Top strategies to make your brand memorable- For agencies

Top strategies to make your brand memorable- For agencies

You know you are great at what you do. You have mastered all the skills. That is why you built a digital agency around it.

You have also been smart and niched out on social media, graphic design, website building, or content marketing. But the problems we all run into are similar. That is why we at skillzlearn through our years of experience in this field are letting you know the strategies to sail through these problems and emerge successful

These problems look the same but the solutions are all different. Let us look into it

With a little guidance you can avoid making the same mistakes that we all have made in the initial stages

When reading the 4 P’s below, remember that this is not like the 4Ps taught to you at marketing school. This is real life principles.

Even though your systems and processes are in place and efficient, you should strive to make them loophole free that comes only with experience and guidance. We live in a world where customer expectations keep changing as the technology and world around us keep changing, so if you do not constantly upgrade your skills and methodologies you will be beaten by your compititors

  • Proposals

Think of all those important hours you spend at your desk crafting proposals for prospective clients. The worst part is when you spend all of that time and effort and yet end up to losing out the leads to a competitor. You have now officially wasted all the precious resources for nothing.

What do you have to tweak in your proposals? Why are your competitors better at crafting proposals?

Create Value.

If your proposals are not creating value to your consumers,but only showing how much money you will be taking from the customers, you have sure got a bad strategy

You need to find out the problems faced by your leads. Point them out. How going to your agency will solve their problems and make their lives better .You have to tell them that your services are going to help them feel better in just a little way. You do not have to write stories. It just needs to be a crisp narrative

Your customer tries to see the value he gets out of your proposal. Even if your price was lower, the proposal of your competitor won the deal. Remember the time?

Build value every step at every opportunity. When the client sees the rupee symbol, they won’t hesitate because they’ll know they’re making an investment

  • Project Management

The online space is cluttered. Every brand wants to have an online presence. This is the reason brands want to hire agencies after they have burnt their fingers trying to do it on their own and failing. This also means clients don’t understand everything you do. So, during the course of the project, they have will not think it a big deal to asking for more of this and that. This is because in their minds it’s just a “small addition or change of course” .But to you it could mean an extra three to four productive hours of work. This keeps happening and finally you see yourself spending a full day doing the extra work

For example imagine you were an architect and you got a client Your client wants a basic 2 bedroom home as they have a small family. So you begin the construction and halfway through, they decide it’s not enough and opt for four bedrooms, a home movie theatre, fountain and they still expect you to stay within the specified budget and on time.

This is how clients are. They pay so you cooperate . People understand that would mean more plumbing, electrical work, and a whole lot of things.

Similarly your client would have no problem asking you to make one more graphic change the complete design, or to create another landing page. Then you give it to them because you have a hard time saying no and he is after all writing your cheque at the end of the day or because you don’t want to cause harm to the relationship. This is called scope creep

What is this scope creep? It is any work that falls outside of the predefined and agreed upon project scope. You must firmly inform, define, and enforce scope creep policies. It is the extra work that will take over your service bandwidth and your time will lead to unprofitable projects.

Do you think we are suggesting something not practical? You think that saying no to a client might annoy them?

To avoid this situation with clients, you must clearly write and show them before the project begins that anything other than this scope of work that they want , outside of the original scope will cost them extra money. Also let them know that previously defined timelines do not apply then. As soon as something like this comes up remember to enforce it or the client will not respect your proposal and opinions. This will also let the client know that you take the budget and timeline very seriously. Clients will finally understand that they are dealing with a seasoned professional and abide by your rules

When a project gets delivered on time and on budget they will definetely forget about you firm stand and recommend your professional service to others

  • Pricing

You as an agency are aware of dozens of pricing models, strategies and planning techniques. Some agencies adopt a pricing structure and succeed while another agency copies the same and fails

Neither do you want to underprice your services. What is the perfectly competitive price for your services?

High prices can make you seem well experienced, but if you set your prices too high your agency will lose clients. Low prices can attract more clients, but if you set them too low you will be cutting into your profit margins

You must know that setting low prices is that you are automatically attracting and inviting a certain calibre of client. The bottom of the rung ,clients who expect you to jump through hoops and who get extra work done at no additional cost. Then when a cheaper option comes along they will dump your agency without prior notice. The strategy is either you be the lowest in the industry or the highest. This is because if you are not the lowest then no one wants to go for the second lowest

Is it possible that your agency could sustain being the cheapest option?

Also remember here that increasing your prices will have its consequences too, and you will leave out a whole lot of clients. Scary is it? But think of it like this.

You could be charging Rs 1000 and have 10000 clients ,or you could be charging Rs 1,0000 and have 100 clients. Which strategy means less work with getting the same profits? Which one will likely result in happier clients? Which one is more sustainable?

Under-pricing your services will not attract more clients, and it certainly will not attract the clients you want to work with in the long run. If you are always getting stuck working with bad clients it is usually because your pricing model is attracting these clients. You are doing this to yourself ,a disservice by charging too little. If you have the skills, a great dedicated team, you need to charge the right prices.

The right clients will understand and accept it. Learn to build such clients in your community

Positioning

Your brand positioning is extremely crucial. When you first begin your agency, you’re small with a little pull. You need to find your clients. You create some ripples in the market but certainly not making any waves. The bigger and stronger your agency and brand positioning gets, the more powerful you become.

Failure to position or failing to have a positioning strategy can be a huge mistake . Brand positioning is where your agency sits in the mind of the customer. Regardless of the efforts you make, every single person that encounters your brand will form some kind of relationship or association with it. Having a strategy and a predefined brand positioning will help ensure that those moments and associations are positive. This is important in the regardless of which stage your agency is in

Defining and establishing a clear brand position will help you agency establish the right picture in the market. Positioning will do the essentials and nurturing so when a lead is ready to buy, your agency will already be established in their mind as the trustworthy and reliable agency that they can go to. Sounds pretty exciting right? In a recent survey, only forty percent of employees believe their management team uses brand positioning to sail through daily operational decisions along with marketing plans

Most agencies do not rely on their brand positioning to guide their marketing initiatives . It is because brand positioning statement is built through consistent planning and research

Your positioning statement, should represent in every single campaign, promotion, design, and decision. If it aligns with your positioning statement, you know it will reach attract and be received well by your target audience.

If you are not filtering every decision then you could potentially be curating and distributing content that will confuse or push away your target audience. This is not what you want right?

With these four important P , you should have gain some strategies to help your agency get up and running. Moving forward, you will be aware of the consequences if you don’t give these parameters the attention they need.

There is always scope for improvement. Hence you should constantly be changing and improving. These strategies are not to be read once and forgotten. You need to implement them in your day to day operations

As an agency you must continuously analyze and monitor your growth. You must listen to your clients and get their feedback. We list below a few strategies that will help you stand out among this cluttered space

1. Anticipate upcoming Trends

In a continuously evolving industry like digital marketing, anticipating the future is key. It is easy to get caught in day to day operations and problems.To anticipate trends and to spot opportunities requires constant upgradation. Learning may be from relevant blogs, attending conferences and seminars and speaking and getting feedback from clients, using your research skills to understand algorithm changes which happened regularly .

