed by people from a creative background for both work references and fun. An average person might research well on Pinterest for some unique and visually appealing products or designs and hence a must to have for design centric products and firms.

Pinterest can help brands send a lot of targeted traffic and does help in SEO as well. A Course in Social Media Marketing must include Pinterest for its simplicity of use and impact on branding of a product.

Other Social Media Marketing channels

Apart from the Top 7 social media channels mentioned above, there are plenty of other popular social media channels. Not every Social Media Marketing Course syllabus would cover them. But if a Course does that, you must grab the benefits. Tumblr, Vine, Snapchat, Reddit are few of these social media channels to name.

Social Media Management

We are all busy with some or other work. And Social Media might take a backseat while we are travelling, on vacation, celebrating festivals or even because of bad health of some other priorities. Social Media is all about continuity and discipline.

A Training with good Social Media Marketing Course Syllabus would always teach and train you on an effective social media management using popular tools such as Hootsuite, buffer etc. This module would train you on advanced planning, scheduling and managing multiple social media platforms from a single dashboard using one of these tools. Trust me, It would change your life forever and your efficiency would increase at least 5 to 10 times.

Social Media Marketing automation

We are living in a digital age and automation is everywhere and Digital Marketing is full of automation. You can automate your activities on social media so that most of the mundane and redundant tasks don’t require your personal handling.

A good Social Media Marketing Course syllabus would cover a thing or two about the marketing automation using Social Media. Your knowledge would be incomplete and you would find it obsolete if you don’t know social media automation along with social media management.

Social Media Marketing Strategy

No form of marketing plan can be complete without Strategy. Social Media Marketing Strategy should be an integral part of the course curriculum for any Social Media Marketing Course. This module must teach you about planning content creation and promotion for achieving different marketing objectives on your social media channels.

Social Media Marketing Certifications for Jobs

A good Social Media Marketing Course syllabus must include few certifications which are targeted towards getting you prepared for Jobs. Facebook offers Blueprint certification and Twitter offers Flight school certification. Similarly, YouTube has video advertising certification.

Apart from this, Hootsuite certification is valued a lot in the market as Hootsuite is world’s most popular social media management tool. The institute providing you training must be offering their own certification after the completion of the course. In total, you can acquire somewhere between 3 to 5 certifications after completing a single course in Social Media Marketing.

Preparing Content for Social Media

Social Media offers a lot of opportunities in terms of posts being shared on them. You can create text posts, image posts, Blog URLs and even video posts to share on different social media channels. Easier said than done, creating posts other than that of text takes a lot of time.

But, there are plenty of tools available in the market which provides you with the DIY ability to create attractive visual and audio visual content for your social media channels. A good course in Social Media Marketing will guide you and train you on using these tools so that you can rocket your social media growth with ease.

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Why Email Marketing is still the most dominant & profitable Digital Marketing channel

Why Email Marketing is still the most dominant & profitable Digital Marketing channel

email marketing | skillzlearn

Never old, always gold: Email Marketing

The digital marketing space has been evolving. There are new developments every now and then. Social Media MarketingSearch Engine OptimizationSearch Engine Marketing: the digital space is full of new and fresh ideas that enable businesses to market effectively. Amidst all this, Email Marketing may appear old-fashioned and dead. However, this is far from truth. As the saying goes, old is gold: Email marketing too has its own charm. There is a reason why it has persisted over time despite the incredibly fancy digital marketing channels that have come up.