2. Focus On Long Term Work

Don’t do short term projects. Focus on long-term work and only think about brand building from day one. Move beyond the idea of a launch because successful brands need to stay in a market which requires consistent efforts and not just efforts in creating awareness every now and again.

3. Make Consistent Service your Mantra

Be consistent in providing client services. Have written standards and vision statements that you team is also well trained about and aware of to ensure that every client interaction is handled abiding by these lines and reflects the mission of the agency. Don’t talk products or services that you offer ,talk needs, and how you can help your clients meet those needs.

4. Specialize

When we started our agency, our first step was to research and identify on a niche where we knew we had special expertise. Then we worked hard to build our credibility even deeper, through writing extensively on this. We suggest you find your niche,your core strength. Don’t try to do everything a client asks you to do

5. Find out Your Client’s Story

Every brand has a story to tell. When your agency can understand your client’s business story how they started, what they want to do , then you can engage their audience with far more clarity, impact and get the expected results

6. Build a set process

Our practical advice to agency owners is to focus on two prime areas: One, keep your expenses low, which is crucial to sustaining your business and understanding your finances. Two, you must build a systematic and efficient sales process:

Identify and define your ideal customer profile.Also test channels to acquire customers in a systematic way. These strategies will help sustain and build your agency

7. Build a practical marketing plan

A marketing plan is necessary to build your marketing agency in a systematic manner. Do not forget to write blogs, organize events and do SEO for your own brand

8. Build a strong team

A company is made by its people. If you can search for and spend time hiring the right people, you are spending your time rightly.

9. Create Success For Your Clients

Know and identify your strong points. Know where your strength lies. Do not assure clients of all services even if you think you can deliver

10. Aim Big, Plan right

Do not hesitate to aim for the stars, even when you are small. You will never be fully ready or equipped . Unless you plunge . Take risks and experiment

11. Build Repeatable Processes

From early stages, create repeatable processes that can be performed by your team who are not yet experts in their field and can handle tasks when you are away. This will save you time to focus on strategy and save time on training new team members every time they are recruited

12. Get Out Of Your Own Way

Learn to delegate tasks. Never consider yourself as indispensable. If proper training and your agency visions are delivered to your team, you get time to focus on driving the agency ahead instead of focussing on day to day operations

Wrapping up

You have established your value and have been scrutinizing and have been selective about your commitments, but that has been helping you grow.

Some agencies try to scale their client base without establishing the team and the resources to do so effectively, but there’s a big gap between delivering your best work to one client and after scaling you see that it is not the same delivering your best work to several clients and there is a significant dip in the efficiency

Agency life as you know means long hours, high pressure work and deadlines . You can’t afford to dive in without some structure and basic plan

Once your team hits a certain size, you will then realize it is important to now add a level of middle management also. This is because you do not want all team members reporting directly to you. Make it clear for every team member that there’s a strategy in place and each person in the team can understand how they fit into that plan.

Don’t be afraid to hire and fire. For an agency that is part of scaling, it’s important to know when it’s appropriate to push people . This will allow them to perform at their max . Also know when to move on and hire new talent if your current team is not performing adequately. Nothing should stop you from growing your agency. Remember that If you are not solving new problems, then your agency is probably not growing.Being standstill will wipe you out

You have to constantly grow your agency and provide exceptional services to your clients.

Building and scaling an agency is a consistent approach

Growth requires you to put your agency’s core offering to the prospective and existing clients .

Please let us know what strategies have made your brand memorable in the below comments

Snippet

You have established your value and have been scrutinizing and have been selective about your commitments, but that has been helping you grow.

Some agencies try to scale their client base without establishing the team and the resources to do so effectively, but there’s a big gap between delivering your best work to one client and after scaling you see that it is not the same delivering your best work to several clients and there is a significant dip in the efficiency

Agency life as you know means long hours, high pressure work and deadlines . You can’t afford to dive in without some structure and basic plan

Once your team hits a certain size, you will then realize it is important to now add a level of middle management also. This is because you do not want all team members reporting directly to you. Make it clear for every team member that there’s a strategy in place and each person in the team can understand how they fit into that plan.

Don’t be afraid to hire and fire. For an agency that is part of scaling, it’s important to know when it’s appropriate to push people . This will allow them to perform at their max . Also know when to move on and hire new talent if your current team is not performing adequately. Nothing should stop you from growing your agency. Remember that If you are not solving new problems, then your agency is probably not growing. Being a standstill will wipe you out

You have to constantly grow your agency and provide exceptional services to your clients.

Building and scaling an agency is a consistent approach

Growth requires you to put your agency’s core offering to the prospective and existing clients .

Gist: With these four important P , you should have gain some strategies to help your agency get up and running. Moving forward, you will be aware of the consequences if you don’t give these parameters the attention they need.

There is always scope for improvement. Hence you should constantly be changing and improving. These strategies are not to be read once and forgotten. You need to implement them in your day to day operations

From early stages, create efficient well experimented processes that can be performed by your team who are not yet experienced in their field and can handle tasks when you are away. This will save you time to focus on strategy and save time on training new team members every time they are recruited.

Let us discuss how can we add value to you

Enroll in our upcoming batches

How Blogs on your Website help SEO?

How Blogs on your Website help SEO?

social media channels | skillzlearn

“How much chilli powder must I add to the sarson ka saag recipe mum?” asked Anshu.

“Just, google it Anshu!” retorted her mum.

Google has become the first stop for most people when they want to look for just about anything

This means that if you want people to find you, your website needs to show up in the search engine. One of the best ways to do this is to constantly update your website with blog posts that have unique content.

There are some well researched reasons for this

  • Blogs help in creating a new URL

Every time you write a new blog post, you create a new URL for your site .Every new URL is a new opportunity for your website to be ranked in search. None of the other pages of your website gives you the opportunity to create a new page that discusses important topics and terms for which you would like your business to rank on an ongoing and perpetual basis. It is very simple. When your target audience goes online to search for content, blogging provides endless opportunities to put your content out there

  • Blogging keeps your website fresh and current.

If you come across a website that has not been updated in years, you probably immediately lose some trust in the information you’re seeing. The company it represents could have gone out of business completely or the website could be providing information that’s been completely outdated or changed since that last update.

It also gives the search engine algorithms more reason to index your website frequently.

A blog is a practical tool for adding new and fresh content to your website on a regular basis.

  • Blog keeps the visitors on your site for longer

The number one priority of any search engine number is providing the people performing searches with the information they’re looking for. If someone who does a search clicks on the first link, then finds it unhelpful and immediately leaves to go back to the search page – that tells Google that the first result wasn’t as helpful as they thought. On the other hand, when someone clicks on a result and stays on the website for a while, that signals to Google that this website is helpful to the user

Someone who comes to your website from a blog post that shows up in the search results is going to have more reason to stick around for a while and read the whole thing than someone who lands on a page with less text or information.

Blogging helps you target long-tail keywords

Search engine optimization is highly competitive. Mr Rao owns a customised gifting company. He hopes that anyone who searches for “ customised gifting company “ should land on his site. But unfortunately for Mr Rao there are hundreds of other related companies also sharing the same hope! So Mr Rao needs to tweak his SEO strategy. He can start targeting relevant long tail keywords . Most people search for four or more terms . It would not be possible to fit these into our product pages or for that matter any other pages. But it would be absolutely perfect to target these keywords in a blog post and make it interesting too. You could try to put up a blog post that addresses your customer’s pain points. Mr Rao might address the problem of busy professionals unable to plan for gifts and then offer the best solution to his customers through a blog.

These searches don’t attract as much traffic as “customised gift” does, but they come from people clearly in your target audience of gift searchers and, if you can make it onto page one, you’ll get way more traffic from these topics than you would on page five or ten for broader more popular terms.

  • Blogs contribute significantly in internal linking

Search engine optimisation is all about strategies to get more external and internal links to your website. The best and easiest way to do this is by creating them yourself. As you add more pages on various related topics, you add more opportunities to link those pages to each other and drive in more organic traffic

Every time you do so, you can strategically use the anchor text that better tells Google about the page that you have linked to is to is about

  • Blogs help in acquiring external links to your site

So now you have created internal links. They are very helpful. But the hardest part of Search Engine optimisation is earning the external links. For Google to see your website as authoritative and trustworthy , other good quality sites have to link back to yours. External links could be got without blogging but is much harder

When you write a blog you fill your website with lot of unique and valuable information. When another website decides it’s valuable to their readers to point them to useful information on a different site, there’s a better probability that your website will provide that information that’s worth linking to if you’ve got some quality blog posts.

Research suggests that websites that have blog posts are usually the sites that have maximum inbound links

It is obvious that other sites would link to Mr Rao’s blog posts that talks about “ Best Diwali gifts to buy for your dad in 2019” than to his “About Us” page

  • Blogs help build a relationship with your audience

When your audience reads a post they like, there are huge probabilities they would engage with it by sharing it . This drives more traffic to the post and in turn to your site. When they have liked the type of content you are offering, they tend to come back to your website again to see more of your content . In this way when the traffic to your website increases and has repeat visitors, it shows Google that people like your website and raises your authority level in their algorithm.

More than trying to secure high ranking for particular keywords and rank higher up in Google search results, it is more important that your website should draw quality target audience who enjoy visiting your website. They are able to easily connect to it and they become regular visitors. This is significantly more important than trying to acquire the first spot on Google

Google algorithm Panda allows Google to assess the quality of the content in your site and adjust the ranking accordingly. So it is not just enough to upload blogs on relevant topic, but to make sure you are putting high quality informative content that provides good user experience.

Following are some of the core points to consider before writing blogs

  1. Never, never put duplicated content out there. Avoid copying content from other sites by spinning a few words here and there. Google algorithms are getting smarter
  2. Pay extreme precautions to careless grammatical errors. Anything that can be interpreted as a bad user experience will give you a low rating
  3. Avoid keyword stuffing. SEO experts usually guide us about using five to six relevant keywords in a page. Avoiding keyword stuffing helps you rank higher
  4. Quality content is achieved by curating content which means that you go deep into selected topic giving the necessary information the reader seeks
  5. Update your content including your blog posts at least once in a year

Websites with blog posts have seen 55% increase in traffic year after year. Blogging helps establish your brand as an expert in your field. When you share tips and give away some helpful information on your blogs, people will visit your site repeatedly . Through blogs, case studies telling stories about your brand can also be shared. It has been found that such success stories drive in lot of traffic . Also they are more likely to be shared on social media.

It is understandable that you would love to have blogs only about your relevant topics. But it is necessary to start covering topics from all angles that will ultimately lead relevant visitors to your site. It has been observed that both B2B and B2B companies see more traffic and leads , with frequent blogging.

There are thousands of brands for consumers to choose from in every industry. You putting out good quality information through blogging can sway the reader’s decision from one brand to another. The key to effective blogging is to create interesting and engaging content that readers who like to read at leisure. Over time you create a relationship with your readers and create brand loyalty

Through blogging you can show the quality work your company can do . You can tell the stories of the past. Even months after a blog post has gone live, they continue to attract visitors and helps increase sales

Another strategy of blogging that has been found to be effective is updating a blog that has gained significant authority/ranking to fulfil the current campaign goals

Effective blogging not only helps in capturing new leads but in nurturing and engaging new customers

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How to create your Twitter profile

How to create your Twitter profile

how to create a twitter profile | skillzlearn

Create your Twitter profile

Sunny Deol : You know, just the other day, I said a hi to Sachin Tendulkar.

Rainy Deol : Wow! Really? You are so lucky! How?

Sunny Deol : Yeah, then I thought I would speak to Deepika Padukone for a while so I wrote her a message.

Rainy Deol : No way. Directly to her? How?

Sunny Deol : I was a little tired. I found out Starbucks opened right next door so I went there for a coffee.

Rainy Deol : Ok, how did you know?

Sunny Deol : While there, I thought I would ask Anand Mahindra for some business advice for my startup.

Rainy Deol : Are you kidding me? How?

Sunny Deol : Then I approached the Dalai Lama to know how to achieve peace of mind.

Rainy Deol : Seriously? THE Dalai Lama? How?

Sunny Deol : Oh and I also told Narendra Modi that I loved his Make in India idea. He was happy to know that.

Rainy Deol : Stop it and just tell me HOW.

Sunny Deol : Oh simple. I tweeted him.

Rainy Deol : You what?

Sunny Deol : I tweeted them.

Rainy Deol : What do you mean? How does one do that?

Sunny Deol : It is very simple. All you need to do is create your Twitter account. Just enter your name, the e-mail with which you would like to associate your account and a secure password in a page that looks something like this. And then start tweeting i.e. uploading messages of up to 140 characters. You can follow anyone you like. If they want, they can follow you back. So they know what you are doing and you know about them.

Rainy Deol : That is very cool! Can I use this for my business too? You know, reach out to more people so that they know what I do, what my products are, etc.?

Sunny Deol: Oh surely. There are many companies on Twitter. In fact, it might be difficult to find a name that doesn’t exploit the tremendous potential of reaching out to millions at almost-zero cost.

Rainy Deol : Oh. I better join immediately. What do I do?

Sunny Deol : Let me take you through the process. After you have joined Twitter, like I told you above, make your profile.

Look at the below image for details about what to put where on your Twitter business profile.

This is the username of your business. Twitter calls it your “handle”. It is preceded by an @ sign. It is your unique identification that will help customers look for you. It can be up to 15 characters long.

This is the profile photo of your page (just like on Facebook). This can be your company logo along with its tagline or any other photo you deem fit. This photo is what will accompany every tweet you make on Twitter.

This is where you describe your business. Consider it a 160-character sales pitch for your business. Make the content informative and enticing. It will help to include basics like your location and working hours. Use this space to provide a direct link back to your company website. A Bitly link will help you track the number of clicks so you know the how many people visited your website directly from your Twitter page.