There is reason behind this. There is a reason why it has survived and grown. Email marketing has a ton of benefits to offer to the marketer. Here is why email marketing is a favourite:

    1. Wider Reach: The total number of worldwide email accounts exceeds the number of facebook or twitter users. This makes e-mail marketing an easy way to connect with a larger number of people.
    2. More personalized: Email marketing has a personal touch. When you send emails to people, it gives them an opportunity to respond or ask questions. This can lead to a continuing dialogue. This is something that is still a challenge with other forms a digital marketing where it becomes difficult to have one-to-one conversation.
    3. Better ROI: A very interesting study reveals that email marketing yields an average 3,800% return on investment for businesses and for every $1 spent on email marketing. Now that is something impressive. Email marketing is cost effective and this is something that makes it incredibly reliable.
    4. Highly targeted: One can use multiple email marketing tools to understand the nature and location of the target customers. Since you have more data about customers, it is easy to spot your target customers and reach out to only those who are relevant.
    5. Emails are highly preferred: While someone who checks his/her emails regularly may or may not use social media as frequently, someone who uses social media everyday will definitely also check his/her emails as much, if not more. Quite clearly, email accounts are rarely taken for granted; and in fact more people prefer to receive promotional content on email than on social media!
    6. Strengthens relationships: Email marketing helps build strong relationships with customers. When a person sees your promotional emails in his/her inbox, it sends a signal that you are serious about forging a bond, you take them seriously and you are willing to pursue them relentlessly. This is something that builds in huge amount of credibility, trust and loyalty.
    7. Building brand recognition: Emails are an important reinforcement of a brand. Sending newsletters and other promotional content builds recall.
    8. Understanding what works and what doesn’t: Email marketing gives you the metrics you need to see how your emails are performing. This will in turn help you market smarter, and help you understand the needs and interests of your customer base better.
    9. Less time, less effort: You do not need to design fancy social media campaigns or work on complex websites. Various professionally designed email templates are available to help you design your emails quickly. It is easy to get the message out to the audience. You can make a significant impact with limited effort. Wow!
    10. The power of sharing: A simple click, and the email is forwarded. Not something that every other form of marketing could do for you. When a receiver shares your message (and she/he will when this is so easy), your brand will gain more exposure and recognition.
    11. Results of email marketing are measurable: Analytics are indispensable to measuring the success of any campaign. Email marketing draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates. This is in contrast to other forms of marketing which present ambiguous analysis of results. Email marketing helps gain insights into customer behavior and interests.

Email marketing is credible and cost-effective. It is something that can be leveraged and adapted very well. Email marketing has been in the digital marketing space for really long and has been strong ever since. Contrary to popular beliefs, it is not something dry or something with which not much experimentation can be done. It is known to boost sales and build brand recall. As much as it is highly targeted, it helps keep your business on top of the receiver’s mind.

Emails can be designed creatively, catchy subject lines could be used and content could be made really really innovative. Be it newsletters or testimonials, there is something that keeps the appeal of this form of marketing strong despite all the advancements in the Digital Marketing space. Businesses across the globe, big and small, new and old – all swear by email marketing.

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How to Set your Client’s Content marketing Expectations in 2020?

How to Set your Client’s Content marketing Expectations in 2020?

Content marketers understand the way the process works. But to a client who treats content marketing as any other content writing, how do you make him understand and invest in something he has no idea about.
We have tried to help our readers with content marketing tips and strategies. But yet when the time comes to explain to your clients on the benefits of content marketing we falter in it. Add to the mix the concepts of branded content and native advertising , the clients only gets more confused
It is also necessary to know the correct terminologies to be used to come across as an industry expert.

Whether you’re managing your own content marketing campaign or you have an agency managing it for you, it is recommended you have a clear picture of what results to expect. The truth is to find a balance that is just right with content marketing expectations for the brand; setting too high expectations can lead to disappointment and frustration while setting the bar too low can be equally discouraging
If you’re also in the same boat ,wondering if your content marketing expectations are in line , we @digitalscool have compiled a few strategies that work
A lot of people over the past few days have asked us to share a few tips in content marketing expectations . They also mentioned to us that very often their clients lack a clear understanding of what content marketing is all about and what role it should play in their marketing plan
We have hence put together some best-practice tips and examples to help guide your content marketing.