The header image is like your Facebook cover page. This is like a free hoarding. There are multiple options for how you can fill this space. You can put the company tag line, the company motto, a visual representation of your company, feature existing products, give teasers for upcoming launches, run campaigns, the choices are endless. Make sure this image is constantly changed to bring some life into your page.

This is called your pinned tweet. The tweet you pin will stay at the top of your page. It could be a clarification your company has issued, an imminent product launch, a news article on your company, anything that you definitely don’t want your customers to miss. To do this, go to the tweet you want to pin, click on the ‘More’ option and select ‘Pin to your profile page’.

And you’re done! You can start tweeting!

Rainy Deol : That was easy! Hey, since most of my competitors are already on Twitter, can you give me some quick tips on making sure I beat them and get noticed?

Sunny Deol : Since you’re so enthusiastic about succeeding, here are some basics you must definitely keep in mind.

1. Don’t just say it, display it. Be visual. Twitter being a character-based format should not limit you to posting simple updates. Tweeting photos along with relevant captions and links will keep your audience engrossed. See one of the

most iconic tweets of all times by Barack Obama.

2. Tweet often but do not start spamming. Learn where to draw the line.

3. Format your tweets well. Since there is a character limitation, be concise. As a professional, refrain from using internet slangs. Use relevant hashtags where needed.

4. Re-tweet. If you like something some entrepreneur has said or if a media house has featured your business, re-tweet. This will keep you in the news of your followers.

5. Engage with your audience by conducting polls and discussions. Make it a two-way street.

6. Timing is everything. Take a look at this : http://www.businessinsider.com/13-epic-twitter-fails-by-big-brands-2012-2?IR=T

7. And don’t forget to be funny. Engage in humour with your followers or other companies without saying anything legally damaging or insensitive.

One of my personal favourites is this one between Jet Airways and one of its customers.

Now that you’re all set, wish you the very best! Make it rain, Rainy Deol!

Let us discuss how can we add value to you

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Search Tricks You Must Be Aware of to Get Most Out of Google

Search Tricks You Must Be Aware of to Get Most Out of Google

google search tricks | skillzlearn

What’s your pick? Choosing the right social media channel for your business

Search Tricks

Google – A name all of us type absent-mindedly into our browsers when we need to check our internet connection; a search engine so big that it has been inducted into the Oxford dictionary; a name none of us is unfamiliar with.

You use Google almost every single day. It has the answers to all your questions. Since it just might be your homepage (it is mine!), you would probably know all there is to know about it too, right?

Well, as they say, there is always room for knowledge!

Let us help you to know more about how to navigate through the world’s largest search engine better.

NeedSolutionExample
Exact PhrasePut phrase within double quotes“Back to the summer of ‘69”
RangeUse ‘…’Macbook 50000..70000 INR
Exclude wordsPut a – (minus) sign in front of word you want to excludeMacbook –Air
Proximity – given words should be near to each other in contentUse ‘AROUND(XX)’ between the keywords where XX is the maximum acceptable distance between the keywords in terms of number of wordsMacbook AROUND(10) durable
Particular websiteUse ‘site:’site:Wikipedia.org India
File formatUse ‘filetype:doc’ or whatever extension is desiredMacbook Air filetype:pptx
Missing a wordUse * (asterisk) when you don’t know a word in a phrasea bird in hand is worth * in the bush
Keywords on a websiteUse ‘site:twitter.com’ or whatever website you want after the keywordTroll site:Twitter.com
ImagesSave the image, go to Google Images, look for it using the camera button 

Now that we have covered some of the essentials, let’s have some fun!

Picture this.

You are on a diet and can’t decide between French fries and garlic bread along with your pizza (all of us have cheated on our diets, that’s ok!).

You could ask Google for “French fries vs garlic bread” and it will do a side-by-side nutritional value comparison for you!

Once you have decided, trying to find a restaurant in your locality will become much easier if you add your pincode to it. (“Pizza joints in 112233”)

But what if your friend and you have to decide who will pay for the garlic bread, have to flip a coin for it but don’t have one? Just go to Google, click on the mic on the search bar and say “heads or tails” or “flip a coin”.

Now that you’re full, how about reading something romantic? Again press the mic icon on the search bar, and say “give me a love quote” or “I love you”.

Oh but you wouldn’t want anyone to know that you googled love quotes (see, I used it as a verb!), right? Go to http://startpage.com/ which shows results from Google without your location or IP being tracked.

But what is your IP address? Find out by typing ‘IP address’ in Google.

Want to know about a new app on your iOS? Just search for the app name in Google, click on More, then Apps.

What if you are interested in only the latest results, those posted, say, within the last 45 mins? Hmm, this is slightly tricky but this is how that can be done. Once you have typed what you are looking for, click on Search. After the result page is loaded, go to where the page URL is and, without spaces and without quotes, add “&tbs=qdr:XN”, where X is years, m is months, d is days, h is hours, n is minutes and s is seconds. Do not confuse n with N; N is the number. So, for the results in the last 45 mins, add  “&tbs=qdr:n45” to the address bar.

If you are looking for an image and are particular about the size, colour, type, time, copyright etc., search for your desired image in Google Images and go to Search Tools right under the search bar.

Confused about how to read 235720749 in number terms? Ask Google by searching for the number followed by ‘in English’.

Want to know your flight status? Simple search for your airlines names followed by the flight number.

What to know if downloading something from a particular website is safe or not? Go to http://www.google.com/transparencyreport/safebrowsing/diagnostic/.

For all you online shopping addicts, find a quick summary of your recent orders across all websites by searching for ‘My purchases’.

Want your own Google doodle in your name? Search for Google Gothic and click on ‘I’m feeling lucky’.

Type ‘I’m feeling curious’ or ‘fun facts’ to learn some new facts without leaving your Google homepage.

So you’ve done all the above and are just looking to pass time. You would already know that you can play Atari Breakout on Google by searching for it on Google images. For some more fun, go to Google and click on ‘I’m feeling lucky’ to go through their doodle collection. Or type Google Pacman or Zerg Rush or Google Gravity (and click on ‘I’m feeling lucky’)! Enjoy!

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Different Social Media Channels and their utility for different types of business

Different Social Media Channels and their utility for different types of business

social media channels | skillzlearn

Social Media in Different Types

How many times have you seen a brand advertise itself aggressively on Instagram and wondered why they don’t do the same on Google+?
Have you ever come across a bank advertising itself on Pinterest? Or a jewelry store on Twitter? Or silk scarf stores on LinkedIn? Have you ever looked at any ad on Facebook and wondered if that was the right forum to advertise your business on? What about those e-commerce websites ads right before your favourite YouTube videos play?
Who decides which medium to use?
Do you want to know what would be the best channel for your business?
Read on to find a comprehensive guide on deciding which social media channel should get most of your attention.

Who are the social media behemoths?
Social media is the all-powerful tool now. It is perfect in every way – widespread reach at negligible costs at lightning fast speed. It, therefore, makes perfect sense to use that resource for one’s business. One of the most relevant parameters to judge the popularity and effectiveness of a social media platform is the number of monthly active users on it.
Who should use it: Every type of business, big or small, local or multinational

If Facebook was a country, it would be the most populated in the world, ahead of China. As of December 2015, there were 1.4 billion active monthly mobile users. No doubt Facebook is the king of social media platforms. It is the most popular in terms of number of users as well as name recognition.
What to share: All types of online content, promotion, events, ads, updates
Post frequency: Once or twice a day
Useful tools: Bitly not only shortens links but also offers statistics of clicks generated from a link each time that specific link is converted. This helps know how much Facebook contributes to the online footfall.

Youtube

As a country, YouTube would be the third most populous country, only behind China and India, ahead of the US. It is the second biggest search engine after Google. Around 1/3 of all internet users use YouTube. A staggering 6 billion hours of video are watched on YouTube monthly.
Who should use it: Any business that requires videos, tutorials or explanation (Think cosmetics, education, debates etc.)
What to share: Precise video content, preferably of less than 120 seconds
Post frequency: Once or twice a week
Useful tools: YouTube links make it to near the top of Google search results. An apt name and description of videos can ensure the target audience finds your page easily. A subscription widget or link to your website can help convert single views into a long-term alliance.

Instagram

Despite the declining engagement rates, Instagram is still a powerful marketing tool. In its short lifetime, it has already garnered more monthly active advertisers than Twitter. A user can follow accounts to be constantly updated with the brand.
Who should use it: Fashion, food, travel, lifestyle, luxury brands, personalities – any product/brand that requires visual description
What to share: Visually catchy content, short videos of up to 15-20 seconds
Post frequency: Twice or thrice a day
Useful tools: The integrated sharing functions for Facebook, Tumblr and Twitter enable you to repurpose your Instagram posts. Make sure to include appropriate hashtags to increase discover-ability on Instagram and to track engagement across sites where the content is shared.

Google

Despite its active base, only around 6.6 million users have made 50 posts or more on Google+. Over 90% profiles have never posted anything at all. This level of inactivity reflects the struggle of Google+ and often leaves it being simply another platform rather than the platform of choice for any marketer.
Who should use it: Any business already existing on other platforms, mainly B2B
What to share: Content much similar to Facebook except more professionally formatted, optimal usage of hashtags to promote search, mainly to direct traffic back to own website
Post frequency: Once or twice a day
Useful tools: Google Authorship can help bloggers ensure their Google+ profile are displayed in their content across the internet in search results.

Twitter

An impressive 79% of the ‘Twitter ati’ is based outside of the US. That is the global appeal it has. It is also available in 35 languages. It is the platform of choice when it is important to know the happenings around the world in real time.
Who should use it: Everyone
What to share: Any content that can encourage direct interaction with the customers as long as it is brief and relevant, start discussions, post polls, invite feedback, post short updates
Post frequency: Multiple times per day
Useful tools: You can schedule content in advance using Buffer. This way you can post 24X7 without actually manually doing it at all times. This will engage followers in different time zones across the world.

Pinterest

Fast gaining prominent, Pinterest is predominantly a woman’s domain with a vast majority of its members being females. 93% of the ‘Pinners’ make purchases or plan to make purchases after seeing something on Pinterest. This fact is increasingly enticing brands to join the form with 1 million businesses already a member.
Who should use it: Fashion, food, travel, lifestyle, luxury brands, personalities – any product/brand that requires visual description (much like Instagram), DIYs
What to share: Visually appealing content
Post frequency: Multiple times per day
Useful tools: Pinterest relies heavily on recent content. So to promote your business, make sure you constantly pin and re-pin your content.

Linkedin

LinkedIn has around 400 million members but only 25% of those log into their accounts each month. This channel is mainly restricted to job openings, offerings and company updates. It is more like an employment portal or an online version of one’s resume than a marketing domain.
Who should use it: Recruiters, those looking for new employment opportunities, B2B
What to share: Job vacancies, company descriptions (highly formal content)
Post frequency: Twice a week
Useful tools: LinkedIn allows premium users to check who has visited their profiles. If you are visiting a page of a potential new employer (and obviously would want to hide it from your current boss!), do a Google search instead.

Snapchat

Snapchat is becoming so popular that internally they measure daily and hourly active users. Snapchat has a daily active user base of 100 million. Such is its popularity that in the UK, Vodafone has announced that 75% of the upload bandwidth of its customers is on Snapchat.
Who should use it: Those brands that exist on platforms like Instagram and Pinterest
What to share: 10-second videos (or teasers of upcoming products)
Post frequency: Multiple times a day
Useful tools: Snapchat mainly targets youth under the age of 25. If your target group is not the young demographic, consider limiting yourself to more far-reaching domains.

How should I know which channel is for me?
Answer the following three questions to understand the right platform for marketing your business:

  1. Who is your desired customer group?
  2. Where is your desired customer group most active?
  3. What sort of content would your business need to market?

Any other special tips?

  1. Use analytics to understand where your traffic is coming from.
  2. Be active and post relevant content regularly and timely
  3. Use creative visually engaging images or videos
  4. Engage the consumer by interacting with them. Post questions, invite polls, encourage discussions instead of simply dropping links to promote your product.
  5. Post the same thing multiple times in different ways. This way the user will keep reading new and different posts without realizing that the links in all of them lead to the same content.
  6. Limit yourself to a maximum of 5 websites. Choose quality over quantity.
  7. Always, always, always maintain professional standards including correct grammar.

Of course all this is all and above ensuring that your posts are to the point and suitable to the medium you choose. It would not make sense to try and put a lengthy description of your business on Twitter by breaking it down into 3-4 tweets. (No one has that long an attention span!)

If you are facing a paucity of time, remember, social media clout can be bought too.

No points for guessing that a conversation relevant to your industry or business is occurring on Twitter at this moment or similar business pages are being started on Facebook.

Are you a part of it yet?

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WHAT ARE THE TOPMOST SKILLS REQUIRED TO BE A DIGITAL MARKETING PROFESSIONAL?

SEO Checklist for your website

SEO Checklist for your website

seo checklist for website | skillzlearn

Search Engine Optimization

So you have just finished setting up your new website and have made your business pages on FacebookTwitterGoogle + and every other social media platform you could think of. You seem to have done all the basics right and now want to have a commendable internet visibility.

Wouldn’t it be amazing to ensure that every time anyone googles anything related to your business or industry, yours is one of the first results, that too free of cost?

Read on to find out the steps that will help you achieve that coveted ranking. Remember, you DO NOT need to perform all the steps. Some may not even be applicable to you. From those that do, only do as many as you can.