What are the different content strategies?
Content marketing, branded content, and native advertising are all based on the same principle – that creating relevant, informative content and making it available to an audience who would love to receive accurate and valuable information will help brands attract consumer attention, earn trust, and, ultimately, make consumers more likely to convert into loyal, satisfied customers.
So why should we take the pain of going to all these different terminologies
While the lines between each approach can blur, a compelling case can be made for understanding the distinctions. Understanding the brand’s goals and working towards it is highly important .It helps you make a strong approach  for experimenting with a technique your client may not be considering. For example, if a client is convinced that content such as blogs and articles should be driving more traffic, explaining how native advertising can help put that content in front of more consumers might help
It helps to raise the chances of achieving success. For instance, a branded content campaign that features the brand may better support a short-term lift in brand awareness while a content marketing initiative may be more effective at driving awareness for a traditional brand looking to expand into a new market or launch a new product line.
Knowing the differences can help you be more successful at content marketing. Not to mention that continuously sharing the campaign monitoring details with the clients time and again .Also taking feedback from clients time and again can minimize the frustrations, delays, and extra work that can result from misaligned expectations down the line.

  • Content marketing
    Content marketing is a method of marketing that is focused on creating and distributing relevant, and consistent content to attract and retain a defined audience , the objective is to drive conversions and required customer action.
    What makes a strategic approach : Content marketing is a strategic marketing plan that can take many forms, including newsletters, blog posts, e-books, videos, webinars, podcasts, white papers and social media updates. It can be said that in a way, it can be similar to the approach your brand might be using in any other type of marketing campaign – including native advertising and branded content initiatives.
    But there are certain characteristics of content marketing separate it from other techniques
    It prioritizes providing information to the audience as the major focus and not the brand’s promotion. Instead of directly discussing or overtly promoting the brand’s products or service offerings, content marketing should provide a unique benefit to those who engage with it , something of significant value they are unlikely to find elsewhere
    By becoming the most authoritative, reliable ,trustworthy source for insights, and information in the relevant industry, the business is more likely to earn the audience’s trust. That, in turn, can exponentially increase the returns from the marketing efforts – including stronger, more enduring, and more profitable customer relationships.
  • It is essential that the same content is produced consistently and published on all channels the brand owns and engages with. Completely unlike native advertising and branded content, which tend to be used for short-term campaigns, content marketing creates opportunities for the audience to engage with a brand on an ongoing basis.
    Content marketing involves creating a community around the brand .
    CAN We Measure the Results of Content marketing
    Is it fine to expect that you would write and publish and instantly new leads starting pouring in?

While discussing the proposal with the clients it is recommended that the agency set the expectations accordingly. It is only natural for clients to expect instant results for his investment. But it is very critical to let them know otherwise
Content marketing involves trial and error, experimentation to find the right tone of content of what resonates with your audience.
And once you think you found that zone, it is necessary to monitor the same over time along with your customers’ needs. The plain truth is that with all forms of content marketing, it is exceptionally rare to see instant results viral marketing takes years to find results
So How Long Does It Take for Content Marketing to yield results
Every client is bound to ask this question sometime , “How long does it actually take to see results from content marketing?” Never set the bar extraordinarily high.
A good rule of thumb is to give your content marketing strategy a minimum of 12-18 months to see results before you decide to drop or continue with the technique.

Digitalscool clients have found that consistent and strategic content marketing have yielded results after two years or more but the benefits have always been worthwhile
But it is essential to monitor and evaluate the strategy during this time. It is found to be beneficial to monitor each form of content to discover what your customers are engaging with and then tweak your plan to include more of what they want and less of what they don’t.

How to Set Realistic and Practical Content Marketing Expectations

Now we know content marketing takes time, how do you set expectations and goals? We use the SMART approach
          • Specific
          • Measurable
          • Achievable
          • Relevant
          • Timely
Let’s take a look at each step individually to see how you can use it for your content marketing campaign.