Set up Gmail Have filters for your new site, or configure a new email addressn

        • Install Google Analytics
        • Install Google Search Console
        • Install Bing Webmaster Tools
        • If you’re using WordPress, install Google Analytics by Yoast and Yoast SEO.
        • Check Google’s Search Console for 404 / 500 errors, duplicate content, missing titles and other technical errors that Google has found.
        • Keep checking the messages Google sends
        • Check for more errors using browseo Pay special attention to 302 redirects that should be 301 redirects.
        • Use Screaming Frog to find broken links, errors, and crawl problems
        • Use Google’s Keyword Planner. Here, make sure you consider searcher intent and difficulty, pick 1 keyword per page, and preferably start with lower-volume keywords first.
        • heck link profiles of competitors. Understand the anchor text they are using, and how and where they use their links. Take help from the SEO ToolboxahrefsLink DiagnosisOpen Site Explorer, or Majestic
        • Incorporate a primary keyword into your page URL
        • Ensure your title tags are 65 characters or less as anything over this will be truncated in results
        • Ensure your meta description tags are 155 characters or less. Like title tags, any spillover will be truncated in results
        • Think about your H1 tag – its usage, the presence of your keyword in the tag, its placement with respect to any other (H2, H3, H4..) tags, number of H1 tags
        • Ensure you have an abundance of search engine-friendly content on your site. Having at least 100 words of text would give the engines enough opportunities to understand your topic. Anything below 100 might skip you from certain searches. Absolutely refrain from putting inconsequential text.
        • Use synonyms in your copy.
        • Put apt descriptive ALT tags and filenames on your images as search engines use these to read images
        • Link to your internal pages in an SEO-friendly way and describe the linked page well enough for the users and search engine to know what the page is about
        • Do not use anchor text in your global navigation. Place in-content links instead.
        • Perform off-page optimization and build inks. Use ClickMinded Link Building Strategy Guide to get started.
        • Use 301 redirects, canonical tags or use Google Webmaster Tools to fix any duplicate content that might be indexing and penalizing your site
        • Use absolute URLs in your code? Some CMS platforms give you the option. Use absolute URLs instead of relative ones.
        • Check your site speed with Google PageSpeed Tools
        • Create an XML sitemap and submit it to Google and Bing Webmaster Tools? Use XML-Sitemaps.com or the Google XML Sitemaps WordPress Plugin.
        • Create a Robots.txt file and submit it in Google and Bing Webmaster Tools
        • Claim your business / website username on other major networks for reputation management reasons. This is to ensure your account name belongs only to you. This will also lead to you “owning” all the results on the first page of a search for your brand if you’re a new website or company.
        • Check if your website is mobile friendly. Use BrowserStack for that
        • Once you have set up your social media accounts, add Authorship Markup to your site. Authorship markup search snippet images are gone, but you may still want to add it to your site. Use the Authorship Markup Walkthrough.
        • Use an SEO Audit Toolto double-check everything once you’re live
        • Review all of the free SEO tools at your disposal before completing this audit. If you don’t understand some of the high-level concepts, review the Beginner’s Guide to SEO.

Once you have checked the steps that apply to your page, you should see the results soon!

Wish you the best!

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LIVE online instructor led course in Digital Marketing : Pros and Cons

LIVE online instructor led course in Digital Marketing : Pros and Cons

live online course | skillzlearn

LIVE online instructor led course in Digital Marketing : Pros and Cons

Every Coin has two sides and a Digital Marketing Course in a LIVE instructor led online format is no different. There are several pros and cons attached with an online avatar of a much in demand and popular Digital Marketing Course. In this Blog, I will try to weigh the different Pros and Cons attached with a LIVE online instructor led Course in Digital Marketing.

I will try to discuss few pros first followed by the cons of attending a LIVE online instructor led course in Digital Marketing.

Same Course Content with zero compromise: More updated

A LIVE online course offers the same course content which can be found out in any regular classroom course or program in Digital Marketing. There’s no reason to believe that there would be compromise on the course content and deliverables in a LIVE online course format. You must not forget that you are learning Digital Marketing on a digital device from Digital Marketing Trainers and Experts, it can’t get better this. In fact, most of the classroom courses teach you outdated tools and techniques and the online courses are upgraded regularly with industry trends and changes in search engine algorithms and social media updates.

No Missed Lectures with Session Recordings

How many times, you have found yourself in a situation that you miss out on lectures in a classroom course? Sometimes due to your family and social commitments, many a times due to work preferences and sometimes you don’t feel like travelling to your classroom center and even due to not being well or down with fever. If you are attending a LIVE online instructor led course in Digital Marketing, you do get access to the recordings of missed out lectures which you can see online or download them. This ensures that you don’t miss out on lectures any more. If it doesn’t suffice, you are to free attend other ongoing batches which offers the same lectures which you missed out last time.

Industry Experts, Subject Matter Experts and Trainers from different geographies

It might sound like a bitter truth but most of the Trainers who offer classroom course in your region lack practical experience in Digital Marketing even though they are good with concepts. Digital Marketing is best learnt with practical training and hands-on experience of tools and techniques assisted by trainers who come with a relevant industry experience. Digital Marketing is a dynamic field and updates which are overnight can have a big impact on what you do and the results which you want your brand or business. People working in the industry are always updated about these changes and they include it in the course content instantly. The problem with most of the Trainers who are working in industry is that they don’t have sufficient time to come down for a classroom course and they prefer taking LIVE online classes for Digital Marketing. Plus, they are subject matter experts who will teach you individual modules rather than one trainer teaching you the entire course.

Diversity of participants: Learning is fun with participants from different geographies and backgrounds

The best thing which I like about a LIVE online class in Digital Marketing is diversity of participants. I have been taking LIVE online classes for different companies such as simplilearn, skillzlearn, zeolearn, dmtree and few others. Most of the time, I see participants joining the classes from different geographies which includes different cities, states and even countries. Apart from this, they do come from different academic and professional backgrounds. There is a lot of insights which get shared and discussed by both participants and the trainers from different industries and different geographies which adds a lot of value to the participant’s overall learning experience in a LIVE online instructor led class for Digital Marketing.

Classroom Discussions are more fun and real with a LIVE online instructor led course

Simply because you are attending a LIVE online instructor led course in Digital Marketing Course doesn’t mean that you are devoid of classroom discussions and fall into hearing mode. Most of the webinar tools which are being used for LIVE online classes have tools for discussions. You have a chat window, wherein you can ask queries from Trainers and even discuss with participants. Trainers can enable voice and you can directly interact with them in a voice chat. Not only this, you can share your computer screen in real time and show and discuss problems which you face. And all of this takes place in real-time and super quick. What can you ask more to learn Digital Marketing in real-time?

Flexibility and convenience: LIVE online instructor led course in Digital Marketing

There’s a point in life where you look out for more flexibility and convenience specially if you have been working for quite long number of years. I am not sure if your work or job would provide you that sort of flexibility and convenience but a LIVE online instructor led course in Digital Marketing would provide you one for sure. You can take up a LIVE online course either from your work station, coffee shop, living room, bed room or even from your hotel. I am sure that you don’t want location to be a constraint for you while learning Digital Marketing.

24*7*365 access to the Course

Let’s admit the fact that everyone is busy and no matter how much committed we are, we would always find an occasion wherein we seek access at our own ease and schedule. Your Trainer can’t be available all the time and as per your convenience but the classroom lectures can be if you attend a LIVE online instructor led course in Digital Marketing. Once you have attended the lecture or even missed out on few, you always want to revisit these lectures when you find time or if you are looking for some help while working on the projects. LIVE lectures get recorded and can be accessed by you either online or even downloaded and stored in your computer for reference whenever or wherever you need them. This is something which you won’t find with the classroom lectures. Even scientists believe audio visual content helps you in better learning and helps you remember more than your old text book style of learning with the notes provided with classroom lectures.

Save your valuable time: Time is Money, It can be bliss!

How often you complain to yourself and regret about spending too much time on daily commutation to your office or work location and feeling guilty about not being able to find time for your family and loved ones or even to pursue your hobbies or interests. The primary reason why I chose Digital Marketing as a career option is that I don’t need to travel and can manage my work with my computer and phone from anywhere in the world. A LIVE online instructor led course in Digital Marketing offers you the same benefit. Imagine, taking 30 classroom sessions each of 3 hours and then spending 3 additional hours for travelling for each of these sessions. You would be spending double the time spent on training only in travelling which further makes you deprived of the time which you could have used not only for yourself but also for working on digital marketing projects. Didn’t I mention that ‘Time is Money’.

Visual Aids for better Learning

We have discussed most of the pros attached with a LIVE online instructor led course in Digital Marketing. Let’s try to analyze the cons of attending such a course. Here are few of them:

Personal connect with Trainers

A classroom course would always help you to establish a healthy relationship with Trainers. Moreover, you might want to explore more learning and career or business opportunities with the help of your Trainers.

Learning Online: Grouped in virtual world, Alone in real world

If you are person challenged by technology, you would surely struggle initially to find a LIVE online instructor-led course in Digital Marketing conducive and viable for you. Specially, if you are an extrovert and love to interact with people then you might be in for a big disappointment. Even being a digital marketing professional and a tech savvy individual, I was in awe when I took my first LIVE online session for a Digital Marketing Course. But, it surely isn’t too tough to get accustomed with. After 1 or two sessions, you will find yourself at ease with the online learning mode if your Trainer is really good and the participants are active.

Apart from this, I don’t find any reason for disappointment with a a LIVE online instructor-led course in Digital Marketing.

If you are still worried, try this link for registration for a free online demo session in Digital Marketing

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Social Media Marketing Course Syllabus

Social Media Marketing Course Syllabus

social media course | skillzlearn

Social Media Marketing Course Syllabus: what you must look for?

It’s difficult to tell what could be the perfect social media marketing course syllabus as social media is dynamic and we have humongous number of social media platforms to learn and work upon.

In this post, I would try to put in my experience of handling clients for social media consultancy and training students and working professionals in the domain of social media marketing. I would try to put up minimum to have components in a social media marketing course or training program. Regardless of the course- certification, diploma, workshop, degree, training- you pick, you must look for most of these below listed modules in a Social Media Marketing Course.

  1. Social Media Channels and their utility
  2. Facebook Marketing
  3. YouTube Marketing
  4. Twitter Marketing
  5. LinkedIn Marketing
  6. Instagram Marketing
  7. Pinterest Marketing
  8. Google+ Marketing
  9. Online Reputation Management
  10. Influencer Marketing
  11. Other Social Media Marketing channels
  12. Social Media Management
  13. Social Media Marketing automation
  14. Social Media Marketing Strategy
  15. Social Media Marketing Certifications for Jobs
  16. Preparing Content for Social Media

Social media channels and their utility

This is where a foundation or introductory course in Social media marketing should begin. Before learning different social media marketing channels, it’s important to learn the uniqueness of each of them and their utility for different types of businesses.

With social media, it’s easy to fall for ‘one size, fit all’ strategy wherein social media managers start working upon each channel without a clear goal. Even working with selected channels can be different for different businesses. For example, for some businesses managing Facebook can be only about publishing motivational quotes in the morning while other might be publishing critical news and latest trends from their industry.

Facebook Marketing

A social media marketing course must include Facebook irrespective of what kind of business you manage. It’s no strange fact that your marketing should reach out where your customers are. Facebook is the largest social media channel currently and people across the globe spend maximum time of their browsing on internet on Facebook.

A module on Facebook must train you on how to create and manage organic posts and increase fans/followers on your Facebook business page using Facebook page manager. It must train you on creating and managing paid campaigns using Facebook ADs Manager. Open Graphs and Facebook Power Editor Tool can be included in the course content depending upon how in-depth the course content is. If the course helps you become a Facebook blueprint certified professional, nothing like that.

YouTube Marketing

Day by day, our fascination with visual and video content is increasing and a lot of people watch different kind of videos online. This explains why YouTube is the second largest search engine after Google. That’s right! YouTube is next only to Google in terms of searches being made- though for videos.

YouTube being Google owned company and a popular social media channel has become very important from an SEO perspective for competitive keywords and virality of video content.

A good course module on YouTube will train you on managing a YouTube channel while optimizing it for organic search results on both Google and YouTube. It should also train you on how to create, run & manage Video AD campaigns in Video Advertising using Google Adwords on display networks such as Website, Mobile Apps, YouTube videos etc. You can become a Google Adwords certified professional which can eventually help you gain a nice job in Digital Marketing.

LinkedIn Marketing

Though LinkedIn can be used to promote both B2B and B2C businesses, but its effectiveness for B2B businesses is awesome. The fact that we don’t have too many social media channels dedicated to companies and professionals helps as well. An integration with SlideShare, Lynda, Pulse etc. has enforced LinkedIn as the largest professional networking channel.

A Module on LinkedIn Marketing will train you on how to create and manage a top professional image both for yourself and your company. It will also teach you how to publish right content and engage with the professional and community related to your business. LinkedIn Ads, when learnt, can be used to target highly specific audiences based on their profession, designation, location and other important demographic factors. LinkedIn must be learnt for both.

Twitter Marketing

Twitter is known to be a micro blogging platform and its ease of use and effectiveness in spreading a message or news makes it one of the fastest growing social media channel. Without a debate, it must be part of a good Social Media Marketing Course curriculum. Interestingly, Twitter is effective for both B2B and B2C businesses equally and can quickly make a text, image or video viral for any brand or individual.

A good course module in Twitter Marketing must train you on how to create and manage organic as well as paid campaigns on Twitter using Twitter Cards, Twitter Ads, Hootsuite, Statusbrew etc. There is a lot of Apps which, when connected with Twitter, can throw tremendous results for brands and individuals both in terms of branding and conversions.

Google+ Marketing

You won’t find too many Social Media Courses referring Google+ and you might even struggle to find friends and followers who are highly active on Google+. Google+ is critical because of two important reasons, first- for its close integration with Gmail and YouTube and second- for its role in local SEO. It might not look glamorous like other social media channels but a working knowledge of Google+ would help you as a Social Media Professional.

This course module on Google+ will train on how to create and manage multiple Google profiles such as Google Business, Google+, Youtube etc. from the same individual and business profile to gain both search and social media presence.

Instagram Marketing

Instagram is no more aa fun App to share your smartphone snaps and tag your friends. Brands are using Instagram big time to leverage upon its ability to create and share stunning visual posts which now includes videos as well. Younger audience in the age range of 18-24 use Instagram more than Facebook. After their buyout, Instagram is part of Facebook Advertising.