Specific. Ask yourself what exactly you hope to get out of your content marketing technique. Do you want more website traffic? Increase brand awareness? Higher conversions? Be specific.
Measurable. In order for your goals to be successful, you need to be able to measure them against some benchmark. Trying to increase web traffic? Use google analytics to determine how many visitors you have before starting your campaign . Use google analytics to track and monitor your campaign
Achievable. It is necessary to set your goal and don’t set the bar too high. To expect an immediate return on investment immediately is not an attainable goal. Consider the industry you are working for. For example, an eco friendly company has the specific goal of doubling their social media following organically in the next few months , the goal is specific and measurable. But due to lack of resources they can only give the time and resources to post once every couple days. With less time to put into their social media, it is not realistic to expect this happening as they will not be able to double their following organically with the current resources
Relevant. How will the content marketing technique help your customers and your company? Having a social media account, blog or newsletter without a goal is not going to do favours for your brand. Also it is necessary to find which platform works for your audience segment
Timely.  To see an accurate representation of your progress it will take a minimum of 12-18 months. Discarding your content marketing strategy after six months because you have not reached your goal of increasing followers count is a huge blunder. Six months is a great time to evaluate the progress you have made and make necessary strategy changes, but your time limit should be set for significantly further in the future. But make sure to set a deadline for it

Mistakes that Can Slow your Content Marketing Success

Now that you know what to expect and how to set content marketing goals in the zone, let us see which mistakes that commonly are commonly committed by content marketers

        • Focusing on Quantity of Content Over Quality. As you develop your content, don’t focus on the number of pieces or words you are turning out over the quality of each piece. It is always better to have less content that your audience responds to and engages with than spamming them with information they may not care about.
        • Not Communicating SMART Goals with Your Team. Once you develop your SMART goals, don’t forget to share them with your team to make sure everyone is on the same page. In order for real progress to be made on your campaign, all members need to work together toward the same objectives.
        • Not Considering the Platform and Specific Audience. It is essential to know and study what content suits which platform before creating content. For example, the information you post on Twitter should be very short , while users on LinkedIn are looking for more professional, in-depth information. You can share the same piece of content on each account, but in different ways suitable for that platform
        • Inconsistent Brand Identity. Whether you plan to handle your content marketing from beginning to end or want to enlist the help of others, it is important that everyone is aware of your brand identity. This includes style, tone and voice, as well as visual elements. Every content you produce and distribute must be in line to your brand identity

Hence it is necessary to explain to the client about content marketing strategies and not set instant expectations. Content marketing offers the versatility to apply to a brand’s highest priority business goals and has the capacity to convert casual readers to loyal customers

Content marketers understand the way the process works. But to a client who treats content marketing as any other content writing, how do you make him understand and invest in something he has no idea about
We have tried to help our readers with content marketing tips and strategies. But yet when the time comes to explain to your clients on the benefits of content marketing we falter in it. Add to the mix the concepts of branded content and native advertising , the clients only gets more confused
Content marketing prioritizes providing information to the audience as the major focus and not the brand’s promotion. Instead of directly discussing or overtly promoting the brand’s products or service offerings, content marketing should provide a unique benefit to those who engage with it , something of significant value they are unlikely to find elsewhere
By becoming the most authoritative, reliable ,trustworthy source for insights, and information in the relevant industry, the business is more likely to earn the audience’s trust. That, in turn, can exponentially increase the returns from the marketing efforts – including stronger, more enduring, and more profitable customer relationships. Content marketing involves trial and error, experimentation to find the right tone of content of what resonates with your audience.

Let us discuss how can we add value to you

Enroll in our upcoming batches

why a Digital Marketing Course can be your best bet at picking up a job

why a Digital Marketing Course can be your best bet at picking up a job

marketing strategies | skillzlearn

Digital Marketing is Here to Stay

Still confused whether to take that plunge towards being a digital marketing professional? Not sure about the future of the industry in India? Feel that it is a risky proposition? Wondering if you have what it takes to excel in the field?