If a Social Media Marketing Course syllabus doesn’t include discussions surrounding Instagram Marketing, it is bound to be obsolete. A Course module on Instagram Marketing will train you on how to create and manage organic as well as paid campaigns on Instagram using Page Manager and Facebook Power Editor Tool. You can become a Facebook Blueprint Certified Professional after learning Instagram.

Pinterest Marketing

Pinterest might be old and might not be as good and viral as both Facebook and Instagram. But, Pinterest is still being followed by people from a creative background for both work references and fun. An average person might research well on Pinterest for some unique and visually appealing products or designs and hence a must to have for design centric products and firms.

Pinterest can help brands send a lot of targeted traffic and does help in SEO as well. A Course in Social Media Marketing must include Pinterest for its simplicity of use and impact on branding of a product.

Other Social Media Marketing channels

Apart from the Top 7 social media channels mentioned above, there are plenty of other popular social media channels. Not every Social Media Marketing Course syllabus would cover them. But if a Course does that, you must grab the benefits. Tumblr, Vine, Snapchat, Reddit are few of these social media channels to name.

Social Media Management

We are all busy with some or other work. And Social Media might take a backseat while we are travelling, on vacation, celebrating festivals or even because of bad health of some other priorities. Social Media is all about continuity and discipline.

A Training with good Social Media Marketing Course Syllabus would always teach and train you on an effective social media management using popular tools such as Hootsuite, buffer etc. This module would train you on advanced planning, scheduling and managing multiple social media platforms from a single dashboard using one of these tools. Trust me, It would change your life forever and your efficiency would increase at least 5 to 10 times.

Social Media Marketing automation

We are living in a digital age and automation is everywhere and Digital Marketing is full of automation. You can automate your activities on social media so that most of the mundane and redundant tasks don’t require your personal handling.

A good Social Media Marketing Course syllabus would cover a thing or two about the marketing automation using Social Media. Your knowledge would be incomplete and you would find it obsolete if you don’t know social media automation along with social media management.

Social Media Marketing Strategy

No form of marketing plan can be complete without Strategy. Social Media Marketing Strategy should be an integral part of the course curriculum for any Social Media Marketing Course. This module must teach you about planning content creation and promotion for achieving different marketing objectives on your social media channels.

Social Media Marketing Certifications for Jobs

A good Social Media Marketing Course syllabus must include few certifications which are targeted towards getting you prepared for Jobs. Facebook offers Blueprint certification and Twitter offers Flight school certification. Similarly, YouTube has video advertising certification.

Apart from this, Hootsuite certification is valued a lot in the market as Hootsuite is world’s most popular social media management tool. The institute providing you training must be offering their own certification after the completion of the course. In total, you can acquire somewhere between 3 to 5 certifications after completing a single course in Social Media Marketing.

Preparing Content for Social Media

Social Media offers a lot of opportunities in terms of posts being shared on them. You can create text posts, image posts, Blog URLs and even video posts to share on different social media channels. Easier said than done, creating posts other than that of text takes a lot of time.

But, there are plenty of tools available in the market which provides you with the DIY ability to create attractive visual and audio visual content for your social media channels. A good course in Social Media Marketing will guide you and train you on using these tools so that you can rocket your social media growth with ease.

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Why Email Marketing is still the most dominant & profitable Digital Marketing channel

Why Email Marketing is still the most dominant & profitable Digital Marketing channel

email marketing | skillzlearn

Never old, always gold: Email Marketing

The digital marketing space has been evolving. There are new developments every now and then. Social Media MarketingSearch Engine OptimizationSearch Engine Marketing: the digital space is full of new and fresh ideas that enable businesses to market effectively. Amidst all this, Email Marketing may appear old-fashioned and dead. However, this is far from truth. As the saying goes, old is gold: Email marketing too has its own charm. There is a reason why it has persisted over time despite the incredibly fancy digital marketing channels that have come up.

There is reason behind this. There is a reason why it has survived and grown. Email marketing has a ton of benefits to offer to the marketer. Here is why email marketing is a favourite:

    1. Wider Reach: The total number of worldwide email accounts exceeds the number of facebook or twitter users. This makes e-mail marketing an easy way to connect with a larger number of people.
    2. More personalized: Email marketing has a personal touch. When you send emails to people, it gives them an opportunity to respond or ask questions. This can lead to a continuing dialogue. This is something that is still a challenge with other forms a digital marketing where it becomes difficult to have one-to-one conversation.
    3. Better ROI: A very interesting study reveals that email marketing yields an average 3,800% return on investment for businesses and for every $1 spent on email marketing. Now that is something impressive. Email marketing is cost effective and this is something that makes it incredibly reliable.
    4. Highly targeted: One can use multiple email marketing tools to understand the nature and location of the target customers. Since you have more data about customers, it is easy to spot your target customers and reach out to only those who are relevant.
    5. Emails are highly preferred: While someone who checks his/her emails regularly may or may not use social media as frequently, someone who uses social media everyday will definitely also check his/her emails as much, if not more. Quite clearly, email accounts are rarely taken for granted; and in fact more people prefer to receive promotional content on email than on social media!
    6. Strengthens relationships: Email marketing helps build strong relationships with customers. When a person sees your promotional emails in his/her inbox, it sends a signal that you are serious about forging a bond, you take them seriously and you are willing to pursue them relentlessly. This is something that builds in huge amount of credibility, trust and loyalty.
    7. Building brand recognition: Emails are an important reinforcement of a brand. Sending newsletters and other promotional content builds recall.
    8. Understanding what works and what doesn’t: Email marketing gives you the metrics you need to see how your emails are performing. This will in turn help you market smarter, and help you understand the needs and interests of your customer base better.
    9. Less time, less effort: You do not need to design fancy social media campaigns or work on complex websites. Various professionally designed email templates are available to help you design your emails quickly. It is easy to get the message out to the audience. You can make a significant impact with limited effort. Wow!
    10. The power of sharing: A simple click, and the email is forwarded. Not something that every other form of marketing could do for you. When a receiver shares your message (and she/he will when this is so easy), your brand will gain more exposure and recognition.
    11. Results of email marketing are measurable: Analytics are indispensable to measuring the success of any campaign. Email marketing draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates. This is in contrast to other forms of marketing which present ambiguous analysis of results. Email marketing helps gain insights into customer behavior and interests.

Email marketing is credible and cost-effective. It is something that can be leveraged and adapted very well. Email marketing has been in the digital marketing space for really long and has been strong ever since. Contrary to popular beliefs, it is not something dry or something with which not much experimentation can be done. It is known to boost sales and build brand recall. As much as it is highly targeted, it helps keep your business on top of the receiver’s mind.

Emails can be designed creatively, catchy subject lines could be used and content could be made really really innovative. Be it newsletters or testimonials, there is something that keeps the appeal of this form of marketing strong despite all the advancements in the Digital Marketing space. Businesses across the globe, big and small, new and old – all swear by email marketing.

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