We understand you. Leaving behind traditionally well-paying jobs for something which is yet to establish itself can be difficult. But here are a few pointers that will help you decide better, if not convince you to go for it. Digital marketing is a booming industry. There are multiple digital marketing courses available online and otherwise, which won’t cost you a fortune and will equip you with skills that will stay with you for a lifetime.

Here is why you should consider a career in digital marketing.

Multiple opportunities and openings

        • From careers in Search Engine Optimization to Social Media Marketing; from something as creative as Content Marketing to something as technical as Web Analytics: There is something for everyone.
        • It is this variety that makes careers in digital marketing enticing to everyone. Small and large businesses alike require digital marketers. People are becoming more and more internet savvy, use of smartphones is on the rise and companies are embracing digital marketing more than they ever did.

You don’t need to be a tech-freak

        • The word “digital” leads one to believe that digital marketing may require technical expertise. It might require you to know a ton of coding languages or be an expert in complex data analysis. But that is far from the truth.
        • A basic understanding of how the digital space works is all that you require and this is something that can be easily attained through a digital marketing course, especially those available in Delhi and Gurgaon.
        • All you need is an analytical bent of mind, the ability to tell a story topped with innovation in a mild form. You need to have the desire to keep abreast of the ever-changing digital landscape and you are set to make it big with some time and consistent effort.

Don’t worry if you have no experience

        • Again a myth. Digital marketing is a field where experience will build once you start exploring. Take social media marketing, for instance. All you need is a vision – a creative vision on how you will market your product or service. Since this depends on your caliber, whether you have done it before or not wouldn’t matter.
        • Moreover, digital marketing is being used by start-ups and small businesses more than anyone else. These small firms/companies who do not have the fortune to spend on their digital marketing campaigns prefer to hire freshers. Large businesses on the other hand generally want someone experienced. It is hence not difficult to find opportunities of multiple sorts.

Courses in Digital Marketing are rather inexpensive and of short duration

        • Be it a digital marketing course online or a digital marketing certification by google, it would not cost you much.
        • Pieces of training are brief and crisp, sometimes free of cost. Digital marketing courses are offered in renowned institutes like MICA and IIM as well. For those who want it to be part time, there are numerous small institutes offering courses for a durations of 2-3 months.

Limited Competition and more Growth Opportunities

        • Since the industry is still in a nascent stage and people are only just getting to learn more about the spectrum of opportunities it offers, it is wise to enter at this point to get sort of a “first mover’s advantage”.
        • There is a lack of trained and certified digital marketing professionals since people are only becoming aware of the inevitability of the field. It is fresh, new and you can learn a lot, more thoroughly. It is the right time to set your foot and grow without any hindrance. You can rise to the top in lesser time and then lead the future growth in the industry.

It is a Dynamic and Out-of-the-Box career option

        • This is not like one of your regular desk jobs. There is no question of getting bored or drown away in monotony. The digital space is dynamic and evolving. There is something new every day. Trends change with the drop of a hat. There is enormous scope for creativity.
        • With all of this, digital marketing careers can be quite fulfilling. While you try hard to keep yourself up-to-date, it will be exciting to see how much you will have to explore. This is far from mundane and provides enormous scope for ideas and creative juices to keep flowing.

Limited Competition and more Growth Opportunities

        • Since the industry is still in a nascent stage and people are only just getting to learn more about the spectrum of opportunities it offers, it is wise to enter at this point to get sort of a “first mover’s advantage”.
        • There is a lack of trained and certified digital marketing professionals since people are only becoming aware of the inevitability of the field. It is fresh, new and you can learn a lot, more thoroughly. It is the right time to set your foot and grow without any hindrance. You can rise to the top in lesser time and then lead the future growth in the industry.

Let us discuss how can we add value to you

Enroll in our upcoming batches